We recently surveyed marketers about what their goals and challenges were for their email marketing strategies. Increasing customer engagement rates were the most important goal for 60% of marketers.

Here we’ll share 6 insanely effective tactics you can begin using today in order to engage your email subscribers

Create Dynamic and storytelling content

Content that engages in storytelling and inspires its readers provides a unique value to their online experience. When creating email campaigns, it’s important to include relevant content that relates to your brand’s message and the interests of your subscribers.

One of the best ways to do this is through creating an email newsletter that is rich with value-add content including news, customer success stories, tips, and more.

Use powerful subject lines

inboxes are constantly flooded with personal, professional, and promotional emails each day. While we sift through our inboxes, deciding which emails to open and which ones to skip over or delete, we usually make these decisions based on the subject lines we see at first glance.

It’s crucial to create subject lines that appeal to your readers and lead to higher engagement rates. Strong subject lines are short, descriptive and promising. You can explore different styles like informational, personal, clever, how-to, etc.

Create polished email designs

If an email is difficult to consume, chances are that a reader will stop engaging with it. Having a clear, crisp and creative email design is essential to customer engagement. Using eye-catching and relevant images with short blocks of copy will encourage customers to read through the entire email.

It’s not only important to have a strong desktop email design, you also need to make sure that your newsletters are easily adaptable to mobile.

Personalize your emails

Your readers want to digest content that is most relevant to them and their interests. Adding their name in the subject line is a great start. But there are even more ways to engage in a personal way. They want to feel as though you understand who they are.

Using segmented lists can enable you to create personalized and targeted email campaigns across different demographics. Through using accurate data, you can send individualized email messaging and behavior triggered emails as a way to improve your email personalization.

Use email marketing automation

In order to create segmented lists, send out targeted email campaigns and measure their effectiveness, you need to have a reliable email marketing automation tool in place. Marketing automation allows you to nurture leads through customer journeys and convert them into customers.

These tools allow you to implement workflows and send out both timely and consistent targeted email campaigns that are relevant to your subscribers.

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