Articles Tagged with

Marketing Automation Platform

Marketing Automation

5 Steps for Selecting a Marketing Automation Tool

Nowadays, Marketing automation is becoming an essential tool for every modern Business man marketers. Adding automation software program in your advertising and marketing toolbox. It takes the guesswork out of lead nurturing, personalizes the person experience, and centralizes sales and marketing. In this Article, You will see 5 Steps for Selecting a Marketing Automation Tool.  Advertising and marketing automation is a virtual extension of your crewacting duties that after needed to be executed manually with greater ease and accuracy.

To obtain these types of blessings, you need to discover a platform. That your group participants can embrace and works well within your business enterprise’s technique. The top criteria of an advertising and marketing automation gadget for B2B  advertising and marketing managers are rate, product integration, and ease of use.

We’ll discover why these elementsamongst others, must influence your preference and in which alongside the choice making procedure they arrive into play. Therefore, Comply with those ten steps and also you’ll have the smarts. You’ll want to pick the proper marketing automation platform for your B2B business.

Steps for Selecting a Marketing Automation Tool

1. Make a Decision

For Taking Decision-related Marketing Automation Tool. It’s time to pick the marketing automation platform that will help your marketing business and sales team to excels your capturing leads and nurturing. Also, For Them with personalized marketing, and calculating the results of your efforts. Everything you need to know is learned from your business, demos, and questions should influence your final decision. Similarly, Choose the platform that excels your business checks all the boxes, meets the budget and works well within your organization.

2. Understand Your Marketing Automation

Mailcot defines marketing automation as “using software and webbased offerings to execute, manipulate, and automate advertising responsibilities and tactics. Similarly, It replaces guide and repetitive advertising methods with motivebuilt software and programs geared closer to overall performance.” This software operates via a relevant platform to convey your advertising and marketing practices, from email to social.  Advertising and marketing automation lends a digital hand to investigate your contacts, phase your leads. Therefore, It then grants the outcomes and ROI information in simple and customizable reviews.

3. Integration Opportunities

Perhaps your corporation is already working with some tremendous automation equipment. If this example, it’s important to recognize whether they’ll integrate with a brand new device and, in that case, how they’ll combine. Similarly, You don’t want any unpleasant surprises down the road.

First, ensure the automation system you select has utility application interface (API) integrations for the systems you’re currently the use of.  Also, All the precious equipment you have in the vicinity now whether they’d a webinar, social media, or customer dating management (CRM) equipment. However, And don’t simply focus on your marketing team’s structures. Also, check in with sales and different departments as properly to peer if a new automation platform might integrate with their gear.

4. Available Budget

Earlier than you begin evaluating automation alternatives, first check your budget. How a good deal are you able to realistically find the money for to spend on advertising automation? Take into account that the larger your contact database, the more automation vendors will price you. Make the effort to do a little study on your top automation picks and spot what everyone offers. Similarly, The Particular services and to be had equipment will vary from platform to platform. Therefore, Understand that many main providers offer numerous distinct pricing tiers, which can be especially useful for smaller agencies.

5. Ease of Use

marketing automation platform shouldn’t be difficult or overly time-consuming to figure out. That would kind of defeat the reason for automation, wouldn’t it? If feasible, ask the marketing automation business enterprise for a 30-day trial. Therefore, This could let you test usability and functionality and get a sense for what it might be like operating with the device on an everyday foundation. That is additionally useful for testriding the employer’s customer service. More particularly, see what their phone– or on-lineassist hours are like and whether or not they align along with your own business hours.

Email Campaign, Email Marketing

Why Email Marketing is the Most Preferred Channel for Online Marketing

There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs have many tasks that are calling for their attention. They also are the individuals that are responsible for mapping out the road for success ahead of their endeavor.

Email Marketing is the most preferred Channel

With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.

Here are some reasons why email marketing is the most preferred channel for Online Marketing :

You Can Afford It

If you have ever tried printing advertisements, online ads, or telemarketing, you know that these tactics could be quite expensive. You could be spending up to thousands of dollars each month running campaigns where people may not appreciate your hard efforts. They may throw away your printed flyers, browse past your online advertisement, or even hang up on you the moment they hear you pitch your business over the phone. However, email marketing effectively targets the same individuals with more cash left over in your pocket.

