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3 Effective Email Tracking Tools (Opens & Clicks of email)

January 8, 2020

Email Tracking

email tracking

It is basically the tracking or monitoring sent, delivered, opens, clicks and bounce of emails to follow up with leads, job applicants, and partners. Email Tracking can be termed as the checking of metrics of your email marketing campaigns to improve their quality, efficiency, and effectiveness.

Working on Email Tracking

 

  • Email trackers are browser extensions from chrome, as it typically employs a tiny pixel image. Tiny pixel image of 1 x 1 attached with email is invisible to you.   email opens and clicks
  • But once you open the email, the image is loaded from a server and then the server records that data for tracking agency. These trackers vary in precision.
  • You can use this tool for recruitment and link building to save time and to know when to follow up with more emails.

Tracking Tools

email tracking tools, email tracking

There are many email tracking tools, three of them those who offer extra features and beyond basics are listed below:-

Snov.io

Snov.io’s unlimited email tracker offers emails open and clicks tracking as well as additional features. Features, for instance, are email scheduling, follow-up reminders, real-time notifications, and reports. It is a free and unlimited chrome extension that integrates seamlessly into Gmail. And it shows the exact number of clicks and opens, and help to enable or disable the monitoring of particular email addresses.

MailTrack 

 MailTrack offers the same features as offered by snov.io but it adds a branding signature to each email sent. So recipients may find out that you keep track of opens and clicks. It offers some additional features too but with the paid plan.  Therefore, you can see the opens information directly in the inbox and you can see if a person opened an email once or twice.  email opens and clicks

OrangeBox 

This service allows you to monitor the way recipients interact with your attachments. The document can be viewed and how far a recipient has progressed in reading it. And, you can see the exact percentage of reading by this so that you can make changes if the recipients are responding to it half-way.

Disadvantages of Email Tracking

  • Images can be blocked by default
  • Blockers installed by users
  • Previews count as an open
  • It doesn’t work for groups

There are advantages and disadvantages of email tracking. Images can be blocked by default so that your pixel images that are invisible will not load. Blockers installed so that trackers are not able to see the email or cannot track your emails. It doesn’t work for groups as if you sent a single texted message to groups you cannot track the exact count of opens for a particular message.

 

email tracking, best email marketing company in india, email tracking tools

 

https://en.wikipedia.org/wiki/Email_tracking

email opens and clicks       email tracking tools      email tracking tools      email tracking tools

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What is Lead Nurturing ?

January 7, 2020

Lead Nurturing –

lead nurturing

Lead Nurturing is a process in which relationship is developed with buyers at every stage of sales funnel. Every stage of the buyer’s journey, Lead Nurturing basically focuses on two main elements which are marketing and the communication efforts. On listening to the needs of prospects and also providing the information and answers they need.

  • On average we can say that 50% of the leads in any system are not ready to buy.
  • Almost 80% of new leads never become sales.
  • Companies that excel in the lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • Makes 47% large purchases than non-nurtured leads.

So, it is effectively developing in today’s buyer-driven market place. However, it means establishing and nurturing buyer relationships with the help of the strategic lead scoring system. Therefore also filling out the framework with a content marketing plan.

To Establish Score Leads In Lead Nurturing –

 

To establish score leads in lead nurturing

Marketing and sales need to get together for developing a lead scoring strategy. Therefore to pinpoint where particular lead is within the brands buying model. Considered as backbone of Lead Nurturing System. It identifies when and how to address each buyer with the most timely and relevant communication. The details of any lead scoring system will be specific because every brand is based upon the industry, niche, and unique audience.

