In the digital age, where technology rules supreme, email marketing has emerged as a game-changer for businesses in India. This comprehensive guide will take you through the ins and outs of email marketing in India, exploring its significance, strategies, and the incredible potential it holds for businesses of all sizes.
Email marketing has witnessed unprecedented growth in India over the past decade. Let’s delve into why it’s become a cornerstone of digital marketing strategies.
Email marketing is the art of sending targeted emails to a group of potential or existing customers with the aim of nurturing leads, boosting sales, and building brand loyalty.
With over 500 million internet users in India, email marketing offers an extensive reach that no other medium can match. It allows businesses to connect with a vast and diverse audience.
Email marketing is cost-effective, making it an ideal choice for startups and small businesses looking to maximize their marketing budget.
Tailoring emails to individual preferences and behaviors ensures higher engagement rates, as recipients feel a personal connection with your brand.
Now that we understand the importance of email marketing, let’s explore how to create a successful campaign.
The foundation of a successful email marketing campaign lies in a high-quality email list. Focus on organic growth through sign-ups and subscriptions.
Segment your email list to send personalized content to different groups, ensuring that your messages are relevant to each recipient.
Create engaging, informative, and visually appealing content that resonates with your target audience.
Craft attention-grabbing subject lines to increase email open rates. A well-crafted subject line can make all the difference.
It’s essential to monitor the performance of your email marketing campaigns and make necessary adjustments for optimal results.
Measure key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to gauge the success of your campaigns.
Continuously test different elements of your emails, including subject lines, content, and visuals, to identify what works best for your audience.
Implement email automation to streamline your campaigns, sending targeted emails at the right time to the right people.
Stay informed about India’s data privacy laws and ensure your email marketing practices are compliant.
India’s diverse population means you must consider regional languages and cultural nuances in your email content.
Given the widespread use of mobile devices, ensure your emails are mobile-responsive for a seamless user experience.
Work on improving email deliverability by avoiding spammy practices and regularly cleaning your email list.
The e-commerce industry in India has experienced remarkable growth, and email marketing plays a pivotal role in its success. Here’s how e-commerce businesses can benefit from email marketing:
Business-to-business (B2B) enterprises also find value in email marketing. Here’s how B2B companies can harness its potential:
As technology continues to advance, the landscape of email marketing in India is ever-evolving. Here’s what the future may hold:
Email marketing in India is not just a trend; it’s a powerful tool that can significantly impact your business. With its reach, cost-effectiveness, and potential for personalization, it’s a strategy that no Indian business can afford to ignore.
Absolutely! Email marketing is cost-effective and can yield significant results for small businesses in India.
The frequency of emails should be determined by your audience’s preferences. Conduct surveys or analyze past engagement to find the right balance.
Yes, India has data privacy regulations that you must adhere to. Familiarize yourself with these laws to avoid legal complications in Email Marketing India.
The optimal send time can vary, but typically, weekdays during business hours tend to yield better results in Email Marketing India.
Yes, email automation is highly recommended to save time and ensure timely delivery of relevant content to your subscribers in Email Marketing India.
SMS are created on mobile phones or personal computers. These devices send SMS with the help of a GSM network (Global System for Mobile communication). All the devices have External Short Messaging Entities (ESMEs).
ESMEs are the starting point and end-point of SMS. However, they cannot communicate directly. The starting point – the source sends SMS to Short Message Service Center (SMSC). The SMSC Gateway is the entity in charge of storing and forwarding messages to and from mobile stations. The ESME can be a fixed network or a mobile station that receives and transmits messages.
Further, for completing this process of sending and receiving SMS, you need a protocol, such as SMPP, SS7, SIGTRAN, SDP, and HTTP protocols. Here, we will discuss the SMPP Protocol.
SMS Gateway that uses SMPP Protocol is known as SMPP SMS Gateway. Let’s learn all about SMPP Protocol.
