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How Transactional Email is Important For Your Business

November 18, 2020

Transactional Email are important for emails that receive certain transactions. Therefore, these confirmation emails are sent immediately after purchase, password change, bill payment or those simple. ‘We miss you emails – they respond to some action or inaction through the email consumer. Traditionally used only to send data, the underlying power of those emails is not yet what most companies do. However, these emails can take advantage of providing up-sale, cross-sale or just personal information to build a deeper relationship with the client. Therefore, considering the high open and click-through rate of those emails, their impact can be maximized through better-targeted content.

Let’s have a look at how transactional email can actively influence a business:

How Transactional Email is Important For Your Business

1. Build trust: Triggered emails are timely, relevant and respond to customer actions. By sending these emails, you let your customers know that you are alert and attentive. Customers are more likely to have loyal and advocating brands who care about them.

2. Help to know customer: The information collected through those emails can be dissected to gain rich customer insights. Therefore, in turn, gives you an edge in all your marketing campaigns. The opportunity to drive positive brand awareness through greater degrees of customized content.

3. Engage customer a lower cost: Transaction email can be the critical best medium for announcing special incentives and personalized offers, receiving customer feedback or receiving referral customers – a cost-effective way of customer engagement on a one-to-one basis. In addition, metrics of transaction emails, their triggers, delivery times, open rates, click on rates, bounce rates, and many more. Similar analysis can be done to improve internal technologies and consumer engagement channels. This would save valuable manpower, money and time that could have been directed in this direction otherwise.

A trusted SMTP server that can help you collect all these metrics, real-time, will free up your resources for business, important tasks. Also, it has become imperative to have a clean and distinct infrastructure. Although, can’t only supply your emails speedy, but also track them and help you on your analytics.

More more information, you can check Mailcot, Migomail and Telcob.

Business, Email Marketing, Email Marketing Tips, Lead Nurturing, Successful Marketing Campaign

Lead Nurturing Tools

March 30, 2020

Lead Nurturing Tools are used in the process of developing relationships with buyers at every stage of a sales funnel and through every step of the buyer’s journey. As companies utilize inbound marketing as a way to produce more leads, the value of having an effective lead nurturing tools strategy displays very clear. In most cases only a nearly small percentage of your inbound leads will be fast to make an instant purchase, leaving upwards of 90% of your inbound leads on the table. Performing an efficient lead nurturing approach can have a tremendous impact on the effects of your inbound marketing strategy.

How to Nurture Leads- With Lead Nurturing Tools?

Lead Nurturing Tools

Lead nurturing is the persistent process of involving a defined target group by providing appropriate information at all stages of the buyer’s journey. You want to actively lead the prospects with lead nurturing tools you have imagined through your marketing and lead generation efforts, to the point where they convert paying customers. Some tactics on how to nurture leads are through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. Despite the clear advantages of lead nurturing tools, marketers can struggle to build the right strategy around it.

7 Amazing Lead Nurturing Tools Best Practices

1. Support Targeted Content

How to Master Facebook Ad Targeting & Zero-In on Your Audience

When it comes to lead nurturing, one size absolutely does not fit all. As the research proves, strategically nurturing your leads using targeted content can significantly improve the results of your inbound marketing strategy. Using targeted content for lead nurturing tools may seem obvious, but it’s something that marketers are trying with. Last year Forrester Research reported that 33% of B2B marketers cite “targeted delivery of content” (i.e., delivering the correct content, to the right people, at the right time) as their largest lead nurturing challenge.

There are a few requirements for using targeted content for lead nurturing. First of all, you need to understand each of your unique buyer personas. Of course, you then need to create a variety of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers. Lastly, you need to have a marketing automation platform in detail to help you identify, segment and target your different buyer personas as you scale your inbound marketing strategy.

2. Use Multi-Channel Lead Nurturing Techniques

Lead Nurturing Tools

In the past, most lead nurturing strategies included setting up a simple email drip campaign that would send out universal emails to a list of possibilities. Today, marketers like you are looking for new lead nurturing tactics and technologies that go ahead the limits of email. With the help of powerful marketing automation platforms, savvy marketers are now producing multi-channel lead nurturing approaches.

Effective multi-channel lead nurturing most commonly involves a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content and direct sales outreach. Because there are so many tactics required, to achieve this properly, you really need to ensure that your sales and marketing teams are well adjusted and working cohesively.

3. Focus on Multiple Touches

While the buyer’s journey for every product and service can be quite different, research from the Marketing Lead Management Report indicates that on average, prospects receive ten marketing touches from the time they enter the top of funnel until their closed-won customers. Interestingly, another research study from Demand Gen suggests that 49% of marketers admit less than five touches in their lead nurturing programs. If you’re in this category, it might be time to revise your lead nurturing purposes a bit.

As you can imagine, the most successful lead nurturing procedures deliver content that helps prospects progress through the buyer’s journey by addressing general questions and concerns. In addition to email tactics, consider how you can use a mix of content types like social media, blog posts, whitepapers, interactive calculators, or even direct mail, to nurture your promises into customers.

