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Email Marketing, Marketing

Why Email Marketing is Important in 2018?

Did you know that email marketing provides an average ROI of $44 for every $1 spent?

Why is email marketing so effective? Because it allows businesses to quickly and efficiently send personalized marketing materials to specific audiences. 83% of B2B marketers are leveraging email marketing campaigns to generate new business opportunities

Marketing through email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Filtering Your Email Marketing in 2018

A Complete Analysis of Email Marketing

Now we discuss how email marketing will be essential for your company in 2018. Let’s run through a few things you can do to improve your email campaigns this year.

Targeted Marketing Opportunities

Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. Once a user fulfilled the criteria you have defined, then follow up them with targeted messaging to drive the funnel.

For example, let’s say that you send out an email that contains information on a sale. You have also set up lead scoring to know who has bought something as a result of this email and someone who has not. Your email marketing software follows up automatically with an email (possibly a discount code) to entice them for purchase.

For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an onboarding process.

More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

Personalize your Email Marketing List

Once you have the basic contact information from a customer, you can implement progressive profiling to gather more information.  No matter what you ask, keep it short in length and questions. The user submits the form, they get the ebook they wanted, you get the info you needed.

Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information, you could put certain users into new nurturing campaigns to continue the email marketing relationship.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Creating eye-catching subject line results in higher open rates.

Another metric your business can track is (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines). Knowing if one particular phrasing works better than others in generating click-through, can provide exponential results to your campaign.

Having access to these metrics help your business keep tabs on what is or not working in your email marketing initiatives.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by confirming their email address after submission business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

Complete Authority of Email Marketing Campaign

By clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission, you must be conscious of how often you email them do n’t flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With permission to email, your business can do a number of things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Stay Top of Mind

Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.

Generate Sales

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way.

Through lead scoring, and well-defined email campaigns, a business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Generate Sales Through Email MarketingBeing able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them to exhibit certain actions before hitting them up for a sale will not only make your customer happy but your bottom line as well.

Cost Effective & Affordable

The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Sure there will be some initial implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.

Real-Time Marketing

Through email marketing, you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Email Campaign, Email Marketing, Marketing

How to Grow Your Email Marketing list with YouTube Ads?

If you’re looking to get a strong hold over the world of Email Marketing and Internet Marketing, you need to have an opt-in email database in place. A collection of email contact details of past clients, potential customers, devoted followers, or individuals who are simply interested in the products you have to offer is an asset to any business. This is a list of consumers you can market to directly about developments in your business. Now, you can generate more leads by properly optimizing YouTube video ads. Here’s how you can go about it.

Email Marketing List

Select The YouTube Video You Want to Promote

After posting and promoting the video of your choice on YouTube, visit the page that will help you launch your campaign and paste your video’s link into the video ad field provided.

Create Your Ad Around A Lead Generator

For any advertisement to work, your ad’s copy and imagery need to resonate with your viewers. In order to create your video ad, you need to fill in a headline and two lines of description. For most languages, the headline cannot exceed 100 characters and each description needs to fit within the limit of 35 characters.

Your headline should be concise and direct and should convey your goals. Explain the context of your video in the description. If your copy is precise and specific, you’ll generate a qualified lead. Your customer needs to be made aware of what you’re offering. After you pick the most relevant thumbnail, decide where your users will be directed when they click on your Ad. If you want users to sign up for your email database, your link should take them to your email sign-up page.

Finalise Your Budget

If you want to create a budget for your ad campaign, log on to the YouTube AdWords tool. To start off, go ahead with the budget that YouTube recommends. So that budget will be enough to test the campaign and track conversions after the first day. If you don’t get as many email sign-ups as you thought you would, you need to evaluate the relevancy of your messaging and thumbnails.

YouTube also suggests a maximum cost-per-view (CPV). Which is the highest amount you’re agreeing to pay for a viewer to watch your ad? Not many know that you pay that amount only if someone watches a minimum of 30 seconds of your video.

Choose Your Target Audience

You can easily target your preferred audience with the YouTube AdWords tool. Be very precise when you select your audience. Your ad will appear in YouTube videos, searches, and the Google Display Network unless you choose otherwise. You can also target your audience by gender, age, and interests. After so that Google and YouTube give your campaign the thumbs-up. You can track the campaign status in your Google AdWords dashboard after it goes live.

 

Generating new leads in this day and age of digital media is difficult, but YouTube offers a simple solution to help you find new customers. By also strategically focusing on the right audience and creating relevant ads, you too can grow your email list substantially.