The SMPP (Short Message Peer-to-Peer) protocol is an open, industry-standard protocol that was created to offer a flexible data communications interface for the exchange of short message data between External Short Message Entities (ESME), Routing Entities (RE), and Message Centres (MC). SMPP gateway open source is a method for apps to send SMS messages to and receive SMS from mobile devices.
An SMPP session must be established between the ESME and the Message Centre or SMPP Routing Entity to use the SMPP Protocol.
Businesses use SMS services for many applications that go well with SMPP Gateway.
Here are compelling reasons to consider Telnxo as your SMPP gateway provider.
In final words, the SMS gateway requires a protocol like SMPP to run the entire process of sending and receiving SMS with SMSC gateway and GSM networks.
It is defined as the name depicts, servicing the customers to satisfy their needs. This is the facility of servicing before and after a purchase of the product or services to ensure the customer’s satisfaction customer service has great significance in any business as they build good customer relationship through interaction and bringing back the customer to the business.
It is a service provided by the agents who assist, guide, troubleshoot and offer solutions to computer problems and IT related products. So Helpdesk has quite a lot of responsibilities and functions. The Helpdesk in inbound call centers not only provide the technical answers but also evaluate the problem. Hence it plays a very important role to maximize business relationships.
It is a repair or advice service provided to the customers over the phone for their technical issues. The role of tech support has expanded to include to include telesales – pre and post technical support, onsite tech support, remote support, remote IT infrastructure management services. The goal of tech support call centers is to provide product information and technical assistance that are accessible 24 hours a day. Thus, the technical support is significant in delivering greater value to the business.
service will help the customers to place their orders directly via telephone to the Order Taking agents. The agents will process the order. And they answer the customers to their doubts that may have about the products or services. Order taking service has become a major part of the inbound call center services. As they have too many advantages and the most important is increasing the sales of the product. The offshore order taking service includes taking the order and shipping information. Hence this makes the process much easier and thereby increases the sales and profits the business.
Cloud-Telephony is the technology that moves your business telephone device to the cloud. it is a voice and messaging service that replaces the need for the conventional business telephone system. The scenario for cloud-telephony India is changing fast, which includes more engagements for your business.
The usage of Cloud-telephony to your business allows you to make and receive multiple calls & SMSes simultaneously, without having to invest in any extra infrastructure. Services like IVR, Call Recording, Bulk SMS, event-based calling, etc. are only a few of the many features cloud-telephony has to provide.
Cloud-telephony is a service in which all telephone facilities are transferred to the clouds. This means that the company can now perform all the telephony function with data storage and internet facilities
The cloud-telephony service helps the business to maintain records. With cloud telephony service the company can automatically be recorded all the data. This means the agents do not have to record data separately. The cloud telephony service records the caller name, number, phone number and the location in a database. This saves the agents time and efforts. This allows the company to have a secure database.
Cloud-telephony service allows the company agents to be available to the clients on 24X7 bases. This means the client can contact the company whenever they have a quarry.
It helps in integrating any CRM. This helps the business to strategically plan their ideas by looking at the analysis. This is possible as the cloud telephony service give the companies a dashboard which can customize call, record leads and know the trends.
It removes barriers like time, location, cost and language which act as a barrier to communication. By doing so it makes communication with customers easy, cost-effective and quick. As a result, it enhances customer experience and satisfaction.
Many industries and businesses can use cloud telephony. Some of them are:-
No matter which industry, business or startup it is cloud-telephony service can help them grow. With cloud-telephony service, they can benefit from service like IVR, call center solutions, virtual number, toll-free number, missed call, outbound calling, click-to-call and super recipients. All these come under the big umbrella of cloud telephony service and help a company to reach heights.
The definition of a virtual receptionist is an outsourced call handling operative trained to manage your calls exactly as an in-house member of staff would, but from another office.
We define a virtual receptionist as a highly-skilled telephone agent trained in a full range of receptionist skills including message taking, switchboard call forwarding or call patching, diary management, order taking, emergency call response and much more.
