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Top 5 Reasons why Bulk SMS is Best Marketing Medium

It’s the time when you have to follow the marketing strategies. That is in trend to stay in the competition for a long time. No matter what’s the niche of your business. If you want to make it a big brand you have to come up with the right marketing strategy. Today, the most beneficial & the cheapest marketing tool for businesses is Bulk SMS, undoubtedly.

Mobile users have been increasing at a faster rate & it’s quite obvious that more than half of the population of our country will be smartphone users till 2020. There’s no doubt, bulk SMS could be the best medium for marketing & to reach masses instantly. Hence there are many bulk sms service providers in India who anticipated that bulk SMS services will rapidly escalate the customer base of any business & will help them in converting their potential customers into leads as well.

The growing demand for bulk SMS services in India highlighted it as the best marketing medium for businesses. The ease in describing product features & the offers associated with it through bulk SMS, helped enterprises to utilize this marketing tool for reaching masses within a jiffy. Bulk SMS service is very advantageous for businesses irrespective of their nature.  So many enterprises have strengthened their customer base expeditiously. By utilizing bulk SMS as a marketing tool for their business promotion.

The top 5 reasons why bulk SMS could be the best marketing strategy for generating profit for your business 

  1. Easy to Use: There’s no complexity in using the bulk SMS service & the procedure involved in it is hassle-free. You don’t have to stick to any particular timing for sending multiple SMS to your potential customers.
  2. It’s cheaper: It’s obvious that you don’t want to augment your marketing budget. Isn’t it? Sending SMS to multiple people at a time could be beneficial & cheaper as well. Bulk SMS service is cheaper as compared to other promotional advertisements like TV Ads, banner ads etc. It’s an affordable service that can be utilized by small & medium enterprises as well.
  3. Easy to reach target audience: There is no mediator between you & your target audience. The whole message will deliver to your audience without any loss in between. Even, you can assure that your message has been reached to the group of people. You’re targeting by checking the delivering message constantly.
  4. Delivery of exact information: It ensures you to deliver the exact info of your business & to get the huge response from it. So It has the high conversion rate. It makes it easy to tell your audience what’s the nature of your business & how the products can benefit them in their day-to-day life.
  5. Fastest communication medium: It helps to build connectivity between you & your target audience instantly. Hence Being a business, it’s the fastest means of communication with your audience.
SMS Marketing

Use SMS Marketing to Boost Your Blog’s Audience

Do you remember the old-school way of texting people before the dawn of i-message and Whatsapp? Don’t worry, most people have forgotten all about it too! Did you know that 98% of all text messages are read and, although most people don’t like to admit it, 90% of those messages are read within 3 seconds of receiving!( SMS Marketing )

Your blog must be mobile friendly

Now that I’ve got your attention, the first thing to do is to ensure that your blog is mobile optimized. It seems like a bizarre tip to mention in 2017, but according to a recent survey from BaseKit, 91% of all small businesses do not have a mobile-optimized site. Just remember that 100% of your messages are going to be sent to a mobile device!

Outline your consumer life cycle

Segment your audiences so that they receive tailored and personalized messages – nobody likes random spam messages that they’re not interested in.

1. Potential Customers

If somebody has browsed your blog and entered their details into your lead magnet, add them to your hit list. You can send them messages about your latest posts, special offers or an article that you want to particularly push. There’s a reason why they gave you their number, give the people what they want!

2. Existing Customers

Have you got a database of readers that are waiting to go to an event or recently purchased a service/product through your e-shop? This is your chance to up-sell. Get them excited and back to your site! Now that another pay-day has passed they may be interested in that premium product that you’re so eager to sell.

3. Previous Customers

Everyone loves a returning visitor but if they’ve got other things on their minds then they might need a quick tap on the shoulder or a buzz in their pockets.

Sender ID

When creating an SMS campaign it is important to add a sender ID, people like to know quickly where the text came from and make sure that it’s not another spam message from a pestering PPI company. Make sure you set it as either your brand name or a keyword that your audience will associate with you.

