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Importance of Email Marketing

“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is” -Scott Cook.

Business is a pace of rapid development, and in this era of advancement and growth, if a person/business wants to grow high on the fields, he/she should know how to cope with this advancement and achieve true success.

There is a well-said idiom: 

A fog cannot be dispelled by a fan. 

Yes, it is a truth of life. 

It takes a lot of effort to achieve big things.

This Idiom sets on every aspect of life whether it is business, study, jobs, etc.  

If you want to bring growth in your business, marketing plays a big role in it.

Now, what does marketing mean? Let’s see the basic definition:

Importance of Email Marketing

What is Marketing?

Importance of Email Marketing

Marketing is the process of interesting potential customers and clients in your products and/or services. The keyword in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.

There are basically two types of marketing traditional and digital marketing.

Traditional marketing and Digital marketing both are important for a business to grow. Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing.

But, as technology grew digital marketing comes in. Digital marketing is marketing which is done through a digital medium such as Website and Social Media Marketing.

Email Marketing is one of the types of digital marketing. It is a well-known term in digital marketing.

If we are talking about marketing than there is no option to left digital marketing. As we all know that traditional marketing is one of the oldest ways of doing marketing, and is continued because of its approach. But, as technology has evolved in the past few years, digital marketing is being proven as one of the brightest ways of doing marketing.

Digital marketing has a great impact on marketing. 

It has some new techniques which help a business to grow digitally. And the number of users is growing at rapid speed on digital platforms.

Digital marketing has the following specific features:

If someone wants to grow business with no geographical boundation then it is one of the best ways to promote brands and businesses.

Email marketing is one of the trending words which you generally hear when you are reading about digital marketing or social media marketing.

If you are a businessman who wants to get connected with your customers then email marketing is the tool that helps you to get connected with your consumers.

Email marketing plays an important role in marketing strategies.

The following are some key points that clear your vision more that:

Does Email Marketing is a good or bad option for marketing?

Or 

Does email marketing still work?

 

Importance of Email Marketing:

Importance of Email Marketing  Importance of Email Marketing 

  • Email Marketing generates a good Return on Investment: 

Importance of Email Marketing

 

As we all know that every person wants to invest money form where he/she get’s the maximum output. And Email Marketing is one of the best options for them to invest in.  Because email marketing provides a high Return on Investment(ROI) if the campaign is applied in a specific manner.

Basically, Email Marketing ROI is the amount someone spends on the email marketing campaign(advertisement, creating targeted email campaigns, collecting email lists, and other important aspects), and how much he/she earns through that email marketing campaign.

  • Email Marketing helps you to grow your business:

 

Importance of Email Marketing

 

Marketing plays an important role in business. Although the ROI varies differently on different platforms of marketing. And for every business the amount which they spend on marketing they want the highest return through which they can generate good revenue.

Email Marketing helps you to promote your brand or business. As we know that the number of email users in the world is around “3.9 billion”. This number itself proves the power of email marketing. You can easily promote your campaign on email marketing.

  • Billions of Emails are sent daily:

Importance of Email Marketing

According to Statista, 306.4 billion emails are sent and received per day in 2020 worldwide. And this figure is expected to increase over 347 billion daily emails in 2022.

The share of marketing in which email marketing grabs is pretty much good in amount. This will definitely help the business to grow and achieve the heights if the email marketing campaign proceeds smartly.

The above 3 Keypoints clear your vision that why email marketing is important for a business. And how it will help to grow it?

Importance of Email Marketing  Importance of Email Marketing 

Also Read: Top 5 Best Email Marketing Service Providers in 2020. 

 

 

B2B Marketing, Email Marketing

6 Email Marketing Best Practices : Email Marketing

Here we will explain some basics of email marketing and email marketing best practices.  And, how it works. Once you have finished reading this out you will have the idea about how to launch email marketing for your business. 

What is email marketing?

 

Importance of email marketing in 2020

From the basic order confirmations to the newsletters, emails are a quintessential viewpoint of the growth and command of your business.

Informing, influencing, and winning the loyalty of recipients who are interested in your offerings.