There are many dimensions of Lead Scoring that should be evaluated as we develop our strategy. Some of them are as follows:-

  1. Lead Fit: It describes how a particular buyer matches the brand’s ideal prospect or usual buyer. This introductory level data will help to know if a lead is worth pursuing or not.
  2. Interest: Tracking the online behavior to determine how attractive is our brand to the buyer and it is the next stage of lead scoring.
  3. Behavior: More closely monitoring lead behavior will indicate if the lead is serious about buying or just taking the information.
  4. Buying Stage And Timing: Scoring for the buying stage helps to determine where a buyer is within the brand’s sales model.
B2B Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Marketing

Simple Mail Transfer Protocol

January 6, 2020

Simple Mail Transfer Protocol (SMTP)

SMTP (Simple Mail Transfer Protocol) is part of the Application Layer of the TCP/IP protocol. TCP/IP protocol used in sending and receiving e-mail.  An SMTP server is an application that’s primary purpose is to send, receive, and relay outgoing mail between email senders and receivers. It works with Message Transfer Agent(MTA), to send mail at the correct email address.

This Protocol is used to manage the SMTP (Simple Mail Transfer Protocol)  is limited in its ability to keep the messages at the receiving end, it requires some other protocols that let the user save the messages in a server mailbox and let them download periodically from the server, and those protocols are :

  • POP3: It is a Protocol is used to retrieve emails.
  • IMAP: This protocol allows both access to the mail and managing stored emails.

s soon as it listens for a TCP connection from any client, the Simple Mail Transfer Protocol process initiates a connection on that port. After successfully establishing the TCP connection the client process sends the mail instantly. The SMTP server is the always-on listening mode. A

SMTP is an application layer protocol. If a person wants to send the mails to open the TCP connection to the Simple Mail Transfer Protocol server and sends the mail.

It is an Internet Standard for sending emails on the internet.

Steps of sending mail through SMTP:

The sender prepares the mail and delivers it to the recipient’s mail address. Here, the MTA(Mail Transfer Agent) transfers this mail across the internet.

  • Composition of mail.
  • Submission of mail.
  • Sending mail to the receivers.
  • Processing of mail.
  • Access of mail.

Advantages of SMTP: –

  • It is simple to access the SMTP.
  • It increases the speed of Email Delivery.
  • Cost-effective.
  • Simplicity.
  • It is easy to understand the working of SMTP.

B2B Marketing, Digital Marketing, Digital Marketing Experts, E-commerce Email Marketing, Email Campaign, Email Marketing

Kshitij2020 – The Techno Management Fest

January 6, 2020

The Techno Management Fest 2020 IIT kharagpurMailcot.com is one of the sponsor of the great TECHNO MANAGEMENT FEST 2020 i.e., Kshitij 2020 

  • We are No.1 Mass Mailing Service Provider Company in India. Boost your sales and business with MailCot Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws
  • Mailcot Refine your Email Campaign as it is easy-to-read. Email dashboard shows you which emails are most successful based on the number opened. Whether or not the reader clicked on links or shared your email with friends. Over time, these statistics will tell you what does and doesn’t work with your audience.

Services Provided by Mailcot  

  1. Email Marketing
  2. Transactional Email
  3. Marketing Automation
Digital Marketing, Email Marketing

5 Easy Ways To Create Email List Segmentation

August 1, 2019

You will certainly have heard about email list segmentation if you have read anything about email marketing previously. Research demonstrates you take the time not only to boost open rates but also to personalize your emails. Which eventually leads to greater ROI. Email list segmentation is an effective tool to keep open your emails, click on emails and conversion rate. You can always send personalized and meaningful emails. Sometimes your email campaigns which you apply on all subscribers won’t be as effective as you would like them to be. So you have to send the right email to the right customer for the success of your email campaign.

Here, In this article, we will go through 5 easy ways to create email list segmentation. So you can make your email campaign more powerful and effective.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

What is Email List Segmentation?

The email list segmentation means sending the correct message to the correct person by dividing the list into smaller sections.

So, Email list Segmentation is a technique of email marketing. Where you divide your list of subscribers according to all conditions. The technology use to send relevant emails to relevant persons in an email marketing list by companies and sellers.

To generate the appropriate emails for your email campaign, you can divide the list into a number of circumstances.  Like purchasing history, age, demographics or prior email campaign interactions.

5 Ways to Make Email List Segmentation

1. Demographics

The demographic segment is the most effective and simple segment you can create to target your customers. You can begin with some common factors like age, gender, location, income, etc. Collect the data of every subscriber in his / her profile form simply by adding a demographic field to your subscription form. And you can use it as necessary to choose the target audience for your email campaigns once the information is collected.

