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January

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What is Lead Nurturing ?

January 7, 2020

Lead Nurturing –

lead nurturing

Lead Nurturing is a process in which relationship is developed with buyers at every stage of sales funnel. Every stage of the buyer’s journey, Lead Nurturing basically focuses on two main elements which are marketing and the communication efforts. On listening to the needs of prospects and also providing the information and answers they need.

  • On average we can say that 50% of the leads in any system are not ready to buy.
  • Almost 80% of new leads never become sales.
  • Companies that excel in the lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • Makes 47% large purchases than non-nurtured leads.

So, it is effectively developing in today’s buyer-driven market place. However, it means establishing and nurturing buyer relationships with the help of the strategic lead scoring system. Therefore also filling out the framework with a content marketing plan.

To Establish Score Leads In Lead Nurturing –

 

To establish score leads in lead nurturing

Marketing and sales need to get together for developing a lead scoring strategy. Therefore to pinpoint where particular lead is within the brands buying model. Considered as backbone of Lead Nurturing System. It identifies when and how to address each buyer with the most timely and relevant communication. The details of any lead scoring system will be specific because every brand is based upon the industry, niche, and unique audience.

There are many dimensions of Lead Scoring that should be evaluated as we develop our strategy. Some of them are as follows:-

  1. Lead Fit: It describes how a particular buyer matches the brand’s ideal prospect or usual buyer. This introductory level data will help to know if a lead is worth pursuing or not.
  2. Interest: Tracking the online behavior to determine how attractive is our brand to the buyer and it is the next stage of lead scoring.
  3. Behavior: More closely monitoring lead behavior will indicate if the lead is serious about buying or just taking the information.
  4. Buying Stage And Timing: Scoring for the buying stage helps to determine where a buyer is within the brand’s sales model.
B2B Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Marketing

Simple Mail Transfer Protocol

January 6, 2020

Simple Mail Transfer Protocol (SMTP)

SMTP (Simple Mail Transfer Protocol) is part of the Application Layer of the TCP/IP protocol. TCP/IP protocol used in sending and receiving e-mail.  An SMTP server is an application that’s primary purpose is to send, receive, and relay outgoing mail between email senders and receivers. It works with Message Transfer Agent(MTA), to send mail at the correct email address.

This Protocol is used to manage the SMTP (Simple Mail Transfer Protocol)  is limited in its ability to keep the messages at the receiving end, it requires some other protocols that let the user save the messages in a server mailbox and let them download periodically from the server, and those protocols are :

  • POP3: It is a Protocol is used to retrieve emails.
  • IMAP: This protocol allows both access to the mail and managing stored emails.

s soon as it listens for a TCP connection from any client, the Simple Mail Transfer Protocol process initiates a connection on that port. After successfully establishing the TCP connection the client process sends the mail instantly. The SMTP server is the always-on listening mode. A

SMTP is an application layer protocol. If a person wants to send the mails to open the TCP connection to the Simple Mail Transfer Protocol server and sends the mail.

It is an Internet Standard for sending emails on the internet.

Steps of sending mail through SMTP:

The sender prepares the mail and delivers it to the recipient’s mail address. Here, the MTA(Mail Transfer Agent) transfers this mail across the internet.

  • Composition of mail.
  • Submission of mail.
  • Sending mail to the receivers.
  • Processing of mail.
  • Access of mail.

Advantages of SMTP: –

  • It is simple to access the SMTP.
  • It increases the speed of Email Delivery.
  • Cost-effective.
  • Simplicity.
  • It is easy to understand the working of SMTP.

B2B Marketing, Digital Marketing, Digital Marketing Experts, E-commerce Email Marketing, Email Campaign, Email Marketing

Kshitij2020 – The Techno Management Fest

January 6, 2020

The Techno Management Fest 2020 IIT kharagpurMailcot.com is one of the sponsor of the great TECHNO MANAGEMENT FEST 2020 i.e., Kshitij 2020 

  • We are No.1 Mass Mailing Service Provider Company in India. Boost your sales and business with MailCot Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws
  • Mailcot Refine your Email Campaign as it is easy-to-read. Email dashboard shows you which emails are most successful based on the number opened. Whether or not the reader clicked on links or shared your email with friends. Over time, these statistics will tell you what does and doesn’t work with your audience.

Services Provided by Mailcot  

  1. Email Marketing
  2. Transactional Email
  3. Marketing Automation
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