4. Follow Up With Leads in a Timely Manner

Lead Nurturing Tools

The benefits of immediate follow-up calls seem quite evident, but most organizations still aren’t acting very quickly. A recent article in Harvard Business Review highlighted the surprisingly delayed response times of most US-based companies. Here are a few benchmarks from the study which incorporated feedback from more than 2,240 US companies:

The average first response time of B2B companies to their leads was 42 hours
Only 37% of companies responded to their leads within an hour
24% of companies took more than 24 hours
23% of the companies never responded at all

Automated lead nurturing can help you reach large groups of views, but a timely followup email or a phone call is still quite often the best way to change inbound leads to adequate sales opportunities. As different research studies have shown, the odds of changing a lead into a sales opportunity are exponentially more important when the lead is reached directly following a website conversion.

When you make a timely, well-researched call to an inbound lead it’s far more powerful than any volume of cold calling. You know exactly what the prospects are researching based on their recent browsing behavior and you also have enough information about the prospect to do some original research about the organization they work for and their particular role within the company.

5. Convey Personalized Emails

How To Write Truly Personalized Emails And 3 Other Nurture ...

Many research studies indicate that email marketing proceeds to be the most effective tactic for lead nurturing. The research also consistently shows that personalization tends to perform significantly better results than generic marketing. A study found that 41% of consumers switched businesses due to a lack of personalization.

As highlighted in this helpful blog post, there are all kinds of ways you can personalize your emails to increase your lead nurturing strategy. You can send triggered emails when someone downloads your gated content, clicks on links in your emails, visits specific pages on your website, or when they show a high level of engagement. When you connect the power of marketing personalization with behaviorally triggered emails you can pass the right marketing messages to the right people, at precisely the right times.

6. Practice Lead-Scoring Tactics

For those who are new to the idea of lead scoring, it is a methodology used to rank chances against a scale that expresses the observed value each lead represents to the organization. Lead scoring can be performed in most marketing automation platforms by allowing numeric values to certain website browsing behaviors, passing events, or even social media interactions.

The resulting score is used to decide which leads should be followed up directly by a sales rep or which leads need to be trained further down the funnel. Based on this research, it seems as though lead scoring is an efficient lead nurturing tactic that most marketers simply aren’t taking the power of yet.

7. Be sure your Sales and Marketing Strategies are Arranged

3 B2B Sales and Marketing Strategies that Proved their Power in ...

According to a study by market research when both sales and marketing share duty for lead nurturing, companies experience a significant financial boost. In fact, organizations with tightly aligned sales and marketing teams experience 36% higher customer recognition rates.

In order for both sales and marketing to contribute to lead nurturing you’ll need to identify when possibilities should be transitioned within teams as they progress within the funnel. In creating your lead nurturing strategy, think about how you can use triggers like lead scoring, page views, workflow enrollment, conversion events or sales contact to transition leads from automation to direct one-on-one outreach.

The shared expectations, responsibilities and goals for this collaboration between sales and marketing should be outlined in a sales and marketing service level agreement (SLA). Creating a formal sales and marketing SLA will help the two teams hold each other responsible for changing leads and effectively nurturing them into paying customers.

So, you are at the right place as Mailcot is the one which provides you with the best lead nurturing tools :

Our Lead Nurturing Platform helps you attract buyers and nurture them with personalized campaigns, so sales can step in when they are engaged and ready. Efficiently developing leads in today’s consumer-driven marketplace means organizing and nurturing buyer relationships with a strategic lead scoring system after which filling out that framework with a radical content material marketing plan.

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Best Marketing Automation India

March 23, 2020

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40% from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.

To avail of the best marketing automation services you should choose Mailcot

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.

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Email Marketing

Who are 10 Best Email Marketing Company in India in 2019

January 25, 2019

10 Best Email Marketing Company in India in 2019

Email Marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Best Email Marketing Company in India in 2019 is demanded by many businesses who want to promote and advertise their business through the bulk email campaign.

But First We Know,

What is Email Marketing?

Email marketing is a way to get customers directly via email. Not like spam, direct email marketing reaches people interested in expertise in your business area. Information is sent out like a laser-guided missile in comparison to the bomb

It does not matter what you are promoting, it is a way to reach thousands of potential customers directly at a relatively low cost compared to marketing or other types of media exposure. It conveys the message of your business directly to those people through graphics, text and attractive links, who have never heard of your business or have not considered your products, however, in the area of expertise of your business Informed and interested. Once you understand what is email marketing? – you can start implementing those practices to get more customers.

Where was the invention of Email Marketing?

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was 20 years before email became popular. Today, emails are ubiquitous

The advantage of Best Email Providers

Email marketing provides an easy way to track how effective it is. It is easy to find out if this method works for your company, through massive monitoring of how much hits your website gets after a massive mailing. This is a great way to guide existing customers to your business.
Many business visitors only provide an “unsubscribe” option, a good way to focus on potential customers. In addition, your company can opt for a response mechanism where potential customers can tell you directly what they like and what they dislike about a selected advertising marketing campaign.
Email marketing is a popular way of reaching out to customers. According to the Direct Marketing Association, research companies have spent more than $ 400 million on direct email marketing in 20018.
Email marketing can be more than just text content, offer rich media format pictures and can give your service or product texture and taste. In email marketing, you get the full attention of the prospective customer.
Pop-up advertisements or other net advertising and marketing are often found in what the potential customer is looking for: content. But with direct email marketing, advertising content is