It’s Easy

While marketing may not be your forte, you certainly do not have to hire a professional. Whether you graduated business school or not, anyone with a computer could try their hand at email marketing. It does not have to be an expensive effort, nor does it have to be elaborate.

Best Email Marketing solutions

Quick to Start Up

Email marketing certainly does not have to take up the majority of your time. As a small business owner, you have better use for your day than sending emails. In as little as 90 minutes, you could compose an impressive email for thousands of internet users worldwide.

Quick Start Email Marketing

Keep Your Customers Attention

In case you do not know, internet users have a very little attention span. With the large amounts of information flooding the web all day, there is not enough time to spend on every content. This is more than enough reason to get creative with your marketing tactics in order that you might keep the attention of your potential customers for a long time.

 Customer Attention via Email Marketing

Most Preferred Contact Option

What was your answer the last time a company or individual asked: “In what way would you prefer to be contacted?” Most likely you chose your business or personal email address over other contact solutions like mail, text messaging, or phone calls. This is the same discovery a case study by Marketing Sherpa found.

Communication via Email marketing

If you have not considered email marketing, you may be missing out on millions of prospective clients. Everyone is browsing the internet in some shape or form whether they are updating a status or browsing their emails. This is your opportunity to expose your business to a wide range of internet users all around the world.

Marketing, Marketing Automation

3 Steps to Building a Customer-First Marketing Strategy

According to a new report, 80% of executives strongly agree that customer experience is important to an organization’s success. Yet just 34% believe they equipped to deliver superior customer experiences. Those that don’t learn how to build and provide those experiences (Marketing Functions), however, will only be left behind. In fact, 75% of today’s S&P 500 companies will be replaced by 2027.

To help enterprises navigate this shift, We combined original research and firsthand accounts from top marketing executives to uncover why customer experience is the new marketing? And how leading organizations like IBM, Microsoft, and Nasdaq are rewiring their strategies to be more customer-centric. Making the transition from brand-first to customer-first isn’t easy – but it is necessary if enterprises want to survive in an ever-changing marketplace. Here are three steps CMOs must take to successfully lead their organizations through this change.

Understand the Shift Power

With the rapid evolution of social media, customers are more connected and in control than ever before. People have the power to gather information and share their experiences across multiple touchpoints at any time. And they’ll do this with or without you.

“What customers are saying on social is what they’re saying to the world,” said Doug Palmer, principal at Deloitte Consulting LLP. “It’s a conversation that’s taking place about you – whether it be your brand or your product – and you’re not leading the conversation.”

We’re in a new world of business, and customers are at the wheel. Understanding and acknowledging this shift in power is the first step to building a customer-centric organization.

Adopt a Customer-Centric Mindset

To keep up with this shift, marketing leaders need to scrap their traditional hierarchies, funnels, and models. They need to start looking at the world from the perspective of a customer – not a brand. Best practices a company must adopt for customer-centricity are:

  • Being passionate and believing that customers come first
  • Using customer data to gather valuable insights
  • Focusing on customer wants and aligning products to these requirements
  • Aiming at building relationships which maximize customer’s service experience
  • Planning and implementing a well-well-thought-out customer strategy which focuses on retaining loyal customers
    Increasing brand advocacy
  • Increasing brand advocacy

Putting the customer’s needs first in a digital world

Apart from taking innovative technologies in consideration, a customer-centric approach lies at the heart of a successful business. Creating digital content and campaigns which put the customer first has become imperative. Instead of promoting a brand, the content should focus on enhancing the customer’s life. The good news is that technology empowers marketers to respond to customers effectively. So to stay in the game marketers must bring in data and analytics to ascertain customer pain points.

Using analytics, an insurance company discovered that its customers distressed over the long claim process. To make their lives easy, the company introduced a mobile app which allowed customers to file claims within minutes. Hence, we see how digital innovation acts as a catalyst to enhance customer experience. One of the best ways to tackle customer experience is to follow it from the customer’s point of view. So this unlocks new business opportunities and facilitates the creation of effective business models.

