Migomail
Category

B2B Marketing

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What Is Email Copywriting And It’s Huge Advantages ?

What is Email Copywriting?

Image result for email copywriting

Email Copywriting is an actual copy of the words in our email subject lines and the content of the body. Unlikely, it is a way of expressing our idea to convince prospective customers to convert. Therefore, some unique qualities that deserve serious consideration like:-

  • Brevity
  • High level of persuasiveness in email copywriting
  • Emphasis on the connection between the subject line and CTA
  • No fluff, filler or tangents

The Best Email Copywriting Services convinces the reader to not only consume the entire email but also to engage with it. Clearly, in most cases, it means clicking the mail in the email your CTA and arriving at our desired page to convert on an offer. In addition, email copywriting consists of some tips for engaging content subscribers for reading which are nailing the subject line, preview the text, email copywriting needs to be personal, avoid industry jargon as we already know a lot about our industry, keeping in line with the conversation tones.

Also, we have to choose our words carefully and if we are writing several words in copywriting then we are doing wrong so we have to keep it in a short and concise manner.

Way Of Writing An Email Copy:-

Image result for email copywriting

  1. Finally, we must start with a specific goal for knowing what are subscribers do after opening and reading the email.
  2. In addition, maybe we are promoting a flash sale, launching a product, driving traffic to our latest blog post or inspiring the subscribers to submit user-generated content.
  3. Even so, whatever the case is every word in our email should drive subscribers towards fulfilling our goal.
  4. In addition, if we want them to buy our newest product, we should focus on its benefits for the reader.

Advantages:-

Email Copywriting

Image result for advantages

 

  • Email marketing is highly cost-efficient.
  • Writing a great subject line is as important as a great email body copy.
  • We can create a huge amount of value to our leads with email marketing.
  • It provides a reliable communication medium between us and our leads.
  • If it is done right, can become the lifeblood of our business.

Email Copywriting

B2B Marketing, B2C Marketing, Business, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, InternetMarketing, Latest Technology, Lead Nurturing

3 Effective Email Tracking Tools (Opens & Clicks of email)

Email Tracking

email tracking

It is basically the tracking or monitoring sent, delivered, opens, clicks and bounce of emails to follow up with leads, job applicants, and partners. Email Tracking can be termed as the checking of metrics of your email marketing campaigns to improve their quality, efficiency, and effectiveness.

Working on Email Tracking

 

  • Email trackers are browser extensions from chrome, as it typically employs a tiny pixel image. Tiny pixel image of 1 x 1 attached with email is invisible to you.   email opens and clicks
  • But once you open the email, the image is loaded from a server and then the server records that data for tracking agency. These trackers vary in precision.
  • You can use this tool for recruitment and link building to save time and to know when to follow up with more emails.

Tracking Tools

email tracking tools, email tracking

There are many email tracking tools, three of them those who offer extra features and beyond basics are listed below:-

Snov.io

Snov.io’s unlimited email tracker offers emails open and clicks tracking as well as additional features. Features, for instance, are email scheduling, follow-up reminders, real-time notifications, and reports. It is a free and unlimited chrome extension that integrates seamlessly into Gmail. And it shows the exact number of clicks and opens, and help to enable or disable the monitoring of particular email addresses.

MailTrack 

 MailTrack offers the same features as offered by snov.io but it adds a branding signature to each email sent. So recipients may find out that you keep track of opens and clicks. It offers some additional features too but with the paid plan.  Therefore, you can see the opens information directly in the inbox and you can see if a person opened an email once or twice.  email opens and clicks

OrangeBox 

This service allows you to monitor the way recipients interact with your attachments. The document can be viewed and how far a recipient has progressed in reading it. And, you can see the exact percentage of reading by this so that you can make changes if the recipients are responding to it half-way.

Disadvantages of Email Tracking

  • Images can be blocked by default
  • Blockers installed by users
  • Previews count as an open
  • It doesn’t work for groups

There are advantages and disadvantages of email tracking. Images can be blocked by default so that your pixel images that are invisible will not load. Blockers installed so that trackers are not able to see the email or cannot track your emails. It doesn’t work for groups as if you sent a single texted message to groups you cannot track the exact count of opens for a particular message.

 

email tracking, best email marketing company in india, email tracking tools

 

https://en.wikipedia.org/wiki/Email_tracking

email opens and clicks       email tracking tools      email tracking tools      email tracking tools

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What is Lead Nurturing ?