Email Marketing has become a general business practice due to its many advantages:-

Return on investments:- The Direct Marketing Association reports that there is a $ 40.56 withdrawal for every dollar spent on email marketing. This huge cost-effectiveness is the main reason that most businesses engage in some form of email marketing.
Large customer feedback:- Potential customers are more likely to respond to email compared to almost any other marketing channel. According to Datran Media, 39.4% of industry executives call email the most effective form of marketing.
Immediate delivery:- Emails can be sent to customers almost instantly. This is extremely important in situations where time is premium, such as limited time offers and reputable repair.
Quick conversion:- The time window for conversion on email is so narrow that the email marketing strategy can be implemented and it can be analyzed in a very short time. This allows the well-arranged ammunition of a marketing strategy. What is Email Marketing & Mailjet Careers in Email Marketing
The division:- The ability to specifically segment or differentiate the target audience allows for much more personalized and effective emails.
Reapprofit other marketing professionals:- Social media and other marketing strategies are more effective when connecting with email. The email helps to solidify those relationships that start other marketing campaigns.
Data-driven:- Emails are heavily dependent on market research, which is enhanced with every email pulse. This makes continuous data acquisition and redemption emails very successful.

Email marketing remains one of the most heavily polished forms of marketing. In my early days, emails could be sent to almost anyone on the Internet. It was later closed by the law to restrict email services by sending the email without permission by the recipient. These anti-spam laws have been supplemented by the tasks of Internet service providers and email operators, which restrict or limit the emailers who abuse the system.

Who is 10 Best Email Marketing Company in India in 2019

Let us go through the key features of 10 Best Email Marketing Company in India:-

In this article, we suggest a Profitable 10 Best Email Marketing Companies in India:- 1. MailCot, 2. Mail Marketer, 3. Octane.in, 4. Hems Mail, 5. Mail Get Bolt, 6. Kenscio, 7.VibeMail, 8. Juvlon, 9. Crux Mailer, 10. CYBRIDGE, They are 10 Best Email Marketing Companies in India

1 – MailCot:-

MailCot As a leading Best Email Marketing Company in India in 2019 with unmatched expertise in marketing technology, insights, and services, MailCot Email Hosting & Mass Mailing enables the world’s best brands to use data-driven insights to create relevant conversations in real-time.

The methodology based on a philosophy that, through the right tools, can achieve the desired results from an email marketing campaign, makes it one of the Best Email Marketing Company in India that provides customized email marketing software solutions that meet all your requirements Meets.

Notable reasons for using MailCot are its features, such as Integrated Marketing, Display Marketing and Permission Marketing with Integrated Marketing Technology and Expert Services. MailCot, you will find a multi-channel email and SMS service, 100% delivery, white label service, APIs for CPM / ERP integration etc.

Other feature sets include Tools for Creating Subscriber List, Only Opt-In List is allowed, Automatic Unsubscribe, Can-Spam Complaints etc.

Mailcot Best Email Marketing Company in India in 2019 can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring.

Send 5000 emails free

Create a responsive email without HTML knowledge by moving the necessary blocks into the template
Send the right message to the right recipient.
Thanks to the platform’s advanced features, you can divide up your database and automatically send differentiated content

Email Design Features

Email Personalization
Easy, Automatic Unsubscribes
Dynamic Content Blocks
Send Now or Later
Pause & Resume Sending

Statistics & Reporting

Email Open Reporting
Link Click Tracking
Email Bounce Tracking
Unsubscribe Reporting

Transactional SMTP Solution

You probably have an application that sends out either marketing or transactional Email and you will be searching for a host to relay these messages in bulk.
You can Track report of all email sent, opened, Dropped.
Connect our system with your CRM with SMTP API to relay your emails

Company Full Details

Founded In 2009

Head Office Jaipur, Rajasthan

Company size 40-250 employees

Specialties

Email Marketing

SMS Marketing

Web Marketing

Customer Engagement

Leading Bulk Email Provider

Digital Marketing

SMTP Server Provider

BULK SMS Marketing

Clients

Radisson
Oyorooms
Amity University
OSW
Urbanclap
Sharda University
Quick Heal
kwality
India Today
Kshitij

2 – Mail Marketer:-

A reliable Do-It-Yourself Email Marketing Digital Agency which uses 800+ Indian businesses to channelize their email campaigns. As one of the top Best Email Marketing Company in India, the mail marketer is good enough to send bulk email, special offers, newsletters, event invitations, bulk emails, and promotions. You do not have to install software with mail marketer or configure a mail server, because it allows you to choose a plan, sign up and automate this campaign. You can choose to get a profitable reseller solution that allows you to start your own bulk email reseller service with flexible email marketing reseller plans. With the mail marketer, you can get the plan of any budget, and therefore, if you run a business with a small list or want to send millions of emails, you can get the plan according to your budget.

Company Full Details

Founded In 2008

Head Office At Coimbatore, Tamil Nadu

Company Size 11-50 employees

Specialties

Email Marketing Service Provider

Reliable email infrastructure across vendors

Profitable reseller & dedicated email platform

Offers built-in Templates

Helps you track and analyze Email Marketing

Clients

TATA
FOREX
Quick Heal
Larsen & Toubro
Adventure Link, etc.

