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Attractive Email Marketing Tips

Email Campaign, Email Marketing, Email Marketing Tips

How to Avoid Email Going to Spam: A Complete Report

Here I am, to discuss the topic How to Avoid Email Going to Spam or How to avoid Email Spamming in Email Marketing? 

So, Firstly we discuss what is Spamming ? and  

Why Emails are going into Spam ?? How to Avoid Email Going to Spam?? every sender thinks is there any way to avoid email spamming in email marketing services. Let’s start to know about Spamming:

What Spamming is?

Spam stands for Simultaneously Posted Advertising Message. Such type of Emails is a type of which is sent by the sender using Bulk Mailing or Email Marketing. Spam Email is an electronic Mail. every people will receive at one unsolicited Email in his/her spam folder like  Brands promotions, some offers or credit cards and some other types of Emails like insurance or Health.How to Avoid Email Going to Spam


For Example:

If the sender uses Bulk Mailing and sends the Email again and again due to its Brands, promotions or harmful link Messages is called Spamming.

The term “Spam” comes from the song of Monty Python song, “Spam spam spam spam, spam spam spam spam, lovely spam, wonderful spam”. Like the song, spam is an endless repetition of worthless text.and its continuous repetition is called Spamming.

Why are Emails Going to Spam?

Every people use a different type of mail server like Gmail, Yahoo, Microsoft Outlook, etc.

These Mail server using different types of email filtering techniques and tools to avoiding some unwanted Emails. These techniques and tools filter the data of the receiving Emails and sending the mail into Spam Folder.

How to Avoid Email Going to Spam

Some following reasons  the Emails going into spam folder :

  • Removal of SPF record
  • Bad domain or custom envelope reputation.
  • It is also based on the sender Domain or IP Reputations.

Spam filters are constantly changing to adapt to new techniques and types of spam messages, so what sent in the inbox today could be spam filtered tomorrow.

What is the CAN-SPAM Act 2003?

CAN-SPAM ACT stands for Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, The CAN-SPAM ACT 2003 is Established by the United States’, the first national standards law for stop the sending of commercial e-mails and unsolicited junk Mail. The CAN-SPAM ACT doesn’t establish for bulk email. It covers all commercial messages, which the law defines as “any electronic mail message like commercial advertisement or promotion of a commercial product or service,” and also promoting the content on commercial websites.

How to Avoid Email Going to Spam

According to CAN-SPAM ACT 2003, 90% of Email Landing into SPAM Folder and only 10 % Emails is through in INBOX Folder.

In India, there is no law established like CAN-SPAM ACT. According to the Report of the most popular Junk Email filter site “Spamhaus” INDIA  to lead in top 10 Worst Spam Countries

How it can be a Cyber Crime?

According to CAN-SPAM ACT, it is illegal or it’s also a Cyber Crime to irritate people by sending unwanted Emails or Junk Emails. How would we know about it is crime or not?

If the Spammer sends any fraud Mails, Unwanted Links or offer which is saying to put your User Detail or Account Detail. This type of Email Scams is including in Cyber Crime. It is not necessary that every Mail has a Spam Mail. It depends on the recipients to know about the Email is genuine or not.

How to Avoid Email Going to Spam

At current in INDIA, Email Spamming is not a Cyber Crime. According to the current situation of Spam Emails in India. There is a possibility to apply CAN-SPAM ACT in India.

How can a sender become a spammer?

If sender, use bulk mailing at first to sending Emails is called a sender. But if the sender sending Emails, again and again, using Bulk Mailing with attaching some unwanted links, content or some offers is called Spammers.

How to Avoid Email Going to Spam

For Example:

We have use bulk mailing without having of knowledge that what type of content we used, also attach some unwanted links, offering some special offers and tell to give his/her Account Details that type of Mailing we send again and again is called spamming and we have a Spammer. Every business owner wants more sale and more ROI so they send email in bulk and which results in email spamming in email marketing

Are Spam Emails Dangerous?

As generally, Spam Emails are not Dangerous, it always depends on its content, unwanted links, attachments. If email attachments carry some unwanted links infections. Then the attachment and enabling content is a way of infecting your computer or Mobile phones.