Marketing emails include a distinct call-to-action intended to generate sales or induce traffic to particular pages of your site.

email marketing, email marketing best practices

Some business goals accomplished by email marketing

There are three categories of objectives that can be achieved with the help of Email Marketing. 

  • Growth or Conversion (selling your offerings)
  • Loyalty of Customer
  • Brand awareness

It is a great channel because email has a specific degree of confidence attached to it. There are so many people, for whom the inbox is an information space loaded with messages from their favorite brands.

Via contacting straight into a recipient’s email inbox, you have an unprecedented opportunity to be present in their everyday lives. This has more impact than posting on social media, where you cannot be certain about the possibilities of seeing your post at all.

Aside from intimacy, email has the inherent etiquette when it comes to delivering important messages. This would explain the importance of email for brands for choosing this channel even in this COVID-19 pandemic for delivering the right pieces of information.

Email plays a vital role in each stage of the buyer’s cycle: Starting with information and prospection stage, even during conversion, and also there is a role of email later on for customer retention.

One of the main advantages of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a wide number of recipients.

The state of email marketing in 2020

Email is a very old technology it isn’t new. In fact, email was one of the first channels for communicating digitally. But at around 50 years old, email marketing is now more extensively used than ever before.

Email has one of the excellent things that is it’s convenience/accessibility.

It lets you approach a large-scale range of diverse audiences, and this also includes those who are not surely comfortable using the internet. This presents it as the most common mainstream form of marketing.

Additionally, email marketing creates an opportunity or a chance to build long-lasting relationships with your leads and customers.

Here are some statistics:

  • Around 80% of Americans check their email at least once per day, with almost one-fourth of them check their personal email inbox many times a day. This report is according to a data of 2018 Inbox Report.
  • Buyers who buy merchandise by email, spend around 138 percent more than those who don’t receive offers through email.
  • More than 85% of business professionals prefer email as a communication channel.

By seeing these figures now it is not a surprising fact that email is recognized as the most effective channel in B2B marketing.

If you are not applying any email marketing strategy this means you are missing out on sales opportunities and the opportunity to strengthen your relations with customers. email marketing best practices email marketing best practices email marketing best practices

Now’s the time to get your email marketing up and running – and we’re going to explain to you how.

Getting started: choosing the right email marketing solution

Benefits of emailing marketing software

The first and foremost step towards performing an effective strategy of emailing is to choose the right emailing marketing solution.

Some reasons are here why it is worth spending in a dedicated email marketing service to create and send marketing emails.

Platforms of email marketing (like Mailcot) have the basic support or infrastructure in place to assure deliverability of email – This is something which you cannot guarantee while sending an email campaign with a regular Internet Service Provider like Gmail, Yahoo, or Outlook.

Another use of an email service is that you can manage your email subscribers and also segment them into email lists.

And when you talk about designing marketing emails, you find that most of the email services usually offer ready-made templates and easy-to-use email editors. In a few clicks, you can create a newsletter very easily. No HTML coding skills or graphic designs are necessary.

You will also get the insights into email campaign performance. You’ will get to see which emails were most successful and learn more about your audience thanks to open rates, click-through rates, and reactivity insights.

Comparing different solutions

There are various distinctive emailing solutions to pick from. For choosing a relevant one for your business, some questions are here to consider:

  • The number of contacts you have now and in one year what is your planning to increase this number?
  • No. of emails you are planning to send?
  • What sorts of emails do you wish to send? Is it promotional, transactional, or both?
  • Your budget?

When you are comparing email services there is another factor you m just take into consideration, that is scalability and the associated costs. When you are up to starting your business of email marketing it is anticipated that your contact list will be short or small – but as the time goes on it will grow ideally.

With Mailcot, you will only pay for the number of email sents – not the number of contacts stored.

There are different types of marketing emails

Promotional emails

This type of email is sent as and when it is needed, in line with the of your business.

Newsletters present news that is associated with your business. Such as your new breakthroughs reached, product capabilities, or for highlighting a product use case. It is a tendency to stay at the forefront of your connections’ minds and inspire them to engage with you more.