3 – Octane.in:-

One of the leading Best Email Marketing Company in India that provides a state-of-the-art email, SMS & web-marketing platform that helps clients to engage better with their customers in the most conversion-driven way possible

The working methodology based on the philosophy that via right tools, any Email Marketing Campaign can get the desired results, makes it one of the best Best Email Marketing Company in India that offer customized Email Marketing Software solutions that fit all your needs

Notable reasons to use Octane.in is its features like Integrated Marketing, Performance Marketing, and Permission Marketing along with Agile Marketing Technology and Expert Service

Company Full Details

Founded In 2007

Head Office New Delhi, Delhi

Company size 51-200 employees

Specialties

Email Marketing

SMS Marketing

Web Marketing

Customer Engagement

Leading Bulk Email Provider

Clients

Bharti AXA
BOSE
HT Media
FreeCharge
ITC Hotels
NIIT
WIZCRAFT
Yatra.com
BUniyad.com, etc.

4 – Hems Mail:-

As one of the leading Best Email Marketing Company in India, Hems Mail allows email marketers to connect with your customers more easily through their bulk email services. With Hems Mail’s SMTP server, you can outbound your bulk email server, as well, it also helps you send emails to your customers and stakeholders who can also link back to your website.

You can integrate your bulk email service with large campaigns and monitor your email click-through rates by linking with sophisticated email marketing tools. Hems Mail Complete Email Marketing Solutions help you with email design, send email, email tracking, audience targeting etc. Recognition of the award and industry which is received by Hems Mail is the Excellence Award 2015 in Digital Marketing by Brand Marketing Academy

Company Full Details

Founded In 2012

Head Office At Jaipur, Rajasthan

Company Size 51-200 employees

Specialties

Email Marketing

SMTP Server

Email Credit Super Resellers

SMTP Server Reseller

Clients

NIMS University
Ambuja Cement
LIC
Reliance
Colliers

5 – Mail Get Bolt:-

As one of the top Best Email Marketing Company in India, Mail Gate Bolt helps you send bulk email and for this, no hosting and no complicated SMTP setup are necessary. You can send emails through your own SMTP, apart from this, it also allows you to connect to different SMTP such as Amazon SES, Mailgun, Mandril and Sendgrid etc. This is one of the cheapest Best Email Marketing Company in India and you can easily use it to create the best template for the newsletter, promotion, campaign, etc. Some of its notable features are drag and drop email builders, autoresponder, and trips, list management, which help you quickly create an email with an inbuilt email builder, automatically pre-scheduled time to engage your customers. Distribute email and easily place a list on your customers’ list
It also helps you import email, email list cleanup, email tracking and 4x lead capture

Company Full Details

Founded In 2009

Head Office At Bhopal, Madhya Pradesh

Company Size 11-50 employees

Specialties

4X Lead Capture

2X Open Rate

Drag-Drop Email Builder

Email List Cleaning

Email Tracking

Clients

AVAYA
The Guardian
CISCO
Repair The World, etc.

6 – Kenscio:-

Select the key to getting email marketing and technology solutions that help you run an email marketing campaign by enabling private email and one-to-one communication. The convenience of the acquisition of Kenscio allows you to run an email marketing campaign, which includes Email Verifier, Big Data Solutions, and Marketing Automation. From real-time email personalization to listening to multi-channel marketing and social media, Kenscio is one of the most preferred Best Email Marketing Company in India.

Company Full Details

Founded In 2009

Head Office At Bangalore, Karnataka

Company Size 51-200 employees

Specialties

Contact List Management

Managed Email Marketing

Real Time Email Personalization

Marketing Automation

Big Data Solution

Awards

Gold – ECHO Awards-&THEN16
Gold – Best Marketing Innovation 2015
Winner Baby Elephant (finalist)
Kyoorius Advertising & Digital Awards 2015

7 – VibeMail:-

One of the most reliable bulk email service providers offers the most competitive, cost-effective email marketing plan with unbeatable bulk email delivery services.

The company enjoys its customer base Pan India, along with the US, Canada, and Australia. VibeMail email marketing services ensure high inbox delivery and its highly affordable email service is reliable with high uptime and customer support. VibeMail’s IP reputation monitor and bulk email campaign algorithm help maintain the server reputation across ISP, as well, its cloud-based mass email service ensures the best service time. VibeMail helps you create, send and track bulk email campaigns for your advanced features

Company Full Details

Founded In 2010

Head Office At Mumbai

Company Size 11-50 employees

Specialties

Reputed Email Servers

Featured Email Tool

Reputation Monitor

Built-in Templates

Automatic Bounce Handling

Real-time Reports

Clients

HDFC Bank

TATA Housing

Reliance

Insurance Institute of India, etc

8 – Juvlon:-

Juvlon offers you cutting-edge email, web marketing, and SMS platform marketing techniques. Create an email campaign and view the tracking functionality as well as the results of the process.

Juvlon helps small and medium enterprises communicate with our customers in the most effective, convenient and automated way in India and abroad. From email design and campaign reports to contact management, email delivery, marketing automation, and SMS marketing, Juvlon offers some great email marketing solutions. It lets you run permission-based email marketing campaigns very easily, as well as it also helps in spam management, IP options, email authentication, etc.