Email Marketing

4 Essential points you should think before using email marketing services

Bulk email services are the service that allows you to send several emails in bulk in a single time. the availability of a lot of software program within the markets makes it easy so that it will send emails in bulk. however, you need to be very careful while using such a service. Here are a few points which you must keep in your mind before using bulk email services:

Create a list of Subscribers email

While using email marketing services, the first thing you should keep in mind is your subscriber’s email list. You need an email list of subscribers by using which you send bulk emails. So, create an email list in your email campaign to send transactional and promotional emails.

Email marketing

Frame a proper email message  that consists of applicable images and text

While writing an email for subscribers consider some images and write the appropriate content with an attractive subject line. It helps to improve your email open rate. If email open rate improves then obviously the ROI will also improve and your business will able to generate more revenue.

Design templates and pics

The Email Template is the most important part of an email. The email Template shows your email quality (Email marketing). It means, how you describe your service or product so the readers start taking interest in your service and wish to buy it. To design the best email template you can add extra features and offers that makes it look attractive.

Do proofreading the final draft, do editing of found mistakes and hit Send

In the end, you just need to finalize your content you have written. If there is any editing required just modify it. Make it clear that the email message you have written should have high readability and high open rates.

In the market, there are many tools for bulk email services that can produce you an extensive range of services. You need to examine the tools thoroughly before selecting such a tool. Your chosen tool should contain suitable options for adding and removing the recipients’ email address. It should be able to export the contacts from one system to another. You should ensure that your emails being sent should reach into the Inbox of the recipients. It is important as most of the people don’t read the emails that come into their spam box. Normally they delete the emails that fall in such boxes.

Your email service tool should have a Reply system to make the communication (Email Marketing)between you and your customers easier. In brief, your email service tool should be chosen very carefully.

Email Marketing, Marketing

Why Mailcot is Best Email Marketing Service Provider in Bangalore

Mailcot is the Best Email Marketing Services Provider Company in Bangalore, And Mailcot is a leading Email Marketing Services provider across IndiaMailcot experts at will work with you to enhance your current email campaigns or help you to begin using email as part of your digital strategy.
Email Marketing, Marketing Automation

How to use Email Marketing Effectively

Email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI.

Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but nevertheless it remains central to many brands’ communications strategies. And while some predicted its demise a few years ago when social media became increasingly dominant, its death is by no means imminent.

In fact, thanks to the arrival of new technologies, which are making it more interesting and engaging, email is experiencing something of a revival. Email is generating a lot of money and, in my opinion, it is having a rebirth; many companies are rethinking it.”

Successful email marketing campaigns

The brand uses email to increase sales at all points on the customer journey – pre-booking, post-booking, and post-holiday. This wide remit means the key aim is to manage customer interactions of the whole journey rather than a marketing or service touchpoint. As a result, it has a different strategy for each stage of the customer journey and “email marketing takes on a different type of beast in each of those strategies.

Email campaigns are “great for keeping supporters updated on a huge variety of subjects, ultimately all contact has to be relevant to that person. There has to be a specific need, as opposed to sending an email without a defined aim.

Personalisation and email marketing

Better personalization of email campaigns is top of the wish list for marketers, according to Econsultancy’s report, but for many, the promise of 100% personalization remains a distant prospect. Marketers believe it is a huge challenge, with the biggest hurdle by integrating email marketing systems with other channels. It’s all about understanding customer behavior and intent, and then applying the personalization which is strong in that creative.”

Retail brands with a large online presence are best at email. Amazon tops the list for consumer mentions at 14% and was noted for both volumes of emails sent and its use of email – in other words, doing the basics right. Marks & Spencer comes second with 10%, and Next, Tesco, and eBay are joint third with 7%. But 60% of respondents don’t believe any brands do email well.

Testing email marketing

Testing what does and doesn’t work might sound obvious but 47% of organizations test under a quarter of their emails. Optimising emails for different devices has been a big driver of the improvements in the design and creations of emails. Mobile has forced marketers to be more clever with content and design to satisfy behavior change.

Business, Email Marketing, Marketing, Marketing Automation

Why You need Marketing Automation in your Enterprise

With Marketing Automation, you keep away from the hidden costs associated with hiring new marketing employees–and as an alternative, have access to an array of tools that don’t take sick leave, go on holiday or leave the business. With Email Marketing Automation, you’ve got the means to conduct specific marketing activities without an entire marketing department… providing you understand how to use it properly.

Marketing Automation

At the same time as Email Marketing Automation provides your small business with the means to automate most (if now not all) elements of the marketing process, it is not a “replacement” for your marketing managers. Email Marketing Automation, at its center, provides the means to scale up marketing activities, access deep analytics, and customize marketing efforts. This means extra personalized and applicable marketing at scale and repetitive tasks may be controlled automatically, permitting your marketing team to focus on the aspects of the marketing campaign that matter.