Email campaigns are highly focused on marketing and sales. A campaign could consist of 3 to10 emails sent over many days or weeks. These types of emails are sent with a particular purpose in mind – be it to promote some exclusive offers, boost the downloading of a white paper, or to sign up for a webinar.

Automated emails

Automated emails save a lot of time and do miracles for fostering customer relationships.

It is as simpler as a welcome email sent to a fresh newsletter signup or a personalized email based on the buyer’s behavior or existing knowledge or information.

The special thing about automated emails is that nobody has had to present there physically to hit the send button.

Mailcot email automation feature lets you set up automated emails that are sent out in answer to a specific ‘trigger’ event that’s pre-defined by you.

There are lots of email automation possibilities.

Different types of automated emails

Automated marketing emails:

Transactional emails: 

Mailcot caters for both transactional and promotional emails. Big thanks to our strong SMTP service.

Email marketing best practices 

Now you are well known to the different types of emails and benefits of them for your business. So, now its time to grab some very important features of email marketing.   email marketing best practices

These are the points which will help you done your email marketing with legality. Pay attention!

Collect email addresses legally

sign up form  

This is obvious that if you are sending emails you must need email addresses. Though, the way in which you collect those email addresses is very important.

The GDPR is a regulation in EU law that protects the personal data and privacy of consumers, including their email addresses.

For legally collecting email addresses, you need the ‘opt-in’ process.

This is a method by which a client or lead share you their consent by an online form for collecting and use their information/data.

Segment your mailing list

As when your list of email expands, it is destined to hold diverse buyer profiles.

Segmentation means parting down your email list and creating more petite sub-lists of contacts those who have something in common.

For instance, age, geographic location, lead score, first-time purchase, etc.

This enables you to maintain proposing content that is both relevant and personalized for each person on your mailing list.

Optimize your deliverability

Email deliverability basically means the ability of an email to land in a subscriber’s inbox. For marketers this is an important concept because it shows that emails have rightly reached their destination, rather than stopping up in the junk folder where they are improbable to be read.

This depends on technical and behavioral factors. For situation, the quality affects your deliverability.

Must ensure quality.

Further reading: Improve Email Deliverability in Inbox

Choose an email design that works for your brand & audience

The design is just as important as the content.

Catch your contacts’ attention with your design.    email marketing best practices email marketing best practices 

The email design and its feel is going to communicate a word about your company and its values. It is worth spending your time on.

A good email design also helps you make your content more clear, legible, and structured.  

Save time with email templates

Create reusable email templates. Pick an email template and then personalize it with your brand. And, when this is done you will only need to modify the text each time for sending different emails.

Personalize your emails

All of us like to feel special when it is about our favorite brand. We relish it when brands add a special personal touch and pay attention to small details.  email marketing best practices 

This also sounds true in the case of email marketing.

Personalizing emails is necessary to build relationships with your leads and customers.

So, personalize your email in this modern era, you necessitate to make the most out of it at every opportunity.

google.com

Start Your Email Marketing with Mailcot

B2B Marketing, Business, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, Email Campaign, Email Hosting Services provider In India, Email Marketing, Email Marketing Software, Mail Marketing, Mail Marketing India, Marketing

5 Best Cheapest Email Marketing Services

A cheap and affordable email marketing service isn’t difficult to find. On the research for the cheapest email marketing services to run your campaigns without wanting to take out a second contract?  In this blog, we’re going to introduce the cheapest email marketing services options. We’ll examine what makes each one unique, and help you settle on the best solution for your business. Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Let’s read various cheapest email marketing services !! cheapest email marketing services

Why Choose The Best Email Marketing Services ?

Email marketing is one of the most cost-effective marketing instruments for small businesses. According to a study, email marketing on average equals a 4300 percent return on investment (ROI) for businesses in the United States. This is because email marketing is simple to operate, gives you whole control, and supports you to establish a direct connection with your customers. Not convinced on email marketing? See these email marketing services for why growing an email list is so great today.

