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SMS Marketing

How to Promote your Business with SMS Marketing

Many “failed” products in the market were unsuccessful because of “product errors,” but because of their lack of marketing efforts. I’m sure you’ve seen smaller products that make them higher (and later improved perhaps), with the right kind of sales.

It’s all about promotion. It doesn’t matter how well your product is producing and if you don’t sell it properly, people will never know its existence, and in today’s competitive edge, you will be lost in recognition.

This is where SMS sales come in. In fact, it’s almost “abusive” these days instead of using it, but if you’re still curious about what SMS marketing is, let me make you laugh.

SMS marketing is the process / method / action / action / strategy of marketing your product (or otherwise) through SMS.

It’s the latest version of “Marketing E-mail” (technically). So much more efficient and more efficient ROI, especially now that E-mail marketing is almost dead.

The whole world went from “emails” about half a decade back. In fact, research shows E-mail rates are at 19.08 percent, and that in the “beauty” industry, now imagine what the “first” e-mail message could say, “Hey did you launch a brand new miracle product?” Good return.

And as a result, SMS Marketing came off its shelf. There are now many reasons why it is coming: –

  • Who does not own a cell phone these days almost all the time?
  • People don’t look at their emails as soon as they arrive, but SMS? They did.
  • It saves a lot of time. You can send 140 characters in your sleep, but write 500 E-mail? Not so much.
  • It only distributes what’s important. In an email, there are lots of fun and things that people don’t like to spend their time on. While SMS is standard and does not consume most of your sessions.
  • SMS conversion rates were found as whipping 8.22%, while E-mail sales were just 1.73%.

So you get a clean idea of ​​what SMS marketing is and why the best option for your next marketing campaign is not? Now that we’re on the topic, let’s dig deeper into the details.


How Can You Promote your Business through SMS Marketing?


Coupons are something that many people resist. And probably not 100%, you will still have several conversions of the text “Here’s your 50% discount coupon on our base and especially for you!”

Flash Offers

Another art of conversion is “urgency”. The Flash script does just that. It’s basically a text that shares a coupon, sales link, or something, but that “something” has a deadline and expires in the next few hours or days.

Posting something like: – “We sold 40% discounts on orders above $ 200 ongoing for the next 60 minutes” will get you some attention.


SMS (files) are short, but you can use that to your advantage. If there is an upcoming new product launch, sales day on the go, or anything in general that needs a bit of reminder, you can send reminders to your potential buyers.

Ask for feedbacks

SMS texts are short, and don’t require a lot of “design-time.” So ask your customers for an answer, or maybe a “yes / no” answer is a surefire way to make communication stronger.

Multiple messages

This is probably the main reason why you consider SMS marketing as your next marketing tool. And nobody says it’s wrong. There is no better way to spread the word around and catch some eyeballs.

As mentioned earlier, open rates are much better than E-mail, and the same thing happens with conversion rates too!

Capture more details

What if you could put your SMS campaigns on something more than just text? You can ask your customers for their birthday, your favorite food (whether it’s a waistband or something similar), your favorite cheese, and whatnot.

A good example is – Hello Mr. X! Tell us your favorite butter, and we would keep it useful and ready the next time you book a table with us!


SMS marketing is the future of digital campaigns. It’s the one thing that almost everyone has access to after emails and the only “thing” that people pay attention to is email.

Deploying and managing them is easy, you don’t need a graphic design team, one man can handle a large enough size for an SMS campaign in his plans right away!

And the ways to promote your business through the SMS marketing discussed here are just the tip of the iceberg; real lies in your creativity and the ways you can come up with them to make them want to change!


Best Toll Free Number Providers, SMS Marketing, Toll Free Number

Top 5 Reasons why Bulk SMS is Best Marketing Medium

It’s the time when you have to follow the marketing strategies. That is in trend to stay in the competition for a long time. No matter what’s the niche of your business. If you want to make it a big brand you have to come up with the right marketing strategy. Today, the most beneficial & the cheapest marketing tool for businesses is Bulk SMS, undoubtedly.

