In the digital age, where technology rules supreme, email marketing has emerged as a game-changer for businesses in India. This comprehensive guide will take you through the ins and outs of email marketing in India, exploring its significance, strategies, and the incredible potential it holds for businesses of all sizes.
Email marketing has witnessed unprecedented growth in India over the past decade. Let’s delve into why it’s become a cornerstone of digital marketing strategies.
Email marketing is the art of sending targeted emails to a group of potential or existing customers with the aim of nurturing leads, boosting sales, and building brand loyalty.
With over 500 million internet users in India, email marketing offers an extensive reach that no other medium can match. It allows businesses to connect with a vast and diverse audience.
Email marketing is cost-effective, making it an ideal choice for startups and small businesses looking to maximize their marketing budget.
Tailoring emails to individual preferences and behaviors ensures higher engagement rates, as recipients feel a personal connection with your brand.
Now that we understand the importance of email marketing, let’s explore how to create a successful campaign.
The foundation of a successful email marketing campaign lies in a high-quality email list. Focus on organic growth through sign-ups and subscriptions.
Segment your email list to send personalized content to different groups, ensuring that your messages are relevant to each recipient.
Create engaging, informative, and visually appealing content that resonates with your target audience.
Craft attention-grabbing subject lines to increase email open rates. A well-crafted subject line can make all the difference.
It’s essential to monitor the performance of your email marketing campaigns and make necessary adjustments for optimal results.
Measure key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to gauge the success of your campaigns.
Continuously test different elements of your emails, including subject lines, content, and visuals, to identify what works best for your audience.
Implement email automation to streamline your campaigns, sending targeted emails at the right time to the right people.
Stay informed about India’s data privacy laws and ensure your email marketing practices are compliant.
India’s diverse population means you must consider regional languages and cultural nuances in your email content.
Given the widespread use of mobile devices, ensure your emails are mobile-responsive for a seamless user experience.
Work on improving email deliverability by avoiding spammy practices and regularly cleaning your email list.
The e-commerce industry in India has experienced remarkable growth, and email marketing plays a pivotal role in its success. Here’s how e-commerce businesses can benefit from email marketing:
Business-to-business (B2B) enterprises also find value in email marketing. Here’s how B2B companies can harness its potential:
As technology continues to advance, the landscape of email marketing in India is ever-evolving. Here’s what the future may hold:
Email marketing in India is not just a trend; it’s a powerful tool that can significantly impact your business. With its reach, cost-effectiveness, and potential for personalization, it’s a strategy that no Indian business can afford to ignore.
Absolutely! Email marketing is cost-effective and can yield significant results for small businesses in India.
The frequency of emails should be determined by your audience’s preferences. Conduct surveys or analyze past engagement to find the right balance.
Yes, India has data privacy regulations that you must adhere to. Familiarize yourself with these laws to avoid legal complications in Email Marketing India.
The optimal send time can vary, but typically, weekdays during business hours tend to yield better results in Email Marketing India.
Yes, email automation is highly recommended to save time and ensure timely delivery of relevant content to your subscribers in Email Marketing India.
As a business owner, you already realize the importance of staying in touch with your leads and customers. If your marketing techniques are up to par with modern technology and proven strategies, then you are already using either email and SMS (Short Message Service) marketing in your business communications. But, have you thought about how you can use the two together to optimize success?
Email and text message marketing are two of the easiest and most effective ways to stay in touch with your fans and customers no matter how large the contact list. Your customers can easily opt-in to mailing lists that automate the introduction, education, and sales of nearly any product or service niche. Frankly, both SMS and email marketing create easy-to-implement sales funnels for business.
We can use SMS marketing for many of the same outcomes as email. But their varying traits separate the tasks. Here are the distinctive communication differences between these two forms of outreach.
Email marketing is reserved for lengthy text delivering a notable amount of information at one time. Text messages tend to be more succinct in content (160 recommended characters). Use SMS for shorter and email for longer, more involved messages.
Emails contain subject lines, headers, body text, multiple images and links, and can include more than one call-to-action. SMS messages are brief, containing only a sentence or two with a single call-to-action. Use email messages for more complex formatting and SMS when you want to keep it simple.
Emails generally opened within 24-48 hours after they sent when they read. Text messages, on the other hand, usually read instantly (and text messages have an astounding 98% open rate). Since text messages are read faster – and more often – than emails, leverage SMS to gather information or send urgent CTAs.
Because of the major differences between email and text message marketing, there is no way to gauge one as more effective than the other; each has its own set of benefits. There are tasks that accomplished via email but not SMS, and vice versa. Using the pair to complement one another is an excellent approach.