Alternative results for Juvlon to get live stats, insights and tracking, email comparison, and other important email marketing details

Company Full Details

Founded In 2005

Head Office At Pune, India

Company Size 11-50 employees

Specialties

Email Design

Campaign Reports

Contact List Management

Email Delivery

Marketing Automation

SMS Marketing

Clients

HSBC

Asian Paints

Dominos

Reliance

Shoppers Stop

HT Media

TATA AIG

Penguin

Axis Mutual Fund, etc.

9 – Crux Mailer:-

Crux Mailer is a web-based email marketing software integrated with our own dedicated SMTP server which is maintained specifically for sending bulk email. They provide you with bulk email marketing software, as well as provide a dedicated bulk email SMTP server to provide you with the best in class bulk email marketing solution.

Company Full Details

Founded In 2012

Head Office At Kerala, India

Company Size 11-50 employees

Specialties

Real Time Email Tracking and Reporting

Email Personalization

Advanced HTML Editor

Import From Excel

Clients

HDFC Home Loans
Dell
DLF
LG
Honda
Maruti Suzuki
SBI Life Insurance
Trinity Ideas for Living

10 – CYBRIDGE:-

One of the Best Email Marketing Company in India that will help you turn buyers into contact with 100% managed email marketing. CYBRIDGE helps you track your visitor’s email address and clicks and other types of activities that help you to follow your lead and ensure conversion at the right time. Notable services include personal messages, mobile compatibility, and management of the entire activity for you so that you can focus on your business, CYBRIDGE also helps you to be tracking and analyzing, sending a volume and no-spam – an e-mail based email bounce

Company Full Details

Founded In 2006

Head Office At Pune, Maharashtra

Company Size 2-10 Employees

Specialties

Email As Service

Personalized Messages

Mobile Compatible

No Spam – No Bounce

Volume Sen

Pune University
TATA
SBI Life
Rambo Circus
Rotary Club
Reds Global
FIIT JEE

Conclusion

Due to rise in email marketing competition over the market, it is important for an email marketing company in India to understand what the client needs and to add more features to cope up with user’s requirement.

Want to know which will be the right Email Marketing Companies for you, then share your details in comments and guide you through our expert process.

Email Marketing

5 Email Content Tips To Boost Customer Engagement

October 11, 2018

Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Of course, appreciating that email should be incorporated into your marketing plan is just the beginning. First, you need to build up your subscriber list, and then perhaps even more daunting—you have to figure out what email content you should include and how you should present it.

Here are five email content tips to help get you on your way to sending out the emails your customers want to see:

1. Figure Out What Email Content Your Customers Are Looking For

There are roughly 204 million emails messages sent every minute. Every minute! Whoa—that’s a lot of competition. How do you get your emails noticed and stand out in that glut clogging your customers’ inboxes?

You can start by asking what your readers would like to see. You need to provide something of value to your subscribers — whether that’s informational content or a promotional offer. Emails are not where you do any hard-selling. It’s all about your customers. You want to answer their questions and give solutions to their problems. Here are some ideas on how to give them what they want:

Talk to your frontline employees who have the most contact with your customers
Look to social
Try a survey or poll

2. Use latest Ideas To Generate Interesting Content For Your Emails

If you’re at a loss of what to write in your email, try one of these sure-fire email content ideas to get you started

Seasonal Email Content

Depending on where you live, there are the obvious holidays, like Christmas, Hanukah, Mother’s Day, Halloween, Chinese New Year, Earth Day and the like—but there are other events that happen throughout the year that you can also take advantage of. Consider things, such as back-to-school or spring cleaning as fodder for your emails.

Newsletters

An email newsletter gives you a great chance to check in with your customers on a regular basis. You don’t want your newsletter content to be overly self-promotional. A good rule of thumb is to balance your email content, so it’s about 90% educational and 10% promotional.

New Marketing Offer

Emails are an excellent way to keep your subscribers in the loop and to make them feel special by giving them exclusive offers. You can use your emails to announce a sale, an eBook, a webinar, a free trial, or a good old-fashioned coupon.

New Inventory Email

This isn’t the type of email you want to send out any time you get a new product in your store. You want to use it selectively for the products that are sure to excite your customers. You won’t need much text, but a stellar picture will go a long way. So take some care in how you photograph your products.

Lead Nurturing Emails

These emails are an on-going series, rather than a one and done deal. They are designed to push a prospective customer further down the sales funnel, which will hopefully lead to an eventual sale.

Welcome Emails

Why not start out your customer rapport on the right foot. If someone has taken the time to sign up on your email list—welcome them. Thank them for subscribing and let them know some of the benefits they can expect. You may also want to offer a discount, to entice your new subscriber to make a purchase.

3. Make Your Content Visually Interesting

An email full of text will come across as a little bland and not that inviting. But adding a few images or even a video will help the content of your email pop. Videos add interest and are an easy way to get your point across clearly and quickly. The human brain processes visuals 60,000 times faster than it does text. With videos, you can convey complicated information in much less time than through words. You want to keep your videos short—somewhere between one to two minutes seems to be the sweet spot.

