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Email Marketing

4 Tricks to Make Your Emails More Clickable

April 19, 2018

4 Tricks to Make Your Emails More Clickable

Good inbound email marketing means sending messages to individuals who really need to get notification from you. But oftentimes, your emails still end up losing all sense of direction in the inbox mess — or worse, in the spam folder. And then, when someone really opens your email, they don’t really navigate.

I’ve got your back, though. Here are four easily overlooked details you can begin doing quickly to improve the open rates. And also, click through rates, and generation for your emails.

Send your email from a person, not the organization

When you send email from a real person, your email open rate increments – plain and basic. This is because based on past tests we’ve conducted beneficiaries are typically more likely to trust a customized sender name and email address than a generic one.

Add connections to your pictures

Your definitive objective in email marketing is to get people to click through to a website page. One approach to expanding the clickthrough without littering the copy with links is to add a link to your pictures in the email.

Add social sharing catches.

Expanding the number of individuals who see your link will build the number of individuals who click on it. So, be sure to extend the life of your messages by including social sharing catches.

Many email marketing tools will accompany formats that have manufactured in social sharing catches that make it easy — just fill in the destination URL and you’re ready. If you don’t have assembled in abilities, here is a cheat sheet to creating social sharing catches.
I need to stress this point: If you need to build clicks, you need to include sharing catches, not follow buttons. The former will allow your email marketing beneficiaries to pass along the offer URL in your email to their followers. The recent will prompt them to like, follow, or include your organization online networking channels.

Add an instant email sending choice.

Another approach to extend the clicks on your email beyond Its shelf life is to prompt your crowd to forward the offer. Also, you can include a little PS at the end of your email copy. Such as “Not responsible for your organization’s online networking?. Also, Feel free to forward this digital book to a companion or partner utilizing online networking promoting”. Link the call-to-action to a pre-made email complete with subject and body. All someone has to do is enter their associates’ email addresses and hit send.

Marketing

Content Marketing best practices

April 8, 2018

The traditional mindset is that content marketing is simply content creation. Then what? What do you do with all of that content? Marketers must learn that content is merely a starting point and should not end with the push of a publish button. There are Best Content Marketing Practices which helps your business to make leads:

Audit content and arrange assets via consumer interests

Before you allocate further investments for content, take a look at your existing inventory of assets to decide what you may repurpose – whether it is webinars, whitepapers, podcasts, playbooks, e-mail campaigns, E-books or greater. You’ll regularly recognize throughout this exercise which you have more content material than you anticipated

Make sure your content Marketing is fueling the customer journey

if you need your clients to stick around, then you need to provide them a purpose. Your content must fuel inbound marketing and fulfill customer desires all through the buyer’s journey. Take a dive into your Marketing information to research what content is using the most engagement. And what activities are riding the pleasant ROI also matters.

Share content throughout your organization

Don’t go away your sales and business development groups to search aimlessly on Google to find out what corporation content material assets exist already. Your content should be easily accessible and shared. It’s up to marketers to make sure that content is getting used to moving prospects in addition to the funnel. In order to understand what content material will preserve to propel purchaser interest, marketers have to include individuals of different groups within the procedure.

Email Campaign, Email Marketing

Achieve Success by starting Email Marketing Campaign For business

April 7, 2018

Email Marketing Campaign

Email Marketing Campaign also comprised of several rounds of messages meant to build awareness and trust for a product or service. The Email service communication that means to build loyalty and trust or brand awareness can be considered an Email Marketing. When executing an Email marketing campaign, the first step is to list all the subscribers either from offer subscriptions on a website or by a physical form.

Grow Business With Email Marketing Campaign

Email Marketing is the best way to communicate with the company’s valued clients and getting feedback helps a business to grow by filling its customer’s requirements. Email marketing Campaign needs skillful tactics to attract targeted customers. So, The best email marketing practices today Prevents the use of purchased email address lists due to the high rate of spam complaints and the risk of being black-list-ed by all the major email providers.

Why you Choose Email Marketing Service?

Return On Investment

Hence, In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is a fantastic return on investment.

Immediacy

The immediacy of email, a business can start seeing results within minutes of its emails sent. A 24-hour sale is a brilliant marketing play utilized by email. As it creates a sense of urgency and convinces subscribers to take immediate action.

Easy to share

Subscribers can forward brilliant deals and offers to their friends at the click of a button. Also, There aren’t many other types of marketing that shared as easily as this.

