Email Marketing Tips

Email Marketing, Email Marketing Tips, Successful Marketing Campaign

6 Ways to teach Email Marketing From Amazon Simple Email Service(Amazon SES)

In this article know the Best 6 ways to get Email Marketing from Amazon SES (Amazon Simple Email Service), and Amazon AWS(Amazon Web Service).

Amazon is undoubtedly a retail powerhouse globally with thousands of retailers selling their brands for more than 24 years now. Let us quickly get ourselves started with a few facts related to Amazon, before we deep dive into the actual discussion.

Jeff Bezos is the founder of Amazon, who started Amazon way back in 1994.

Amazon was not a profitable company until 2001. When Amazon reaped profits of $5 million on sales of $1 billion. As of 2016, Amazon’s revenue stands at a whopping $136 billion, thanks to its massive E-commerce Store as well as cloud computing services names as Amazon Web Service(AWS).  The email marketing service provider from Amazon’s stable i.e. Amazon SES(Amazon Simple Email Service) managing per day a million emails. Since the Internet was almost non-existent way back in 1994, Amazon SES(Amazon Simple Email Service) was a brand new concept, and hence people found it really interesting, just escalating sales.

Amazon SES, Amazon Simple Email, SES, Amazon Simple Email Service, Simple Email Service,

Here are Best 6 Ways to Get Email Marketing From Amazon SES(Amazon Simple Email Service)

You will find a hell lot of stories related to Amazon’s amazing Simple Email Service campaign. Spend some time to know how great the Amazon email marketing service is, making it a viable contestant to be on top of the Simple Email Service provider game. It has been years since Amazon’s capability to drive revenue came into being by crafting email marketing that was just about excellent. Let us try to learn a few lessons from an amazing email marketing services campaign floated by the organization.

1. What Your Customers Are Doing Keep a Track of This.

Data is a powerful information source. Running an online business need to have to store customer information for future communications. Amazon Simple Email Service seems to have mastered this with years of stable experience. In fact, this can be known from the homepage itself, wherein when you land on the Amazon website. You have a number of options personalized and catered to individual customers such as you are greeted with your name, keeps your cart sessions active until you finish with your shopping. Other sections include recommendations for you, more items to consider, and new for you.

Amazon SES constantly tracks every single user, with all the surfing behavior tracked. They have a thorough analysis of the Account section, with constant analysis of feedback, card details, personal details, and more. This helps Amazon SES to present only relevant products to relevant customers. Additionally, when users abandon a cart from in between, Amazon ensures to remind users through email regarding the products they were about to purchase, or similar products.

2. Keep Avoid Sending Discounts and Different-Different Offers too Frequently.

Send deals in email only when highly relevant, and which could possibly make a big difference in customer purchase. Promotional emails marketing coming off as a surprise will surely impress the customers; however, when sent too frequently could deliver a spammy feel to the consumers.
Keep rotating between different-different kinds of emails services like discounts or offers. Reminders, recommendations, random product suggestions, reviews, competitions, reminders, cart abandonment, and newsletters. Alternating emails between them help customers feel important. Today there are many Web Design Company for example(Vmayo Technologies & Mailcot) who offer great E-commerce and Email Marketing Solutions.

3. Email Campaigns Should be Presented in a Sequence.

There has to be a sequence of email marketing services. Follow Setting for just a few emails would not do the job. You have to constantly remind users regarding your e-commerce marketing store. Do not really worry about the frequency. Do 1/2 testing on your email marketing campaigns, and keep sending them in right frequency rather than bombarding them altogether. As per a study, the sales can be increased by 20% through conversion of abandon cart to purchases, when a second email is sent to customers. By keeping a gap of 24 hours between emails, after a customer has abandoned the cart you tend to increase sales by 50%.

4. Make Email Campaign Life Simpler for Consumers by Not Letting Them Think Much.

Conversions increased to a great extent by not allowing the users to do the dirty work of understanding complex things. So that makes life simpler for them by presenting content and CTAs in the most simplified manner. Present all the details customers would like to know, with everything quite evident to operate without getting confused. Optimizing the experience of users in as much personalized way possible will delight consumers and motivate them to buy more. E-commerce stores have too much to offer, and if users can navigate between things with ease, they will come back again and again for more.

5. Retain Your Customers by Providing Them With an Unsubscribe Option.

Surprised? Well, do not be. It is possibly the best way to win the trust of customers. If you are forcing customers to subscribe, he/she would be afraid to do so due to the fear of spammy email attacking now and then. However, when you are providing with an unsubscribe option, you are assuring customers to stop getting emails anytime they want. This result in users getting more encouraged to subscribe without any fear of getting spammed since unsubscribe option anytime available for services.

This is the best trick to attract uninterested customers, who for some reason were refraining from your store. However, seeing your trust and credibility factor, are now willing to give your store a try. Herein, you are also increasing the chances of retention. Since you are letting customers restrict the number of emails they might receive. Since customers have a tendency to receive so many spammy emails on a daily basis from financial institutions, and other sources. People have the ability to unsubscribe others without any option, instead of yours in spite of you providing an option.

6. Take Summing Up to Your Final Words.

Amazon Simple Email Service has been and still is the most effective form of online marketing strategy. Wherein you approaching your existing list of subscribers or users. Resulting in a laser targeted campaigning for your products or services. Since loyal customers already know about you, maybe in brief or details. There is a higher probability of them reading your emails. And show interest in making a purchase. Amazon SES is the No. 1 retail company in the world, and a global leader in email marketing services. Taking the above lessons from their experiences. You bound to get across your Business and E-commerce store in the right place.


MailCot Email Marketing Services is a true and tried Digital Marketing channel. As other online digital marketing trends come and go, but mailcot email marketing services remains a stable source of your conversions and traffic. MailCot Email Marketing services have several benefits Although it’s a great marketing tool. unfortunately, it seems to possess a bad reputation with a few businesses, who have failed to understand it

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I assure you that MailCot’s email marketing strategy and services are very good and very affordable, you try it and they will give you better results.

Email Marketing, Email Marketing Tips

7 Best Attractive Email Marketing Tips For New Email Marketers

Attractive Email Marketing Tips For New Email Marketers

Attractive Email Marketing Tips For New Email Marketers

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2018. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2019.

The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

  • In 2017, Livewire reported an estimated 260 billion emails were sent every day.
  • There are nearly 5,500 million active email accounts in the world.
  • The average office worker receives 121 emails every day.

Email marketing services are one of the top performing strategies that are in the toolbox of inbound professionals. Each year, your email marketing strategy is a new opportunity to be human, helpful and complete.

Here are 7 Best Attractive Email Marketing Tips For New Email Marketers

We’ve compiled a few ways you can master email marketing services in 2019. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

1. First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

2. Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

3. Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

4. Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.

If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

5. Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

6. Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for complete customer experience.

7. Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.


Contact Mailcot Services today to discuss your email marketing services strategy for the New Business and Products. We can help tailor specific solutions for your brand including email Marketing, SMTP Server, Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and many more marketing and promotions efforts.

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