Tips to How to Avoid Email Going to Spam?

In this point, we discuss to know the reason for Spamming Complaints why would a user click on Report Spam. The following reasons are:

  • Content Filtering
  • The reputation of sender Domain
  • Spam Email IDs
  • Spam Keywords
  • Good Subject Lines
  • Using Unwanted Links
  • Incorrect “FROM” address

Content Filtering

Sometimes we don’t know that how to write a Mail and we write a wrong content which is not useful to promote things like the brand or some selling product because the recipients do not like that type of content. If you’re unsure about the content, don’t send it! If you run multiple lists, make sure only the list that requested that information gets it, instead of every list you have.

The reputation of Sender Domain

The domain you use for sending your emails has its reputation or not?. The reputation depends on many factors. it depends on how old the domain is. After all, domain reputation is something you can only earn over time. So it’s good to warm up all the emails on such a fresh domain by sending just a few emails per day during the first 4 weeks after the registration. a fresh domain needs about 1-2 months to earn a good reputation. That’s why you should warm up all the email addresses on the new domain before you start sending email campaigns regularly.

Spam Email IDs

Mail ID’s are those mail ID’s which is only used for abusing complaints In this type of mail IDs if the recipient uses this type of mail IDs and open your mail so it generates abusing or spam complaints against your domain or IP. which is very harmful to Domain or IP Reputations.


Spam keywords are those keywords which are used repeatedly again and again. Email Spamming in Email Marketing is a very general term because SPAM keywords can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and through straight in their SPAM box. One of the easiest ways to avoid SPAM keywords is by carefully choosing the words you use in your email’s content. keywords are known to cause problems and increase the chances of your email getting caught in a SPAM trap. By avoiding these words in your email content, you can dramatically increase your chances of getting beyond SPAM filters. These Keywords can be any type like promotional, social commercial, health & insurance, etc.

Good Subject Lines

Good Subject Lines is an important part of Email Marketing. It gives a powerful impact on email open rates. A Good Subject Lines can possess the recipients to open your email and Increase your open rates ranking. It is very necessary for those customers who are trying to improve our Domain Reputation.  It is also impacting on Inbox rating of the sender. So it is necessary to improve better inbox emails or open rates.

Using Unwanted Links

The sender needs to know that do not attach some unwanted link because those links sometimes containing malware or virus. It directly affects your Domain Reputation or open rates So, avoid links and attachments in your Email because the recipients see some links or attachments in an Email they get to ignore that type of Emails.

Incorrect “FROM” address

If the sender uses an incorrect “from” address it is also included in CAN-SPAM ACT 2003 to misleading the recipients. If your recipients do not know the sender then it will generate spam complaints against to the sender. So It is also the reason for Spam Complaints.

In this article, we have discussed the topic of Spamming and How to Avoid Email Going to Spam? And also knows How can the sender saved sender Domain Reputation and improving sender Email Accuracy and also save from the Report  Spam Complaints?


Email Marketing, Email Marketing Tips

7 Best Attractive Email Marketing Tips For New Email Marketers

Attractive Email Marketing Tips For New Email Marketers

Attractive Email Marketing Tips For New Email Marketers

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2018. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2019.

The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

  • In 2017, Livewire reported an estimated 260 billion emails were sent every day.
  • There are nearly 5,500 million active email accounts in the world.
  • The average office worker receives 121 emails every day.

Email marketing services are one of the top performing strategies that are in the toolbox of inbound professionals. Each year, your email marketing strategy is a new opportunity to be human, helpful and complete.

Here are 7 Best Attractive Email Marketing Tips For New Email Marketers

We’ve compiled a few ways you can master email marketing services in 2019. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

1. First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

2. Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

3. Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

4. Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.

If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

5. Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

6. Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for complete customer experience.

7. Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.


Contact Mailcot Services today to discuss your email marketing services strategy for the New Business and Products. We can help tailor specific solutions for your brand including email Marketing, SMTP Server, Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and many more marketing and promotions efforts.

Email Marketing Tips

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