Migomail
Articles Tagged with

Marketing Automation

Marketing, Marketing Automation, Successful Marketing Campaign

Marketing Strategies to Increase Business Referrals

many marketers forgo referral programs altogether, and those who have referral programs often struggle to get them off the ground. Whether you have a formal referral program in place or not, your business probably already has new customers coming in via word of mouth marketing. By exploring these opportunities, you’ll find yourself in a gold mine.

After all, when someone comes in as a referral, much of the hard work has already been done. Someone else, probably a happy customer, already provided you with credibility and a sense of trust, both of which are needed for creating a sale.

Here Are Some Marketing Strategies to Increase Business Referrals

Marketing Strategies, customer support, customers, customer, MarketingGo the extra mile for subscribers, prospects, and customers

Anytime someone interacts with your business, they should have a good experience. When you provide exceptional experiences, people take notice. When people take notice, they tend to talk. This talk causes referrals.

So, if you’re able to fulfill a client’s needs, that’s great. If you’re able to go above and beyond, that’s even better. By going above and beyond, you set yourself apart from all the noise that surrounds you.

Improve your customer support experience

Obviously, customer service plays a major role in every business. People like to be heard, and they like their problems to be solved. One of the best ways you can encourage referrals is to provide top-notch customer support.

Here are some easy ways to make sure your customer service is in tip-top shape:-

Marketing Strategies, customer support, customers, customer, MarketingBe responsive

Make sure you’re staying on top of things. Don’t let customers comments and questions go unanswered for too long. Stay aware of what’s coming in, and what’s going out in response. As long as you show a little flexibility and sympathy, customers will be more understanding when there are issues.

Be sincere 

The more sincere you are, the better chance you have to make a customer happy. The tone you use, and the way you act towards a customer, can either make or break their experience. If you’re too pushy, you may come off as being insincere. Find the balance, be respectful, and be helpful.

Be consistent 

Create repeatable processes so that all customers are getting equal attention. Set some standards for customer interactions. Make sure you have customer ticketing software in place that helps make things easier.

Build relationships, as people refer people

Undoubtedly, people refer people and not necessarily the business. That’s why it’s essential to build relationships with your customers.

This is especially important if you’re dealing with customers on a one-on-one basis. You need to make sure you’re doing a good job of listening to the customer and making them feel comfortable.

Personalize your interactions as much as you can

The more you can personalize the experience for the customer, the happier they’ll be. Whether that’s remembering information about them, reminding them of something important, or sending them a well-timed promotion, personalization shows customers that you care.

Don’t be afraid to Ask

Even though referrals often happen naturally, it can be difficult to get people to think about you after they leave. That’s why you should always ask for a referral.

In general, customers are usually happiest post-purchase, so this is a good time to ask for referrals. For example, an e-commerce store typically asks for referrals their thank you or receipt pages. This process can be automated, making it easy for you.

Conclusion

Mailcot Suggest Best Marketing Strategies to increase referrals, Marketing Solutions, Improve customer support experience. We Provide Best Email Marketing Services, Marketing Automation Services, IVR Services, Missed Call Alert Services, Bulk SMS Marketing Services, OTP SMS Services, Voice Broadcasting Services and All of Digital Marketing Services

Email Marketing

Reasons: Why Effective Email Marketing is Still a Useful Tool

Many companies shy away from email marketing campaigns because they think it’s an outdated approach. But 65 percent of B2B marketers said email is the most effective channel for revenue generation. And in 2014, email marketing listed as the most powerful tool for customer retention.

effective email marketing campaigns, effective email marketing, effective email, email marketing campaigns, email marketingYou should still use effective email marketing for these six reasons.

1. Effective email marketing can help create lasting relationships

A brand with a strong email marketing strategy can become the local news anchor everyone is excited to see. With useful advice and the latest information, he draws individuals in with his engaging personality and then builds trust so his viewers look forward to hearing from him. Receiving emails that are consistently appealing helps prospects and customers feel connected to your brand.

2. Marketing emails can be hyper-personalized and targeted

With other marketing channels—for example, social media—targeting can only be so granular. In fact, many channels have audience-size thresholds that marketers must meet before their ads will even be served. On the contrary, marketing emails highly targeted and personalized down to an individual user level.

With email marketing software, you can analyze user data, segment your contact lists based on common factors and then send emails addressing the specific needs of recipients. Prospects and customers will appreciate this personal touch and be more inspired to interact with your brand.

