SEO Tips

Digital Marketing, Email Marketing, SEO Tips

Rules for Checking Landing Page Failures

The topic we are going to explore today is the landing page failures. An interesting analogy, assuming that the advertisement is a tour guide, then the landing page is the attraction we want to visit. No matter how the tour guide touts the attraction to the sky, only the experience of the user as a “tourist” is the most authentic, therefore, whether the attraction meets every The preferences of “tourists” are what we need to focus on.

If you say that your ad landing page today jumps directly to Amazon or other sales platforms. I suggest you start building a high-quality landing page today! Because this is like a guide directly bringing your target customers to the supermarket, then what customers will buy your products? The cost of building a landing page is really not high. As long as you are willing to spend some time and thoughts, the effect is definitely beyond your imagination.

Rules for Checking Landing Page Failures, Landing Page Failures

Ok, let’s not say much. Today, we are mainly talking about everyone who has built a landing page. After our long-term experience analysis, the following lists landing page failures that lead to the loss of potential users. See if your landing page is in the middle?

Rules for Checking Landing Page Failures

1.Website loading speed

This is also our most common problem. There are many reasons for this. For example, the location of the server and the country where the website is orient. For example, there are too many videos and dynamic effects displayed on the website. Generally, we believe that if a website cannot be Open in about 3 seconds. Your users will jump out directly and don’t want to try again (unless the other party is very willing to buy). Therefore, we need to constantly monitor the loading speed of the website and whether the content can be fully loaded. All the content should adapt to both the mobile terminal and the PC. If necessary, the mobile terminal can use as a priority to optimize the target.

2. Are the design style and content consistent with the creative copy?

I believe that everyone should feel the same. We met many headline parties and attracted by some exaggerated or false advertisement headlines. When we went in, we found that it was not the product or content we want to see. But a feeling of the cheat. Health, maybe you can let the audience remember you, but it will never be positive. Therefore, in order to make our products and brands more positively accepted by users. It recommended that you maintain a unified brand image on the one hand, and avoid arrogance, on the other hand. Exaggerating the facts so as not to cause the user to dislike. And even more serious your advertising will complain and cannot be placed.

3. Is the navigation clear?

We have seen many landing pages that cannot clearly express their products and brands when designing the navigation bar. This often leads to users not knowing which menu can find the products they want to know. The improvement method is actually very simple. For the product line, we can use the product-product series-product display such a layer menu setting. So that users can clearly find what they need and for only a few products. We may wish to directly put the product. The name, place in the navigation bar to make the user at a glance. In addition, when setting up an advertisement. If it is necessary to push the sales of a certain product, be sure to set the purchase page of the product as a landing page, so as to increase the probability of rapid conversion.

4. Process operations from purchase to purchase

Many people think that as long as the basic functions and settings of the website is doing well. They don’t know whether there is a bug in the whole process from purchase to purchase. And our target customers often find that the process is too cumbersome during the purchase process. Finally give up the purchase, because this reason is not the small number of abandon, so after all the settings of a website completed.

We must operate from the purchase point to the purchase from the user’s point of view. Check whether the speed of the jump is within a reasonable range. Jump Whether the process will prompt unsafe information. Whether the discount or promotional code can automatically deduct or have the opportunity to let the customer copy and paste in advance and then settle directly. And finally, its too complicated to fill in the delivery information. What we need to check.

5. Website payment method

There are a lot of small sellers at the time set up independent stations often are because of problems with payment cards in here and we want to say is, do not think have Paypal will be able to walk alone in the world, except Europe (and even Europe) outside, In many countries, Paypal is not popular. In fact, this is also very natural. It is like why our country is more popular with WeChat or Alipay payment.

Let’s assume that today you open a foreign account that is not well-known, just for one. The purchase of products, I believe that you will not be willing, worried about the leakage of various information. Therefore, we usually recommend that you must bind the common credit card payment channel on your independent station. Take Shopify as an example. If you really can’t open Stripe or 2checkout, you can find a domestic credit card payment company.

Business, Digital Marketing, SEO Tips

How to improve your website conversion rate

Your visitors to your site are taking action or not. Some of them are becoming managers, subscribers, registrants, and clients. Most of them are not, however. Your website conversion rate refers to the percentage of your website visitors.

The transformation of the website can drive the motivation of the operators, stimulate more potential and open up more ideas. Let the operators become more and more motivated, and the transformation of the website has also made many small wishes become reality. It also gives operators a wealth of operational experience and enhances their capabilities.

In this article, you will see what is conversion rate and how the website conversion rate can be improved.

What is the website conversion rate

A conversion rate is a rate of comparison between the total amount of visitors to the website by internet advertisers and marketers and the total amount of users paying for them. Conversion rates for electronic storage owners are highly useful, Who can use the outcomes of website traffic to identify other advertising techniques for increasing product revenues.

How to increase website conversion rate

1. The website needs to have a traffic entrance

The most important thing for the Internet today is information. Network information has covered every corner. No longer good wine is not afraid of the alleys. You need to find a few platforms or channels that require users to pay most attention to content delivery or advertising.

How to improve your website conversion rate, website conversion rateNo matter how good the website does not do the corresponding promotion. I am afraid that no one knows anything other than himself and his friends.

It is necessary to do a good job of analyzing potential users. The more subdivided it is, the better. Just like selling products, everyone knows that they can sell online. If you don’t subdivide the Internet, how much do you sell? Where will users pay attention to this? These are the analytical work that needs to be done in the early stage.

2. The website product or service has characteristics

After positioning the main source of website traffic, you need to promote the product or service. Both the paid mode and the free mode need to be planned. Only reasonable planning need to facilitate the later promotion direction and continuous testing to find the best and most effective platform and channel. Characteristic products and services will allow more users to remember. And choose, no matter where they are embodied, this is a must.

How to improve your website conversion rate, website conversion rate

If you design on the website page, it is more attractive to the user. Whether it is from the color matching of the page, the emphasis of the text and so on.

Use your existing strengths to impress users, such as web design is in place. There is strong soft writing, the product has a unique advantage.

3. Establish your own brand

Need to provide real content to demonstrate your own characteristics, in order to get more people to recognize. Whether it’s a TV advertisement or paid promotion or other forums in related industries, You need to show your content to users. For example, the classic slogan “The cups can connect around the earth.” “Hello everyone, it’s really good.” “It doesn’t come down at all.” If you won’t promote, can you recognize these brand products?

How to improve your website conversion rate, website conversion rateIt is most important to establish your own brand in the industry. Smaller products and small services should build their own brands.

Brands can make more users remember. Because your brand has different characteristics and it will be favored by more users. More users will recognize you, know you and willing to try your products and services.

4. Pay attention to word of mouth publicity

The key to improving the website conversion rate is to pay attention to word-of-mouth publicity, especially Internet sales products. Good product users will help you to spread and promote. If the user is very upset after using it, and feel regret after using it, then the user will also spread. At this time, a lot of negative information transmits.

How to improve your website conversion rate, website conversion rate

Praise may not recognize by more customers, but bad reviews must affect the sales of products!

5. Providing quality service

Quality service should do on every website. Regardless of the number of products or services, services should be done. This is also an important way to spread word of mouth, paying attention to the famous saying that “the customer is God.” Because only when a customer buys a product or service can you have a better function, it will slowly grow and become bigger. If you can’t treat customers with a grateful heart, then even the best products are hard to get customers to spread.

How to improve your website conversion rate, website conversion rate

The increase in website conversion rate not only requires the provision of quality services and products but also needs to reflect more value and make users feel valued. Only then will users help you to better promote and promote.

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