Make sure everyone sees your invitations, whether to events, newsletters, or online promotions, by sending a brief text message to SMS subscribers and a more involved email message to your list with a CTA directing readers to the targeted landing page. Cross-channel promotion for your events and other campaigns is important because it helps to extend your reach.
The range of phone users worldwide is predicted to surpass 2 billion this year, representing over 1 / 4 of the global population. This number is only predicted to grow and, by 2018 it’s miles estimated to be more than 2.56 billion, or a 3rd of the world’s population. This growth in mobile devices has changed marketing in many ways as corporations can now target people without delay, through their mobile phones, 24/7. Two of the key ways in which they do that are Email and SMS marketing.
Each those forms of marketing provide enterprise proprietors with the possibility for affordable mass communication and permit them to ship out timely data in addition to exceptional offers. They appear quite similar, however genuinely, there are a lot of differences. So how do you know which one is best for you and your business?
Email Marketing has been around for a long time, whilst SMS marketing is relatively new. However, in maximum instances, email marketing not takes some far more but also gets less engagement and response than SMS Marketing.
in relation to email marketing, the more messages the better. Studies suggest that this sort of marketing receives a higher reaction while sending out up to 30 campaigns a month. While in relation to sending textual content messages less is more – with achievement coming from just 4-6 a month.
SMS is one of the most immediate channels available, with a read rate of 97% within 15 minutes of shipping. SMS is much greater private and receiving one from a brand feels just like receiving one from a friend. However, that is additionally the motive which you do no longer need to bombard the consumer with message after message.
Meanwhile, the chance of emails sitting unread and ignored in your inbox or without a doubt being deleted without being open is far higher with only around 20% of emails definitely getting clicked on. The click-through rates are also extremely different. With textual content messages receiving a CTR of approximately 36%. At the same time as for e-mail advertising that is usually 6-7%.
With these stats in mind, on the subject of choosing which marketing method is satisfactory for you and your enterprise. It might appear that SMS comes out on top. Delivering much more bang for your buck. However, your target marketplace could have a few influence over this. If you are concentrating on younger era, you may discover that they’re much more likely to be checking their mobiles. And they are much more likely to open a text message right away.
A successful email marketing campaign will contain dynamic content material with an array of email sorts. a number of the most precious forms of email to include for your marketing strategy are indexed below. those will assist you optimise the potential of your e-mail marketing campaign for the highest stage of success possible.
Email is a great manner to send data in your subscribers. It’s very important to base informative emails in your audience – and base who you send what messages to on their choices. discover subscribers via their preferences, and send e-mail marketing messages accordingly. This way, all recipients will receive indicators which can be relevant to them – and as such, are more likely to open, read, and act upon them.
This relates to amazing customer support. when a subscriber completes a transaction, keep the lines of conversation open. allow them to know their order and price have been received, which you are working to finish their order, while it has been shipped, and give them a monitoring number. include a follow-up e-mail to make certain goods were received and that the client is satisfied.
Marketers are promoters. email marketing material will, to some extent at least, be promotional in nature. this can include sales promotions, free vouchers, occasions alerts, and lots greater.
Even though digital channels mean we aren’t literally face to face with our clients, doesn’t mean we need to deal with interactions any in a different way. Being present is important to top customer support and relations. For every digital interaction affected by a purchaser, a response is appropriate. Use email to try this: send confirmations to new subscribers; acknowledge receipt of subscription updates and desire modifications. Be present and be reciprocal.
those make the recipient feel visible and essential. they’ll include:
Your e-mail marketing campaign can be a totally effective way to acquire, convert, retain, reactivate, and increase your client base. Use it to its full potential.
If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain position and your opportunities of connecting with other potential customers.
Monaghan said it best in his talk: “You are what you eat, and so is your marketing.” When you receive tons of emails from brands you don’t engage with, constantly deleting them or marking them as “read” is most likely tiresome. Empathize with your subscribers and treat their inbox the way you would want your inbox treated.
If you don’t have a goal in mind for the emails you’re sending, the recipients won’t know what the goal is, either. Once you define a goal for your email sends, you can define success and build a list to make that arise.
Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website.
Give recipients options in your messages, such as calls-to-action and links in-text, so they have multiple avenues to achieve your goal. Everyone’s behavior is different, so make your emails flexible.
Email personalization really works. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough ratesthan emails that didn’t.
