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Voice Broadcasting: We are using it in your mobile campaign

March 31, 2018

Voice broadcasting applications take advantage of older, more traditional forms of phone technology. They can be broken into two main components.

IVR

With an IVR (Interactive Voice Response) system, you can set up surveys, polls, appointment reminders, payments, and more for inbound or outbound uses. Customers interact using a simple keypress. Our IVR technology is easy-to-use with a simple drag and drops menu or XML. IVR systems allow you to connect with your customers like never before. 

 The end-user places a phone call to (or receives a call from) a specified number and reaches a voice broadcasting platform with a pre-recorded message. This platform may then be navigable by using voice prompts or by pressing the numbers on the phone’s keypad. IVR is good for decision-tree campaigns.

Voice Recording

This is a simpler option than IVR. It is not interactive in the same way. The end-user places the call (or receives it) and listens to a pre-recorded message. This option is good for educational/informational campaigns. The system sends one piece of information to the end-user via a pre-recorded message. This option is much like an outbound blast SMS but as a voice recording instead of text.

Both of these options can be in-going and out-going. Either the end-user phones the system or the system can phone the end-user. Another option is flash-to-call, where the end-user calls the IVR system, which terminates the call rather than picking up. The IVR system then automatically phones the end-user back and they are free to navigate the system with no financial cost to themselves.

 Advantages of voice broadcasting

Voice broadcasting technology solves a number of unique problems that have no other solution. Corporations, government organizations, community groups – they all make use of voice broadcasting in order to maximize their reach.

  • Adding the Personal Touch
  • Providing an Interactive Experience
  • Offering Flexibility
  • Reaching a Wider Audience
  • Being Cost Effective
  • Staying Consistent
  • Expediting the Process
  • Exploiting Familiarity

These are groups who may have problems accessing SMS campaigns. Using voice broadcasting technology allows these groups to access information and campaigns.

Voice broadcasting technologies have a variety of distinct advantages. These include that:

  • they work on all phones
  • they work on all mobile networks
  • the user interface is easy – people are used to dialing a number
  • they can be used in all languages
  • A natural form of communication
  • they are accessible to those who cannot read the text.

The technology behind voice broadcasting

Another advantage to voice broadcasting is that it is relatively easy to set up. Renting phone lines is sufficient to build the needed infrastructure. However, there is a challenge in the implementation of speech technologies. Although it is possible to set up IVR in any language (a great advantage) it is limited due to the need to pre-record these prompts.

Hosting and deployment are key to using IVR technology. Currently, the infrastructure needed is very expensive although there are some low-cost options such as Freedom Fone. It also only runs on Linux-based operating systems. Whereas I personally think this is brilliant, it does mean that organizations interested in using Freedom Fone need to be familiar with Linux.

Challenges of voice broadcasting

There are still a few disadvantages to Voice technology and this is partly why some argue in favor of SMS or USSD. Voice broadcasting technologies present challenges for both users and content developers:

Cost

If the service requires end-users to phone a number then the cost is higher than SMS or USSD. However, if the service is outgoing then there is no cost to end-users putting it in-line with SMS.

User Interaction

Users may be unused to interacting with a recorded message rather than an actual human after dialing the number or receiving an inbound call. Additional training may be required. The user interface needs to be carefully designed. Having a long list of options for a caller to navigate through is a danger. The options need to be short and concise.

Connectivity

Using a voice broadcasting platform is dependent on the end-users phone having connectivity. A big advantage of SMS is that messages can be received later (with some restrictions – for example, with some Telcos messages get deleted after 72 hours if not picked up).  With voice, if the end-users phone is not connected, they cannot access the service. There are, however, ways around this. For outbound campaigns, the system could automatically retry calling the end-user at certain intervals. If the end-users phone is not connected, the system could send an SMS to the end-users phone with a number to call back to reach the voice campaign once they are re-connected.An advantage to voice here, though, is that the end-user is not dependent on using a mobile phone. If there is a land line, they can use that.

Possible misuse

Using voice broadcasting technologies give great opportunities to record voice and other sounds in the field. But, as Stephane Boyera argues, this may be subject to misuse. He uses the example of citizen-journalists in the field being able to use IVR to report on events. However, as the voice is identifiable and traceable, this poses a real risk to corrupt countries.

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7 Benefits of Voice Broadcasting for your Business

March 23, 2018

Voice broadcasting is an effective method of communicating with multitudes of people at one time. This is a must-have system for a business, especially one that regularly needs to send messages to their customers, leads, employees, and various vendors. Once you have this system in place, you will wonder how you ever functioned without it.

Voice broadcasting allows businesses to simultaneously communicate with as many people as possible. Many government organizations, corporations, and groups use call broadcast to reach out people in bulk. It is an effective communication tool to maintain a robust connect with a good chunk of people.

Benefits of Voice Broadcasting for your Business

Personalised Messages

Instead of a standard information email or SMS, voice broadcasting messages can be scripted to provide a personalized and immediate appeal to your message. Whether you’re providing information or a marketing message, this medium allows you to put forward a professional and consistent message through the use of voice.

Timed Messaging

Scheduling allows you to record or transcribe your message in the morning to be sent later that day or even the next. With some planning, you could even use this feature to compose an entire weeks worth of messages at one time.

Campaign Management

To make a campaign successful, voice broadcast can be utilized meaningfully. With the help of voice broadcasting, an automated voice message is sent to a particular group of people and another message can be sent to another group of people with a different interest, simultaneously. This way effective messaging happening from a single source makes the campaign more successful as it saves effort and the time behind it.

Flexible

The concept of voice broadcasting has even expanded. You could have the option of sending the message in an SMS text message. This flexibility gives you the opportunity to reach even more individuals with your important information. People have developed the habit of quickly checking their text messages, rather than answering a phone call. With SMS alerts enabled through voice messaging, you increase your odds of reaching all of your contacts.

Cost Effective

Voice broadcasting is not at all expensive. In fact, if used as a marketing tool, the subscription price has the potential to be more than matched by your increase in revenue. Broadcasting service providers offer one of the most cost-effective methods for a business owner to save time and stay in touch.

 Fast and Secure

We can make a large number of calls simultaneously at the same time by Voice Broadcasting Service. It’s one of the fastest ways to deploy information, market offers, or simply to connect with clients. And ensure that they all receive the same message in a timely manner. The technology is secure and stable too, with the accurate management of call lists and phone numbers.

Increased Sales

With the ability to build your brand will come an increase in your sales. From service providers like staffing agencies to bars and clubs, business owners are seeing. A substantial increase in the amount of money they can make. Using voice broadcasting as a marketing tool does not involve extensive work on your part. Other than coming up with creative ways to encourage customers to buy your products or come to your location.

 

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