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Email Marketing

5 Email Content Tips To Boost Customer Engagement

Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Of course, appreciating that email should be incorporated into your marketing plan is just the beginning. First, you need to build up your subscriber list, and then perhaps even more daunting—you have to figure out what email content you should include and how you should present it.

Here are five email content tips to help get you on your way to sending out the emails your customers want to see:

1. Figure Out What Email Content Your Customers Are Looking For

There are roughly 204 million emails messages sent every minute. Every minute! Whoa—that’s a lot of competition. How do you get your emails noticed and stand out in that glut clogging your customers’ inboxes?

You can start by asking what your readers would like to see. You need to provide something of value to your subscribers — whether that’s informational content or a promotional offer. Emails are not where you do any hard-selling. It’s all about your customers. You want to answer their questions and give solutions to their problems.  Here are some ideas on how to give them what they want:

  • Talk to your frontline employees who have the most contact with your customers
  • Look to social
  • Try a survey or poll

2. Use latest Ideas To Generate Interesting Content For Your Emails

If you’re at a loss of what to write in your email, try one of these sure-fire email content ideas to get you started

Seasonal Email Content

Depending on where you live, there are the obvious holidays, like Christmas, Hanukah, Mother’s Day, Halloween, Chinese New Year, Earth Day and the like—but there are other events that happen throughout the year that you can also take advantage of. Consider things, such as back-to-school or spring cleaning as fodder for your emails.

Newsletters

An email newsletter gives you a great chance to check in with your customers on a regular basis. You don’t want your newsletter content to be overly self-promotional. A good rule of thumb is to balance your email content, so it’s about 90% educational and 10% promotional.

New Marketing Offer

Emails are an excellent way to keep your subscribers in the loop and to make them feel special by giving them exclusive offers. You can use your emails to announce a sale, an eBook, a webinar, a free trial, or a good old-fashioned coupon.

New Inventory Email

This isn’t the type of email you want to send out any time you get a new product in your store. You want to use it selectively for the products that are sure to excite your customers. You won’t need much text, but a stellar picture will go a long way. So take some care in how you photograph your products.

Lead Nurturing Emails

These emails are an on-going series, rather than a one and done deal. They are designed to push a prospective customer further down the sales funnel, which will hopefully lead to an eventual sale.

Welcome Emails

Why not start out your customer rapport on the right foot. If someone has taken the time to sign up on your email list—welcome them. Thank them for subscribing and let them know some of the benefits they can expect. You may also want to offer a discount, to entice your new subscriber to make a purchase.

3. Make Your Content Visually Interesting

An email full of text will come across as a little bland and not that inviting. But adding a few images or even a video will help the content of your email pop. Videos add interest and are an easy way to get your point across clearly and quickly. The human brain processes visuals 60,000 times faster than it does text. With videos, you can convey complicated information in much less time than through words. You want to keep your videos short—somewhere between one to two minutes seems to be the sweet spot.

4. Use some Formatting Tips

Words and pictures are essential to your marketing emails, but just as importantly, you need to get your message across quickly and clearly. These formatting tips will get you on your way:

Make Emails Mobile-Friendly

If you only take away one thing about how to format your emails, it’s to keep them mobile-friendly. In recent years, there’s been an explosion of smartphone use.

Keep Emails Short and Easy to Read

As with all of your marketing content, it’s important to tailor your content to the particular medium you’re using. For instance, it may make sense to write a 2,000-word blog post, but few people are going to bother to read that long of an email. Your emails should be shorter, coming in around 750 words max.

Use Different Fonts

You can further make your important facts stand out by using different font colors and sizes and bolding important words. But don’t go overboard, or else your email will just look cluttered.

Use Headlines

As with other articles, you want to make good use of headlines. Your reader should be able to get the gist of your email just by reading the headlines. Today, people have notoriously short attention spans—even less than a goldfish — so don’t make them have to work too hard to understand your message.

5. Pay Attention To The Little Details

Sometimes it’s all in the details. You may have awesome content all ready to send out to your subscriber list, but take a few moments to check everything over.

It’s fine to use casual and conversational language in your emails, but you don’t want to look unprofessional. So, don’t ignore those pesky grammar rules. Spelling and proper sentence structure still count.

Email Marketing, Marketing Automation

Powerful Method to Perform Lifecycle Email Marketing

A powerful method to Perform Lifecycle Email Marketing

Rather than discrete email campaigns sent from time to time. Email marketers have begun to incline toward a progression of connected email campaigns covering the full life-cycle of a business.

What is life-cycle email marketing?