When it comes to personalizing your emails, stick with the basics. Personalize according to recipient names and company names, but to avert being creepy, leave it at that, urges Monaghan.
Nothing is less intimate than receiving a “Dear Customer” or “Dear First Name” email, so test every email to make sure you’re sending to recipient names.
Don’t send emails from a “noreply” email account. Personalization works on your end, too. Boost your engagement by personalizing the “from” email address to drive replies from subscribers to a real person instead of “firstname.lastname@example.org.”
Stop sending emails on Tuesdays. Seriously, stop.
Tuesdays, Wednesdays, and Thursdays are the most famous days to send email, but they’re oversaturated with messages that might be overwhelming your subscribers. If you want your emails to be opened, try sending them on Mondays and Fridays. Emails with calls-to-action execute well on Saturdays, so don’t be afraid to send emails on the weekend, either.
In any case, try experimenting with your approach to lessen your subscribers’ email load Tuesday through Thursday.when most business emails are sent.
When someone fills out a form and provides his or her email address, that person’s engagement rate is typically higher than cold contacts you’ve imported from a list. That’s because these recipients want to hear from you and chose to engage with your content — they’ve told you this by filling out a form. This is evidence that the inbound marketing methodology is working for email marketers.
And by the way, don’t purchase email lists– you’re only hurting your credibility and annoying people who haven’t asked to hear from you.
You may be sending spam without knowing it, and that’s because the definition of spam has changed. Graymail refers to bulk email messages that aren’t technically spam because the recipients gave you their information, but the fact of the matter is, they get your emails and don’t touch them. Engagement rates plummet if recipients don’t open your first email, so if they continue ignoring you, the expectations of them ever opening your messages is going way, way down.
Stop sending graymail, and listen to what people are telling you by notopening your emails. Start suppressing your unengaged subscribers. That way, your open rates will increase, and inbox providers will see that you’re responding to subscriber behavior.
You can’t please everyone, and unsubscribes will happen. Luckily, your subscribers didn’t mark you as spam — they simply told you, in the nicest way possible, that they’re not interested in hearing from you anymore.
Don’t be too worried yet, but if more people keep unsubscribing, try to identify the potential cause. Consider suppressing or sending fewer emails to subscribers who aren’t engaging as much.
If your email open rate is falling, it means you’re missing the expectations of your recipients and that you should prepare for worse outcomes. It’s a leading indicator that spam complaints and unsubscribes are coming, and you should immediately suppress your unengaged subscribers to show email providers that you’re responding to feedback. Test different emails to see if you can improve your open rates.
If you’re being marked as spam, your domain reputation is at risk, and you could become blacklisted by email providers. Whether the spam complaints are caused by a new source, bad forms, or you missing expectations of your list, slow or completely stop sending emails until you figure it out.
If you aren’t getting unsubscribe or spam complaints, that doesn’t necessarily mean you’re in the clear — the messages could be going straight to recipients’ junk folders.
Learn more about email marketing with Monaghan right now by taking HubSpot Academy’s Email Marketing Certification Course. In only 3.5 hours, you’ll learn about lifecycle marketing, email list segmentation, design, deliverability, and more skills to help you cultivate a strong strategy for 2018 and beyond.
Don’t write clickbait email subject lines. When people click on your email and then immediately bounce away when they realize your subject line wasn’t genuine, your clickthrough rates will suffer.
For best results, customize and personalize email subject lines and Experiment with emojis Pro tip: Read subject lines out loud before sending. Would you open that email if you received it?
Every year, engagement rates start to slip, and it gets harder to reach people’s inboxes. This doesn’t mean that email marketing is losing its efficacy, it’s just getting more competitive. The divide is growing between email marketers who know what they’re doing and those who don’t, so make sure to put in the effort to test different strategies and keep your subscribers engaged.
The theme of all of these email marketing guidelines? Testing. Every audience and contacts database is different, so make sure you’re testing the implementation of new strategies and tailoring them according to how your subscribers engage.
When it’s time to host an event, marketers need strategies for promoting the event and encouraging registration. One channel they turn to? Email.
Email marketing can be instrumental in driving subscribers to sign up and attend, which in turn drives the ROI of your event.
According to research done for our Event Marketing 2018: Benchmarks and Trends report, most event organizers believe that email marketing is the most effective marketing channel for promoting events.
But how can you build email marketing strategies that help you reach these goals? While there may be no silver bullet, there are many strategies that have been proven to work as you promote an event.
In this post, you’ll find 9 outstanding email marketing strategies paired with some favorite examples.
Your event is a big deal, so make sure prospective attendees know it. Sending out an announcement email is a fundamental way to drive registrations.
