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Benefits of marketing automation

B2B Marketing, Email Marketing

6 Email Marketing Best Practices : Email Marketing

Here we will explain some basics of email marketing and email marketing best practices.  And, how it works. Once you have finished reading this out you will have the idea about how to launch email marketing for your business. 

What is email marketing?

 

Importance of email marketing in 2020

From the basic order confirmations to the newsletters, emails are a quintessential viewpoint of the growth and command of your business.

Informing, influencing, and winning the loyalty of recipients who are interested in your offerings.

Marketing emails include a distinct call-to-action intended to generate sales or induce traffic to particular pages of your site.

email marketing, email marketing best practices

Some business goals accomplished by email marketing

There are three categories of objectives that can be achieved with the help of Email Marketing. 

  • Growth or Conversion (selling your offerings)
  • Loyalty of Customer
  • Brand awareness

It is a great channel because email has a specific degree of confidence attached to it. There are so many people, for whom the inbox is an information space loaded with messages from their favorite brands.

Via contacting straight into a recipient’s email inbox, you have an unprecedented opportunity to be present in their everyday lives. This has more impact than posting on social media, where you cannot be certain about the possibilities of seeing your post at all.

Aside from intimacy, email has the inherent etiquette when it comes to delivering important messages. This would explain the importance of email for brands for choosing this channel even in this COVID-19 pandemic for delivering the right pieces of information.

Email plays a vital role in each stage of the buyer’s cycle: Starting with information and prospection stage, even during conversion, and also there is a role of email later on for customer retention.

One of the main advantages of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a wide number of recipients.

The state of email marketing in 2020

Email is a very old technology it isn’t new. In fact, email was one of the first channels for communicating digitally. But at around 50 years old, email marketing is now more extensively used than ever before.

Email has one of the excellent things that is it’s convenience/accessibility.

It lets you approach a large-scale range of diverse audiences, and this also includes those who are not surely comfortable using the internet. This presents it as the most common mainstream form of marketing.

Additionally, email marketing creates an opportunity or a chance to build long-lasting relationships with your leads and customers.

Here are some statistics:

  • Around 80% of Americans check their email at least once per day, with almost one-fourth of them check their personal email inbox many times a day. This report is according to a data of 2018 Inbox Report.
  • Buyers who buy merchandise by email, spend around 138 percent more than those who don’t receive offers through email.
  • More than 85% of business professionals prefer email as a communication channel.

By seeing these figures now it is not a surprising fact that email is recognized as the most effective channel in B2B marketing.

If you are not applying any email marketing strategy this means you are missing out on sales opportunities and the opportunity to strengthen your relations with customers. email marketing best practices email marketing best practices email marketing best practices

Now’s the time to get your email marketing up and running – and we’re going to explain to you how.

Getting started: choosing the right email marketing solution

Benefits of emailing marketing software

The first and foremost step towards performing an effective strategy of emailing is to choose the right emailing marketing solution.

Some reasons are here why it is worth spending in a dedicated email marketing service to create and send marketing emails.

Platforms of email marketing (like Mailcot) have the basic support or infrastructure in place to assure deliverability of email – This is something which you cannot guarantee while sending an email campaign with a regular Internet Service Provider like Gmail, Yahoo, or Outlook.

Another use of an email service is that you can manage your email subscribers and also segment them into email lists.

And when you talk about designing marketing emails, you find that most of the email services usually offer ready-made templates and easy-to-use email editors. In a few clicks, you can create a newsletter very easily. No HTML coding skills or graphic designs are necessary.

You will also get the insights into email campaign performance. You’ will get to see which emails were most successful and learn more about your audience thanks to open rates, click-through rates, and reactivity insights.

Comparing different solutions

There are various distinctive emailing solutions to pick from. For choosing a relevant one for your business, some questions are here to consider:

  • The number of contacts you have now and in one year what is your planning to increase this number?
  • No. of emails you are planning to send?
  • What sorts of emails do you wish to send? Is it promotional, transactional, or both?
  • Your budget?