For Example, if you collect the information of 25-year-old lady a model or fashion artist so you can send target mail for the right products and services.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

2. Location

You can find out a lot about the interests of your subscribers based on location. It can clearly benefit from an email campaign when you know where your subscribers call home. Customize your topic area to include local details or data for your closest shop in place of a business center by using its place. You are able to readily target the subscribers who have expressed an interest in fresh listings in certain cities and regions of the country.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

3. Previously Purchased Items

Public behavior is a good way of segmenting. Find out how interested your audience is with your email reports to see what they are opening and to click. You can save them into an existing list or make a new list. Shopping is the same premise, if you understand what they purchased in the previous time, submit bids that match your interest. You can find out where people are. For those who have bought from you, they already have confidence in your brand, and you can suppose that they will be simpler to sell.

5 Easy Ways To Create Email List Segmentation Email List Segmentation

4. Subscriber Engagement

You must bear in mind the interest of your subscriber in your mailing list. To create an email marketing campaign you need time and effort. And you want to do your best for your moment. So it may seem that if you send a mail to your entire list you will get some disappointment. If you look closer, you may realize that for days, weeks, or even months certain subscribers have not interacted with your mails.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

In this situation, you can target those people with a re-engagement campaign. So, you need to realize then they are missing the golden opportunity. Give them an incentive to return. When a campaign is running, feedback on why they don’t interact with your messages is often efficient.

5. Requests and Answers

Personalized emails need private data So, do not wish to frighten prospective subscribers with a one-mile opt-in form. Give your subscribers a survey or questionnaire and use the data they give to create segments. Better, set it to attract new subscribers and segment it from day one. Extending your incentive helps to collect the information you need.  Each entry, for instance, may enter a sketch for a preferred item. You have to offer a little to get a lot with a study.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

I hope these 5 ways are helpful to create email list segmentation for all of you.

Digital Marketing, Email Marketing

6 Test Elements of The Email Marketing Title

July 30, 2019

If the user has never opened the email you sent, then what about email conversion? The message open rate opens the door to the final message conversion rate. The higher the open rate, the better the final conversion will be. The email title is one of the main factors affecting the message opening rate. Before the email is officially sent, we need to test the effect of different email headers. In this article, we will list the six test elements of the email marketing title for your reference.

Email Marketing Title, 6 Test Elements of Email Marketing Title

6 Test Elements of The Email Marketing Title

1. Personalized Fields

We generally think that adding some personalized fields to the email. Such as the recipient’s name or username, can significantly increase the open rate of the email. However, this may not apply to your recipient list or to some of your recipient lists. You need to test each version yourself: non-personalized emails, emails with personalized fields such as user names. And tests to determine if personalized emails have a positive effect on your open rate.

2. Specific VS General

Sometimes, the message header is more general. The user can’t clearly know what the content of the email contains through the email header. Instead, it will arouse the user’s curiosity and attract them to open the email to read. However, sometimes it is specific, and it is better to explicitly tell the user what message content contains the message headers. Faced with different types of recipients and email content. We need to test ourselves to decide whether to use specific or general email headers.

3. Offer Discounts

In general, if your email contains offers or discounts, and specifically mentions the offer or discount in the message header. It will greatly increase your email open rate. However, we cannot rely too much on this. If your email always promises that users will have big discounts. Then it may let users develop a habit. When you receive your email, you will habitually expect a discount. If you don’t, you won’t open its mail. In the face of our own list of recipients, offering offers in the message headers or not, we can test which ones are better. However, we must remember that we should not rely too much on giving users discounts.

4. Different Preferential Methods

If we want to test how different offers are attractive to users, then the message header is a very good channel. It is possible to judge which type of offer they are more interested in by whether the user opens the mail or not. Is it free shipping or a 50% discount to impress your users? Put it in the message header and check it out.

5. Short VS Long

The message header is too long, which may cause the spam index of the message to rise. Affecting your mail delivery rate and inbox rate. However, a short message header may not give enough information to the user. So we need to test the length of the message header to balance the length of the message header with the amount of information it contains.