Why should everyone be involved in marketing?

It will be difficult to disseminate the brand message if everybody in the organization is not in sync with the brand story. It is a good idea to encourage employees to create a social media presence where they share positive sentiments about the brand.

Far too often businesses leave the job of marketing to the marketing department. However, by corralling marketing functions into one department, businesses unintentionally diffuse the impact which other departments have on the customer journey. But the question is-are all departments prepared to carry out marketing functions? One smart step is to impart marketing training for all involved in the business. This can include the finance team, the admin team, and the delivery people. The human resource department, which is also the face of the organization, can organize company-wide training which instills a culture of marketing in every function. Additionally, the CRM features may not be obvious to all the employees. It’s necessary that the staff trained in CRM systems. Although technology is an enabler, it is the employees who can bring about a transformation.

Moreover, inclusive marketing is the need of the hour. It involves marketing to specific demographics without relying on stereotypes. It also refers to processes and approach which work best for the larger audience and yield tangible results. These processes should be deployed by teams which are not broken down into silos. Instead, different teams should step into each other’s shoes and steer the business together towards success.

See the Video to know more about online marketing:-

Email Marketing

6 Email Marketing Tips To Stand Out In The Inbox

Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their consumers better than ever before. Segmentation can help marketers refine their messaging to speak to very specific target audiences, and how marketers choose to segment their audiences depends on their brand’s overall mission or specific campaign goals.

It’s important to craft your message in a way that’s accessible, engaging, and valuable. Data gives the insight to build your email marketing campaigns, and identify the right personas for your messaging. The next step is taking those insights and using them to connect in a way that’s empathetic, and meaningful. It’s injecting the “human” into your data and bringing your brand to life.

Here are some tips to make your email inbox delivery and improve readability:

1. Set the tone of Email Marketing

The tone of your emails should be written in a way that speaks to your target audience, while also being reflective of your overall brand voice and mission. Your brand “voice” should remain consistent across all channels, but the way you speak to your audience through email may be slightly different than how you connect through your blog, or on social media.

“It was important to us to have a casual tone that really speaks to Millennials,” CMO Nick Comanici said.

2. Stand-out subject line

Think about how many emails come into your inbox every day. Which ones made you the most excited to open first?

Your email subject line (Email Marketing) is your brand’s first impression on consumers – and an important way to stand out from the crowd. According to Mailcot, average subject line lengths range anywhere from 50 to 100 characters, with anywhere from 50-70 characters as the “sweet spot” for readability.

When writing a subject line, consider your tone, your offering, and your audience. Simply put: How can you quickly convey the value of your email in a way that resonates with your readers?

3. Dominate design

It’s not just about what you say – it’s how you say it. And when it comes to email, format, and design can really impact how a user engages with your content.

Research shows that more than two-thirds of consumers access email through their smartphones (Email Marketing). When formatting your email template, consider a responsive design that will translate across desktop, tablet, or mobile devices. This ensures all content in your email will render in a way that’s most accessible to readers, wherever they are.

4. Include social media buttons

Email Marketing isn’t your only method of connecting with potential customers — so why not give your audience other options? Highlight your other channels by including social media buttons, inviting readers to share your content, or visiting your profile.

5. Reward your customer

Whether it’s a newsletter, an offer email, or a receipt, there are several ways you can leverage additional content to create lasting community and cross-channel engagement:

  • Offer customer discounts or coupons towards their next purchase
  • Invite customers to participate in a referral or loyalty program
  • Provide interesting content or items that match customer preferences
  • Ask customers to subscribe to your newsletter or join your social community
  • Also, Provide social media sharing buttons and website links

6. Keep your lists clean

What’s the point of an amazing email if no one reads it? Make sure your brand stays out of the dreaded spam folder by regularly cleaning your lists to ensure duplicates, outdated email addresses, and other inconsistencies aren’t slowing you down.

Because after all, with all the effort your team is putting in to create a campaign, the last thing it should be considered is “junk”.

Marketing, Marketing Automation

Reasons Why your Business Needs A Marketing Automation Platform

Based on the latest stats, nearly 54% of companies worldwide are using marketing automation platform. While 53% are planning to adopt the technology soon.