When you are comparing email services there is another factor you m just take into consideration, that is scalability and the associated costs. When you are up to starting your business of email marketing it is anticipated that your contact list will be short or small – but as the time goes on it will grow ideally.

With Mailcot, you will only pay for the number of email sents – not the number of contacts stored.

There are different types of marketing emails

Promotional emails

This type of email is sent as and when it is needed, in line with the of your business.

Newsletters present news that is associated with your business. Such as your new breakthroughs reached, product capabilities, or for highlighting a product use case. It is a tendency to stay at the forefront of your connections’ minds and inspire them to engage with you more.

Email campaigns are highly focused on marketing and sales. A campaign could consist of 3 to10 emails sent over many days or weeks. These types of emails are sent with a particular purpose in mind – be it to promote some exclusive offers, boost the downloading of a white paper, or to sign up for a webinar.

Automated emails

Automated emails save a lot of time and do miracles for fostering customer relationships.

It is as simpler as a welcome email sent to a fresh newsletter signup or a personalized email based on the buyer’s behavior or existing knowledge or information.

The special thing about automated emails is that nobody has had to present there physically to hit the send button.

Mailcot email automation feature lets you set up automated emails that are sent out in answer to a specific ‘trigger’ event that’s pre-defined by you.

There are lots of email automation possibilities.

Different types of automated emails

Automated marketing emails:

Transactional emails: 

Mailcot caters for both transactional and promotional emails. Big thanks to our strong SMTP service.

Email marketing best practices 

Now you are well known to the different types of emails and benefits of them for your business. So, now its time to grab some very important features of email marketing.   email marketing best practices

These are the points which will help you done your email marketing with legality. Pay attention!

Collect email addresses legally

sign up form  

This is obvious that if you are sending emails you must need email addresses. Though, the way in which you collect those email addresses is very important.

The GDPR is a regulation in EU law that protects the personal data and privacy of consumers, including their email addresses.

For legally collecting email addresses, you need the ‘opt-in’ process.

This is a method by which a client or lead share you their consent by an online form for collecting and use their information/data.

Segment your mailing list

As when your list of email expands, it is destined to hold diverse buyer profiles.

Segmentation means parting down your email list and creating more petite sub-lists of contacts those who have something in common.

For instance, age, geographic location, lead score, first-time purchase, etc.

This enables you to maintain proposing content that is both relevant and personalized for each person on your mailing list.

Optimize your deliverability

Email deliverability basically means the ability of an email to land in a subscriber’s inbox. For marketers this is an important concept because it shows that emails have rightly reached their destination, rather than stopping up in the junk folder where they are improbable to be read.

This depends on technical and behavioral factors. For situation, the quality affects your deliverability.

Must ensure quality.

Further reading: Improve Email Deliverability in Inbox

Choose an email design that works for your brand & audience

The design is just as important as the content.

Catch your contacts’ attention with your design.    email marketing best practices email marketing best practices 

The email design and its feel is going to communicate a word about your company and its values. It is worth spending your time on.

A good email design also helps you make your content more clear, legible, and structured.  

Save time with email templates

Create reusable email templates. Pick an email template and then personalize it with your brand. And, when this is done you will only need to modify the text each time for sending different emails.

Personalize your emails

All of us like to feel special when it is about our favorite brand. We relish it when brands add a special personal touch and pay attention to small details.  email marketing best practices 

This also sounds true in the case of email marketing.

Personalizing emails is necessary to build relationships with your leads and customers.

So, personalize your email in this modern era, you necessitate to make the most out of it at every opportunity.

google.com

Start Your Email Marketing with Mailcot

bulk emailing service provider in india, Business, Digital Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Marketing Software, Mail Marketing India, Marketing Automation, Mass Mailing Services

Best Marketing Automation India

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

 marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

 challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40%  from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.