3. Effective email marketing keeps your brand top of mind

According to a study by Blue Hornet, 34 percent of Americans check their email “throughout the day,” which means companies that aren’t using email marketing are missing out on countless opportunities to link up with prospects and customers.

Your content should be where your target buyers spend their time. If you have their email addresses, you know they have an inbox they are checking regularly. So be there when they are.

4. Effective Email Marketing Campaigns are (relatively) inexpensive

Should you decide to purchase marketing automation or customer relationship management software (which we highly recommend), there will be an initial financial investment. However, after that first expenditure, the cost is often less than a penny per message. With email marketing, you won’t have to worry about media buys or postage or print charges (like in direct mail).

On top of that, marketing automation software reduces the time commitment associated with email marketing—scheduling, sending, database maintenance—making these campaigns even more cost-effective.

5. Emails, in general, are action-oriented

Emails naturally prompt responses—replying, forwarding, clicking through. By including direct calls-to-action (CTAs) with clear benefits in your messages, you can take advantage of this impulse to react and drive traffic to your site or encourage the desired conversion event.

Don’t be afraid to include multiple CTAs in your emails. A common mistake marketers make is stuffing as much into the message as possible. A better tactic is to provide enough information to pick the target’s interest and then include links where he can learn more. But be sure not to use too many CTAs, which can overwhelm the reader—try to keep the total below three.

6. Email marketing is measurable and testable.

One of the great things about email marketing campaigns is the objective metrics—delivery rate, open rate, and click-through rate, among others. Marketers can evaluate performance and make data-driven decisions about how and where to optimize. This is a benefit not all marketing avenues have.

Email marketing also lends itself well to A/B testing. Marketers can test several different elements, including the subject line, email length and CTAs. You can make confident decisions about which approaches work and which don’t.

While email marketing is a great strategy, it’s important to keep in mind that if your messages not crafted properly, it may be all for naught.

Email Marketing

Improve Your Sale with Mailcot Email Marketing

Change your gear of selling product and services through Email Marketing. Email marketing also affords you with a lot of data that can be used to judge performance and make advances in open rates, click-through rates, spam complaints, unsubscribe rates, etc.

For example, let’s assume you just moved into a new residence and recognized that your bed doesn’t suit so you’ll need to acquire a new one. You go to a few various websites to do some analysis but are not quite ready to make a shopping. Then, the next day one of those sites sends you an email with a code for 25% off your first acquisition. All of an immediate, purchasing that Bed becomes a bit more affordable and the welcome email could then make you return the site and take action. But, without the welcome email and exclusive offer, you may not have gone back to make a shopping. The welcome email helped to generate a sale by keeping your furniture needs top of mind.

How to Boost Your Sale with Email Marketing

Know Your Audiences

The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. So taking a targeted approach definitely makes a difference.

Personalizing the beginning with a simple, ‘Hi’ can help to engage the reader enough to get them to at least begin to read your offer.

Scrub Your Email List Regularly

When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labelled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list.

Short and Effective

Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them. It is not too hard to sell them but to give them a soft nudge. If they find your offer interesting enough, you will find them visiting your website to learn more about it. By keeping your emails short and to the point, you make it easy for people to take action.

Unique Subject Line

Avoid tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on the landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live salesperson scripting.

One Clear Call-to-Action Per Email

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,”.

Tips to Improve Your Email Marketing

  • Test and find your most effective email format(s). (E.g. Text vs HTML. Short vs long form. Etc.
  • Make your email mobile/small screen friendly.
  • Test your messages before you send them on multiple browsers and readers.
  • Have a second set of eyes review your email.
  • Make sure all key images are “clickable” and all videos have a “play” button.
  • If an email (or email campaign) was successful, re-use it.
  • Make your emails valuable.

 

 

 

 

Election Campaign Management, Marketing Automation, Successful Marketing Campaign

Six Marketing Strategies Behind Narendra Modi Election Victory in 2014

Marketing strategies behind Narendra Modi Election Victory in 2014

Narendra Modi campaign team has used some very innovative and timely decisions that have helped give high visibility and add potent muscle to the election campaign. Here are some of the marketing strategies behind Narendra Modi victory in 2014 that have worked.

