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Successful Marketing Campaign

8 Email Marketing Tactics That Need to Be Part of Your Email Program

Email Marketing Tactics for Better Email Program in 2019“Sometimes the “identical old, same old” can be a good thing. We’re not saying to try new and revolutionary methods to engage your customers, but sometimes the phrase “if it ain’t broke, don’t fix it” has a bit more validity while you need surefire results. Our suggestion is to maintain looking for fresh, new approaches to growth response rates, however, don’t forget the key strategies which have consistently worked for you in the first place.

Email Marketing Tactics for Better Email Program in 2019

Here are 8 Email Marketing Strategies that have to always be included in your email program toolkit:-

Email Marketing Tactics, Email Program, Marketing Tactics, Email Marketing, Tactics for Better Email Program

1. Create Relevant Content:-

You’ve heard this a million times before, but it won’t kill you to hear it once more. content material is king. So, make certain your email is compelling and appeals in your consumer. employ an email preference center to learn more about what content material your subscribers need to obtain from you.

2. Personalize:-

Everybody likes to sense special and you could try this via creatively the usage of client information to capture your consumer’s attention. move beyond simply using their name. Use area, or past purchase behavior to spark their interest.

3. Segment Your List:-

Batch and blast are lifeless, or at least it must be! examine your database and create organizations of users primarily based on demographic or behavioral targeting. search for commonalities amongst existing clients and try and identify interesting tendencies that you can use to target potential clients. We surely created a manual simply on segmentation that you may check out for more thoughts.

4. Integrate:-

E-mail works best while it’s used as part of an entire email marketing tactics. for example, couple a direct mail piece with an email marketing campaign. make sure the email drops the identical day your direct mail is scheduled to arrive. This gives your marketing campaign a dual touch point this is likely to resonate along with your consumer.

5. Use Social Media:-

Social media and email mustn’t compete. alternatively, marry the two via encouraging customers to share email content material over their networks. Make it clean for them via including share hyperlinks in every email, perhaps next to each article.

6. Test and Optimize:-

Unless you have got a 100% open and click on rate, there’s continually an opportunity to make your email work better! try A/B trying out subject lines, content material, and even calls to action to look at which email performs higher. ship to a small portion of your list and send the winning campaign to the rest. you could also check via segmenting as a few messages may work higher with choose goals.

7. Nurture Users:-

Use e-mail to stay in touch frequently with your customers. So that via automating the method with nurturing emails and marketing automation. You may also ensure that your brand is top of mind always. It also offers a high-quality, low-risk way for users to learn greater about your organization.

8. Optimize for Mobile:-

Don’t forget that increasing users are studying their email on their phone and tablet devices. To ensure your emails are optimized for this media via going responsive. So that we’ve currently made the switch here at SendGrid and are super glad we did.

Successful Marketing Campaign

Mailcot the Email Partner of Kshitij 2019

Email Partner for Kshitij 2019 (IIT Kharagpur) Re-evaluated what they wanted for their email program, and they decided that they needed a more reliable, scalable solution that does not require much work from internal engineers.

What is Kshitij 2019 (IIT Kharagpur)

Kshitij is the annual techno-management fest of IIT Kharagpur, one of India’s premier technical institutions. Started in 2004, Kshitij was conceived with the aim to provide the technically inclined youth a national-level platform, where their talent and expertise would be recognized and rewarded. Hence, Having grown exponentially since its nascent years. Also,  Kshitij receives overwhelming participation from the student community all over the world. Therefore, The official website of Kshitij, ktj.in, is the largest student-run website, receiving 8 million clicks in its 2012 edition.

Why chose to email partner as a MailCot

Kshitij 2019 (IIT Kharagpur) chose to email partner with MailCot because:-

  • Also, They can rely on MailCot to deliver their email correctly, allowing Kshitij to Instead of managing email, focus on engineering efforts to improve the product.
  • MailCot sends more than a million emails per day to thousands of customers. so, Kshitij knows that they are not pushing MailCot’s envelope.
  • Kshitij 2019 (IIT Kharagpur) can actively drive the success of its email program to leverage the team of MailCot for email support for ongoing Premium Support, Account Management, and Email Delivery Services. Kshitij 2019 (IIT Kharagpur) may be restless to know that their dedicated customer success manager is monitoring. So, the issues of their email program carefully and just one email away for any questions or problems.

Perfect Email Partner For Kshitij

MailCot is the perfect email partner for Kshitij 2019 (IIT Kharagpur) because of its:-

  • Expertise:- MailCot’s expert team will help you get the most out of your email program with 24×7 Expert Support, monthly delivery consulting, and proactive account monitoring.
  • Reliability:- MailCot’s powerful APIs and deliverability experts save you headaches, enabling you to send with confidence.
  • Proven deliverability at scale:- MailCot is the most widely-used cloud email platform with over 10,000 paying customers trusting us to deliver more than 10 million emails per month.

Kshitij 2019, Email Partner, IIT Kharagpur, Kshitij, Email Partner for Kshitij

Your partner in email deliverability

Business relies on receiving emails in the inbox. Your email delivery rate – The rate at which your email actually makes it inbox – is the most important metric for the success of your email program. Also, no email can guarantee delivery, you can be assured with MailCot that you have the equipment and expertise you need to optimize your inbox delivery rate.

Our Infrastructure

  • IP address setup is optimized for your monthly sending volume
  • Dedicated IPs are provided for Pro and above plans
  • Quickly and easily add a new IP to your account
  • Start on the right foot with automatic IP warmup
  • So, We will sign you up for all major ISP feedback points so that you can remove the complainants from your list.


  • Authentication with SPF and DKIM to stop phishing and spoofing
  • Easily verify your domain and dedicated IP address with reverse DNS
  • Almost, Increase email delivery and trust with branded links
  • Also, Keep your account secure and easily set up user permissions with teammates


  • User-friendly dashboards, email alerts, and reputation scores help you quickly identify email delivery issues
  • Sophisticated reporting troubleshooting eases email problems
  • Bounce management to send you a clean list of customers
  • Blacklist monitoring of your domain and IP to deliver email to you
  • Industry’s leading deliverability and angle analytics in which 250ok and eDataSource are available
  • finally, Partnership with BriteVerify to enhance your list cleanliness

Daily. Someday is not a day of the week. Class aptent taciti.
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