Email marketing is the life and blood of e-commerce, but if you are using it wrong, it won’t generate you any sales. when you look at companies like overstock do you know where they are getting the majority of their sales from Email marketing that’s how powerful it is.
Today, I am going to share with seven e-commerce email marketing strategies, that acts like a charm:-
- scrub your list
- Trigger-based emails
- Time-based emails
- promotional-based emails
- Text-based emails
- up sells and down sells
- Last but not least
1. Scrub your list:-
The reason I say scrub your list too many people have e-commerce email marketing out there and they are just like, my list is huge, I am at 1,00,000 and I am at 2,00,000 and I am going to keep emailing everyone. well, what you will find is your email’s going to the promotions tab.
why is it going to the promotions tab? it’s cause you keep emailing people that are not opening up your emails. if you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up. ‘
if you are using a good email provider like Convert Kit, they automatically do it for you. some email providers like Mailcot, they may eventually end up changing it, they don’t like it when people scrub your list cause it makes their revenue go down, but if you do not scrub the list you will notice that your emails will go more into the promotions tab and you won’t do as well .
2. Trigger-based emails:-
If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them? it should be how they can complete that checkout for those products. you can even put review in that email to show what it is like if they bought your product or service, more so product, ’cause this is e-commerce. that is super effective.
when someone goes to their checkout they have these products and they don’t checkout, but then, you shoot an email being like, check out our e-commerce store, here’s all these products that we sell. well, that is a terrible email. they already added the ones they want to buy, but they just need that push over the edge. maybe some testimonials, whatever maybe to get them over the edge, that will help a lot, and you will notice a ton of sales from that.
3. Time-based emails:-
Here’s what I mean by that. everyone’s like, you send out an email, people open it up whenever they do. if you have a ton of unopened emails in your inbox, what happens? you will find that you are less likely to go through all the ones that are at the bottom and open ’em up.
people get lazy, it is not just you, it is everyone. so you want to look at what time that person came to your site and put in their email. that is when you should be sending them email. I try to stick within that timeframe, usually within an hour, versus sending it whenever it is my convenience.
4. promotional-based emails:-
I know discounts and servicing is not necessarily the best thing to do, but in e-commerce when you do things like cyber Monday and Black Friday sales or a Christmas special or new year’s special, you will see a whole slew of sales come in. so you want to make your campaign set up in advance.
you don’t want to be at the last minute writing these emails. if you can go and write them in advance and you leverage these promotional-based periods, you will notice a ton of sales. what we have seen in e-commerce is during these peak holiday seasons you can typically get 25, 30% off your sales. that is a lot from a holiday season, even though there is a whole 12 months in a year.
5. Text-based emails:-
Most e-commerce companies love using image-based emails. Do you know what happens with image-based emails? they get pushed in the promotions tab. google, Gmail and outlook, they all know that when someone sends you an email with a ton of images, it is usually a promotion versus when someone sends you a text-based email it is typically a friend, hence you want to use text-based emails.
6. Up sells and down sells:-
Typically when someone buys from your e-commerce product you are going to have upsells and down sells on the checkout page. if you don’t, make sure you add ’em. but here is the thing. Most of your audience will not buy the upsells and down sells right then and there, so what you want to do is look at the products people are buying, and then, send them those upsells and down sells in email.
sure, you want to still have ’em on the checkout page right after they purchase, but you also want to follow up through email for all the people that don’t buy your upsells and down sells. on your thank you pages where you have these up sells and down sells, usually they are short and to the point. through email they can be much more in-depth, longer, and you want to space it out.
if they don’t but right away, you don’t want to hit ’em the next day with an email being like, buy this down sell. you want to give it a week or two after they receive the product, they get to use it. you want to follow up with all the other things that they can buy that can make that experience even better. it is very important to get the timing right. the moment you get the timing wrong, that is when you will see that those emails won’t convert at all.
7. last but not least:-
When you are doing email marketing it is not just about email. it is very similar to email about the strategies that I am going to break down. it is push notifications. I use email combined with push notifications.