6 Marketing strategies behind Narendra Modi Election Victory in 2014

 

1 – Understanding Consumer Insights

We always say that marketing Strategies has to be based on consumer insights. Recently, you must have seen advertisements of Fogg deodorants where they differentiate themselves from competition saying that we are ‘All deodorant. No gas” vis-a-vis its competitors. This something they learned through consumer research. Similarly, the campaign managers of the BJP conducted consumer research. They found that the brand value of Narendra Modi is much higher than that of the Bhartiya Janta Party. Therefore, they took the decision to project Narendra Modi instead of projecting BJP or the NDA in all their campaigns.

2 – Getting the Best Minds on Board

Second, they hired the best-known names in Indian advertising. Sam Balsara, Prasoon Joshi, Piyush Pandey. These people have a wealth of experience behind them. They have run successful campaigns with hundreds of brands in their lives. And They took sentimentality out of the picture and looked at this as a business. They decided that their client was the Bhartiya Janta Party. If BJP was any other brand, how would they sell? Having these experienced senior people like the trio certainly helped.

3 – Catchy Slogan

There are slogans in Marketing Strategies. Nike has ‘Just do it’. Similarly, Bhartiya Janta Party decided to have a catchy slogan. ‘Ab ki Bar, Modi Sarkar’. It was extremely catchy. It was also easy on the tongue. Everybody could say it. Even the non-Hindi speakers could understand what it stood for and they could easily articulate it. So, it resonated with everybody.

4 – Integrated communications campaign

This involves the use of multiple methods of media but the message you send out should be a unified one. This was done brilliants by the Bhartiya Janta Party and their campaign managers. The message was Brand Modi and what he stood for. They ran TV ads, print ads, radio ads, they used YouTube, Facebook, and Twitter.  So they targeted different audiences and segments, used TV to reach the average man. And they used the Internet to reach out to the youngsters who are online most of the time. They reached rural people through road shows and rallies. Narendra Modi himself addressed hundreds of rallied throughout the country and he also has a great ability to communicate. As similar to Bill Clinton He had an innate tendency to connect with the audience. I see the same thing with Narendra Modi victory in 2014.

5 – Word of Mouth

There was a clear perception that Modi was a doer. He could get things done. So there was a widespread perception that there was a policy paralysis with the previous government. Modi and his team took advantage and leveraged his image as a doer. Even things like word of mouth and viral hits like Kolaveri Di did not use any marketing. So that it just spread among people. There are a lot of migrant laborers from Bihar and Uttar Pradesh worked in Gujarat and when they went back home, they spread positive word of mouth about Narendra Modi and his team.

6 – Database Marketing Strategies

Particularly in important states like Uttar Pradesh and Bihar. So that what the campaign managers did was collect huge database and they worked on reaching out directly to the people. It also greatly helped that the opposition ran a very lackluster campaign run by the opposition party. All these factors mentioned above resulted in a landslide victory. While advertising and marketing alone did not help, but in my view, they were major contributors.

Business, Email Marketing, Lead Nurturing, Marketing Automation

Complete Guide to Marketing Automation

Marketing Automation is a class of technology that permits organizations to modernize, automate, and measure marketing duties and workflows. This tool booms your operational performance and develops sales and marketing quicker.

Marketing automation automates your marketing and income engagement to generate extra leads, greater deals, and the higher degree of marketing success.

Who Uses Marketing Automation?

Regardless of the dimensions of your business, marketing automation can give you the strength to acquire your marketing desires.

Business-to-Business (B2B) and Business-to-Customer (B2C) organizations each can benefit from this technology. So each can use marketing automation structures to maintain their marketing materials and supply it to the clients.

Marketing Automation gives you the equipment to manipulate a massive database of leads without missing out on possibilities. Every industry such as healthcare, financial services, media and entertainment, and retail all are adopting the software for its real-time.

Increase Sales and Marketing Throgh Marketing AutomationMarketing Automation Advantages

  • Get a complete view of prospect activity through linking records from your CRM to campaigns
  • Without difficulty discover and prioritize the freshest leads
  • Nurture cooler leads till they prepared so you never pass over a possibility
  • Fill your pipeline with great leads to immediately impact revenue
  • Supply a customized client experience
  • Target shoppers at every level of the buying cycle
  • Make statistics-driven decisions and discover new possibilities for growth.