4. Use some Formatting Tips

Words and pictures are essential to your marketing emails, but just as importantly, you need to get your message across quickly and clearly. These formatting tips will get you on your way:

Make Emails Mobile-Friendly

If you only take away one thing about how to format your emails, it’s to keep them mobile-friendly. In recent years, there’s been an explosion of smartphone use.

Keep Emails Short and Easy to Read

As with all of your marketing content, it’s important to tailor your content to the particular medium you’re using. For instance, it may make sense to write a 2,000-word blog post, but few people are going to bother to read that long of an email. Your emails should be shorter, coming in around 750 words max.

Use Different Fonts

You can further make your important facts stand out by using different font colors and sizes and bolding important words. But don’t go overboard, or else your email will just look cluttered.

Use Headlines

As with other articles, you want to make good use of headlines. Your reader should be able to get the gist of your email just by reading the headlines. Today, people have notoriously short attention spans—even less than a goldfish — so don’t make them have to work too hard to understand your message.

5. Pay Attention To The Little Details

Sometimes it’s all in the details. You may have awesome content all ready to send out to your subscriber list, but take a few moments to check everything over.

It’s fine to use casual and conversational language in your emails, but you don’t want to look unprofessional. So, don’t ignore those pesky grammar rules. Spelling and proper sentence structure still count.

Business, Email Marketing

Email Marketing Services in Finance and Bank Industry

September 23, 2018

As an independent bank, your key marketing goals are to make sure you are there at the moment when your customers need you (Email Newsletter); for personal and business loans, mortgages, savings, checking plans, and so much more. Bank marketing managers know that staying engaged with customers is critical to meeting those goals.

You need a branded email newsletter that is:

professionally written
passes regulatory and compliance standards
delivers consistently each month
easy to manage
and valued by your customers.

Loyalty Driver for Banking

Loyalty Driver for Banking is the email marketing service for independent regional and community banks. Offering fresh, informative content addressing financial topics relevant to your small business clients as well as your retail customers, Loyalty Driver is a turnkey newsletter service designed to save you time and keep your bank top-of-mind for financial services.

A Solution for Corporate and the Local Branch

A consistent brand image is important. But your local branches need a sense of individuality and a connection to their local communities and customer base. Striking the right balance of consistency and individuality is Mailcot specialty. Mailcot creates a branded email newsletter template that adheres to your bank’s corporate branding and messaging specifications but is flexible. So local branches can add their own content, such as local promotions, hours and even special events.

Accelerate Sales with Content-Driven Newsletters

Build relationships with your customers and increase your marketing productivity with the power of exclusive content, social networks, online access, and control, as well as audio and video – capabilities not found in most newsletter services.

Your customers can easily share newsletter content to Facebook, Twitter, and Linkedin driving the viral spread of articles and promotions with the click of a button.

Measured Results Delivered Automatically

Backed by a full suite of tracking and analytics, Mailcot gives you complete insight into which email newsletter articles, promotions, and products are most popular and most impactful with your audience.

Easy to read and understand; Mailcot analytics also highlight those customers that responded to articles and promotions. Making it fast and easy to identify hot leads and interested prospects.

Client Services Included

An expert is ready to help you along the way. Our account managers speak your language and deliver results. We understand the banking industry and we will continually help you optimize your program for long-term success.

Email Campaign, Email Marketing, Lead Nurturing, Marketing Automation, Transactional Email

How to run a Successful Email Marketing Campaign: Step by Step Solution

August 30, 2018

Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

People are using Email Service widely and therefore Email marketing is most benefitted tool ever. With the use of email marketing companies attract customer by sending emails. Email Marketing campaign increases the chances of getting more lead and so designing a successful email marketing campaign also matters. There are around 269 billion emails sent each day and to compete in this environment designing and running an Email campaign with high success rate, required.

So here is the step by step solution to run a successful email marketing campaign:

Know your Goals

The first thing that always comes to your mind is “Why am I doing this all?”. All good marketing starts with setting goals, and email marketing’s no different. To run a successful email marketing campaign, think about what you want to achieve.

Typical goals include:

Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
Nurturing existing subscribers by providing something they’ll value.
Re-engaging subscribers who haven’t been particularly active.
Segmenting your subscribers so you can send more targeted email marketing campaigns.

Understand Email Types

It’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types. We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. Then there are relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.

Transactional emails are also there, which include:

Subscriber signup confirmations
Welcome messages
Order or purchase confirmations
Acknowledgments of changes to subscriber information

Transactional emails are usually triggered by subscribers’ actions and relate to an action they’ve taken on your site.

Know Your Audience

If you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time around, you’ll have real data to work with.

Use Technology Wisely

The best email marketing services like mailcot have tools to help you create more successful email marketing campaigns. Look for features like:

Easy campaign creation and automation, including templates and workflows.
Integrations with software you already use, like WordPress and Mailcot.
Ways to segment your audience.
In-depth analytics on email campaign performance.

Plan Emails and Followups

Once you know your goals, email type, and audience and you’ve attracted people onto your list with targeted opt-ins, it’s time to plan your email marketing campaign. This will give you an overview to use when you start creating the emails in the next steps.

A good approach is to note down:

Email frequency, which we’ll look at below
Type of email, as mentioned
A rough idea of content
The main action you want subscribers to take (such as signing up for an event, following you on social media, buying a product).
While creating your emails you need to make them timely, relevant, interesting and valuable.