Lifecycle email marketing is a client arranged. And also, coordinated email marketing strategy based on the idea of conveying consequently. In which the right message to the right person at the right time on a regular basis throughout the entire business cycle.

How does lifecycle marketing look?

Event-triggered messaging from the moment people are searching for to the moment they have become evangelists and advance your services or products to others. We have separated the client life-cycle in eight stages:

  • Awareness of your image, item or service after having searched for data
  • Deeper knowledge by accepting informative and educational data from you
  • Thought of your item or service when you exhibit your aptitude
  • Determination of your item or service having attempted several options apart from yours
  • The first buy comes just in the middle of a cycle!
  • Fulfillment with the experience and your client care administration
  • Maintenance and loyalty by making repeated buys
  • Informal spreading to others and promoting your brand

Why perform lifecycle email promoting?

So, More advertisers are getting to be mindful of the effectiveness of lifecycle email marketing messages.

Just 2.6% of emails sent as lifecycle email messages. Few marketers perform lifecycle showcasing because of concerns about the extra work needed to execute this strategy. As indicated by the review in Marketing Profs, 46% say they have already implemented some sort of behaviorally activated messages in their email marketing and 58% arrangement to do as such in the closest future.

However, we have certain types of mailing i.e. Promotional, Transactional Email, SMTP Server etc. To avoid confusion about where to start, we’ve outlined some thoughts.

Pick lifecycle email marketing while selling online

Also, Lifecycle email marketing is crucial if you are an online retailer. In a business, request affirmations, shipping details, and promo crusades are sent in a steady progression. it’s easy to get confused and commit errors such as sending a discount offer for the item the client has recently purchased.

Transactional emails for lifecycle marketing technique

Marketing Profs reveal that 57% of brands not at present running lifecycle email projects say they would do so if a simple to-utilize device was available. Also, There are various sources for Transactional messages that we can perform: Thank you message, request survey, individual data redesign, invitation to sign up for bulletins, online networking warning, etc. And also, All this can be included in your lifecycle email marketing strategy.

Election Campaign Management, Marketing Automation, Successful Marketing Campaign

Six Marketing Strategies Behind Narendra Modi Election Victory in 2014

Marketing strategies behind Narendra Modi Election Victory in 2014

Narendra Modi campaign team has used some very innovative and timely decisions that have helped give high visibility and add potent muscle to the election campaign. Here are some of the marketing strategies behind Narendra Modi victory in 2014 that have worked.

6 Marketing strategies behind Narendra Modi Election Victory in 2014

 

1 – Understanding Consumer Insights

We always say that marketing Strategies has to be based on consumer insights. Recently, you must have seen advertisements of Fogg deodorants where they differentiate themselves from competition saying that we are ‘All deodorant. No gas” vis-a-vis its competitors. This something they learned through consumer research. Similarly, the campaign managers of the BJP conducted consumer research. They found that the brand value of Narendra Modi is much higher than that of the Bhartiya Janta Party. Therefore, they took the decision to project Narendra Modi instead of projecting BJP or the NDA in all their campaigns.

2 – Getting the Best Minds on Board

Second, they hired the best-known names in Indian advertising. Sam Balsara, Prasoon Joshi, Piyush Pandey. These people have a wealth of experience behind them. They have run successful campaigns with hundreds of brands in their lives. And They took sentimentality out of the picture and looked at this as a business. They decided that their client was the Bhartiya Janta Party. If BJP was any other brand, how would they sell? Having these experienced senior people like the trio certainly helped.

3 – Catchy Slogan

There are slogans in Marketing Strategies. Nike has ‘Just do it’. Similarly, Bhartiya Janta Party decided to have a catchy slogan. ‘Ab ki Bar, Modi Sarkar’. It was extremely catchy. It was also easy on the tongue. Everybody could say it. Even the non-Hindi speakers could understand what it stood for and they could easily articulate it. So, it resonated with everybody.

4 – Integrated communications campaign

This involves the use of multiple methods of media but the message you send out should be a unified one. This was done brilliants by the Bhartiya Janta Party and their campaign managers. The message was Brand Modi and what he stood for. They ran TV ads, print ads, radio ads, they used YouTube, Facebook, and Twitter.  So they targeted different audiences and segments, used TV to reach the average man. And they used the Internet to reach out to the youngsters who are online most of the time. They reached rural people through road shows and rallies. Narendra Modi himself addressed hundreds of rallied throughout the country and he also has a great ability to communicate. As similar to Bill Clinton He had an innate tendency to connect with the audience. I see the same thing with Narendra Modi victory in 2014.