6. Create a Sense of Urgency

In general, the words “limited time, countdown, etc.” in the message header will give users a sense of urgency that will increase your email open rate. However, if any of your users are long-tailed users, they don’t check their mailboxes often. When they see the email you sent, the time-limited or countdown words in the email header will make them feel that the offer may already be Expired so that the message is not opened. So, we need to test it to see which one is more suitable for our users.

For design, the best email marketing title read this article Tips for Designing the Effective Email Marketing Heading or Title

Digital Marketing, Email Marketing, SEO Tips

Rules for Checking Landing Page Failures

July 29, 2019

The topic we are going to explore today is the landing page failures. An interesting analogy, assuming that the advertisement is a tour guide, then the landing page is the attraction we want to visit. No matter how the tour guide touts the attraction to the sky, only the experience of the user as a “tourist” is the most authentic, therefore, whether the attraction meets every The preferences of “tourists” are what we need to focus on.

If you say that your ad landing page today jumps directly to Amazon or other sales platforms. I suggest you start building a high-quality landing page today! Because this is like a guide directly bringing your target customers to the supermarket, then what customers will buy your products? The cost of building a landing page is really not high. As long as you are willing to spend some time and thoughts, the effect is definitely beyond your imagination.

Rules for Checking Landing Page Failures, Landing Page Failures

Ok, let’s not say much. Today, we are mainly talking about everyone who has built a landing page. After our long-term experience analysis, the following lists landing page failures that lead to the loss of potential users. See if your landing page is in the middle?

Rules for Checking Landing Page Failures

1.Website loading speed

This is also our most common problem. There are many reasons for this. For example, the location of the server and the country where the website is orient. For example, there are too many videos and dynamic effects displayed on the website. Generally, we believe that if a website cannot be Open in about 3 seconds. Your users will jump out directly and don’t want to try again (unless the other party is very willing to buy). Therefore, we need to constantly monitor the loading speed of the website and whether the content can be fully loaded. All the content should adapt to both the mobile terminal and the PC. If necessary, the mobile terminal can use as a priority to optimize the target.

2. Are the design style and content consistent with the creative copy?

I believe that everyone should feel the same. We met many headline parties and attracted by some exaggerated or false advertisement headlines. When we went in, we found that it was not the product or content we want to see. But a feeling of the cheat. Health, maybe you can let the audience remember you, but it will never be positive. Therefore, in order to make our products and brands more positively accepted by users. It recommended that you maintain a unified brand image on the one hand, and avoid arrogance, on the other hand. Exaggerating the facts so as not to cause the user to dislike. And even more serious your advertising will complain and cannot be placed.

3. Is the navigation clear?

We have seen many landing pages that cannot clearly express their products and brands when designing the navigation bar. This often leads to users not knowing which menu can find the products they want to know. The improvement method is actually very simple. For the product line, we can use the product-product series-product display such a layer menu setting. So that users can clearly find what they need and for only a few products. We may wish to directly put the product. The name, place in the navigation bar to make the user at a glance. In addition, when setting up an advertisement. If it is necessary to push the sales of a certain product, be sure to set the purchase page of the product as a landing page, so as to increase the probability of rapid conversion.

4. Process operations from purchase to purchase

Many people think that as long as the basic functions and settings of the website is doing well. They don’t know whether there is a bug in the whole process from purchase to purchase. And our target customers often find that the process is too cumbersome during the purchase process. Finally give up the purchase, because this reason is not the small number of abandon, so after all the settings of a website completed.

We must operate from the purchase point to the purchase from the user’s point of view. Check whether the speed of the jump is within a reasonable range. Jump Whether the process will prompt unsafe information. Whether the discount or promotional code can automatically deduct or have the opportunity to let the customer copy and paste in advance and then settle directly. And finally, its too complicated to fill in the delivery information. What we need to check.

5. Website payment method

There are a lot of small sellers at the time set up independent stations often are because of problems with payment cards in here and we want to say is, do not think have Paypal will be able to walk alone in the world, except Europe (and even Europe) outside, In many countries, Paypal is not popular. In fact, this is also very natural. It is like why our country is more popular with WeChat or Alipay payment.

