As a marketer, it’s important to check your mailing list, so make sure the quality of the list is as good as possible. One of the common mistakes Email marketers make when monitoring inevitable anomalies is that they don’t adopt a consistent solution, causing them to constantly wonder why marketing is not performing as expected.
There are many ways to check if the mailing list is sound. It includes a cleanup list. You can find out that you don’t know enough about your mailing list by following the questions below
● Are there any inactive contacts?
● Is the expired email address unattended?
When you encounter inactive lists or chatbots, please slash them out.
This article will show you how to use four easy steps to reorganize your mailing list.
1. Welcome mail is a big weapon
As soon as a new subscriber is registered to log in, please send a welcome email immediately, which is a necessary step to increase the conversion rate.
As soon as the new subscribers log in, they immediately trigger automated Email marketing. Welcome emails to be as customized as possible, and individual designs, because potential customers want to be unique, not the recipients under the mass mailing.
Make sure your email design is friendly, generous and direct, and that will bring you the most benefit. The color matching of the layout will have a psychological effect so the color matching can bring a new look to your marketing effectiveness.
2. Create a preference center
According to E-consultancy, 66% of recipients said that receiving mail too frequently is the main reason for unsubscribing. Please send emails occasionally within a safe range. Sending too much will be treated as spam, and the subscribers will be upset.
What is a preference setting center?
The Mail Preferences Center is a tool that helps you communicate seamlessly with your recipients. This tool helps subscribers manage their own mail, and they can set what they want to receive and how often they receive. In the field of Email marketing, no matter how interesting and interesting your design is, unsubscribing is still inevitable, and there will always be recipients clicking the “Unsubscribe” button.
The above situation is not unreasonable. The subscriber received a soft message and was forced to withdraw from the break. The way to get rid of this misery is to combine the preferences center to allow subscribers to control what content they want to receive and how often they receive, providing options that are more appropriate for them.
In addition to the above reasons, another benefit of having a preference setting center is to improve the overall customer experience, prevent CAN-SPAM (anti-spam) complaints, and establish opportunities to re-engage.
3. Timely cleaning list
Up to 25% of mailing lists are shrinking each year. Because people just give up their old email addresses as long as they find a new job. Some are losing interest in your service and so on. It is important to kick inactive subscribers out of the list.
Please review your email report. Some subscribers do not interact with your email for reasons that may be unexpected:
● Tired of your mail
● No time to receive
● No email received at all
If you want to re-engage these subscribers, please announce that you are about to delete subscribers who are inactive or not engaged in the interaction. There is a saying that the more you can’t get, the more people want to have it. Another well-known strategy is a coupon or discount, and its utility is like magic. Other tips such as using questionnaires or online polls, asking for hot topics that are easy to answer. Try something unique, bizarre, and unintentional, and of course, you still need to focus on your brand. As long as you do this, you will see a surge in interaction.
4. Customer-centric marketing
Putting customer needs first, that is, customers are the only focus, holding them as high as God. Without a customer, there is no business. If the above principles are not followed, it will lead to bad luck. This is why you can never make a customer joke or take them for granted.
If potential customers see you as if they are seeing ghosts, they are afraid that their purses will be drained. In other words, when you can’t clearly deserve customers, just think of yourself and want to convince them to buy will be a formidable challenge.
Never take customers for granted. Listen to the customer’s point of view and achieve their expectations. If it can be done, more and more repeat customers will leave a full testimony.