Craft Your Subject Line

A good starting point for any successful email marketing campaign is the subject line, which plays a crucial role in getting people to open and click your emails. Like the headline on your blog post, an email subject line has to get attention so people want to go further.

You don’t have a lot of words to make an impression, Even Mailcot says subject lines are range from 41 to 50 characters. Even less of your subject line shows on mobile screens, so it’s wise to put the most important parts at the start.

Write the Copy

Next, it’s time to write your email marketing copy. You’ll want to create a hook right at the start that will get people to want to read on.

For best results, keep email marketing copy short, and avoid pitching your offer too early. You want people to get comfortable first.

Address subscribers by name. Personalized emails are more successful. Buffer also suggests personalizing your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful

Focus on Email Marketing Design

Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.

Most good emails have more text than images. There’s no denying that images make your email more attractive, but know that many people disable images. That means your email still has to work even if people can’t see them.

Finally, manage your email subscriber list by attempting to re-engage inactive subscribers, and by removing them if your attempts fail. It’s better for email marketing open and clicks rates to have fewer active subscribers than large numbers of inactive ones.

Email Marketing, Marketing, Marketing Automation

4 Areas Where Marketing Automation is Evolving: Marketing Solutions

August 29, 2018

Marketing Automation creates a multitude of ROI (return on investment) opportunities. Hence why it has some such a large influence on Advertising’s development. Below are four areas where marketing automation is evolving in 2018.

Contextual marketing

Most marketers can now agree that traditional Advertising no longer works. Consumers don’t enjoy the inherently inauthentic nature of advertising. Usually an interruption of what they’re watching (online or off), it’s too obviously shouting ‘buy me’. So this approach simply no longer holds appeal to the switched-on consumer.

Integrating advertising experiences contextually seen much more favorably since the ads tailored to individual customers. This, of course, requires automation to process and consolidate swathes of data into coherent and personalized content in a timely manner. Contextual marketing is the next step up from personalization. It reacts to demographic markers, encompassing indicators like location, mood, online behavior to deliver the most relevant and engaging content.

Semantic SEO

A little bit like an online mind reader, semantic SEO aims to decipher what kind of question the person typing words into a search bar is actually trying to answer. It’s about connecting those underlying dots and bringing the most relevant content, as fast as possible, to the end user.

Semantic SEO used to boost traditional optimization by adding automated analysis to traditional keyword strategy. This approach is about adding value to SEO for everyone involved as better content can be created and tailored to users whilst giving marketers a better understanding of user behavior.

Virtual Reality (VR)

VR remains a slightly fringe and unexplored territory for many markets. Not just marketers, but the possibilities are truly endless if the technology well utilized.

One way of creating valuable marketing experiences in VR would be through touch-points whereby a user, through interactions with VR objects. For example, triggers branded content that’s at once unique and part of the wider VR experience. It’s unrealistic to think that this technology will be managed and deployed manually so automation will be the tool for most of VR-specific marketing content.

Integrated Email Marketing workflows

Whilst email workflows are nothing new and used by many marketers the world over. They’re now able to integrate triggers from places outside simply email campaigns.

Now a selection of behavior triggers from display ads, social media, and beyond employed for new email content and Email marketing strategies. This method is more fluid and responsive to user activity providing specific and relevant messaging at the right time to improve engagement and hopefully boost conversion rates. Ultimately, it’s all about nurturing leads in the most relevant way by tailoring integrated email workflows for specific points in the customer journey.

The future of Email marketing automation is inevitably a personalized one. Customers will continue to search out brands and experiences that feel specifically tailored to them, turning further away from mass-messaging. The value of Email marketing automation then lies in delivering personalized Email marketing campaigns that feel innovative, authentic, and relevant.

Email Marketing, Marketing Automation

Types of Email You Must have in Your Campaign : Email Marketing Solutions

August 27, 2018

A successful Email Marketing Campaign will contain dynamic content material with an array of email sorts. A number of the most precious forms of email to include for your marketing strategy are indexed below. Those will assist you to optimize the potential of your email marketing campaign for the highest stage of success possible.

Informative Emails

Email is a great manner to send data to your subscribers. It’s very important to base informative emails in your audience – and base who you send what messages to on their choices. discover subscribers via their preferences, and send email marketing messages accordingly. This way, all recipients will receive indicators which can be relevant to them – and as such, are more likely to open, read, and act upon them.

Transactional Emails

This relates to amazing customer support. When a subscriber completes a transaction, keep the lines of conversation open. Allow them to know their order and price have been received, which you are working to finish their order, while it has been shipped, and give them a monitoring number. include a follow-up email to make certain goods were received and that the client is satisfied.

Promotional Emails

Marketers are promoters. email marketing material will, to some extent at least, be promotional in nature. This can include sales promotions, free vouchers, occasions alerts, and lots greater.

Confirmation Emails

Even though digital channels mean we don’t literally face to face with our clients, doesn’t mean we need to deal with interactions any in a different way. Being present is important to top customer support and relations. Hence for every digital interaction affected by a purchaser, a response is appropriate. Use email to try this: send confirmations to new subscribers, acknowledge receipt of subscription updates and desire modifications. So, be present and be reciprocal.