Let’s assume that today you open a foreign account that is not well-known, just for one. The purchase of products, I believe that you will not be willing, worried about the leakage of various information. Therefore, we usually recommend that you must bind the common credit card payment channel on your independent station. Take Shopify as an example. If you really can’t open Stripe or 2checkout, you can find a domestic credit card payment company.

Business, Digital Marketing, Twitter Marketing

8 Twitter Marketing Tips To Follow in 2019

July 27, 2019

Twitter has successfully established itself as an authoritative and certified brand marketing platform. As Twitter content marketing grows and becomes more complex. A unique approach to Twitter marketing tips in 2019 will help shape the way content marketing and the way the audience intends to use it.

8 Twitter Marketing Tips To Follow in 2019, Twitter Marketing Tips

Twitter has always been an extremely important marketing tool for all types of businesses and brands. So If used properly, it is an efficient marketing tool in its own right. Working with other social media channels to work with your marketing strategy is very different. Working with Twitter in brand marketing means that as your feed is constantly updated, you can keep up with trends in real-time.

Below we will explore some of the twitter marketing tips included in your Twitter marketing strategy in 2019.

8 Twitter Marketing Tips

1. Find old content for reuse

Redesigning your old content is a great way to improve the reach of your content. When it is about the Twitter time, a simple scroll to feed on, find the relevant Twitter, and forwards them will be able to play a role. This forwarding can be any of your old blog posts, infographics, or just any episodes you might find relevant. As long as this old content is great, its existing tentacles can still be your new Twitter strategy.

2. Create your Twitter reserve in advance

You may have heard the word ” content calendar”. If not, the content calendar will detail what you will generate in a given time. Also, be prepared in advance, will help keep you organized on the content released for the audience, a clear and consistent.

3. Decide on your posting frequency/timeline

You should arrange your Twitter in this way so that you can maximize your reach and engagement. Deciding how often your Twitter time can help you reach and attract more followers. Have a ready Twitter frequency schedule to help you in more ways you can’t imagine. First, it improves your productivity, because you do not have to stop whatever you are doing, just as you planned launch time. Second, keep your Twitter quality and consistency. You can plan your Twitter content directly using the planning tool.

4. Personalized user interaction

2017 years later, audiences and customers prefer personalized content, rather than the generic content. Using personal touch to gain loyalty is not a new marketing strategy. When you interact with a Twitter audience, you can effectively connect with users using personalized responses. You need to send a semantic message, you value their feedback, and each user is valuable.

5. Introducing humorous colors

Brands like Wendy and Netflix are showing how other brands have a humorous corporate Twitter account. That not only lets you entertain your audience, but it also allows you to become unconventional. We think this is the purpose of our use of marketing.

6. Using video marketing

If you are really keen to make your Twitter marketing work, you must incorporate video marketing into your existing Twitter marketing strategy. This is because the engagement with Twitter with video is more than 10 times. Clicking on this dimension will help your Twitter marketing approach have more say. Since 93% of Twitter videos are viewed on mobile phones if you have already entered the video marketing of Twitter content so you need to pay attention to the mobile optimization of the video.

7. Create a Twitter list

Even though Twitter is a very effective Twitter marketing tool, there aren’t many brands that use Twitter listings. By using the Twitter list, you can create a group of planned Twitter accounts. You can also subscribe to lists created by other brands related to your industry or marketing. When you are on the list timeline, you will be able to see the tweet stream from the account on that list.

Having a list can save you a lot of time, it can help you get the right followers, who are really interested in following your account. They give you instant access to expert insights and news.

8. Monitor and measure your Twitter metrics

Measuring the return on investment of your Twitter marketing and tools is critical, so you can be sure that you won’t be detoured. Learning how to track the right Twitter metrics will help you make informed decisions about future marketing activities.

Twitter analysis, Klear, Quintly, Mentionmapp, Sprout social and various social media tools and resources, and other tools can greatly help you track metrics, to ensure that Twitter marketing to obtain an absolute success.

We hope these twitter marketing tips in 2019 turn into an actionable success strategy.

 

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