Creating the perfect Email Marketing strategy may not be completely possible, but with the right tips and knowledge, you can craft an Email Marketing Campaign that hits all of your major goals. As mentioned, an event marketer’s core objective is to drive registration.
Emails are most impactful when they specifically relate to the reader. If the message tailored for the recipient, there is a higher likelihood that he or she will respond to the message. Effectively segmenting your Email marketing data is key to campaign success. There are numerous ways one can segment an email database and there are specific factors event marketers should always keep in mind. Some of these include:
A common mistake among emails is cluttered and lengthy messaging. Given that a person receives over 120 emails per day on average, it is important to send a message that is clear, concise, and memorable. As soon as the reader opens the email, he or she should know what it’s about.
Keeping in line with simplicity, an email’s visual language should also be easily digestible and eye-catching. An email fails to do its job if the reader is not immediately attracted to its aesthetic. And more often than not, a simple and clean design is the best way to capture the recipient’s attention.
Similar to our previous point on segmentation, being deeply knowledgeable of your target audience could help you create messages that really resonate.
The first thing that your reader will see when they see your email hit their inbox will be the subject line. So it makes sense to focus on creating a subject line that begs to be opened. Writing the perfect subject line is never easy, but it will help to keep these three things in mind.