Modern virtual receptionists are usually based in a call center or contact center and work in a team of operatives who treat their role as a profession, appreciating the vital first impression it plays in the public face and reputation of a business. Business clients rarely select virtual receptionists who work alone or from home due to their inability to answer more than one call at once, or provide guaranteed, break-free receptionist cover throughout the working day and at weekends.
Call center virtual receptionists are regularly and thoroughly trained in advanced call handling techniques such as coping with emotionally distressed callers, handling angry callers and communicating with callers who have a hearing or speech impediment.
Latest call handling technology facilitates the transfer of calls from your existing telephone number or telephone line out to the call center virtual receptionist without any indication to the caller. The result is completely seamless, to your customer our virtual receptionist appears to be sitting in your office, with access to all the information your own employee would have, and able to handle any inquiry you wish them to be trained in.
A virtual receptionist works remotely in a call center, home office, or similar space. There are many services to choose from. Service hours and availability, additional features and support, as well as pricing varies across competitors. Once you choose a service provider, they typically generate a phone number for you. After that phone number has been generated, the service provider will then request that you forward your current calls to the new number. This way, existing customers that have your old number, or call your cell phone, will be routed to your new receptionist service.
The customer service department is typically the first line of contact a customer has with a business. Unfortunately, small businesses aren’t usually able to afford full-time receptionists and customer service reps. This is where a virtual receptionist comes into play. A virtual and secure phone system for business can be a cost-effective way for small businesses and startups to get access to better customer service without breaking the bank.
Telnxo provides the best Virtual Receptionist Services in India. It provides the best solution for Startup Businesses who don’t have a big budget. It answers every call live and never let your callers go automatically to voicemail. You can forward your existing phone number to us or take advantage of your free assigned local phone number you’ll get at signup. You can use both numbers in your business contact details if you’d like.
Advanced Call Screening
You can say goodbye to intrusive calls from sales people and telemarketers! Your virtual receptionist is adept in the art of call screening in a professional and friendly way with Telnxo. Your virtual receptionist will first take down information from the caller and then give you the details of the call and ask if you’d like them to transfer the call to you.
Telnxo is the best-in-class Cloud Telephony Solution. So with Telnxo live virtual receptionist handling, you can connect with Telnxo Service for 24×7. And you are not missing any business opportunity So that all your customers are taken care of.
Pricing is affordable and starts from $29 per month (plus GST) with 20 calls included. Each additional call then incurs a charge depending on your plan, with the $29 plan charging extra calls at $1.50 per call. For more information about costs, refer to our Recommended Services below.
Many “failed” products in the market were unsuccessful because of “product errors,” but because of their lack of marketing efforts. I’m sure you’ve seen smaller products that make them higher (and later improved perhaps), with the right kind of sales.
It’s all about promotion. It doesn’t matter how well your product is producing and if you don’t sell it properly, people will never know its existence, and in today’s competitive edge, you will be lost in recognition.
This is where SMS sales come in. In fact, it’s almost “abusive” these days instead of using it, but if you’re still curious about what SMS marketing is, let me make you laugh.
SMS marketing is the process / method / action / action / strategy of marketing your product (or otherwise) through SMS.
It’s the latest version of “Marketing E-mail” (technically). So much more efficient and more efficient ROI, especially now that E-mail marketing is almost dead.
The whole world went from “emails” about half a decade back. In fact, research shows E-mail rates are at 19.08 percent, and that in the “beauty” industry, now imagine what the “first” e-mail message could say, “Hey did you launch a brand new miracle product?” Good return.
And as a result, SMS Marketing came off its shelf. There are now many reasons why it is coming: –
So you get a clean idea of what SMS marketing is and why the best option for your next marketing campaign is not? Now that we’re on the topic, let’s dig deeper into the details.
Coupons are something that many people resist. And probably not 100%, you will still have several conversions of the text “Here’s your 50% discount coupon on our base and especially for you!”
