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features of email marketing

Uncategorized, Email Marketing, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation

Must have useful features for an email marketing service provider

No matter how big your company is or how many emails you plan to send (Email Marketing India), you need an email service provider that provides you with the ability to create emails that customers cannot ignore. . You want an ESP that has a variety of features that you can use today and in the future.

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Here’s a look at helpful features you should look for to help you figure out which email service provider is best for you.

Tools that make email creation a snap

Creating an email should be simple. You want an email marketing service provider that provides you with the ability to create customizable, mobile friendly emails to showcase your brand.

Specifically, you should look for:

Pre-built, mobile-friendly templates – Get access to the template so you don’t have to create every email from scratch. The templates offered should have a responsive design, which means that they will adapt to any device from smartphone to tablet.

Customization – You want the ability to change each attribute of the template so that you can make it your own.

Drag-and-drop editor – You will not need coding skills to create an email. Look for a drag-and-drop editor that gives you the power to easily add text, pictures, white space and social icons.

Access to sign up forms

To make email marketing a success, you need a healthy list of interested customers. In an ideal world, your list is always growing. That way, if customers lose or lose interest, you have a steady stream of new prospects ready to go.

See an email service provider that provides a sign up form. In fact, you should look for a provider that has many “subscription tools”. A signup form requires little HTML knowledge to embed the form on your website, but the sign up page is a stand-alone page with a standalone URL. You can share it online or in a picture in your email signature.

Wondering where to put sign up forms? You want to add forms to key locations. Consider adding a form to these fields:

Your home page –Add a sidebar or footer that asks visitors to join your email list.Six Ways to Make Your Email Marketing Work Better

At the end of each blog post – Allow interested readers to join your list for access to more great content.

On your ‘About Us’ page – If visitors are interested in knowing about your company, they may also be interested in joining your email list.

In your email signature – Add a link to your email signature that gives customers the ability to sign up for your promotional email.

Great customer support

As you create and send emails, so are the questions. Make sure the email marketing service provider you select provides support. Watch for both phone and email support. Consider sending email to the provider (Email Marketing India) to see what kind of response time you get.

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Look for a knowledge base that provides step-by-step instructions for completing specific tasks. You may need help after hours or just need a little DIY help to create an email, so an extensive library of articles that are available 24/7 is extremely useful.

You should also cruise through the email marketing service provider’s blog. See if the company offers content that can help you create a better market. Which says a lot about a company. If the company is willing to create in-depth blog articles that share best practices, trends, and tips, it reflects the company’s commitment to customers.

The ability to build individual customer profiles

Many email service providers (email marketing) help you collect customer information, but they do not provide a way to analyze and leverage it. You need an email service provider that shows you easy-to-read analytics that go down to a granular level.

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For example, you should be able to see how many times a specific customer opened an email and where it lives. And you need to present it in a way that makes sense.

Look for an email service provider who can help you collect data:

Third party apps – See the ability to integrate apps that you use every day with your email marketing platform. You should be able to link to Salesforce, Facebook, WordPress and Google Analytics – just to name a few. You want all these platforms to work together so that data can flow between them.

Preference centers – An email service provider should give you the tools to deploy a preference center on your website. A preference center lets customers know what they need. They can choose the email frequencies, the types of emails they want to receive, or the products they are interested in learning.

Choosing an email marketing service provider can be a difficult choice. To find the best fit, there is a need to find a provider that helps you understand your audience and connect with them personally.

For more related information than you can checkout migomail and telcob.

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5 Must Have Features in your E-mail Marketing Automation Tool

You have collected a ton of information. You have segmented it according to certain criteria and now you have started focusing on the right customer on all mediums possible. But wait, what are the 5 Must Have Features in your E-mail Marketing Automation Tool steps involved in this process?

1. Are you manually including these contacts in your database?
2. Are you using different services to target them on more than one channel?
3. Are you using multiple JavaScript to analyze and engage users in your internet site?
4. Do you plan to reach customers who are pre-planned? Does it depend on the frequency or frequency of your joining?
5. Do you want to base your communication on the actions of the users, although by then it takes days to analyze and understand the actions of the customers, the consumer has already gone to a competitor.
If the answer to the above questions is “yes”, then you don’t have a clear picture of how each of your customers performs on various channels such as e-mail, SMS, voice, push notifications, internet sites and apps.
You want to start looking for an advertising and marketing automation tool now!
So what are the features in a marketing automation tool that you cannot exclude?

5 Must Have Features in your E-mail Marketing Automation Tool

1. Unified View of Dashboard & Contact Management – E-mail Marketing Automation Tool:

A basic contact management function lets you add or remove contacts from the database, this can also help you create a separate list for different audiences. However, try to find a device that also provides such features:

a) A unified view of a single contact: Where you can test how a contact reacts to more than one channel, you can target them to the right channels and improve your ROI.

b) Anonymous user support with late binding: Many top notch organizations have started using it to help track their anonymous customers who perform activities for your internet site without logging in or signing up. After a user makes a transaction or register with you, it patches historical information with current information, so all previous activities of the consumer are identified and logged. Today, when most customers are suspected of signing up with a new website or product, this feature can be a boon.

c) Advanced segmentation on contacts: Brands need to enable contacts in the section based on attributes, devices used, activity (opens / clicks), the date list was added to the user, and many more. Advanced segmentation also allows multiple conditions to form a segment. for example. “If user was added in January 2016” and “Consumer is from Mumbai (Specialty)”.

2. A/B Split Test – E-mail Marketing Automation Tool:

This is a must have in any marketing automation tool as it optimizes the marketing campaign and helps to choose the appropriate creative content or ‘call to action’ or ‘subject line’.

3. Web Engagement – E-mail Marketing Automation Tool:

It is very important to understand what your target audience is definitely looking for on your internet site. 75% of this understanding can be achieved using an automation tool. There is a lot of difference between the notification bar such as web engagement features, splash screen with a discount offer based on a movement on the related product web page, discount offers displayed before the user tries to exit the browser and you exchange decisions. – Provide. can be given. Process your target user before going offline.

4. Easy & Real-Time Workflow Creation with Nodal Reporting – E-mail Marketing Automation Tool:

An automation tool should allow you to create simple as well as complex workflows. This option can deepen your understanding of your overall performance in a sent or marketing campaign. This can help you identify deficiencies effectively.

5. Easy Integration APIs & Plugins – E-mail Marketing Automation Tool:

And last but not least, what good is a marketing automation system in case you are not able to integrate it with your CRM or your personal productive website? A hassle-free integration and good support have their very own rewards. With the above points, it is necessary to have a very good consulting team that no longer a lot of marketing automation companies provide these days.

You can check for more related information. Mailcot

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