The key to this email strategy is packaging your message as breaking news. Help your subscribers feel like they are the first to hear about your awesome event and get the enthusiasm flowing.
For example, C100, host of 48hrs, does an excellent job of announcing their event and the companies that will be at the center of it:
Notice how they offer congratulations, as though this is the first these 21 companies have heard about the selection. It’s a small copywriting decision that creates intrigue and excitement.
A study by EyeView video found that having a video on a page increased conversions by 80%. In another study by Vidyard, 70% of marketers reported that video is more effective than other content in driving conversions.
Including a “sizzler” video from previous events is a great way to immerse subscribers in your event. This video can showcase speakers and explain what attendees can expect.
Influitive, a customer success software company, tackled this brilliantly for their Advocamp event series with a fun and educational video featuring Head Counselor Buck.
Along the lines of the video approach, show your subscribers that your event is going to be awesome with the assistance of previous attendees.
The ClientSuccess team does a great job of this for their CS100 event series. The event speaks for itself through people like Elizabeth Doherty, its biggest champion.
If you haven’t hosted the event before, you can include testimonials from speakers or future attendees that share their excitement. If you’re hosting a retail store opening or one-off event, you can showcase testimonials that share how much people love your brand or products.
For example, check out how Amy Porterfield, an independent coach for entrepreneurs, uses a testimonial pulled from Facebook to promote a webinar:
Dedicating an email to the outstanding speakers at your event is another great way of grabbing subscribers’ attention and getting them to click “RSVP.”
For many events, it’s the speakers who provide the majority of content, so it’s only natural for them to be a big factor as a subscriber decides whether they want to attend.
There are a few ways that you can draw attention to your speaker line-up. You can take some inspiration from Wistia, a video hosting company, and highlight a handful of your top speakers:
Or, if your event is boasting some well-known celebrities, you can feature them front-and-center as Collision, a tech conference, did in the below email:
Another tactic is to list your speakers to showcase how much value is coming to the event. For example, check out this line-up from 48hrs:
It’s one thing to tell people that they’ll have a lot to take away from an event. It’s another thing to tell people that they have a lot to bring.
Whether you’re hosting a conference, an in-store event, or a webinar, try giving people an opportunity to contribute to the event. Your event is nothing without participants, after all. Make sure your prospective attendees realize how special they are.
For example, Vanguard, an investment company, recently announced a new CEO and CIO. To help their clients feel comfortable with the transition, the team hosted a webinar where participants had the opportunity to ask questions to the board and the new CEO.
In a similar vein, Gainsight wants their email recipients to know that attending their event is much more than attending an event— it’s taking part in a movement.
When it comes to creating compelling calls to action, the early bird discount is an established staple. In fact, 64% of event planners believe early bird discounts to be the best promotional method for an event, according to a report by BizBash and Eventbrite.
Sending your contacts discounts in advance of your event is an effective way of driving registrations. Of course, that discount has to end sometime, and having a clear deadline is key for driving action.
Notice how Unbounce creates a sense of urgency for their Call to Action Conference by mentioning how many tickets are left.
Dreamforce makes things seem even more urgent. Whereas most event planners hope that their events will sell out, with Dreamforce that’s pretty much a guarantee. That’s not something marketers are hiding.
One of the best times to drive registrations for an event is while subscribers are in attendance. Capitalize on your attendee’s elation and let them know about special offers for future events.
This works especially well for annual events. Give your attendees an unbelievable offer now that commits them to an event in the future.
CoinDesk executes this brilliantly with their Consensus event series:
Once you’ve sent subscribers your best content about early bird offers, speakers, and testimonials, it’s time to move on to other approaches.
Going back to the fundamentals of inbound marketing, think about how you can provide a fun, engaging, and educational spin to your event promotion emails.
One example that we particularly love are these fun facts from SaaStr, a community for SaaS entrepreneurs. These facts are a fun and creative way to get prospective attendees interested in the event, but they also put the spotlight on the people who will attend.
Another email marketing strategy is the direct message. Have your CEO, your CMO, or Head of Events personally address your contacts.
Among all of the visual-heavy images that can flood someone’s inbox on any given Monday, a person-to-person email might be the approach you need to break through the noise.
Here’s a snippet from an email from Social Media Examiner’s CEO Mike Stelzner promoting Social Media Marketing World, their flagship event:
Alternatively, you could send a message from an influencer. If you’re having a retail store opening, for example, you could show a celebrity wearing the clothing to promote the product
Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]
Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.