Mobile users have been increasing at a faster rate & it’s quite obvious that more than half of the population of our country will be smartphone users till 2020. There’s no doubt, bulk SMS could be the best medium for marketing & to reach masses instantly. Hence there are many bulk sms service providers in India who anticipated that bulk SMS services will rapidly escalate the customer base of any business & will help them in converting their potential customers into leads as well.

The growing demand for bulk SMS services in India highlighted it as the best marketing medium for businesses. The ease in describing product features & the offers associated with it through bulk SMS, helped enterprises to utilize this marketing tool for reaching masses within a jiffy. Bulk SMS service is very advantageous for businesses irrespective of their nature.  So many enterprises have strengthened their customer base expeditiously. By utilizing bulk SMS as a marketing tool for their business promotion.

The top 5 reasons why bulk SMS could be the best marketing strategy for generating profit for your business 

  1. Easy to Use: There’s no complexity in using the bulk SMS service & the procedure involved in it is hassle-free. You don’t have to stick to any particular timing for sending multiple SMS to your potential customers.
  2. It’s cheaper: It’s obvious that you don’t want to augment your marketing budget. Isn’t it? Sending SMS to multiple people at a time could be beneficial & cheaper as well. Bulk SMS service is cheaper as compared to other promotional advertisements like TV Ads, banner ads etc. It’s an affordable service that can be utilized by small & medium enterprises as well.
  3. Easy to reach target audience: There is no mediator between you & your target audience. The whole message will deliver to your audience without any loss in between. Even, you can assure that your message has been reached to the group of people. You’re targeting by checking the delivering message constantly.
  4. Delivery of exact information: It ensures you to deliver the exact info of your business & to get the huge response from it. So It has the high conversion rate. It makes it easy to tell your audience what’s the nature of your business & how the products can benefit them in their day-to-day life.
  5. Fastest communication medium: It helps to build connectivity between you & your target audience instantly. Hence Being a business, it’s the fastest means of communication with your audience.
SMS Marketing

5 Reasons to use Bulk SMS Marketing for your Business

It’s very tempting to go all out mobile marketing focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns but let’s not forget about SMS. Despite the advances in mobile technology, texting is still important to users. But why use Bulk SMS in your marketing and customer communication?


SMS is quick to send, quick to read and quick to respond to. Once sent into a Bulk SMS gateway, it takes seconds for the messages to be sent out.


Yes, it’s cheap to send a text message compared to many other forms of communication, but real money-saving comes from the benefits of bulk SMS. The quickness of SMS means you can use it for last-minute communication.

SMS is less likely to be filtered out as spam

The good news with SMS is that there aren’t spam filters on inboxes. That doesn’t mean that you can spam all of your customers though, but it does mean that if the message is relevant, they use their, phone and they haven’t unsubscribed, they’ll probably get it.

Build meaningful conversation

Engage, listen and interact. Anyone who reads social media marketing blogs will no doubt know the importance of building relationships with your customers. When executing a Bulk SMS campaign, you can offer your customers the opportunity to respond to either a shortcode, which is a five digit number or a long code, which looks like a regular, full-length mobile number. Both options allow you to ask for feedback from your current and potential customers and receive the response quickly.

It’s better for the environment

Bulk SMS involves no printing, no paper, no waste and no fuel for transportation. From an environment and a PR perspective, this is a huge benefit.

SMS has been around for some time but the reliability, cost, quickness, and directness. So that it should still be considered a big part of mobile marketing for any business

Mobile Marketing, SMS Marketing

Ways to Generate Business benefits with Bulk SMS Marketing


Whether a promotional SMS or transactional SMS, Bulk SMS can be sent quickly and are read quickly. They have the element of rapidity. So if you want your information to quickly reach out to maximum people and be read and responded promptly then choose a professional bulk SMS provider and benefit from bulk SMS Marketing services.