Overcome Marketing Challenges Via Marketing Automation

challenge: Your conversion rates are losing, however, your lead database is overflowing.
solution: locating great leads doesn’t need to be a guessing game. With lead scoring, you are able to decide how involvement a prospect is primarily based on activities and how closely they suit the profile of your perfect customer. The rating and grade capabilities make it simpler to inform which results in follow up with first so that you may be able to make the sale as quickly as your customer is ready.
Challenge: you’re missing out on possibilities due to the fact your reps simply aren’t connecting with customers on the proper time.
Solution: Effective functions like lead nurturing make sure which you may not leave out on an opportunity that isn’t always prepared to shut. Those possibilities can exceed marketing warmed as much as the income prepared state. In case you pissed off by using the range of lost leads that appear to be falling through the cracks, marketing automation can come up with the performance. You need to make certain that each opportunity is higher.
Challenge: sales goals and marketing goals are at Opposite Ends of the Spectrum
Solution: Your sales team is at one end of the building, and your marketing group is at the alternative, and income left completely inside the dark about how or if marketing’s efforts are impacting their bottom line. Advertising automation might be the solution. Hence working collectively, sales and marketing can greater clearly discover what an ideal lead seems like, and create a technique for sourcing and guiding leads through the sales funnel.

Getting started with Marketing Automation.

Marketing alignment is essential to effectively impose a marketing automation platform. Sales and marketing need to work together to become aware of what your best customer seems like. So It creates a streamlined cycle that will generate, nurture and ultimately convert possibilities. Getting both groups on board will present a robust case to your executive team. So starting those lines of communication is the first step.

 

Marketing Automation

Future Of Marketing Automation in India

Marketing Automation Software

Marketing automation is a software that automates your marketing actions. In India, there are so many marketing tasks that are repetitive, like emails, social media, and various website actions. An automation tool serves to make these actions easier. In India, there are many markets, believe that using a marketing automation tool will give them a steady inflow of leads instantly.

Many consider marketing automation is a device in order to help them carry leads. yes and no. Marketing automation device can help you bring a lead but no longer until you create a proper strategy to make that happen. But Most of the marketers think that buying an automation tool will instantly change the face of their business with not much effort from their end. Sorry, but that’s not how it works.

When and how does marketing automation help?

Marketing Automation provides the potential to attach leads and convert them to clients, many companies use this effective tool simply to distribute e-mail. According to the latest research, most of the successful businesses now use marketing Automation tremendously so one can generate income.

Convert Visitors into Leads Automatically

Using automation, you can simply automate emails which have to be sent to people whoever visits your website. There are chances that they find your products attractive and make a purchase. You need to monitor every visitor and then manually sending them an email. In fact, you can track their activities and have a clear insight if they interested or not.

Nurture Leads Automatically

Lead nurturing basically means developing relationships with consumers at every stage of the sales funnel involved and through every step of the buyer’s journey. It mainly focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Convert Leads into Customers Automatically

Whether it’s miles B2B or B2C, a pipeline of Leads is important for any business. After lead generation, it is time to begin qualifying and changing those leads into clients. This technique starts with information the lead, segmenting it and nurturing in a sequence with the help of marketing automation. It helps you better in targeting your leads with relevant messages.

Additional Benefits of marketing automation

These are some of the reasons why a company will adopt marketing automation:

Save time

More than one campaigns may be scheduled way ahead of time and released as in keeping with your personal settings, therefore working hours may be utilized for other activities.

CRM integration

it can help to make sure that leads don’t disappear off the radar after a couple of unsuccessful contacts.

Data collection

Automatic marketing offers a hint-point to customers or clients that aren’t always sales-pushed. it may help provide higher insight and be used to gather precise information to enhance future campaigns or communication.

Email Marketing

5 Best Practices for Email Marketing in Healthcare

In today’s world, with information at one’s fingertips – and the variety of choices out there for healthcare – healthcare industries must nurture relationships with current and prospective patients. This includes educating about treatments, as well as offering general health and wellness information(Email Marketing). This will keep your brand top of mind when a patient or prospect needs something health-related.

Enter email marketing

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in India. We have gathered some best practices when it comes to using email as a communication and/or marketing tactic within the healthcare industries.

Here are 5 Email Marketing best practices to staying top of mind with prospective and current patients:

Build a Benchmark to Measure Against

Health-related content directed towards patients tends to engage a lot more than it would in traditional B2B marketing. Using traditional industry benchmarks could hurt you in the long run. Making it look like your campaigns (Email marketing Campaign) are running much better than they truly are.

We recommend pulling historical data and build your own specific benchmarks based on past and future email marketing communications. This way, you are comparing any future emails and programs to your particular audience and marketing tactics.

Educational Content Over Direct Sale

When it comes to the health problems for yourself or loved ones, there is no higher priority. Therefore, people tend to research on their own a lot more than they would to buy a product, hire a company or sell a service.

