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Email Marketing for Bloggers: A Quick Guide

Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.

 Email Marketing has a Prominent ROI

Email marketing for bloggers 

Marketing Lead ROI | Sprint Marketing

  • For every $1 you spend on email marketing, the normal return is $44
  • It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
  • “91% of shoppers want to hear from companies they do business with via email.

With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:

  • How  email marketing can grow your blog
  • What to recognize before taking an email service
  • How to create a simple email marketing strategy for your blog. One that leads you leads.

Why Bloggers Practice Email Marketing

 

15 ways to improve your email marketing campaigns | CIO

 

If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.

The effective potential of email marketing

Email marketing for bloggers 

email marketing

We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.

It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.

And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.

How Email Marketing Increase Your Blog Readership?

                     Email marketing for bloggers 

email marketing for blog

Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.

And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.

You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.

Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.

Build a Pure Email List Plan for Blog 

Email Marketing For Bloggers 

email marketing for bloggers

Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • A new subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.

How to Select an Email Service for Blog 

( Email Marketing For Bloggers )

mailcot email marketingmailcot email marketing services

 

Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?

  • If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
  • How often do you propose to send an email?
  • What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
  • Do you want to send an automated welcome series when people sign up?
  • Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
  • How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
  • What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
  • Do you want to be able to compose emails through your smartphone?

When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.

B2B Marketing, Business, Digital marketing and online marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Mass Mailing Services, Successful Marketing Campaign

Communication Crisis- Best Practices to Email Customers

As COVID-19 sends the world into shutdown, businesses are facing unprecedented challenges. As a business owner, it’s vital that you have an effective crisis communication plan to keep your customers up-to-date and reassured. Digital communication, especially via email, is essential for maintaining customer relationships and business continuity. But it’s also important that you use digital channels correctly and avoid any faux pas that would put your reputation at risk.

Whether to Send a Communication Crisis Email or Not?

communication crisis best practices to email customers

Your customers are apparently undergoing information overload right now. There’s a lot of noise. Do you actually want to continue to it? With the tremendous volume of COVID-19 emails being sent in current weeks, people have been fast to analyze the sending of inappropriate and non-targeted emails. Times are difficult enough right now. The latest thing you need is to expose your brand’s character.

Whether you send out a crisis communication all depends on your open-ended connection with customers and how your assistance to them has been affected by the crisis. Ask yourself: What important information do my customers need to know about doing business with me at this time? Only reach out if your message is truly important, instructive, and makes value. Don’t send an email for the benefit of it or just because everyone else is doing it.

Steps to Plan Communication Crisis- Best Practices to Email Customers:-

So you’ve decided to go forward with sending a crisis communication to your customers. There are a few things to get your caption throughout first.

You’ll need to define:

  1. The message to deliver.
  2. Who wants to learn it (everybody or just some contact groups?)
  3. How to communicate it (email is great for crisis communication)
  4. The time-sensitivity of the information (how fast does this message need to get out?)
  5. The different private stakeholders who need to be notified/involved (so that everyone’s on the same page about what’s being communicated externally)
  6. From whom the message should be signed off (the company CEO, account manager, the customer care leader, etc.)

It’s pleasant that you’ll need to create various messages and tailor them to various customer groups. Take every moment to segment your contact list, be it based on geography, demographics, or buying behavior. That’ll help guarantee the relevancy of your message.

Why Email is the Most Useful for Communication Crisis?

communication crisis- best practices to email customers

Email is vast for producing targeted, timely communications to a general number of people. It signifies a direct line of communication with your customers and has a remote better chance of being read than a post on social media. It can also work out so cheap, depending on which email service provider you’re using. But, is there a standout understanding why so many brands have chosen to email during the COVID-19 crisis?

An email has the appropriate rule for a crisis status. This is something that social media channels need as they lead to be more comfortable and light-hearted. Another benefit of email is that it can be clearly referenced later.

With that in mind, let’s look at how you should approach crisis communication emails.

6 Types of Information to add in a Crisis Email

communication crises- best practices to email customers

1. How service levels are impacted and what customers should assume

Stick to real facts and information. If you’re accurate and clear about the situation now, it’ll help you achieve expectations in the long run. Tell customers what they need to know: Opening/closing dates, product availability, back in stock dates, shipping delays, etc.

2. Details of any Contingency View

What solutions are you offering to customers in reply to the impacted service levels? How have you changed your business model to the current situation? Maybe you’ve changed your sit-down restaurant into a drive-through takeout, your physical store into e-commerce, or your farm business is now doing door-to-door deliveries of fresh vegetables. Whatever your new way of doing things, share all the certain details of how customers can continue to do business with you.

3. Concrete Answers to most Important Concerns and Questions

What are the usual common queries you’ve been getting so far? Maybe they’ve been about payments, cancellation policies, or shipping delays. Go through the questions you’ve received to pinpoint your customers’ central concerns. Address these right in your email copy and give any answers you can.  Always be proactive. Reach out to customers with information first so they don’t have to come seeking it. This also eases the stress on your customer service email/phone line.