5 – Word of Mouth

There was a clear perception that Modi was a doer. He could get things done. So there was a widespread perception that there was a policy paralysis with the previous government. Modi and his team took advantage and leveraged his image as a doer. Even things like word of mouth and viral hits like Kolaveri Di did not use any marketing. So that it just spread among people. There are a lot of migrant laborers from Bihar and Uttar Pradesh worked in Gujarat and when they went back home, they spread positive word of mouth about Narendra Modi and his team.

6 – Database Marketing Strategies

Particularly in important states like Uttar Pradesh and Bihar. So that what the campaign managers did was collect huge database and they worked on reaching out directly to the people. It also greatly helped that the opposition ran a very lackluster campaign run by the opposition party. All these factors mentioned above resulted in a landslide victory. While advertising and marketing alone did not help, but in my view, they were major contributors.

Email Campaign, Email Marketing

MailCot VS Mail Marketer: Who’s Most Popular Email Providers?

Who’s Most Popular Email Providers:- MailCot VS Mail Marketer

Mailcot Bulk Email Marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

Who’s Most Popular Email Providers:-

Mail Marketer delivers to you mass mailing service for permission-based mass email marketing campaigns. Mail Marketer is the trusted Mass mailing services provider that many business owners use when they need to send email campaigns, newsletters, special offers, event invitations, and promotions via email.

MailCot Provide Best Email Marketing Services and Best Bulk Email Service For Small and Large Business Enterprises All Over in World. It is Best In Over Work Because MailCot is a No.1 Bulk Email Marketing Service Provider. MailCot offers easy to use web-based Email Service with simple control panel with doing it yourself Email Marketing Services system with required all technical support, in which you can create or manage your mailing list, your email campaigns or email newsletters and can also check various graphical reports of your account statistics. To ensure Superb Quality of Email Marketing Services we have world class and reliable cloud-based SMTP infrastructure backed with Multiple IP addresses to ensure optimal delivery rates for our Email Services.

MailCot is Reliable and Most Popular Email Providers

MailCot is considered the most reliable Email Marketing Company all over the World with the following:

  • Superior Quality:- Best success rates, Deliver quality emails, and reduced latency

  • Simple to implement:- Sign up and get started in less than 5 minutes

  • The scale at Ease:- Grow at will, expand without worrying about infrastructure

  • Superior Reliability:- Best in class uptimes of 99.94% including Server uptimes

Competitive Pricing Without Variations MailCot VS Mail Marketer

When we talk about pricings MailCot is superior as compare to Mail Marketer. MailCot Most Popular Email Providers suitable pricing options with long durations.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

Below you can see MailCot pricings are better and provided for long validity. So here MailCot will be the best option for any business and Most Popular Email Providers that want to send promotional emails.

Email Credits

Mailcot

Mail Marketer

20,000 INR 1200/6 months INR 1400/30 days
 100,000 INR 3000 / 6 months INR 3400/ 30 days
300,000 INR 8000 / 6 months INR 8400/ 30 days
500,000 INR 12000 / 6 months INR 11400/ 30 days
1000,000 INR 23000 / 6 months INR 19400/ 30 days
2000,000 INR 40000 / 6 months INR 31400/ 30 days

Features that facilitate cool collaboration between users

Mailcot provides Salient features that help your business to be ranked on top with its Email Marketing Services. Both have editors to create attractive emails. But It’s easier to create emails using Mailcot’s editor. You can also use Its responsive and easy-to-implement templates that have been created by Mailcot design experts. It allows you to Track report of all email sent, opened, Dropped.

You can easily manage your client accounts with Mail Marketer advanced reseller panel (Email Marketing Campaigns). More then hundreds of resellers have been easily running bulk email reseller business. So with all the required functionalities, without much intervention, you can individually manage your business.  It provides also dedicated email platform which helps to build reputation across ISPs.

Let’s compare the different features of both marketing tools with the table…

Feature

Mailcot

Mail Marketer

Delivery and Analytics Dashboard Yes Yes
Segmentation Yes Yes
Comprehensive technical documentation Yes Yes
Restful API Yes Yes
SMTP Relay Yes
Contact List Management Yes yes
Transactional Emails Yes
Real-time Email Tracking Yes Yes
Powerful email editor with a template gallery for  marketing and transactional emails Yes
Email Templates Yes Yes
A/B Testing Yes

So as we can see Mailcot has more and attractive features that help deliver emails with ease and security.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

So when we conclude it Mailcot Email Marketing tool will be the winner and Mail Marketer get the Average score. With Mailcot Bulk Email Marketing Services you can easily send and track all of your emails, and it guarantees 100% of email delivery. Hence, MailCot is a more preferred email marketing tool for your business marketing through Emails.

