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Voice Broadcasting Advantages

Mobile Marketing

4 Voice Broadcasting Advantages for Your Business

Voice broadcast has come out to be some of the effective tools to access the plenty at the time and supply the message without any prolong. Many government businesses, establishments, and businesses use call broadcast to reach out individuals in bulk. It is an mighty verbal exchange device to keep a powerful connect with a good chunk of people.Voice broadcasting advantages that support the service supplier to make his purchasers pay attention about the advantages involving the offerings. The time and effort at the back of voice broadcast are much lesser in evaluation to the results they offer. Let’s seem on the scenario in grave details and recognize the relevance of voice broadcast in the modern times.

1. Personalized Messages

Emails go into junk if they’re carrying any promoting in it. Voice messages are given more importance and it additionally turns into easier for the listener to hear and have an understanding of than learn a long mail and get the significant points out of it. A scripted message with private touch leaves the recipient with a specific sense of keep in mind that further helps to build a purchaser relationship extra promising.

2. Marketing Tool

The simultaneous entry to many consumers makes it very productive in phrases of advertising and marketing. Customers are needed to be accessed without difficulty and the rationale of constructing a presence felt for a just right chunk of buyers makes it an effective instrument to cater revenue and promotion. In the on-line market, many giant brands use voice broadcast to make patrons aware in regards to the products and start the revenue system.

3. Campaign Management

To make a campaign successful, voice broadcast will also be utilized meaningfully. With the support of voice broadcasting, an automated voice message is distributed to a precise workforce of men and women and an extra message will also be sent to a different workforce of folks with one other interest, simultaneously. This way mighty messaging happening from a single supply make the campaign extra victorious because it saves effort and the time behind it.

4. Cost Effectiveness

The price effectiveness of voice broadcast is among the most valuable points as they help to get related with the patrons with none separate targeted installed. Automatic calling doesn’t want any deployment of marketers and with diverse options on hand, a suitable option will also be chosen depending on the scale of industry. Voice broadcast is just one-time investment and has long run advantages.


voice broadcasting service

Voice Broadcasting: We are using it in your mobile campaign

Voice broadcasting applications take advantage of older, more traditional forms of phone technology. They can be broken into two main components.


With an IVR (Interactive Voice Response) system, you can set up surveys, polls, appointment reminders, payments, and more for inbound or outbound uses. Customers interact using a simple keypress. Our IVR technology is easy-to-use with a simple drag and drops menu or XML. IVR systems allow you to connect with your customers like never before. 

 The end-user places a phone call to (or receives a call from) a specified number and reaches a voice broadcasting platform with a pre-recorded message. This platform may then be navigable by using voice prompts or by pressing the numbers on the phone’s keypad. IVR is good for decision-tree campaigns.

Voice Recording

This is a simpler option than IVR. It is not interactive in the same way. The end-user places the call (or receives it) and listens to a pre-recorded message. This option is good for educational/informational campaigns. The system sends one piece of information to the end-user via a pre-recorded message. This option is much like an outbound blast SMS but as a voice recording instead of text.

Both of these options can be in-going and out-going. Either the end-user phones the system or the system can phone the end-user. Another option is flash-to-call, where the end-user calls the IVR system, which terminates the call rather than picking up. The IVR system then automatically phones the end-user back and they are free to navigate the system with no financial cost to themselves.

 Advantages of voice broadcasting

Voice broadcasting technology solves a number of unique problems that have no other solution. Corporations, government organizations, community groups – they all make use of voice broadcasting in order to maximize their reach.

  • Adding the Personal Touch
  • Providing an Interactive Experience
  • Offering Flexibility
  • Reaching a Wider Audience
  • Being Cost Effective
  • Staying Consistent
  • Expediting the Process
  • Exploiting Familiarity

These are groups who may have problems accessing SMS campaigns. Using voice broadcasting technology allows these groups to access information and campaigns.

Voice broadcasting technologies have a variety of distinct advantages. These include that:

  • they work on all phones
  • they work on all mobile networks
  • the user interface is easy – people are used to dialing a number
  • they can be used in all languages
  • A natural form of communication
  • they are accessible to those who cannot read the text.

The technology behind voice broadcasting

Another advantage to voice broadcasting is that it is relatively easy to set up. Renting phone lines is sufficient to build the needed infrastructure. However, there is a challenge in the implementation of speech technologies. Although it is possible to set up IVR in any language (a great advantage) it is limited due to the need to pre-record these prompts.

Hosting and deployment are key to using IVR technology. Currently, the infrastructure needed is very expensive although there are some low-cost options such as Freedom Fone. It also only runs on Linux-based operating systems. Whereas I personally think this is brilliant, it does mean that organizations interested in using Freedom Fone need to be familiar with Linux.

Challenges of voice broadcasting

There are still a few disadvantages to Voice technology and this is partly why some argue in favor of SMS or USSD. Voice broadcasting technologies present challenges for both users and content developers:


If the service requires end-users to phone a number then the cost is higher than SMS or USSD. However, if the service is outgoing then there is no cost to end-users putting it in-line with SMS.

User Interaction

Users may be unused to interacting with a recorded message rather than an actual human after dialing the number or receiving an inbound call. Additional training may be required. The user interface needs to be carefully designed. Having a long list of options for a caller to navigate through is a danger. The options need to be short and concise.


Using a voice broadcasting platform is dependent on the end-users phone having connectivity. A big advantage of SMS is that messages can be received later (with some restrictions – for example, with some Telcos messages get deleted after 72 hours if not picked up).  With voice, if the end-users phone is not connected, they cannot access the service. There are, however, ways around this. For outbound campaigns, the system could automatically retry calling the end-user at certain intervals. If the end-users phone is not connected, the system could send an SMS to the end-users phone with a number to call back to reach the voice campaign once they are re-connected.An advantage to voice here, though, is that the end-user is not dependent on using a mobile phone. If there is a land line, they can use that.

Possible misuse

Using voice broadcasting technologies give great opportunities to record voice and other sounds in the field. But, as Stephane Boyera argues, this may be subject to misuse. He uses the example of citizen-journalists in the field being able to use IVR to report on events. However, as the voice is identifiable and traceable, this poses a real risk to corrupt countries.

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