email marketing statistics

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The Email Marketing Statistics in 2020

Email marketing continues to be one of the most powerful and reliable tools for growing your business.

And although email marketing has been around for many decades, it is everchanging.

A new email marketing tool always pops up at the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this wonderful list of email marketing statistics to find out how you stack up and see an email marketing benchmarks to compare your results.

Email Marketing Statistics Email Marketing Statistics

General email marketing statistics and usage


Email Marketing Statistics

79% of small businesses say email marketing is essential to their business strategy.

60% of small businesses say their email marketing strategy is effective or worthy.

64% of B2B marketers use a dedicated email marketing platform.

40% of B2B marketers claim that email newsletters are the most essential technique in their content marketing strategy.

43% of small businesses have 500 or fewer email subscribers.

42% of small businesses with over 500 subscribers have effective or very worthly email marketing strategies.

46% of emails are opened on mobile devices.

Sixty-one% of consumers prefer to be contacted by brands via email.

On average, consumers spend 2.5 hours checking emails on a typical weekday.

Email Marketing open and click-through rate statistics
65% of small business average open rates vary between 11% and 50%.

Average Email Open Rates

77% of small businesses average email click-through rates between zero and ten percent.

Average email click-through rates
More than 60% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. 

Email marketing ROI statistics

The ROI of email marketing is 38:1. 

Email marketing is forty times more effective at acquiring customers.

Email marketing send frequency statistics

54% of small businesses send emails at least once per week.

Email send frequency
In 2019 alone, 293.6 billion emails were sent and received every day.
More than sixty percent of email subscribers like to receive promotional emails at least once per week.

Email content statistics

Sixty-four percent of small businesses say their email copy is effective or very effective.

94% of small businesses write their own marketing emails instead of outsourcing their copywriting.

On average, emails contain 434.48 words.

Email length
The average email takes 3.3 minutes to read.

50% of emails contain less than 300 words.

Email subject line statistics
Email subject lines contain 43.85 characters on average.

Characters email subject lines
Only 6.9% of email subject lines contain emojis.

Emojis email subject lines
60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization.

Email subject line capitalization
more than 45% of email users open an email based on the subject line alone.

Email marketing personalization statistics
Personalized email campaigns improve click-through rates by 14%.

Personalized emails deliver 6x higher transaction rates.

You will:

Learn actionable best practices from the world’s top email marketing experts and business owners.
See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.


I wish you guys got this article and find it informative, whatever I have shared will definitely work for you. These are some of the points by which you can understand the stats of email marketing. After using email marketing your business will give more good results and you will automatically see growth in it.

Thank you !!

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