Email Campaign, Email Marketing

How to Structure your Email Campaign to Retain Customers

Retention Email marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction.

Here are some important ways to retain customers faster:

Segmentation is king

To craft an effective retention Email Marketing strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.

Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.

Engage your customers with email

Aside from the fixed cost of whatever email Marketing service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.

The welcome email

After submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:

  • Introduce the user to the company
  • Reiterate the value of the product/service
  • Establish a humanizing tone.

Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”

The nurture email

Unlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.

The promotional email

These should be an integral part of any email strategy, as they are an effective way to increase conversion.

Utilize a prominent CTA

Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.

Create urgency

Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.

Include a reason for the offer

Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.

Keep tabs on the competition

When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:

  • Identify your competition.
  • Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment)
  • Set up a folder in your inbox to receive their emails
  • Wait.

Typically, one month of the collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.

After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.

Email Campaign, Email Marketing

Email Marketing Tips for Small Business: Marketing Solutions

With a large array of email marketing software tools available today, it should not be difficult to find one that is budget friendly. Besides providing the right infrastructure to send mass emails, email service providers also offer additional services like responsive templates, analytics, and automation which make it easy to create and send emails. Having features such as analytics, allows easy access to obtain data regarding open rates. Click through and conversions enabling businesses to see what is working or to make adjustments very quickly.

It’s amazing how many small businesses want ‘to do email’ but don’t think beyond that. It’s important to understand your customer’s journey and relationship with your brand because that will help determine the top priorities for email marketing. Your email marketing focus will depend on your business, brand and the customers’ buying habits. So figure out what makes the most sense for you before sending out emails, be it promotional or newsletters.

A good strategy is to regularly test various options and analyze the data (open rate, clicks, and conversions) to find out what works optimally.

Find the Right Frequency

How frequently you send emails is a balancing act. The good news is that consumers like getting emails, just as long as they aren’t redundant. As a general rule of thumb, most businesses find it helpful to email their entire list on a monthly basis and send segmented communications on a weekly basis. According to Marketing Sherpa’s survey, 60% of the customers surveyed prefer a weekly frequency. A higher than a weekly frequency could get a higher number of unsubscribes. While with a less frequency, a business runs the risk of becoming irrelevant.

Once you have a strategy figured out based on your business, brand, and customer habits, think about what gets the best engagement. The frequency of the emails can be determined thereafter.

Keep your current customers close to you

Most businesses undervalue the use of email to keep the connection with their existing customers. They focus on sending primarily promotional type emails centered around making a sale or they will send holiday wishes a few times in the year.

Use your email marketing to connect smartly and frequently with your customers and stay top mind. Regardless of the buying cycle of your business, it’s important to stay connected with your current customers to encourage repeat sales, loyalty or word of mouth marketing. The key is to ensure the content is useful to your customers. Examples of such content might be tips, guides, or how-tos. Let’s say, you have a local boutique selling women’s clothes.

Segmentation is Key

With today’s technology, creating segments of your email lists is easy and a must! Your customers are not all same; they have different needs at different times. Hence, one message should not fit all. There is enough data that shows when you group your email list into segments and send customized emails that are relevant to the group. Those emails are more likely to be opened, clicked and acted upon, thereby increasing the conversions manifold. Segmentation is key to increasing revenue from email marketing.

Choosing the Right Email Service Provider

Last but not least, a critical step, is choosing the right email service provider for your business. You, as the owner, will send out your emails through their servers that are specifically set up for these services. If you tried to send mass emails through your regular Internet Service Provider (ISP), your campaign could be blocked. Because regular ISPs not developed for mass mailings.

Therefore make sure you do your research really well when shopping for an ESP. Evaluate at least 3 services and consider their value, features, customer service, infrastructure, speed to send, ease of use, analytics and overall reputation of the service.

Marketing Automation

Future Of Marketing Automation in India

Marketing Automation Software

Marketing automation is a software that automates your marketing actions. In India, there are so many marketing tasks that are repetitive, like emails, social media, and various website actions. An automation tool serves to make these actions easier. In India, there are many markets, believe that using a marketing automation tool will give them a steady inflow of leads instantly.

Many consider marketing automation is a device in order to help them carry leads. yes and no. Marketing automation device can help you bring a lead but no longer until you create a proper strategy to make that happen. But Most of the marketers think that buying an automation tool will instantly change the face of their business with not much effort from their end. Sorry, but that’s not how it works.

