“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is” -Scott Cook.

Business is a pace of rapid development, and in this era of advancement and growth, if a person/business wants to grow high on the fields, he/she should know how to cope with this advancement and achieve true success.

There is a well-said idiom: 

A fog cannot be dispelled by a fan. 

Yes, it is a truth of life. 

It takes a lot of effort to achieve big things.

This Idiom sets on every aspect of life whether it is business, study, jobs, etc.  

If you want to bring growth in your business, marketing plays a big role in it.

Now, what does marketing mean? Let’s see the basic definition:

Importance of Email Marketing

What is Marketing?

Importance of Email Marketing

Marketing is the process of interesting potential customers and clients in your products and/or services. The keyword in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.

There are basically two types of marketing traditional and digital marketing.

Traditional marketing and Digital marketing both are important for a business to grow. Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing.

But, as technology grew digital marketing comes in. Digital marketing is marketing which is done through a digital medium such as Website and Social Media Marketing.

Email Marketing is one of the types of digital marketing. It is a well-known term in digital marketing.

If we are talking about marketing than there is no option to left digital marketing. As we all know that traditional marketing is one of the oldest ways of doing marketing, and is continued because of its approach. But, as technology has evolved in the past few years, digital marketing is being proven as one of the brightest ways of doing marketing.

Digital marketing has a great impact on marketing. 

It has some new techniques which help a business to grow digitally. And the number of users is growing at rapid speed on digital platforms.

Digital marketing has the following specific features:

If someone wants to grow business with no geographical boundation then it is one of the best ways to promote brands and businesses.

Email marketing is one of the trending words which you generally hear when you are reading about digital marketing or social media marketing.

If you are a businessman who wants to get connected with your customers then email marketing is the tool that helps you to get connected with your consumers.

Email marketing plays an important role in marketing strategies.

The following are some key points that clear your vision more that:

Does Email Marketing is a good or bad option for marketing?


Does email marketing still work?


Importance of Email Marketing:

Importance of Email Marketing  Importance of Email Marketing 

  • Email Marketing generates a good Return on Investment: 

Importance of Email Marketing


As we all know that every person wants to invest money form where he/she get’s the maximum output. And Email Marketing is one of the best options for them to invest in.  Because email marketing provides a high Return on Investment(ROI) if the campaign is applied in a specific manner.

Basically, Email Marketing ROI is the amount someone spends on the email marketing campaign(advertisement, creating targeted email campaigns, collecting email lists, and other important aspects), and how much he/she earns through that email marketing campaign.

  • Email Marketing helps you to grow your business:


Importance of Email Marketing


Marketing plays an important role in business. Although the ROI varies differently on different platforms of marketing. And for every business the amount which they spend on marketing they want the highest return through which they can generate good revenue.

Email Marketing helps you to promote your brand or business. As we know that the number of email users in the world is around “3.9 billion”. This number itself proves the power of email marketing. You can easily promote your campaign on email marketing.

  • Billions of Emails are sent daily:

Importance of Email Marketing

According to Statista, 306.4 billion emails are sent and received per day in 2020 worldwide. And this figure is expected to increase over 347 billion daily emails in 2022.

The share of marketing in which email marketing grabs is pretty much good in amount. This will definitely help the business to grow and achieve the heights if the email marketing campaign proceeds smartly.

The above 3 Keypoints clear your vision that why email marketing is important for a business. And how it will help to grow it?

Importance of Email Marketing  Importance of Email Marketing 

Also Read: Top 5 Best Email Marketing Service Providers in 2020. 



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