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Top Technology Trends you watch in 2018

In the past year, we have seen so much new technology trends but now when we are in 2018. There are new Technology Trends which is going to come at the higher level.

Here are some Top Technology Trends of 2018 


5G is a type of wireless technology that you may have heard about in recent headlines. Such as Verizon selecting Samsung as the provider for its 5G commercial launch.

One reason why it’s such a big deal is that it will result in higher wireless speeds, capacities, and lower latency — which generally means that there will be far fewer delays or “technical hesitancies” in some of the things it powers, like wireless VR or autonomous vehicles.

That benefit is two-fold. Not only does it enrich a user experience when it comes to something like AR or VR by providing higher data rates, but it’s also practical for safety — which is where the latency piece comes in.

But just how fast is 5G. During the presentation, the example of two-hour movie download used. On a 3G network, for example, that would take 26 hours. On 4G, it would lower to six minutes. But in 5G, it lowered to 3.6 seconds.

Artificial Intelligence

A considerable amount of attention will pay to the role of AI in digital personal assistants, which plays into the smart home sector. There, AI technology like machine learning lends itself to the ability to recognize user preferences and behavioral patterns.

Smart speakers, for example, were named as some of the heaviest hitters in the CTA’s Consumer Tech Industry. Forecast, with a predicted revenue of $3.8 billion (an increase of 93%), and 43.6 million units sold (+60%).

Within this realm, AI also plays a major part in autonomous driving capabilities — especially when it comes to sensory perception (like objects in the vehicle’s path), data processing, and action. That, a key piece in the industry forecast, with $15.9 billion revenue predicted, or 6% growth.

What’s next? Two key things to come were identified, the first conversations with context. Like machines carrying on conversations with humans with better natural language processing. To make it more like the way we speak to each other.

The second is the ability of AI to build trust and reduce bias with users — which, when executed successfully, can help AI systems do things like explain why it makes certain recommendations of actions or content.


Robotics, in this context, seemed to play the biggest role in consumer electronics — which seems fitting, seeing as CES is largely about the newest technology in that sector.

The speakers seemed to take a particular interest in Kuri, a robot that was described as a “family friend” that can “capture life’s moments automatically using face recognition.” It’s a bit nostalgic of the Google Clips photo technology announced last fall, which boasts allowing users to spend more time at the moment, rather than taking the perfect picture, with similar recognition technology.

The event also shed light on Honda’s robots, which are engineered around what it calls its “3E Philosophy,” built on the pillars of empowerment, experience, and empathy. It reflected a pattern of working to incorporate more empathy into robotics — like Kuri, these would be moving, speaking computers with feelings.

Voice: The Fourth Sales Channel

The CTA’s research has shown that one in four shoppers used voice assistants in their holiday shopping during the 2017 season.

Here’s an area where marketers can use the rise in smart speaker sales (and its anticipated continued growth) to their advantage. Voice assistance and technology are becoming larger parts of a brand’s identity — an area of opportunity for those who have not yet begun to leverage it as such.

So, how can marketers do that? I recommend looking into ways to merge your brand with voice assistants and see how you can create content exclusively for that medium — for example, something like building a custom, branded skill for Amazon Echo.

Facial Recognition on the Go

From the iPhone X Face ID technology to your car being able to recognize your eyes and nose. Our faces are playing a greater role in helping our devices recognize us and capture our preferences — anytime, anywhere. And, it seems, we’re becoming more comfortable with it.

According to the CTA’s research, users have a growing amount of trust in this technology. For such personal data as medical information. But it’s also often a matter of convenience as a video showed later in the day by NVIDIA indicated. Face recognition can use smart vehicles to recognize its owners for unlocking doors, opening trunks, and more.

Virtual Reality

VR isn’t exactly a new trend. But what I’ll be keeping our eyes on is the newest use cases for it.

Content, it’s predicted, is where the most noticeable change and evolution will take place. Especially when it comes to creating immersive experiences for brand awareness.

Where once this technology almost exclusively used to tell a story for the purpose of entertainment. Businesses and organizations are now presented with an opportunity to leverage VR for commercial purposes. Like shopping, for example, or a deeper look inside what helps a business run and create its products or services.

Augmented Reality (AR) is further working its way into the B2C space. As we have entered the era of what called “AR for all”. There have been several consumer-oriented use cases from brands like Ikea and Wayfair. Using the technology for things like home decor. As well as demonstrations on how it enhances a gaming experience from both Apple and Google.

 Smart Cities

From self-driving pizza delivery vehicles to environment and energy usage, smart cities are where society and technology intersect.

While Smart Cities fill a new enough category that their roles in marketing remain fairly open-ended. They do present an opportunity for brands looking to increase their roles in the community. Especially where technology is concerned.

One of the best cases for the growth of Smart Cities. Ffor example, is how they will work to bolster public safety and services. Something that cannot happen without the cooperation of the market, organizations, and regional leadership.

By exploring where their own organizations fit into the ecosystem of a Smart Cities. Marketers can work ahead of the curve by looking for ways their brands can actively support. And contribute to a Smart City, thus playing a larger role in what remains, for now, an emerging trend.

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5 Ways Cloud Computing is Changing the Business World

Companies are rapidly incorporating cloud technology (Cloud Computing), the ability to access distributed computer processing and storage capabilities. A 2016 poll showed that 41% of surveyed businesses are planning to expand spending on cloud technologies. Large companies are jumping on this trend even faster than smaller companies. 51% of large and mid-sized companies plan to increase spending on the cloud compared to 35% of smaller companies.

The economics and convenience of cloud computing is the main reason why 64% of surveyed companies said they would use an increased budget for cloud computing services.