When and how does marketing automation help?

Marketing Automation provides the potential to attach leads and convert them to clients, many companies use this effective tool simply to distribute e-mail. According to the latest research, most of the successful businesses now use marketing Automation tremendously so one can generate income.

Convert Visitors into Leads Automatically

Using automation, you can simply automate emails which have to be sent to people whoever visits your website. There are chances that they find your products attractive and make a purchase. You need to monitor every visitor and then manually sending them an email. In fact, you can track their activities and have a clear insight if they interested or not.

Nurture Leads Automatically

Lead nurturing basically means developing relationships with consumers at every stage of the sales funnel involved and through every step of the buyer’s journey. It mainly focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Convert Leads into Customers Automatically

Whether it’s miles B2B or B2C, a pipeline of Leads is important for any business. After lead generation, it is time to begin qualifying and changing those leads into clients. This technique starts with information the lead, segmenting it and nurturing in a sequence with the help of marketing automation. It helps you better in targeting your leads with relevant messages.

Additional Benefits of marketing automation

These are some of the reasons why a company will adopt marketing automation:

Save time

More than one campaigns may be scheduled way ahead of time and released as in keeping with your personal settings, therefore working hours may be utilized for other activities.

CRM integration

it can help to make sure that leads don’t disappear off the radar after a couple of unsuccessful contacts.

Data collection

Automatic marketing offers a hint-point to customers or clients that aren’t always sales-pushed. it may help provide higher insight and be used to gather precise information to enhance future campaigns or communication.

Email Campaign, Email Marketing, Marketing

6 Best Tricks to Avoid Common Mistake in Write Email Marketing Subject Line.

Common Mistake in Write Email Marketing Subject Line.

You may have drafted the perfect email marketing. It may have the most appealing design. This is the most compelling copy and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain. The email marketing subject line is the only tool marketers can use to convince their subscribers to open their emails. Creating the perfect email marketing subject line, therefore, is of paramount importance. And since we’ve already covered that before.

Here are six common mistakes made while writing Email Marketing Subject Line that you should avoid:-

Write Email Marketing Subject Line

Using too many all exclamation points and caps.

Capitalising your all email marketing subject line gives the impression that you’re shouting at your email’s recipients. Subject lines like ‘BUY NOW AND SAVE 20% !!!!’ come across as spam and your recipients won’t bother opening it – which is the best case scenario. Do this repeatedly and your subscribers will mark your emails as spam in no time. The same goes for using too many punctuations, especially exclamation points. However, using an exclamation point or question mark once or twice in every 50 emails you send is proven to increase open rates by 10 to 20 percent.

Using more spam-trigger words.

To combat the barrage of irrelevant emails that people’s inboxes receive every day, email services have developed sophisticated filters that scan for particular trigger words. If these words are found in your subject lines, your otherwise legitimate email is marked as spam.

HubSpot has compiled an entire list of spam-trigger words out of which the most commonly used are ‘buy‘, ‘earn‘, ‘click here‘, and ‘subscribe‘.

Using more Clickbait subject lines.

Writing click-bait headlines may have helped the likes of BuzzFeed and ScoopWhoop acquire massive audiences, but that tactic is not going to help your email marketing efforts one bit. Writing subject lines like ‘this product is going to change your life!’ and ‘follow this link and win an AMAZING surprise!’ will surely see all your marketing emails end up in the trash or spam folder.

Misleading recipients.

If your email marketing subject line is something along the lines of ‘flat 50% discount for all our existing customers’ but the email copy solicits the recipients to sign up for a webinar to avail the offer, you’ve just annoyed a valuable customer and destroyed your credibility. Delivering what you promise every single time is essential for maintaining trustworthiness, which is something every brand needs to create an effective marketing strategy.

Using more Lengthy subject lines.

Your email marketing subject line has a second at most to convince recipients to open the email. Writing lengthy subject lines filled with unnecessary words is a sure way to get recipients to ignore your emails. Marketers should always follow the maxim of ‘keep it short and simple’ while drafting email subjects. It should convey all the important information, while generating curiosity, to the recipient in 50 words or less.

Avoid Grammatical errors.

Another point that warrants a mention is proper grammar and spelling. While it may seem blatantly obvious that an email’s subject line should be free of typos, quite a few of them aren’t. To make sure that your marketing emails don’t fall into that category, proofread your emails a few times before sending them out.

This rounds up the list of common mistakes you should avoid while writing the subject lines for marketing emails. If you can think of any other ones besides these, share them with us in the comments below.

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