Marketing Automation for small businesses ultimately takes the “heavy lifting” from your marketing processes and helps you and your marketing and sales teams to get returned to what they do high-quality!
at the B2B marketing Lab, we specialize in HubSpot but also have also supported our clients with different marketing Automation platforms. We help businesses to simply get the most out of their marketing Automation platforms and increase Inbound campaigns that deliver high-quality leads.

The advantage of Marketing Automation for Small Organizations.

new york, April 22, 2016, /PRNewswire/ — marketing automation has the capacity to fuel small business growth and provide these companies the competitive edge they need to compete in a saturated marketplace. previously touted as a solution for Fortune 500 companies, small corporations that are trying to maximize their dollar and streamline their marketing campaigns can benefit tremendously from what marketing automation has to offer.

Here are the top Advantages that small businesses can expect if they adopt marketing automation:

 

Automates lead capture.

Marketing Automation captures offline and online leads via using integrated forms and these leads are added directly into the company’s database. All companies can benefit from and these leads are added touch list that Best Marketing Automation Platform can help develop and even monetize.

Nurtures the middle pack of the sales funnel.

Thru automated email campaigns, prospects that weren’t ready to buy after their first interaction can now be nurtured through academic and beneficial content.

Right message on the Right time.

Marketing Automation provides integrated behavioral tracking together with what links are possibilities clicking on, what content do they view and the way engaged are they with the content? This information is a goldmine as it allows businesses to provide messaging this is laser-focused on an individual’s needs and interests.

Marketing Automation Software

luckily, there are many Best Marketing Automation Platform software alternatives for small companies. these answers can deal with some, or built-in, of automatic marketing techniques. In different words, they encompass integrated various automation features such as:

  • Forms and landing pages,

  • Automated email campaigns,

  • Trigger emails based on set or custom rules,

  • Built-in eCommerce functionality or integration with eCommerce platforms;

  • Lead scoring,

  • Built-in CRM or CRM integration,

  • Smarter segmentation and

  • Website behavior tracking.

marketing-automation (Tools)

while you’ll be hesitant to try one because of either cost or gaining knowledge of curve, you should be aware that many marketing automation software companies:

  • Charge based on use (number of clients, features used, and so forth.) so the cost scales, and is viable, as you grow; 
  • Offer Strong help as you learn how to use their tool including free training, customer support representatives, comprehensive documentation and a supportive user community forum.

And more Information To Best Marketing Automation Platform Tools Visit Website:- https://mailcot.com/services/marketing-automation/

 

Email Marketing, Marketing, Marketing Automation

4 easy tips to Increase your sales with Marketing Automation

For busy marketers, technology is a lifesaver. So that With such a lot of advertising tasks, technology helps you juggle everything from social posts to email campaigns. But are you getting the most out of your marketing technology?
In case you’re equipped to increase engagement with intuitive advertising and marketing technology, Mailcot’s Email Marketing Automation tools are the solution.

Marketing Automaton

So that Mailcot’s Email Marketing Automation is going beyond the “set it and overlook it” mindset and offers you the tools to track customer conduct, segment customers based totally on their interests, and send relevant emails that subscribers can’t ignore.

To help you streamline your Mailcot’s Email Marketing Automation method,

4 Easy tips to Increase your sales with Marketing Automation:

Use website tracking snippets

What happens when a subscriber clicks on a link to your email? Does the subscriber make a purchase? Read a blog post? Understanding what occurs after a subscriber clicks on a hyperlink in your email can provide valuable insight. Luckily, the marketing campaign monitor offers a website tracking tool that does just that. The usage of the website tracking snippet, you could monitor how subscribers flow from your email for your website — and what they’re looking at. With this tool, the subscriber journey will become actionable statistics on your advanced tracking platform, like Google Analytics. You’ll see essential KPIs like click on-thru, bounces, first-time visitors, and conversions. You’ll also get important information about subscribers, like their geographical location.

If you can understand subscribers’ online journey, you may tailor your emails and website content material to drive better engagement.

Try segment builders with access to website behaviors and relative dates

With the website tracking snippet in a region, So you could begin organizing your contacts into like-minded groups.
segment subscribers based on the purchases they make on your website or the kind of content they examine on your blog. those types of segments go beyond classic segments that are typically based on demographic data like age, location, or income, and focus greater on a subscriber’s behavior. With a marketing campaign monitor, you can use the segment builder to create those groups.
you can even create groups that visit your website and take a specific action within a certain time-frame. for instance, you could create a segment of customers that purchase a specific product from your website in the last month.
The segment builder helps you organize subscribers into small, niche groups that share a comparable behavior.

Consider segment-triggered automation

After the use of the segment builder, you have got the groundwork complete to create and send hyper-personalized emails. With Mailcot’s Email Marketing Automation, the process is a breeze. You could pre-make and automate emails based on a subscriber’s actions. That’s right; you could deliver emails based on actual actions taken by the customer. So that Let’s say you need to send a welcome email to subscribers who join your list. When a contact is added to a segment, like a new subscriber segment, that action triggers an email to send. Those subscribers receive a welcome email.