Right on Target

Bulk SMS marketing does not keep you wondering whether your message reached the target audience or not. Also, bulk SMS marketing is driven by ‘permission’ i.e. the people who receive your message are open to getting such information or might themselves have asked for such updates.

Customer Convenience

Customers appreciate brands that value their time. E-commerce companies are a good example of this. They meticulously use well-timed SMS alerts to keep customers in the loop on their order and delivery status. Another example is the way banks keep their customers updated about account balance, deductions, deposits, withdrawals, etc. This can also help you cut down on customer care service related costs.

High Returns, Low Cost

The cost of outdoor advertising, television advertising or other such expensive forms can be ‘out of budget’ or ‘too high’ for small businesses. Whereas, SMS solutions offer high ROI with low cost involved. Bulk SMS marketing campaigns can be put into action in no time with a small cost, allowing you to reach thousands of people quickly and effectively.

No Filter

Great thing is that there are no spam boxes involved in bulk SMS marketing! You can always reach out to phone numbers that are not listed on NDNC registry (DND numbers).

SMS Marketing

Use SMS Marketing to Boost Your Blog’s Audience

Do you remember the old-school way of texting people before the dawn of i-message and Whatsapp? Don’t worry, most people have forgotten all about it too! Did you know that 98% of all text messages are read and, although most people don’t like to admit it, 90% of those messages are read within 3 seconds of receiving!( SMS Marketing )

Your blog must be mobile friendly

Now that I’ve got your attention, the first thing to do is to ensure that your blog is mobile optimized. It seems like a bizarre tip to mention in 2017, but according to a recent survey from BaseKit, 91% of all small businesses do not have a mobile-optimized site. Just remember that 100% of your messages are going to be sent to a mobile device!

Outline your consumer life cycle

Segment your audiences so that they receive tailored and personalized messages – nobody likes random spam messages that they’re not interested in.

1. Potential Customers

If somebody has browsed your blog and entered their details into your lead magnet, add them to your hit list. You can send them messages about your latest posts, special offers or an article that you want to particularly push. There’s a reason why they gave you their number, give the people what they want!

2. Existing Customers

Have you got a database of readers that are waiting to go to an event or recently purchased a service/product through your e-shop? This is your chance to up-sell. Get them excited and back to your site! Now that another pay-day has passed they may be interested in that premium product that you’re so eager to sell.

3. Previous Customers

Everyone loves a returning visitor but if they’ve got other things on their minds then they might need a quick tap on the shoulder or a buzz in their pockets.

Sender ID

When creating an SMS campaign it is important to add a sender ID, people like to know quickly where the text came from and make sure that it’s not another spam message from a pestering PPI company. Make sure you set it as either your brand name or a keyword that your audience will associate with you.

Planning is key

When you’ve finalized your segments, you can start planning your campaigns.

Don’t worry folks, the beauty of SMS marketing is that it’s not as tedious as email campaigns. No designing is required it’s all plain text. All you need to do is plan your text and pop in a short URL link to your blog.

Although there’s a lot of skepticism around short-URLs in today’s world; using a long-tailed URL link tends to fill up half of a mobile screen, which is what triggers the spam radar with most mobile users. Remember to test your SMS campaigns on multiple handheld devices and only send it when you’re completely happy with the presentation.

Keep it personal

If you’re stuck choosing what text to insert, just think about what you’d like to see from a branded text message. Although you have 160 characters to use, you need to include a call to action, your blog link and be sure to keep upbeat. Oh, and please, please, please double check for spelling errors and typos!

Wait for the right moment

As with everything in the marketing world, timing is everything. As you can see in the image below, email opens tend to continue. Over a period of 24-48 hours before dwindling out. However, SMS campaigns spike within the hour.

If you want to maximize your open rate ensure that you’ve scheduled them to send at the correct time.