Easy to measure

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Therefore, The most email marketing software allows you to track open, click-through and conversion rates. Making it simple to spot how an Email Marketing Campaign improved.

Low-cost

One of the most obvious advantages of email marketing is its lower cost. Compared to mainstream marketing channels it is less costly. There are no print or postage costs. No fees paid in exchange for exposure on a certain billboard, magazine or television channel.

Email Marketing

Increase Your E-Commerce Sales With Email Marketing

April 3, 2018

E-commerce sales with email marketing is a very important concept of marketing to boost sales of e-commerce companies. The use of email marketing in the eCommerce industry is huge. After all most of us only need to scroll through our inboxes to realize that. Now while the majority of the big retail brands have got. It covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers. With this in mind, here are 3 tips on how to best use email marketing for e-commerce and ultimately increase your sales.

E-commerce sales with email marketing, Email marketing for E-commerce

How to Increase E-commerce Sales with Email Marketing

1. Continually develop your mailing list

Growing your email mailing list, whether it be from scratch or as an ongoing effort, can be daunting, but fortunately for eCommerce brands, there are a number of things you can do to encourage both prospective and existing customers to subscribe to your email campaigns.

The key thing to remember here is that you will need to incentivize them and offer something of value, in exchange for their email address. For many types of businesses, one of the most effective ways to do this is through the use of an online contest.

2. Don’t just send an email newsletter

While it is likely you will want to create a regular email newsletter, there are various types of emails you can, and should, be sending your email subscribers.

Welcome emails are not only incredibly successful, achieving an average open rate of 50% and generating 320% more revenue per email than other promotional campaigns, but they are also increasingly expected by customers – specifically 74.4%.

Additionally, shopping cart abandonment emails can be incredibly powerful for increasing conversions. After all these customers have already shown intent to buy an item from you. And a simple reminder can persuade them to complete the purchase.

3. Ensure your emails actually drive action

Email campaigns are all well and good. But if you’re not actually driving any action then they are likely a wasted effort.

Before anything else, we should point out that this action doesn’t always have to be a sale. While this is obviously a key focus, eCommerce email campaigns can also encourage a number of other things. Including encouraging customers to read your blog, leave a review or whitelist your emails.

Regardless of which action your email focuses on, you should always use high-quality call-to-actions (CTAs). In other words, they should be easily identifiable as people tend to scan promotional emails. And contain compelling language that ultimately entices the recipient to click through.

Read this article for ” Ecommerce SEO: A Complete Guide To Rank Ecommerce Website” 

Another important thing to consider is the email subject line. At the end of the day, no matter how great your email is. If you fail to grab the recipient’s attention. Then your email probably won’t get read. For this reason, you should ensure that your subject line uses words. And phrases that both piques their interest and creates a sense of urgency. While also using actionable language such as “buy”, “purchase” and “take”. Personalization is also another great way to increase open rates!

Email Marketing

Essential, Pre-Built Segments to Hyper-Personalize your E-commerce Emails

March 29, 2018

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data

Email marketing has long been a cornerstone of any successful eCommerce operation. And, in much the same way, where email campaign segmentation and hyper-personalization were once considered optional, that is no longer the case. Together, they have redefined the rules for building automation, dramatically increasing the relevancy of automated campaigns to online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.

Segmentation and Hyper-Personalization – Undeniable Benefits, Hard to Master

To drive home the point, consider the following: DMA (Data & Marketing Association) study found that segmented emails can generate up to 58% of all email revenues, while personalized emails can result in 6 times higher transaction rates when compared to non-personalized emails.

Now, imagine if you could leapfrog the issues faced by many of your peers. And combine the power of these two proven email marketing devices to hit your eCommerce business’s sales targets. For instance, what if you could use hyper-personalization to better segment your mailing list? Well, dream no more. You can easily capture the benefits of segmentation and hyper-personalization by using a top-quality email marketing platform and by establishing 5 strategic segments right at the start.

One of the best ways to leverage this in-depth customer data is to use it to construct pre-built segments, where the data is used to formulate criteria for segmenting your customers into more precise groups, that you can engage with hyper-personalized marketing.

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Cash in on the higher profitability of repeat sales by dynamically segmenting. First-time or recent customers and providing them with a more fitting customer journey.

Aside from the fact that retaining customers is cheaper than acquiring new ones, a 5% increase in retention rates can grow profits by 25% to as much as 95%.

You can take advantage of this opportunity to establish a long-term relationship. With new customers by using dynamic segmentation. Dynamic segmentation allows you to use real-time data to automatically segment customers that meet some pre-determined criteria.

