8 Tips to Improve Your Email Deliverability

Email Deliverability refers to the rate at which emails actually arrive in the customer's inbox. Email delivery failure usually occurs when an email is moved to your spam folder or blocked by an ISP.

8 Tips to Improve Your Email Deliverability

What is Email Deliverability? 

Email Deliverability refers to the rate at which emails actually arrive in the customer's inbox. Email delivery failure usually occurs when an email is moved to your spam folder or blocked by an ISP. Many factors affect this, but the best option to be on the safe side is to use a reliable service that takes care of all the technical issues.

Improve Email Deliverability – A Guide to Best Practices » 

How to Improve Email Deliverability? 

How do you make sure your email gets delivered? Luckily there are proven techniques to prevent failures and improve your email delivery rates for the long term. It provides an overview of the steps most businesses need to take to maximize their email delivery. 

How to Improve Email Deliverability During the COVID-19 Crisis

  • Authenticate your email domain
  • Maintain proper IP allocation
  • Complete the opt-in process
  • Write Non-Spammy Subject Lines
  • provide priority center
  • keep lists clean
  • Avoid Spam Trap
  • send emails that people like

1. Authenticate Your Email Domain: 

Impersonation isn't just a form of flattery in the email world—it's also one of the quickest ways to tarnish your sender's reputation. If you are not enabling Sender Policy Framework (SPF) and Domain Identified Mail (DKIM), you run the risk of falling victim to email spoofing (someone controlling your email domain) and, consequently, poor delivery experience rate.

How to authenticate your domain - Online Help | Zoho Campaigns

Authenticating your email with SPF and DKIM proves to the ISP that you are really who you say you are and that you are eligible to send emails. 

2. Maintain Proper IP Allocation: 

As your email program continues to grow, it's important to note that as you get older, you'll need a proper email infrastructure. Once you reach 25000 daily emails, you will want to send to a dedicated IP address. And when you add a dedicated IP address, you'll need to heat your list before you can send it. So that with the ISP you have the advantage that you are sending the desired email

3. Complete the Opt-in Process: 

How you collect your email address plays a big part in your delivery rates. This optimized opt-in process ensures that your email list is filled with engaged users. If you are sending emails to people they are not aware and agree to receive messages from you. They will mark your email as spam. And the ISP will think you're spamming everyone on your list, (even the people on the email list wanting to receive your email). 

We recommend double opting in to do this which involves two verifications for the user and proves to be more successful in building an attached email list. 

4. Write Non-Spammy Subject Lines:

Your subject lines are important material. Which will ultimately determine whether the user has opened your email. However, ISPs are becoming more sophisticated in their filtering systems. And while some catch phrases won't necessarily put you in the spam folder, it's generally wise to avoid using common spam phrases. 

Writing Email Subject Lines and 80+ examples - MailerLite

Some of these phrases include:- 

  • Eliminate Your Debt
  • Risk Free
  • Free!!!

5. Provide Priority Center: 

Once your email recipients have agreed to receive emails from you. So provide you with a reference center so they can decide how often they want to receive emails from your brand. Doing this helps you to keep the recipients under control. And I get help to make them happy. This happiness usually translates into better engagement. Which is seen by the ISP.

6. Keep Lists Clean: 

Don't let your ego get in the way of email delivery. As long as you keep your inactive and unrelated users on your email list. The more you damage your reputation and delivery rates. Providing its users a clear and easy way to unsubscribe.

Your email helps automate the process, but it's also important to clear your list regularly so that your email list is healthy and contains only those people. Happen. Connect with people who connect with your email. 

7. Avoid Spam Trap: 

Spam traps are email addresses set up by ISPs and email community organizations to catch spammers "in the act" from sending unsolicited email. If a sender sends a spam trap, it is immediately flagged. And it is put in the reject list.

Removing yourself from the reject list is extremely challenging, so it's best that you never come across in the first place. Involving users in email marketers can avoid spam traps by keeping a clean list. And never buy any type of email list. 

8. Send Emails that People Like:

When you're trying to improve your email delivery. So you have to please both sides. ISP and Recipient. But if you make the latter happy, the former will be taken care of. ISPs protect the end user and if they indicate they are happy, the ISP will be happy to send it to you and put your email in their inbox. If your recipients enjoy and value your email, they will interact with your messages. 

For more related information, you can check out mailcot and vmayo, nexahost.

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