The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.
Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.
Story- Marketing Automation India
Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.
By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.
Challenges For Marketing Automation India
1. Budget Constraints & ROI Enigma
Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.
Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.
2. First Think Content Strategy
The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40% from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).
Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.
3. Automation Detox
The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.
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