Lapsed Customers

Use specialized re-engagement emails based on specific client data points. To bring lapsed clients back into your circle of customers. Some customers can be hard to please. One day, they might show interest in your products, even make a purchase. And the next day, they could turn cold.

Once you have segmented lapsed customers, you can draw them back into your sales funnel by way of re-engagement emails.  Based on what you already know about them, including any hyper-personalization data you have on file, you can.

Loyal Customers

In short, for those customers who are enamored with your products and service. Offer them more, for instance through cross and up-selling.

Fact: loyal customers are more likely to buy other products from you. This is evidenced in a study by Bain & Company, that found that almost 70% of Gap Online customers would consider buying furniture from the Gap, while, 63% of online grocery shoppers would buy toiletries and OTC drugs from their online grocers.

A pre-built segment for loyal customers will, therefore, simplify your upselling and cross-selling efforts. Use your avid fans’ purchase histories to send them relevant recommendations that could prompt them to place additional orders.

Having a loyal customer segment also provides a fantastic opportunity for you to turn your enthusiasts into brand advocates. Offer them exclusive deals, special discounts or even “cash-back” for each referral they point to your business.

 

Email Marketing

Importance of Email Marketing Security

March 19, 2018

Email marketing becoming largely digital, email. In particular, has become a huge driver for generating more leads, conversions and ultimately revenue.

While it may sound easy to simply click and send off a slew of emails. The least of our worries is a full inbox. Email is one of the most valuable online distribution channels. But it’s also the least secure with people’s personal information at stake.

At the end of the day, it’s not just about ensuring that your marketing campaigns are effective. But it’s also protecting your brand’s reputation and helping your customers, past, present or future. From falling for possible scams and cyber attacks like the most common one for email marketing: phishing.

Email Phishing 

Phishing is a type of social engineering attack often used to steal user data, including login credentials and credit card numbers. It occurs when an attacker, masquerading as a trusted entity, dupes a victim into opening an email, instant message, or text message. The recipient then tricked by clicking a malicious link, which can lead to the installation of malware, the freezing of the system as part of a ransomware attack or the revealing of sensitive information.

Phishing is an extremely successful tactic for hackers to get what they want, and marketers should take extra caution. Email phishing has a huge impact on marketing email campaigns, so it’s important to know the warning signs.

Here are some warning signs to look out for when identifying a potential spoofed or phishing email:

  • Urgency detected-  If the email message seems geared towards promoting a sense of urgency or flagged as high importance. As counter-intuitive, the email which might be spoofed pay particular attention to emails that demand a response “at your earliest convenience” and call on specific actions to be taken, like verifying information online. Typically, urgent matters are handled over the phone, so when in doubt, double check through another mode of communication.
  • Personal Information Request –  If you asked for personal information or asked to verify your identity by clicking a link, for example, be wary. Banks, for example, will never ask you for personal information over email. It only takes a second to verify the link before you proceed to click or download. An attachment and that can save you from dealing with the overwhelming burden. And consequences that come with a phishing attack.
  • Poor spelling and grammar-  We are all human and make mistakes. Then there is every reason to be suspicious. Since a reliable and professional entity will rarely make that many blatant typos.

 

Email Marketing

4 Creative Ways to Increase Email Signups

March 17, 2018

Email marketing is an exquisite patron retention tool. You can’t expect immediate sales. However, you may count on expanded customer loyalty and repeat purchases whilst you start sending emails. The only tricky part of email marketing. However, is obtaining those emails and keeping them subscribed. As you’re reading through different blogs and publications to e-mail advertising, you may see facts about renting or shopping for lists. We endorse keeping off this in any respect costs. developing your list organically is viable and could carry you the satisfactory effects.

The Creative methods to increase Email Signups

Easy Sign up with Interest Categories

With the growing demand for personalization, we can all agree that user’s defining their own interests will help with the automation process. Throughout your website, we suggest setting up custom forms that filter signups into a specific list. This way, you can start sending relevant campaigns immediately. Read our next article “Segmenting Your Subscriber List in a Smart Way” for ideas on how to segment your subscribers.

Email-in or Text-in Deals & Giveaways

This method of email collection can be executed in a variety of ways. Choose what is best for your business by analyzing your customer’s behavior and watching your competitors.