To avail of the best marketing automation services you should choose Mailcot

 

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.


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Marketing, Marketing Automation

How to Utilize Marketing Automation for Business Campaigns

As marketers started to understand that email and social media provided a brand new manner to reach clients, the want for automation became clear. Now, in place of simply triggering a reminder, marketing automation software program was called upon to organize and group leads,  maintain customer groups smartly and Utilize Marketing Automation for Business Campaigns.

Marketing automation has ended up more famous and more powerfuldifferent industries have started out to look at the advantages to be gained from the use of marketing automation. started out finding its feet as part of CRM software program, alerting salespeople earlier than they made a call, and making it less complicated to track a customer’s history with a company

Utilize Marketing Automation

Utilize-Marketing-Automation-for-Business-Campaigns

Use marketing automation has lots of capacity as a tool for Company business. Utilize Marketing Automation, Company can construct exact relationships with the best-qualified leads, and better
target their marketing to reach the right people. all of it adds as much as better revenue for Company

 Effect on the existing services Company

Because marketing automation puts the emphasis on nurturing the right leads and targeting marketing messages, it affects Company’ existing services by changing the way they handle customer communications at every stage of the sales process.

Also, choose to offer marketing automation services to their customers as part of their overall service package. In turn, helping those customers to reap their own rewards.

Bring  more revenue

Better management of marketing tasks makes it easier to plan out customer interactions to be as relevant and timely as possible. Thus helping increase the chances of making sales and building profitable long term relationships.

Adding marketing automation services to their repertoire can give them a value-added service that their customers will love and can use to their own benefit.

Change value proposition

It can change a Company value the proposition in another key way, too. Because marketing automation makes it easy for printers to reach out to different customers at different times. It assists them in more accurately targeting their messages.

That means they can more accurately express their value proposition to each customer. Connect in a way that syncs up with those customers’ wants and needs.

Utilize Marketing Automation for Business Campaigns

Utilize-Marketing-Automation-for-Business-Campaigns

Marketing automation is a useful tool for business Campaigns because it has an area in each day
marketing campaigns.

  • Attain out to new clients
  • Look for possibilities on social media
  • Enhance recognition of a brand new product
  • Remind clients about an upcoming event
  • Follow up on a purchase
  • Contact a customer who hasn’t been in touch for a while
  • Schedule a call to speak about a project with a client

Utilize Marketing Automation for Business Campaigns also assists with pulling all marketing tasks together into one central place. Marketing automation isn’t a one-off event or something that is only taken out of the box for certain tasks.

It’s an integrated and useful way of approaching everyday marketing tasks in order to streamline them and help bring a business better leads and increased profits.

Reference

canon.com

Marketing Automation

Implementing a Marketing Automation Strategy

Implementing a Marketing automation Strategy enables organizations to deliver exceptional experiences that are relevant, timely and personal. Having a solid understanding of the customer journey and how your marketing communications deliver value, will help you truly reap the rewards.

A Marketing Automation Strategy, created with a marketing automation specialist, will help you create highly personalized data-driven marketing programs that delight your customers every step of the way while improving marketing ROI.

Implementing a Marketing Automation Strategy

The main aim of this article is to identify the possibilities which are given to contemporary companies thanks to the usage of processes included in the Marketing Automation system. Marketing Automation Strategy means greater analytical capabilities, growth of a company’s equity. Also the added value of knowledge about customers. Here, are following points to  Implementing a Marketing Automation Strategy-

       Implementing a Marketing Automation Strategy Identify Your Contact

The first need to identify our contact.  To target your communication, you first need the elements that allow you to do this.  So, This functionality allows you to add selected attributes. When your visitors are identified, and then create very personalized workflows.

Web Tracking and Customer profile

Understanding your customers and responding to them is an important part of catering to them. Because accurate tracking is so important. Also, You do some amazing things with Google Analytics.  It helps see your customers’ journeys—even before they’ve bought anything from you.