There are 5 Ways of Cloud Computing is Changing the Business World:

Improve Operations

Cloud technology enables companies to scale their computing solutions as they grow. The days of forecasting how many servers to buy are long in the past. No one has to hide servers in closets or purchase more space in order to expand. Instead, companies can simply alter their usage with the cloud provider, like Amazon Web Services or Microsoft Azure. The cloud provider allocates more space and charges more money.

However, if a company has a decreasing need for computing resources, the company can also reduce their usage. The cloud technology scales with the computing needs of the business. 

For larger businesses, cloud technology is opening up a whole host of new applications.

Support Customers More Effectively

Not only does the cloud allow companies to create more valuable apps for customers, it enables better customer support. The days of a single person manning a telephone from nine to five are gone. Customers want answers and the ability to purchase products at all times of the day. The cloud makes this possible. Employees across the world can access the same information and services to support customers at any time of the day.

The cloud provides a flexible system that connects customers and employees via the mobile device, laptop or desktop computer. 

The cloud also makes it easier to share information with customers. The high-quality, high-bandwidth information that customers crave, such as how-to videos, is now a service that smaller companies can provide. 

Enable a Flexible Workplace

Employees also benefit from companies adopting the cloud. When all their work information is stored in the cloud, they are able to work from home. The number of telecommuting workers climbed from 9% in 1995 to 37% in 2015, according to a Gallup poll. Since many companies began adopting cloud technologies in the early 2010’s, it’s likely that the cloud has enabled this transformation.

The average worker now telecommutes 2 days per month. Thanks to cloud computing, she can use her favorite home devices and office supplies to connect and get work done. The cloud essentially enables the entire office to be present in any employee’s home.

Save on Infrastructure Costs

With employees connecting from home using their own devices, companies can benefit from a decrease in infrastructure cost. Fewer desks need to purchased if employees can rotate between the office and home. Many startups, including Zapier, are experimenting with an entirely remote workforce. Their business model doesn’t require maintaining an office building, which can save a lot of money. It also makes sense for startups like Zapier to adopt cloud technology because it lowers the costs of starting a business.

The infrastructure cost of servers and computers is spread across everyone connecting through a cloud service like Azure or AWS. 

Startups and entrepreneurs can also take advantage of cloud-based services, which often integrate seamlessly via APIs. A company can integrate accounting software with customer relationship management (CRM) software easily. In fact, many software as a service (SaaS) companies highlight these integrations as a benefit.

Store Data Safely

As companies, large and small, begin to adopt these cloud-based services, security becomes paramount. However, cloud services are starting to improve their safety record. Hence a RightScale survey found that security is no longer the top concern of companies adopting cloud services. Cloud service companies have had to up their game to accommodate big players like Toyota. 

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Facebook Data Leak Hit Up to 87 Million Users

Facebook Inc said on Wednesday that the personal information of up to 87 million users (Facebook Data Leak). Mostly in the United States, may have been improperly shared with political consultancy Cambridge Analytica, up from a previous news media estimate of more than 50 million.

Chief Executive Mark Zuckerberg said in a conference call with reporters that Facebook had not seen “any meaningful impact” on usage or ad sales since the scandal, although he added, “it’s not good” if people are unhappy with the company.

Shares rose more than 3 percent after the bell.

Zuckerberg told reporters that he accepted blame for the data leak, which has angered users, advertisers, and lawmakers, while also saying he was still the right person to head the company he founded.

“When you’re building something like Facebook that is unprecedented in the world, there are going to be things that you mess up,” Zuckerberg said, adding that the important thing was to learn from mistakes.

Zuckerberg will testify about the matter next Tuesday and Wednesday during two U.S. congressional hearings.

He said he was not aware of any discussions on the Facebook board about him stepping down, although directors would face a challenge if they wanted to oust him because Zuckerberg is the controlling shareholder.

He said he had not fired anyone over the scandal and did not plan to. “I’m not looking to throw anyone else under the bus for mistakes that we made here,” he said.

Facebook first acknowledged last month that personal information. About millions of users wrongly ended up in the hands of Cambridge Analytica.

Zuckerberg will testify about the matter next Tuesday and Wednesday during two U.S. congressional hearings.

London-based Cambridge Analytica, which has counted U.S. President Donald Trump’s 2016 campaign among its clients, disputed Facebook’s estimate of affected users. It said in a tweet on Wednesday that it received no more than 30 million records. From a researcher it hired to collect data about people on Facebook.

Zuckerberg, on the call with reporters, said Facebook should have done more to audit and oversee third-party app developers like the one that Cambridge Analytica hired in 2014.

“Knowing what I know today, clearly we should have done more,” he said.

Going forward, he said, Facebook was taking steps to restrict which personal data is available to third-party app developers, and he said it might take two more years to fix Facebook’s problems.

“We’re broadening our view of our responsibility,” Zuckerberg said.

Shares in Facebook closed down 0.6 percent on Wednesday to $155.10.

Most of the up to 87 million people whose data was shared with Cambridge Analytica were in the United States. Facebook Chief Technology Officer Mike Schroepfer wrote in a blog post.

Shares in Facebook closed down 0.6 percent on Wednesday to $155.10. They have tumbled more than 16 percent since the Cambridge Analytica scandal broke.

The previous estimate of more than 50 million Facebook users affected by the data leak came from two newspapers, the New York Times and London’s Observer, based on their investigations of Cambridge Analytica.

Zuckerberg said Facebook came to the higher estimate. By looking at the number of people who had downloaded a personality quiz app created by Cambridge University. Academic Aleksandr Kogan, or about 270,000 people, and then adding in the number of friends they had.

Cambridge Analytica has said that it engaged Kogan “in good faith”. To collect Facebook data in a manner similar to how other third-party app developers have harvested personal information.

Daily. Someday is not a day of the week. Class aptent taciti.
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