Bulk SMS campaign which is predominantly known as mobile marketing is one of the most effective and efficient ways that the business houses and enterprises use to market and promote their products or services by way of mobile phones. Earlier, when the business houses used bulk SMS marketing, it had a negative impact. This was because the business houses made use of cold database and began spamming their receivers. But things have changed now. These days, there is a broad set of guidelines provided by the network providers for the bulk SMS providers and its users.
Here we have come up with quick and easy ways that will help you ensure that your campaign is successful.
You need to draft a well-planned budget. This is necessary to avoid any unnecessary hassles and regrets in the future. When you have an SMS campaign that is planned well, it will be easy to manage and will help you improve the productivity of your business. You can seek the help of any bulk SMS provider to plan your budget accurately.
When you send a message to your customer, make sure that you send only what’s relevant.
For instance, if you are sending a bulk SMS in India that talks about a cash prize of 10,000 INR, it will attract a mass customer base. However, these are temporary customers that might never convert to potential customers. On the other hand, if the message sent by you talks about your upcoming products or services, it will generate more traffic and help you retain more customers.
When you seek help from a bulk SMS provider, make sure you brief them about your target audience. This will help them draft a message in a manner that immediately attracts your audience. Your message must be simple and precise. If you send an elaborate message, it might get frustrating for your customer to read and understand that message.
You must always instruct the bulk SMS providers, to not go overboard with messaging. You don’t have to irritate your customers by sending them messages on regular basis. If you send only useful messages from time to time, there will be some customers who would sign up for your message alerts in order to stay updated about your product and services.
Instruct the bulk SMS provider to send only those messages that are compatible with all the mobile phones. Further, you must include an unsubscribe option in your message in order to create a good impression with the customers regarding the serving.