Lead Nurturing –

lead nurturing

Lead Nurturing is a process in which relationship is developed with buyers at every stage of sales funnel. Every stage of the buyer’s journey, Lead Nurturing basically focuses on two main elements which are marketing and the communication efforts. On listening to the needs of prospects and also providing the information and answers they need.

  • On average we can say that 50% of the leads in any system are not ready to buy.
  • Almost 80% of new leads never become sales.
  • Companies that excel in the lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • Makes 47% large purchases than non-nurtured leads.

So, it is effectively developing in today’s buyer-driven market place. However, it means establishing and nurturing buyer relationships with the help of the strategic lead scoring system. Therefore also filling out the framework with a content marketing plan.

To Establish Score Leads In Lead Nurturing –

 

To establish score leads in lead nurturing

Marketing and sales need to get together for developing a lead scoring strategy. Therefore to pinpoint where particular lead is within the brands buying model. Considered as backbone of Lead Nurturing System. It identifies when and how to address each buyer with the most timely and relevant communication. The details of any lead scoring system will be specific because every brand is based upon the industry, niche, and unique audience.

There are many dimensions of Lead Scoring that should be evaluated as we develop our strategy. Some of them are as follows:-

  1. Lead Fit: It describes how a particular buyer matches the brand’s ideal prospect or usual buyer. This introductory level data will help to know if a lead is worth pursuing or not.
  2. Interest: Tracking the online behavior to determine how attractive is our brand to the buyer and it is the next stage of lead scoring.
  3. Behavior: More closely monitoring lead behavior will indicate if the lead is serious about buying or just taking the information.
  4. Buying Stage And Timing: Scoring for the buying stage helps to determine where a buyer is within the brand’s sales model.
B2B Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Marketing

Simple Mail Transfer Protocol

Simple Mail Transfer Protocol (SMTP)

SMTP (Simple Mail Transfer Protocol) is part of the Application Layer of the TCP/IP protocol. TCP/IP protocol used in sending and receiving e-mail.  An SMTP server is an application that’s primary purpose is to send, receive, and relay outgoing mail between email senders and receivers. It works with Message Transfer Agent(MTA), to send mail at the correct email address.

This Protocol is used to manage the SMTP (Simple Mail Transfer Protocol)  is limited in its ability to keep the messages at the receiving end, it requires some other protocols that let the user save the messages in a server mailbox and let them download periodically from the server, and those protocols are :

  • POP3: It is a Protocol is used to retrieve emails.
  • IMAP: This protocol allows both access to the mail and managing stored emails.

s soon as it listens for a TCP connection from any client, the Simple Mail Transfer Protocol process initiates a connection on that port. After successfully establishing the TCP connection the client process sends the mail instantly. The SMTP server is the always-on listening mode. A

SMTP is an application layer protocol. If a person wants to send the mails to open the TCP connection to the Simple Mail Transfer Protocol server and sends the mail.

It is an Internet Standard for sending emails on the internet.

Steps of sending mail through SMTP:

The sender prepares the mail and delivers it to the recipient’s mail address. Here, the MTA(Mail Transfer Agent) transfers this mail across the internet.

  • Composition of mail.
  • Submission of mail.
  • Sending mail to the receivers.
  • Processing of mail.
  • Access of mail.

Advantages of SMTP: –

  • It is simple to access the SMTP.
  • It increases the speed of Email Delivery.
  • Cost-effective.
  • Simplicity.
  • It is easy to understand the working of SMTP.

B2B Marketing, Digital Marketing, Digital Marketing Experts, E-commerce Email Marketing, Email Campaign, Email Marketing

Kshitij2020 – The Techno Management Fest

The Techno Management Fest 2020 IIT kharagpurMailcot.com is one of the sponsor of the great TECHNO MANAGEMENT FEST 2020 i.e., Kshitij 2020 

  • We are No.1 Mass Mailing Service Provider Company in India. Boost your sales and business with MailCot Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws
  • Mailcot Refine your Email Campaign as it is easy-to-read. Email dashboard shows you which emails are most successful based on the number opened. Whether or not the reader clicked on links or shared your email with friends. Over time, these statistics will tell you what does and doesn’t work with your audience.

Services Provided by Mailcot  

  1. Email Marketing
  2. Transactional Email
  3. Marketing Automation
1 2 5 6 7

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Important Recommendation