4. How to provide value at this time

If your product or service can genuinely treat people, let them know about it – but be concerned about coming across as overly promotional.

5. If appropriate: The protective steps you take

Only talk about sanitization exercises when these actions have an immediate impression on the customer. Telling people about your inclusive hand-washing might make sense if you’re a food delivery business.

6. Offering a Product/\Service for Free to Help

If you’re freely offering up certain services, adding this information to your crisis email communication can assist increased the word to those who can help.

B2B Marketing, Business, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, Email Campaign, Email Hosting Services provider In India, Email Marketing, Email Marketing Software, Mail Marketing, Mail Marketing India, Marketing

5 Best Cheapest Email Marketing Services

A cheap and affordable email marketing service isn’t difficult to find. On the research for the cheapest email marketing services to run your campaigns without wanting to take out a second contract?  In this blog, we’re going to introduce the cheapest email marketing services options. We’ll examine what makes each one unique, and help you settle on the best solution for your business. Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Let’s read various cheapest email marketing services !! cheapest email marketing services

Why Choose The Best Email Marketing Services ?

Email marketing is one of the most cost-effective marketing instruments for small businesses. According to a study, email marketing on average equals a 4300 percent return on investment (ROI) for businesses in the United States. This is because email marketing is simple to operate, gives you whole control, and supports you to establish a direct connection with your customers. Not convinced on email marketing? See these email marketing services for why growing an email list is so great today.

It’s essential to know that a lot of your profit with email marketing depends only on the email marketing software you choose because they are answerable for making sure that your emails really go delivered. If you aren’t accurate, then you will end up paying a lot more money for some features and disastrous email deliverability rates (which causes you to drop even more money).

1.Mailcot.com (www.mailcot.com) 

cheapest email marketing services

 

 

 

 

 

They are No.1 Mass Mailing Service Provider Company in India. They provide the Best and Cheap Email Marketing Services.Boost your sales and business with Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws.

Provides services such as :-

  • Email Marketing

Email Marketing Services allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them.

  • Transactional SMTP

If you are looking for a Transactional SMTP service, then you probably have an application that sends out either marketing or transactional messages and is searching for a host to relay these messages in bulk.

 

  • Marketing Automation

Create fully automated campaigns with the world’s most intuitive workflow builder. Apply tags, trigger campaigns, add delays, branch with if-then logic, and do about 30 other things.

 

2. SendinBlue (www.sendinblue.com)

SendInBlue

As one of the cheapest email marketing software options, SendinBlue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed.This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash.

3. SendGrid (sendgrid.com)

The SendGrid website.

While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.However, it’s ideal for smaller businesses that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API, making it a solid choice for developers.

4.Cakemail (www.cakemail.com)

cheapest email marketing services

If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.While it lacks some of the automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.It’s a solid option for small businesses that need basic email marketing features without all the frills (and associated costs).

5. MailerLite (www.mailerlite.com)

cheapest email marketing services

All in all, MailerLite is one of the best and most well-rounded options available.It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low.In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. cheapest email marketing services

Digital Marketing, Digital marketing and online marketing, Email Campaign, Email Marketing, Email Marketing Tips, InternetMarketing, Mail Marketing

Bulk Email

bulk email services

What Is Bulk Email Services?

Bulk email service allows to sending of mass email or a large number of emails to their subscriber or customer in a time period. So using this service you can send one message or information to a large number of people at an affordable price. This service saves time to connect with people for related information of the company and Users can send thousand of the message by using bulk email services.

Bulk Email Includes

  • Email Newsletter

Email newsletter uses to send information to the customer related to change in product and services or update in the product of the company to provide the right information at the right time to the customer of the company. So they aware of it.

  • Auto Welcome Email 

Because of an auto, welcome email services company can send a welcome email to the visitor who visited the company website for information.

  • Promotional Email

Attracting customers by sending promotional bulk email to existing and new customers regarding new offers for products and services. So Its help to build communication between customer and company.

Why Use Bulk Email Services?

  • To target the right customer and audience for product and service.
  • Connect with a large number of people in time duration.
  • Communicate with existing customers for product offers and updates.

Benefits Of Bulk Email Services

  • Cost-Effective

Its cost depends on the number of emails you want to send at a time to your customer. The company decides to target customers to promote their product and services. Because of it, marketing can be done at a low cost.

  • High Customer Base

If compared to other direct marketing media bulk emailing can be more effective in reaching the target audience. Most of the people using email on a daily basis which helps to reach them.

  • Reach Global Audience

Help small and new businesses to reach globally with their product and services. Increase the company’s target audience in the global market also.

Feature For Bulk Email

  • Drag and drop editor.
  • Send now and letter.
  • Dynamic content blocks.
  • Link click tracking.
  • Email open reporting.

bulk email services

 

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