It’s essential to know that a lot of your profit with email marketing depends only on the email marketing software you choose because they are answerable for making sure that your emails really go delivered. If you aren’t accurate, then you will end up paying a lot more money for some features and disastrous email deliverability rates (which causes you to drop even more money).

1.Mailcot.com (www.mailcot.com) 

cheapest email marketing services

 

 

 

 

 

They are No.1 Mass Mailing Service Provider Company in India. They provide the Best and Cheap Email Marketing Services.Boost your sales and business with Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws.

Provides services such as :-

  • Email Marketing

Email Marketing Services allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them.

  • Transactional SMTP

If you are looking for a Transactional SMTP service, then you probably have an application that sends out either marketing or transactional messages and is searching for a host to relay these messages in bulk.

 

  • Marketing Automation

Create fully automated campaigns with the world’s most intuitive workflow builder. Apply tags, trigger campaigns, add delays, branch with if-then logic, and do about 30 other things.

 

2. SendinBlue (www.sendinblue.com)

SendInBlue

As one of the cheapest email marketing software options, SendinBlue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed.This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash.

3. SendGrid (sendgrid.com)

The SendGrid website.

While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.However, it’s ideal for smaller businesses that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API, making it a solid choice for developers.

4.Cakemail (www.cakemail.com)

cheapest email marketing services

If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.While it lacks some of the automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.It’s a solid option for small businesses that need basic email marketing features without all the frills (and associated costs).

5. MailerLite (www.mailerlite.com)

cheapest email marketing services

All in all, MailerLite is one of the best and most well-rounded options available.It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low.In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. cheapest email marketing services

B2B Marketing, B2C Marketing, Business, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, InternetMarketing, Latest Technology, Lead Nurturing

3 Effective Email Tracking Tools (Opens & Clicks of email)

Email Tracking

email tracking

It is basically the tracking or monitoring sent, delivered, opens, clicks and bounce of emails to follow up with leads, job applicants, and partners. Email Tracking can be termed as the checking of metrics of your email marketing campaigns to improve their quality, efficiency, and effectiveness.

Working on Email Tracking

 

  • Email trackers are browser extensions from chrome, as it typically employs a tiny pixel image. Tiny pixel image of 1 x 1 attached with email is invisible to you.   email opens and clicks
  • But once you open the email, the image is loaded from a server and then the server records that data for tracking agency. These trackers vary in precision.
  • You can use this tool for recruitment and link building to save time and to know when to follow up with more emails.

Tracking Tools

email tracking tools, email tracking

There are many email tracking tools, three of them those who offer extra features and beyond basics are listed below:-

Snov.io

Snov.io’s unlimited email tracker offers emails open and clicks tracking as well as additional features. Features, for instance, are email scheduling, follow-up reminders, real-time notifications, and reports. It is a free and unlimited chrome extension that integrates seamlessly into Gmail. And it shows the exact number of clicks and opens, and help to enable or disable the monitoring of particular email addresses.

MailTrack 

 MailTrack offers the same features as offered by snov.io but it adds a branding signature to each email sent. So recipients may find out that you keep track of opens and clicks. It offers some additional features too but with the paid plan.  Therefore, you can see the opens information directly in the inbox and you can see if a person opened an email once or twice.  email opens and clicks

OrangeBox 

This service allows you to monitor the way recipients interact with your attachments. The document can be viewed and how far a recipient has progressed in reading it. And, you can see the exact percentage of reading by this so that you can make changes if the recipients are responding to it half-way.

Disadvantages of Email Tracking

  • Images can be blocked by default
  • Blockers installed by users
  • Previews count as an open
  • It doesn’t work for groups

There are advantages and disadvantages of email tracking. Images can be blocked by default so that your pixel images that are invisible will not load. Blockers installed so that trackers are not able to see the email or cannot track your emails. It doesn’t work for groups as if you sent a single texted message to groups you cannot track the exact count of opens for a particular message.

 

email tracking, best email marketing company in india, email tracking tools

 

https://en.wikipedia.org/wiki/Email_tracking

email opens and clicks       email tracking tools      email tracking tools      email tracking tools

Email Marketing

Why selecting The Best Email Marketing Service is Important?