We have seen more educational-based emails with topics like patient treatment options, wellness tips, and ways to improve comfort, as well as general information on a diagnosis have gone a lot farther than immediate requests for an appointment or finding a location.

Give the Ability To Move Quickly If Needed

As mentioned above, we are in an “information first” world, with many different ways to find and consume information. This has changed the patient journey dramatically in the last 10-15 years, giving patients the ability to be more educated and move through the process at their own pace. So, even though we said above that educational emails are better than the direct sale in terms of engagement and keeping your brand top of mind, it’s imperative to make it easy for those entering the journey, yet ready to schedule an appointment or make a decision. This way, at any time, one can click through, call to schedule an appointment or visit a location.

Map The Patient Journey to the Content of Email

Understanding the diagnosis, treatment options, and how patients inform themselves about their recent diagnosis helps align your content strategy. By doing so, you share the most relevant content to the right person at the right time and place. It does not help to share discharge and recovery information about a surgical procedure before they even know what their treatment options are. Ensuring the content flows with the patient journey through a specific disease helps patients stay informed.

Be Hyper-Targeted and Sensitive with Content

Health information is a very sensitive subject. So when sharing and Educating, you want to be extra careful that you target the right audience. And not accidentally scare or instill fear in anyone. As a best practice, use a gated asset that someone needs to opt-into for information about a particular disease. This way, you know for sure they are interested in receiving additional info about procedures or treatment options. Also share broader information about treatment options or health and wellness tips that help with a disease ( Healthcare industries), not specific medications/remedies or diagnoses that a doctor or medical expert would provide.

Marketing, Marketing Automation

Reasons Why your Business Needs A Marketing Automation Platform

Based on the latest stats, nearly 54% of companies worldwide are using marketing automation platform. While 53% are planning to adopt the technology soon.

A report released by Salesforce titled State of Marketing (2017) states that 67% of marketing leads are currently using some type of marketing automation platform. The biggest growth in usage is seen in areas like the Internet of Things (IoT) and artificial intelligence. The benefits of using marketing automation are humungous. With 89% of users agreeing that marketing automation is crucial to the overall success of their marketing efforts.

Here are the reasons why your business need a marketing automation platform

Save More Time

You don’t have to get into your workspace every morning and dive into a tool that schedules your posts for the entire day on social media or ship one-off emails. With marketing automation, it’s possible to schedule everything you require in advance. This will free you up to concentrate on other important marketing activities. After all, the idea of “setting it and forgetting it” can help you to loosen up a bit.

Adds Value To Your CRM

While marketing automation software and CRM software are greatly different, they can help you achieve more out of your marketing efforts.

Besides saving contact information, marketing automation tools give you insights on the location of your contacts in the marketing funnel, the resources they use, the web pages they interact with besides enabling you to establish processes that will perform important tasks automatically based on the interactions. When you integrate your CRM with marketing automation, you can send targeted emails to your contacts in your system.

Allows Personalization

With a great marketing tool, you can easily personalize content to your personas. For instance, in many automation tools Hubspot, Infusionsoft or Mailcot you can include personalized tokens into an email blast. Your emails will look more personal by incorporating such elements. It will appear as if they were sent particularly for them instead of a huge list. And when one of your contacts gets an email that looks more personalized, it’s likely they’ll open it.

Smarter Re-Engagement And Increased Campaign Efficiency

It’s a known fact that marketing automation can work well when it comes to driving engagement. But what happens when your prospects fail to engage, and instead, disappear into the wind? What happens when they slowly start fading away and lose interest? Before you lose hope, it’s useful to observe that marketing automation can also be used to re-engage customers in the same way as it is to entice and engage them in the first place. The first way you can achieve this is through smart segmentation. Most email lists are unsegmented, generic, and so broad that your customers see the exact same messages, no matter how much effort you invest to differentiate your audience. To make your emails effective, you can segregate your list based on the level of engagement-fully engaged, semi-engaged and least engaged.

Consistency

You can rest easy with marketing automation software knowing that your audience on the internet will receive the same and consistent experience depending on their actions. For example, when a visitor subscribes to your blog, you can set up an automated workflow. It sends a welcome email recommending content along with a follow-up offer. Based on the set up of your blog, you can also have your new posts sent to your subscribers automatically. You don’t have to give a thought of manually sending your subscribers and email with the new article.

1 2 5 6 7 8 9

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Important Recommendation