Another art of conversion is “urgency”. The Flash script does just that. It’s basically a text that shares a coupon, sales link, or something, but that “something” has a deadline and expires in the next few hours or days.
Posting something like: – “We sold 40% discounts on orders above $ 200 ongoing for the next 60 minutes” will get you some attention.
SMS (files) are short, but you can use that to your advantage. If there is an upcoming new product launch, sales day on the go, or anything in general that needs a bit of reminder, you can send reminders to your potential buyers.
Ask for feedbacks
SMS texts are short, and don’t require a lot of “design-time.” So ask your customers for an answer, or maybe a “yes / no” answer is a surefire way to make communication stronger.
This is probably the main reason why you consider SMS marketing as your next marketing tool. And nobody says it’s wrong. There is no better way to spread the word around and catch some eyeballs.
As mentioned earlier, open rates are much better than E-mail, and the same thing happens with conversion rates too!
Capture more details
What if you could put your SMS campaigns on something more than just text? You can ask your customers for their birthday, your favorite food (whether it’s a waistband or something similar), your favorite cheese, and whatnot.
A good example is – Hello Mr. X! Tell us your favorite butter, and we would keep it useful and ready the next time you book a table with us!
SMS marketing is the future of digital campaigns. It’s the one thing that almost everyone has access to after emails and the only “thing” that people pay attention to is email.
Deploying and managing them is easy, you don’t need a graphic design team, one man can handle a large enough size for an SMS campaign in his plans right away!
And the ways to promote your business through the SMS marketing discussed here are just the tip of the iceberg; real lies in your creativity and the ways you can come up with them to make them want to change!
Toll-free numbers are telephone numbers with distinct 3-digit codes that dialed from landlines with no charge to the individual placing the call. Such numbers permit callers to reach companies and/or individuals out of the area without being charged a long-distance fee for the call.
Toll-free numbers are mainly common for consumer-service calling. Toll-free service has traditionally provided potential clients and others with a free and convenient way to contact organizations. Wireless callers, however, charged for the airtime minutes used during a toll-free call unless they have an “unlimited calling” plan. Clients can also send textual content to toll-free numbers, as long as those numbers are “text enabled,” and companies can send texts in response. There are some Toll-free codes – 800, 888, 877, 866, 855, and 844.
Toll-free numbers are numbers that begin with one of the following three-digit codes: 800, 888, 877, 866, 855 or 844. Although 800, 888, 877, 866, 855 and 844 are all toll-free codes, they are not interchangeable. Dialing a number using a 1- 800 prefixes would reach a different recipient than dialing that number using a 1-888 prefix. Calls to each toll-free number routed to a particular local telephone number.
Toll Free numbers have seen a gradual progress and despite many other customer service touch-points that are getting obsolete, toll free numbers have survived and served the customers to their utmost satisfaction. Let’s look at the benefits of toll free numbers for your business.
Toll free numbers are one of the best mediums to be reached out by the customers and get a solution. If the customers have shown faith in your brand, it consolidated by meaningful conversation leading to an apt response to the needs of the customers.
Getting new customers is necessary but customer retention is an unavoidable factor while running a business. For the same very reason, toll free numbers are the best way to retain a promising customer base.
There can be various reasons one has to relocate the business from one place to another. But despite all the changes, the contact numbers, through which the customers can reach out the service provider don’t vary. You can take your business anywhere but the numbers remain same.
The kind of experience customers gets while availing the service decides the life cycle of the customer with your brand. Another notable thing is, how the brand responds to the customers for their needs. And when something goes wrong with the business service, unintentionally.
The overall concept behind toll-free numbers is to provide the clients with a channel to reach out to the service provider without any cost. The customer can communicate to the service provider to understand about the service. And eventually, when the service used by the customer, it will become the responsibility of the service provider to keep the communication fruitful for each party.
Daily. Someday is not a day of the week. Class aptent taciti.
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