Deals on Deals

Hanging up posters in your shop that offer a discount or giveaway in exchange for an email address will increase your signups exponentially. Who doesn’t like a good deal? This approach is useful only if you make your sales goals clear. Let them know why they should stay subscribed past this initial promotion. Will you be sending more deals and offers? If you have a membership program in place, will they get special benefits by subscribing?

One Time Promo

Like our ‘deals on deals’ suggestion, one time promos can be displayed throughout your store. Promote a killer discount or giveaway in exchange for an email address. If you’re not planning on emailing them more discount codes or sale promotions, make sure they’re aware that this is a one-time promo. List reasons why they’ll want to stay subscribed and give them some insight on how many emails they should expect.

Website Hook

Email-in and text-in promotions shouldn’t be limited to posters. Display your deals and giveaways online! Dedicating a footer widget, landing page section, or sidebar space to your sign-up deal can prove to be effective. Make it simple, but be clear about your intentions. (i.e., Sign up today for 10% off your first order. We send weekly emails with our latest sales and exclusive member discounts. You can unsubscribe at any time.)

Email Opt-In Box During Online Checkouts

Acquiring new emails doesn’t always mean you have to look far. Give your new (or returning) customers an easy way to opt-in to your list by adding a simple checkbox near the purchase button. Most online cart systems will collect and compile your email opt-ins into a downloadable list. If you integrate FireDrum’s API, you can have new opt-ins added to your account immediately.

Working with a mobile credit card processor (like Square or Clover)? Most processors offer a similar signup feature. Enable these settings in your account and watch your subscriber count grow!

Leave a Signup Sheet by the Register

Even in today’s fast-paced, digital age, a pen and paper are still useful. Leave a small note or poster alongside a signup form that encourages visitors to leave their email. Since this method doesn’t offer as much detail as a webpage might, it’s vital that you list the basic subscription facts. How many emails should they expect per month? Will you be sharing their email with other vendors? Will they receive any special deals or promotions by signing up?

Email Marketing

How to ensure that Email is Secured for Organization

March 15, 2018

Email security is paramount whether your correspondence covers political secrets, personal information or business data. Read on for our list of best practices to keep your email safe. An email was the first “killer app.” It very quickly went from being an expensive, idle curiosity, where users had to buy digital stamps in order to send each and every email, to something so ubiquitous that on average, people have 3 email addresses, even if they don’t regularly use them. It’s simple to set up a free email account. You can do it in literally minutes.

Maybe we should Not strike, we definitely should, and here are a few simple ways to help improve the security of your email.

These are things you probably already know but have put out of your mind for a while, so let’s review:

Implement and promote an up-to-date email policy

Evaluate the use of email in your organization and establish whether the behavior is appropriately safe and the location of any potential dangers. Choosing the correct email provider is another important decision as some won’t provide enterprise-level security.

Create a comprehensive email use policy and ensure staff is aware and supportive of it by making it user-friendly with examples for clarity. Governance backing can ensure the policy is successful.

Consult your IT department

If your firm has a technology department, ask what its standard is for protecting emails from possible hacking.

For example, Cavoukian says, internal emails sent to her office do not need to be encrypted because those emails stay on the organization’s secure intranet server.

Encryption

Your second line of defense is some form of encryption. If you’re not using an encrypted email system for business, then you should upgrade immediately. Otherwise, you are essentially locking your front door with a deadbolt, and leaving the back door wide open with a neon sign blinking above it. As you can imagine, this provides somewhat inadequate protection.

Use a VPN

A VPN (Virtual Private Network) adds additional security to email by encrypting and routing all internet traffic through the VPN provider’s server.

There is a multitude of enterprise VPN services available. Establish the authentication level and management control required. Choose one that can cater to your specific needs around who will be connected and how. Free open source alternatives are also available but can be complex to set up and use effectively.

Provide security awareness training

People are the weakest link in any security system and need to be the first line of defense and file-sharing, workplace collaboration and mobile devices bring new dangers that aren’t always understood. A security awareness programme can ensure staff emails are kept safe from any developing dangers as they arrive if education evolves as new threats emerge.

Install effective antivirus software

Install antivirus software that prevents, detect and remove and dangers. The program used should scan incoming emails and attachments. And block spam, remove viruses, phishing, worms, malware, ransomware, Trojans and any other threats, both incoming and outgoing. It must also stay updated automatically and continuously to protect against any new threats as soon as they emerge.

 

 

Email Marketing

Importance of Email Marketing for Small Business

March 6, 2018

[:en]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:gb]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:au]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:in]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component of any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:]

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