Take it easy

People have learned to tolerate email marketing letters on a monthly, weekly and sometimes even daily basis, but customers are not accustomed to receiving multiple text messages.

One quick way to get yourself unsubscribed is to send too many texts. So hold out and wait for a once-in-a-blue-moon kind of deal before creating a blanket campaign. 

SMS Marketing

How Bulk SMS Mobile Marketing are Useful for tour and travel industry?

Travel and Tourism for Indian Economy

It is not a surprising fact to everyone that traveling and touring around is certainly one of the most popular things in the recent times. And let us be honest. This is certainly one of the most important parts of the Indian economy as well. That makes the hotels and the restaurants in different areas a great, big success.

Most beneficiated Service for Hotels and Restaurant

There is no need to say anything further here that the hotels and the restaurants benefit the most when tourists arrive in a certain place. Obviously, they would be needing a place to stay and not everyone has relatives everywhere. And it is in this type of situation that a tourist needs a hotel or a resort to make the trip comfortably.

As we mentioned above that it is extremely necessary for a hotel to receive their customers in a repeated manner. And that is true for every other business. Because what good is a business without its customers. When guests keep on arriving at a hotel, it shows how efficient the service and the hospitality of the staff is. Having more customers increases the popularity of a hotel.

Power of Text Messaging

Every single business nowadays is completely aware of the power that text messaging has to help in the increase of sales of a business and to make the business a well-known brand. And the hospitality industry is no exception either. The hotels are too adopting the trend of this technique to make sure that their sales are increased. And we are here to tell you how they are useful.

Use Of Bulk SMS Services For Hotels And Resorts

There are many set advantages of having Bulk SMS services in the hospitality industry and one of them is that you are able to send certain remainders the customers. you can share important reminders such as the confirmation of the booking, arrival location and times, booking details, and other information using text messages which is a very convenient option.

The customers really consider those vendors that send them text remainders. It is a sign of showing that they care about the requirements and the happiness of the customer. For improving customer service, you can definitely take the help of Bulk SMS services.

Allow the customers that you have to make bookings in the hotel of yours. And let them know by SMS as they have more chances of getting booked. Online booking gives the customers less chance of comparing which is not an issue with SMS marketing.

Certainly, Bulk SMS marketing service is an important part of the hospitality industry and the above-mentioned points are a proof to that.

Mobile Marketing, SMS Marketing

Top 5 Reasons Your SMS Isn’t Being Delivered

SMS Marketing industry has not been very transparent.  Each country and carrier has their own rules about what type of traffic is allowed and it is difficult to know the intricacies. Here I’ll tell some of the main problems we encounter when helping people increase their message delivery : 

Carrier Filters

Similar to email, some cell phone carriers have implemented filter systems that can block spam, phishing attempts, and other unwanted messages. One of the primary ways that carriers block spam is by separating “A2P” and “P2P” messages. P2P messages are messages sent between individuals and they always have a valid alphanumeric senderID. These messages are likely to be delivered without being filtered.

A2P messages are messages sent from mass texting applications. Some carriers will “filter” these messages, and prevent them from being sent to individuals, in an attempt to prevent spam.To avoid this, DialMyCalls uses advanced A2P routing to send messages through A2P-enabled routes. However, some messages may still be blocked if they contain certain keywords, though this depends on the specifics of each individual’s carrier.


Filtered Content

If I asked you to think of a few obvious examples of countries with banned or filtered content, it would probably be easy for you to come up with a few like China or Saudi Arabia, where the government controls what information citizens are allowed to receive.

Aside from the government filtering certain types of content, there is also the issue of what the carriers will allow. In Japan, for example, if there is a URL in the body of the message then the message delivery will fail. Those messages are classified as illegal and are either discarded completely or the part of the text that is illegal will be removed. Before starting an SMS initiative, we recommend taking a look at our Country Specific Features and Restrictions to make sure you are set up for obtaining the highest SMS delivery rate possible.