Best Practice of Data

Ensure you’re collecting rich customer data at every touchpoint.  However, Gain insights into how to use this data to optimize customer experience and increase the relevance of marketing programs.

Better Marketing ROI

Successfully deliver outcomes in line with marketing and business objective, with tangible, trackable benefits to prove marketing return on Investment.

Happier customers

Hence, the most out of your Marketing Automation Strategy.  platform to deliver exceptional customer experiences across every touchpoint. Therefore, Understand your customer needs, and deliver personalized communications that customers love.

Marketing, Marketing Automation

How CRM Integrates with Marketing Automation

In case you are wondering aboutHow CRM Integrates with Marketing Automation. Marketing automation and CRM systems are complementary tools that most effectively reach their complete potential while paired together. now not only can those tools improve marketing and sales alignment, but they also can offer more perception into marketing campaign overall performance, jumpstart lead generation efforts, and positively affect ROI.

Marketing Automation

MA will increase sales and maximizes performance for groups with complex sales cycles, permitting advertising and sales departments to manage all prospect interactions and create, installation, and optimize online marketing campaigns- all from one important platform.

While a marketing automation system is paired with a Customer relationship management system, data may be seamlessly passed between the two, allowing marketers to track and analyze all touch factors with possibilities from the moment of lead generation to the close of the sale. marketing automation also can drastically improve performance by automating marketing and sales tasks which might be traditionally done manually. A marketing automation system generally offers:

  • Automated lead nurturing emails sent to prospects based totally on predefined rules or time periods
  • Prospect scoring and grading to help prioritize sales reps’ time
  • Micro-stage analytics that tracks all touch points with a prospect- forms, web page perspectives, social interactions, emails, and extra
  • Automatic, real-time notifications for sales reps of online prospect activity
  • Closed-loop reporting for easy calculation of cost in keeping with possibility and marketing ROI
  • Easy creation and modifying of online marketing campaigns by way of non-technical customers

Customer relationship management

CRM systems are client relationship management tools- applications that assist track sales activities from lead to the opportunity to the client. CRM systems gather and keep information about approximately existing clients. While handling new customers and income opportunities, protecting every touchpoint and each stage of the customer lifecycle. Whether you’re using a Customer relationship management system for sales, advertising, or customer service, you’re usually focusing on the identical element:

The usage of a CRM system, income reps and marketers can:

  • Track sales as they circulate through the pipeline
  • Get an outline of in-development offers
  • Calculate individual sales performance
  • Manipulate duties and log calls
  • Assignment revenue and show ROI of man or woman campaigns
  • Measure which campaigns generate the first-class leads and bring about the maximum income

CRM Integrates with Marketing Automation

CRM systems and marketing automation are similar, complementary tools that only attain their full capability when paired together. Integrating marketing automation and your system creates an effective device able to helping marketing and sales tasks. Helping to ease tensions between the 2 teams. Pairing a marketing automation system with a system creates a powerful, multi-motive tool capable of supporting both advertising and sales tasks.

The connection among the two platforms can help remedy tensions that regularly exist among advertising and marketing and sales. By enhancing lead quality, increasing the performance of the advertising-to-sales handoff, automating the lead task, and more. Test the following pages to look at how CRM Integrates with Marketing Automation can affect your marketing and sales team, respectively.

Groups that have CRM Integrates with Marketing Automation have seen demonstrated results when it comes to ROI, income performance, advertising, sales alignment, and more. That is why it’s miles no wonder that the automation industry is growing.

In reality, the adoption of marketing automation is expect to increase by 50 %. With that boom will come to even greater investment in advertising and marketing technologies. Furthermore, Helping your advertising and marketing and sales teams close extra offers, track their impact on ROI, and modify their techniques based on beyond performance.

Reference

www.intelliteksys.com

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