Lifecycle Emails

those make the recipient feel visible and essential. they’ll include:

Welcome Emails.
Birthday Emails.
Anniversary Emails.
Wish listing reminders.
Inactive shopping cart content material reminders.
Loyalty reward offers.

Your email marketing campaign can be a totally effective way to acquire, convert, retain, reactivate, and increase your client base. Use it to its full potential.

Marketing, Marketing Automation

Reasons Why your Business Needs A Marketing Automation Platform

August 25, 2018

Based on the latest stats, nearly 54% of companies worldwide are using marketing automation platform. While 53% are planning to adopt the technology soon.

A report released by Salesforce titled State of Marketing (2017) states that 67% of marketing leads are currently using some type of marketing automation platform. The biggest growth in usage is seen in areas like the Internet of Things (IoT) and artificial intelligence. The benefits of using marketing automation are humungous. With 89% of users agreeing that marketing automation is crucial to the overall success of their marketing efforts.

Here are the reasons why your business need a marketing automation platform

Save More Time

You don’t have to get into your workspace every morning and dive into a tool that schedules your posts for the entire day on social media or ship one-off emails. With marketing automation, it’s possible to schedule everything you require in advance. This will free you up to concentrate on other important marketing activities. After all, the idea of “setting it and forgetting it” can help you to loosen up a bit.

Adds Value To Your CRM

While marketing automation software and CRM software are greatly different, they can help you achieve more out of your marketing efforts.

Besides saving contact information, marketing automation tools give you insights on the location of your contacts in the marketing funnel, the resources they use, the web pages they interact with besides enabling you to establish processes that will perform important tasks automatically based on the interactions. When you integrate your CRM with marketing automation, you can send targeted emails to your contacts in your system.

Allows Personalization

With a great marketing tool, you can easily personalize content to your personas. For instance, in many automation tools Hubspot, Infusionsoft or Mailcot you can include personalized tokens into an email blast. Your emails will look more personal by incorporating such elements. It will appear as if they were sent particularly for them instead of a huge list. And when one of your contacts gets an email that looks more personalized, it’s likely they’ll open it.

Smarter Re-Engagement And Increased Campaign Efficiency

It’s a known fact that marketing automation can work well when it comes to driving engagement. But what happens when your prospects fail to engage, and instead, disappear into the wind? What happens when they slowly start fading away and lose interest? Before you lose hope, it’s useful to observe that marketing automation can also be used to re-engage customers in the same way as it is to entice and engage them in the first place. The first way you can achieve this is through smart segmentation. Most email lists are unsegmented, generic, and so broad that your customers see the exact same messages, no matter how much effort you invest to differentiate your audience. To make your emails effective, you can segregate your list based on the level of engagement-fully engaged, semi-engaged and least engaged.

Consistency

You can rest easy with marketing automation software knowing that your audience on the internet will receive the same and consistent experience depending on their actions. For example, when a visitor subscribes to your blog, you can set up an automated workflow. It sends a welcome email recommending content along with a follow-up offer. Based on the set up of your blog, you can also have your new posts sent to your subscribers automatically. You don’t have to give a thought of manually sending your subscribers and email with the new article.

Email Delivery

Alternative for

Industries

Contact

Support

Best Email Service Provider

How Transactional Email is Important For Your Business

How to Nurture Leads- With Lead Nurturing Tools?

7 Amazing Lead Nurturing Tools Best Practices

1. Support Targeted Content

2. Use Multi-Channel Lead Nurturing Techniques

3. Focus on Multiple Touches

4. Follow Up With Leads in a Timely Manner

5. Convey Personalized Emails

6. Practice Lead-Scoring Tactics

7. Be sure your Sales and Marketing Strategies are Arranged

Story- Marketing Automation India

Challenges For Marketing Automation India

1. Budget Constraints & ROI Enigma

2. First Think Content Strategy

3. Automation Detox

To avail of the best marketing automation services you should choose Mailcot

What is Email Marketing?

Where was the invention of Email Marketing?

The advantage of Best Email Providers

Who is 10 Best Email Marketing Company in India in 2019

1 – MailCot:-

Send 5000 emails free

Email Design Features

Statistics & Reporting

Transactional SMTP Solution

Company Full Details

Specialties

Clients

2 – Mail Marketer:-

Company Full Details

Specialties

Clients

3 – Octane.in:-

Company Full Details

Specialties

Clients

4 – Hems Mail:-

Company Full Details

Specialties

Clients

5 – Mail Get Bolt:-

Company Full Details

Specialties

Clients

6 – Kenscio:-

Company Full Details

Specialties

Awards

7 – VibeMail:-

Company Full Details

Specialties

Clients

8 – Juvlon:-

Company Full Details

Specialties

Clients

9 – Crux Mailer:-

Company Full Details

Specialties

Clients

10 – CYBRIDGE:-

Company Full Details

Specialties

Conclusion

1. Figure Out What Email Content Your Customers Are Looking For

2. Use latest Ideas To Generate Interesting Content For Your Emails

Seasonal Email Content

Newsletters

New Marketing Offer

New Inventory Email

Lead Nurturing Emails

Welcome Emails

3. Make Your Content Visually Interesting

4. Use some Formatting Tips