“Long Code” Text Messaging

If you’re using a free online SMS messaging application instead of a powerful application like DialMyCalls to promote your business SMS Marketing, this is probably the most common reason that your messages will fail to deliver. This is because most free SMS services use email – which is a form of “long code” text messaging. Long code text messaging is intended for use by private individuals. Because of this, long code messaging has a variety of limitations.

You’ll be limited to sending 1 message per second and 500 messages per day. If you exceed this limit, your number will be blocked. You must also have a legitimate pre-approved US virtual number that uses the international format – eg “15028675309”. However, there is a solution to this problem. “Short Code” text messaging was developed specifically for mass communications and marketing. And DialMyCalls offers powerful shortcode SMS messaging that’s perfect for your organization!

Incorrect Sender ID

The Sender ID of a message is the “from” field that is shown on the users mobile phone . When they receive the message. The fragmentation and complexity of the global bulk SMS Marketing industry are also shown here due to different countries and carriers having different rules as to what can be displayed. In the US, only numerical Sender IDs are allowed. And all application-to-person messages must be sent from a text short code. Whereas in the UK it can be alphabetical.


Last but not least is the SMS encoding. At a basic level, encoding determines the possible combination of characters for which characters can be sent.  Typically, messages are sent using either Unicode, which allows for 70 characters. Or using the global standard GSM 3.38 which allows 160 characters. It’s important to know that different carriers and countries require different encoding. Some carriers simply will not deliver messages that are sent in Unicode while others will deliver the message incorrectly.

Mobile Marketing, SMS Marketing, Telemarketing Services

Powerful SMS Marketing Ideas

SMS Marketing remains one of the most powerful ways to get in touch with your audience. The ability to attain your customers on a device that they always have with them is invaluable. But right here’s the challenge that many small corporations are going for walks into. They aren’t sure the way to fine make use of this innovative marketing channel to get a strong ROI and develop their organization.

In case you’ve been searching out cheaper methods to market your small enterprise with SMS marketing and marketing, provide those techniques :

1. Appointment reminders

In case you own a salon, spa or any other sort of commercial enterprise where clients make appointments, then this approach needs to be carried out ASAP. No-indicates suggest misplaced sales, and corporations lose tens of millions every 12 months from customers who pass over appointments without canceling. And the worst part is that it may be easily prevented.

The mistakes that a variety of groups make, and also you probably too, is relying on sending out electronic mail appointment reminders. however, there are some key troubles with that: Most email advertising and marketing campaigns have less than a 30% open fee. The average character gets over 100 emails according to day. People have a tendency to open emails after which just forget approximately them. It takes the average character 90 minutes to reply to an email. Essentially, there may be a very sturdy threat that your reminder emails are being ignored.

2. Flash discounts

There’s not anything higher than getting an alert for your phone and finding out which you simply got a textual content message with a reduction code all of a sudden. One of the organizations widely recognized for sending out spontaneous reductions via SMS is Telcob.

3. Do a weekly tip

This strategy combines SMS marketing and content marketing. Content marketing is an inbound technique that focuses on providing your audience with free value to get them to know, like and trust you. After providing your audience with so much value, they’ll be more likely to choose your services over a competitor.

You can start sending out a weekly tip via text message to people who have opted in. The tip should be something that’s related to your industry and is helpful.

4. Offer in-store deals

In case you run a brick and mortar small commercial enterprise, then use SMS marketing as a device to get people inside the doorways.

If nobody is coming in to claim the deals, then that’s a sign that you need to do more to kick your list into high gear. If you notice that multiple people are claiming the deal, then you know you’re on the right track.

These are five of the most powerful and inexpensive ways to market your small business with SMS marketing. Start putting them into action to help gain new customers as well as retain your existing ones.



Mobile Marketing

5 innovative ways to use Bulk SMS Messaging


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