Planning is key

When you’ve finalized your segments, you can start planning your campaigns.

Don’t worry folks, the beauty of SMS marketing is that it’s not as tedious as email campaigns. No designing is required it’s all plain text. All you need to do is plan your text and pop in a short URL link to your blog.

Although there’s a lot of skepticism around short-URLs in today’s world; using a long-tailed URL link tends to fill up half of a mobile screen, which is what triggers the spam radar with most mobile users. Remember to test your SMS campaigns on multiple handheld devices and only send it when you’re completely happy with the presentation.

Keep it personal

If you’re stuck choosing what text to insert, just think about what you’d like to see from a branded text message. Although you have 160 characters to use, you need to include a call to action, your blog link and be sure to keep upbeat. Oh, and please, please, please double check for spelling errors and typos!

Wait for the right moment

As with everything in the marketing world, timing is everything. As you can see in the image below, email opens tend to continue. Over a period of 24-48 hours before dwindling out. However, SMS campaigns spike within the hour.

If you want to maximize your open rate ensure that you’ve scheduled them to send at the correct time.

Take it easy

People have learned to tolerate email marketing letters on a monthly, weekly and sometimes even daily basis, but customers are not accustomed to receiving multiple text messages.

One quick way to get yourself unsubscribed is to send too many texts. So hold out and wait for a once-in-a-blue-moon kind of deal before creating a blanket campaign. 

SMS Marketing

Tips to use Incredible Bulk SMS Marketing Service

Innovation in technology for Promotion and Marketing concept

The innovation in technology and development have changed the concept of Promotional SMS Marketing. Businesses come up with new marketing techniques to attract clients and reach out the larger audience. A Bulk SMS Service issuer is now considered as an essential element in a marketing campaign. in accordance to analyze, people read messages more without problems than emails or brochures. The frequent social media posts do not even leave an impact on the target market. each day 98% of promotional messages are read via people regardless of they may be on WhatsApp, Viber or transactional SMS service. Messages can successfully reach out to the target audience within seconds so read out a few valuable tips that allow you to help in SMS marketing.

Promotional Content

Promotional content material needs to be convincing and encouraging. if you are sending out SMS in bulk, then permit the audience to read messages and avail the service instead of blockading out more than a few or sending content in a spam folder. Content must depict the company type and your goal. There are many things which each company have to follow to create right content material. Within the brief space of 612 characters, you need to deliver a message. So content material needs to be attractive, unique, clean and to the point. A too short message does not provide a sufficient or appropriate message and customers lose interest in the too long content material. So your primary purpose needs to be targeted on the response so provide customers something so they respond.

Discounts and Offers

Almost 70 percent of people do respond to promotional content material which includes discounts and codes. Various offers, discounts, and promotional activities is a good way to attract clients. It’s far great to send a message which clearly explains everything which includes offers. Make sure to state deadline of offer too. this can add urgency and receivers will react or reply at once.

Perfect Timing

Excellent timing to send bulk SMS to target audience could assist to boost your commercial enterprise. It will attract and permits you to interact more customers via generating revenues. So timing does matter. Monday is usually a nerve-racking day, so it’s miles best to avoid sending messages on Monday or Tuesday. Wednesday does prove to be exceptional and weekend. The timings want to be at some point of lunch break which is probably from around 1 PM to 2 PM or in the night. Make sure to avoid sending messages early morning or late at night.

Stay Consistent

To apply any marketing strategy, you need to stay regular. but, avoid sending messages on a daily basis because clients get irritated to receive messages too often. They will choose to unsubscribe from service. Leave a good hole between messages.

Target Right Audience

Focused on the right audience is one of the awesome recommendations that you need to utilize. It might be irrelevant to send a lipstick message or cosmetic related promotional message to men. It will create response rate, and clients may additionally unsubscribe from service. So pay attention to buy records. It’s miles a great manner which helps to target individuals. It is high-quality to recall clients age and then send messages. It’s going to leave an amazing impact.

Daily. Someday is not a day of the week. Class aptent taciti.
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