The email sends automatically. You don’t have to log into your account each day, review new contacts, and manually send emails. Just set up the automated journey and new contacts will receive a welcome email from you.

You may trigger emails based on other actions too.

So here is six special triggers campaign monitor customers can use as a starting point:

  • Subscriber joins a list
  • The subscriber enters a segment
  • Subscriber exits a segment
  • A date
  • An anniversary
  • Subscriber activity (advanced plan)

Let’s observe another example. Let’s say you’ve created a segment of customers who bought a high-end digital camera from your website in the last two months. So You need to encourage these customers to purchase accessories add like a camera bag and tripod. You may create and send a follow-up email with this goal in thoughts.
The purchase triggers the delivery of the follow-up email that showcases and-one available for purchase.
This kind of email marketing Automation makes sure you’re engaging cutting-edge customers in a timely, applicable way. Those subscribers have simply made a purchase; they’ve taken your product for a test spin, and are ready to think about accessories add that make picture-taking even better.

Employ basic dynamic content

Marketers are always crunched for time. If you need to send a personalized e-mail in a hurry, rely on dynamic content. Dynamic content gives you the capability to create one email, however, customize pieces of it primarily based on the subscriber receiving it. Let’s say in case you need to send an email promoting a new line of formal footwear.  whenever You want men to see their styles and women to see theirs. With dynamic content, the product image adjustments based totally on the gender of the subscriber, so women see a photo of heels and fancy flats while men see loafers and wing tips.

Displaying products specific to a subscriber’s gender is the maximum common use case, but you can customize dynamic content to fit your needs. in case you’re opening multiple store locations, for example, you can change the photo of the storefront based on a subscriber’s location. Of course, to make dynamic content work, you’ll need to collect subscriber information to ensure the right content gets to the right person. You’ll need a variety of tools at your disposal to collect information.

So that Here are a few ways to collect customer information over time:

  • Email sign up forms
  • Surveys
  • Website tracking tools
  • Event registration forms
  • Forms to access gated content

Use the data you have to create smart segments so your dynamic content is tailored to specific subscribers.

Email Marketing

Essential Email marketing tips to Know for 2018

It’s been quite a year, full of challenges and exciting innovations. For email marketing, in particular, we’ve seen a lot of change in 2017.

While “know your audience” and “be strategic” are always great tips, we wanted to give you some practical, actionable ways to revitalize your email marketing over the coming year.

Here are four ways to boost your email marketing strategy in 2018.

Know the email marketing playing field

Email marketing is always changing. The inbox grows more crowded and more competitive every year. Maybe you’ve watched your tried-and-true tactics earn less engagement over time. Maybe you’re wondering if an email is still worth the effort. We’re here to tell you: It is.

Marketers name email the most effective marketing channel behind having a website. Email boasts the highest ROI. It also saw an 83% growth from 2015 to 2017 according to report. Rest assured that email marketing isn’t going anywhere anytime soon.

Scrub your email lists

One key to keeping your email engagement rates up and your sender reputation clean is to scrub your lists periodically. What better time to do this than the start of the new year?

Start by identifying subscribers who haven’t opened your emails recently. Set up a re-engagement campaign to draw them back in like this example from The Honest Company. If they still ignore your messages, remove them from your list. Remember, the number of email subscribers doesn’t always equal quality.

You can take this a step further and identify subscribers with spotty engagement. Look for trends in the types of emails they open and content they engage with. Use what you find to ensure you’ve properly segmented your lists and that you’re sending subscribers the content they want.

Finally, remove any hard bounces. These negatively impact your deliverability rate and will ding your sender reputation over time.

Send personalized emails

As the inbox gets squeezed, it’s going to be a battle for brands to earn that coveted open. According to a report, 30% of marketers say personalization is the development most likely to impact their email marketing.

The annual State of Marketing report also points out that 52% of consumers are likely to switch brands if a company doesn’t personalize communications to them. This increases to 65% for B2B buyers.

Shoppers want more personalized recommendations and offer via email — 79% like product recommendations and 64% enjoy personalized offers. This falls in line with many email trends we’ll continue to watch in 2018, including incorporating AI and interactivity into email strategies.

Think mobile first

It might not come as a surprise that more people are opening email on their mobile devices these days. Mobile opens hit 56% in 2016 and has held steady since. If you aren’t thinking mobile first already, 2018 is the year to hop on the bandwagon.

Hopefully, these essential tips can get you started on your New Year’s Resolution to send better emails in 2018. For more inspiring ways to up your email marketing game, check out these 8 Stories of Email Success.

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