Hello, Best E-mail Marketing Services is a process that involves building a list of targeted subscribers, as well as building relationships with them. If you go into email marketing with a positive attitude and with the willingness to keep in regular touch with your customer, you will find that you will get a better and instant return on investment. Best Email Marketing Service providers are Constant Contact, AWeber, ConvertKit, GetResponse, MailChimp, Campaign Monitor, ActiveCampaign. Email marketing is worth it and it is still one of the best marketing technique to engage customers and to build a better customer relationship.

Why selecting The Best Email Marketing Service is Important?

Now the point is you have to choose the best email marketing solution. If you select the wrong email marketing service then it will impact your business and you will get disappointed. So don’t worry Here in this article, you will find about the

1. Constant Contact

 

Why selecting The Best Email Marketing Service is Important?

Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the most simple to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.

Constant Contact offers unmatched support with live chat, email, community support, and a vast library of resources.

They also offer online training as well as live seminars in your neighborhood. This allows small business to quickly learn the basics of email marketing and start using it like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.

Constant Contact has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.

2. AWeber for Email marketing

AWeber is one of the most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to supervise their email marketing.

Why selecting The Best Email Marketing Service is Important?

You get access to prepared to use email templates, list management, autoresponders, and email tracking with detailed insights.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month.

3. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely simple to use and incredibly powerful.

Why selecting The Best Email Marketing Service is Important?ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.

With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This is great for marketing automation.

ConvertKit offers email-based support and has a huge knowledge base with great learning material.

Pricing for ConvertKit plans starts from $29/month with a 30-day refund policy.

4. GetResponse

GetResponse is a hugely popular email marketing solution. It is extremely simple to use and simplifies email marketing for small businesses and absolute beginners.

Why selecting The Best Email Marketing Service is Important?It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can creates, campaign segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third-party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts from $15/month.

5. MailChimp

MailChimp is one of the most popular email marketing service providers. They offer a very simple to use interface with great tools and awesome support.

Why selecting The Best Email Marketing Service is Important?It integrates beautifully with WordPress, Magento, Shopify, and many other platforms.

MailChimp also comes with simple email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. It also allows you to set up delivery times based on user’s timezones and setup segmenting based on geolocation.

Support is offered by email, live chat, and a huge knowledge base with how-tos, videos, and tutorials.

MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. So, Their paid plans start from $10/month.

Because of their free plan, we rate MailChimp the best email marketing software for nonprofits.

6. Campaign Monitor

Campaign Monitor is another popular email marketing solution. Also, It gives you everything you would need to run successful campaigns and then some more.

Why selecting The Best Email Marketing Service is Important?They have a beautiful drag and drop email builder. It allows you to use professionally designed email templates and make them your own. They also offer a drag and drop segmenting tool to create different campaigns for various contacts based on behavior and actions.

You can personalize each message using the rich customer data. So, This makes your emails more personal and gives much better results.

Not to mention their easy to use A/B testing, tracking, optimization, and social sharing tools.

Support is available 24/7 via email and support forums. Premier customers can also avail phone support. However, They have extensive documentation step-by-step how-tos to help you get started and fix things on your own.

Campaign Monitor’s pricing plans start from $9/month.

7. ActiveCampaign

ActiveCampaign combines your email marketing, automation, with CRM and sales. Therefore, It comes with all the tools you will need to create smarter email marketing campaigns.

Why selecting The Best Email Marketing Service is Important?

ActiveCampaign comes with a beautiful email template editor and mobile friendly signup forms. It allows you to segment contacts based on their actions, location, behavior, and social data. It can also fetch additional data about your contacts using only their email address.

Hence, It integrates beautifully with much third-party software including WordPress. You can also send SMS messages to your contacts for follow up on campaigns.

ActiveCampaign’s plans start from $9/month. You can also request a demo with limited features for a test run.

Although the pricing on ActiveCampaign gets quite high, it’s totally worth the money if marketing automation is what you’re looking for.

For more related information about Email marketing, You can check Rccess, Telcob, and Mailcot.

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