How to Use a Web API to Send Email
Web APIs for sending email are changing the way companies communicate with customers, users, and prospects. With just a simple API, any developer can enable their organization to send mass emails.
Web APIs for sending email are changing the way companies communicate with customers, users, and prospects. With just a simple API, any developer can enable their organization to send mass emails. Let us see what are Email APIs and when should you use Web APIs to send emails.
What is an Email API?
An email API (Application Programming Interface) enables developers to easily access features and functionality. Which is provided through an email service provider such as Migomail. An email delivery provider focused on developers. Which will provide you with a wide variety of APIs to help you accomplish various different purposes. For example, you can use the API for this.
- Send transactional emails like password resets, shipping notifications and receipts
- Receive real-time engagement notifications with webhooks
- Receive Inbound Email With Webhooks
- Query statistics about your mail stream
- And email marketing tasks such as managing lists
How to Send Email from Web Application
When it comes to sending email, many applications use native SMTP to send email. This is an industry standard for sending outgoing email. Sometimes developers need to access additional capabilities. This is when a web email API becomes very useful.
The API allows developers to gain programmatic access to basic email sending, and additional capabilities not provided by traditional protocols such as SMTP.
Use Cases for Using an Email API
In general, an email API is perfect when you need to send notifications and transactional emails. So the examples we see in Migomail are included in that.
- Password reset email
- Error message
- Shipping notifications
- Receipts and order confirmation
- Account creation and welcome message
- Password verification email
- Event based notifications
The list above is the most illustrative time critical information a customer is expected to receive. Most of the examples in the list above are time-critical information that a customer is expected to receive. Imagine receiving a password reset request from your online banking system after just 2 days. For this reason, be sure to use a reputable email platform. Which will help you achieve and maintain your excellent delivery.
Benefits of Use Web API to Send Email
The benefits of using Web APIs to send email are often hard to imagine for the average person, but for developers and those close to the subject, the benefits are clear.
- Web API is the fastest and most efficient way to send email.
- An API gives developers programmatic access to email sending and additional capabilities, such as capturing detailed statistics on all aspects of email performance.
- In comparison to SMTP, Web API provides an additional layer of security to your email program by using the keys of the API.
- While the Email API is not required to protect email, it does allow you to generate authenticated credentials, which are separate from your username and password account. hence reducing the risk of malicious person using your account to send spam.
- An email API is best suited for developers who are building their own product, such as a software as a service (SaaS) or mobile application.