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Business, Email Marketing

Why Email Marketing still matters for your business in 2019

Top 5 Reason Why Email Marketing still matters for your business in 2019″ But firstly talk about Email Marketing.

The uses of email to promote products/services and business. It is the use of email to develop relationships with potential customers and clients. Also, Particular groups of customers can be targeted or even individuals. So, Offering individual customers special deals on merchandise and services on the customer.

Top 5 Reason Why Email Marketing Still Matter

Why Email Marketing?

It is a channel you should not be ignoring.so, Some effective reasons for email marketing:-

  • More effective than social media:- social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with the audience. Also, strengthening your personal relationships with them.
  • Economic and Cost Effective:- It’s easy, effective, and inexpensive. Also, It allows business owners to reach a large number of consumers. At a rate of nearly nothing per message.
  • Measurable:- When you use any email marketing software, you can track who opened your email. Hence, which links were clicked, and how many people unsubscribed.
  • Action Oriented:- You realize it or not, everybody is trained to do something.so, An email -reply, forward, click-through, sign-up, or even straight buying.

Top  5 Reasons Why Email Marketing still matters for your business

When the Internet was new to consumers, everyone loved email. Email Marketing is still better Reasons are following-

Top 5 Reason Why Email Marketing Still Matter1 – An easy way to reach mobile customers

It has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Using email is better for mobile marketing than SMS because:

  1. It works on mobile devices other than phones
  2. Emails are free for the consumer, whereas texting may incur a charge
  3. Emails have far more space for content than text messages, allowing for the better marketing piece

2 – Email marketing is inexpensive

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message.  this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

3 – Email coupons drive online and in-store sales

Consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The big brands are already using this tactic for that purpose.

Top 5 Reason Why Email Marketing Still Matter4 – The preferred marketing method

All consumers prefer using e-mail communication to contact brands and businesses, over and above all other forms of communication across the board.

5 – Mobile Marketing

The mobile revolution is providing businesses and marketers alike with extraordinary new opportunities to reach their target audiences.

Successful Marketing Campaign

Mailcot the Email Partner of Kshitij 2019

Email Partner for Kshitij 2019 (IIT Kharagpur) Re-evaluated what they wanted for their email program, and they decided that they needed a more reliable, scalable solution that does not require much work from internal engineers.

What is Kshitij 2019 (IIT Kharagpur)

Kshitij is the annual techno-management fest of IIT Kharagpur, one of India’s premier technical institutions. Started in 2004, Kshitij was conceived with the aim to provide the technically inclined youth a national-level platform, where their talent and expertise would be recognized and rewarded. Hence, Having grown exponentially since its nascent years. Also,  Kshitij receives overwhelming participation from the student community all over the world. Therefore, The official website of Kshitij, ktj.in, is the largest student-run website, receiving 8 million clicks in its 2012 edition.

Why chose to email partner as a MailCot

Kshitij 2019 (IIT Kharagpur) chose to email partner with MailCot because:-

  • Also, They can rely on MailCot to deliver their email correctly, allowing Kshitij to Instead of managing email, focus on engineering efforts to improve the product.
  • MailCot sends more than a million emails per day to thousands of customers. so, Kshitij knows that they are not pushing MailCot’s envelope.
  • Kshitij 2019 (IIT Kharagpur) can actively drive the success of its email program to leverage the team of MailCot for email support for ongoing Premium Support, Account Management, and Email Delivery Services. Kshitij 2019 (IIT Kharagpur) may be restless to know that their dedicated customer success manager is monitoring. So, the issues of their email program carefully and just one email away for any questions or problems.

Perfect Email Partner For Kshitij

MailCot is the perfect email partner for Kshitij 2019 (IIT Kharagpur) because of its:-

  • Expertise:- MailCot’s expert team will help you get the most out of your email program with 24×7 Expert Support, monthly delivery consulting, and proactive account monitoring.
  • Reliability:- MailCot’s powerful APIs and deliverability experts save you headaches, enabling you to send with confidence.
  • Proven deliverability at scale:- MailCot is the most widely-used cloud email platform with over 10,000 paying customers trusting us to deliver more than 10 million emails per month.

Kshitij 2019, Email Partner, IIT Kharagpur, Kshitij, Email Partner for Kshitij

Your partner in email deliverability

Business relies on receiving emails in the inbox. Your email delivery rate – The rate at which your email actually makes it inbox – is the most important metric for the success of your email program. Also, no email can guarantee delivery, you can be assured with MailCot that you have the equipment and expertise you need to optimize your inbox delivery rate.

Our Infrastructure

  • IP address setup is optimized for your monthly sending volume
  • Dedicated IPs are provided for Pro and above plans
  • Quickly and easily add a new IP to your account
  • Start on the right foot with automatic IP warmup
  • So, We will sign you up for all major ISP feedback points so that you can remove the complainants from your list.


  • Authentication with SPF and DKIM to stop phishing and spoofing
  • Easily verify your domain and dedicated IP address with reverse DNS
  • Almost, Increase email delivery and trust with branded links
  • Also, Keep your account secure and easily set up user permissions with teammates


  • User-friendly dashboards, email alerts, and reputation scores help you quickly identify email delivery issues
  • Sophisticated reporting troubleshooting eases email problems
  • Bounce management to send you a clean list of customers
  • Blacklist monitoring of your domain and IP to deliver email to you
  • Industry’s leading deliverability and angle analytics in which 250ok and eDataSource are available
  • finally, Partnership with BriteVerify to enhance your list cleanliness

Email Campaign, Email Marketing

Achieve Success by starting Email Marketing Campaign For business

Email Marketing Campaign

Email Marketing Campaign also comprised of several rounds of messages meant to build awareness and trust for a product or service. The Email service communication that means to build loyalty and trust or brand awareness can be considered an Email Marketing. When executing an Email marketing campaign, the first step is to list all the subscribers either from offer subscriptions on a website or by a physical form.

Grow Business With Email Marketing Campaign

Email Marketing is the best way to communicate with the company’s valued clients and getting feedback helps a business to grow by filling its customer’s requirements. Email marketing Campaign needs skillful tactics to attract targeted customers. So, The best email marketing practices today Prevents the use of purchased email address lists due to the high rate of spam complaints and the risk of being black-list-ed by all the major email providers.

Why you Choose Email Marketing Service?

Return On Investment

Hence, In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is a fantastic return on investment.


The immediacy of email, a business can start seeing results within minutes of its emails sent. A 24-hour sale is a brilliant marketing play utilized by email. As it creates a sense of urgency and convinces subscribers to take immediate action.

Easy to share

Subscribers can forward brilliant deals and offers to their friends at the click of a button. Also, There aren’t many other types of marketing that shared as easily as this.

Easy to measure

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Therefore, The most email marketing software allows you to track open, click-through and conversion rates. Making it simple to spot how an Email Marketing Campaign improved.


One of the most obvious advantages of email marketing is its lower cost. Compared to mainstream marketing channels it is less costly. There are no print or postage costs. No fees paid in exchange for exposure on a certain billboard, magazine or television channel.

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