A report released by Salesforce titled State of Marketing (2017) states that 67% of marketing leads are currently using some type of marketing automation platform. The biggest growth in usage is seen in areas like the Internet of Things (IoT) and artificial intelligence. The benefits of using marketing automation are humungous. With 89% of users agreeing that marketing automation is crucial to the overall success of their marketing efforts.

Here are the reasons why your business need a marketing automation platform

Save More Time

You don’t have to get into your workspace every morning and dive into a tool that schedules your posts for the entire day on social media or ship one-off emails. With marketing automation, it’s possible to schedule everything you require in advance. This will free you up to concentrate on other important marketing activities. After all, the idea of “setting it and forgetting it” can help you to loosen up a bit.

Adds Value To Your CRM

While marketing automation software and CRM software are greatly different, they can help you achieve more out of your marketing efforts.

Besides saving contact information, marketing automation tools give you insights on the location of your contacts in the marketing funnel, the resources they use, the web pages they interact with besides enabling you to establish processes that will perform important tasks automatically based on the interactions. When you integrate your CRM with marketing automation, you can send targeted emails to your contacts in your system.

Allows Personalization

With a great marketing tool, you can easily personalize content to your personas. For instance, in many automation tools Hubspot, Infusionsoft or Mailcot you can include personalized tokens into an email blast. Your emails will look more personal by incorporating such elements. It will appear as if they were sent particularly for them instead of a huge list. And when one of your contacts gets an email that looks more personalized, it’s likely they’ll open it.

Smarter Re-Engagement And Increased Campaign Efficiency

It’s a known fact that marketing automation can work well when it comes to driving engagement. But what happens when your prospects fail to engage, and instead, disappear into the wind? What happens when they slowly start fading away and lose interest? Before you lose hope, it’s useful to observe that marketing automation can also be used to re-engage customers in the same way as it is to entice and engage them in the first place. The first way you can achieve this is through smart segmentation. Most email lists are unsegmented, generic, and so broad that your customers see the exact same messages, no matter how much effort you invest to differentiate your audience. To make your emails effective, you can segregate your list based on the level of engagement-fully engaged, semi-engaged and least engaged.


You can rest easy with marketing automation software knowing that your audience on the internet will receive the same and consistent experience depending on their actions. For example, when a visitor subscribes to your blog, you can set up an automated workflow. It sends a welcome email recommending content along with a follow-up offer. Based on the set up of your blog, you can also have your new posts sent to your subscribers automatically. You don’t have to give a thought of manually sending your subscribers and email with the new article.

Marketing Automation, Successful Marketing Campaign

6 Steps to Design a Successful Marketing Campaign

Whether it is a small or large organization, Successful Marketing Campaign follows the same path and the implementation is always the same. So you don’t need to think more about designing a marketing campaign, what you need to do is- choose a right tool for the same. Here are 6 steps that will help you design a successful marketing campaign.

Determine the Goal

Likely, you will already have a good understanding of your buyer persona profile; this step in the cycle will identify which of those personas you are trying to reach. For example, your buyer personas may be both mothers of elementary schoolers and elementary school teachers, but in this particular campaign, you’ve decided to target the mothers.
Most importantly, start with the end in mind. What are you trying to accomplish? This may sound basic but, speaking from experience, it can prove to be more difficult than you think.

Marketing Campaign design

This is where you can get creative. Start your brainstorm with the sky as the limit; don’t get caught up in your resource limitations during your brainstorm because it will inhibit ideation. After brainstorming, you have to come back down to earth and figure out what your resources will allow. If you have no budget, you probably can’t hire M.C. Hammer (I heard he was busy with a new project too). Not every campaign has to be earth-shattering. Once you’ve developed the campaign outline, proceed to create graphics and copy.

Determine tools for a successful outcome

When determining the tools to use, consider your target audience’s sophistication (especially digitally), your resources, and a quick to market approach. It’s better to use Facebook and your company blog if you already have both of those tools in place. Don’t build a brand new website until you gain traction on some smaller similar campaigns.

After you’ve determined the tools to use, set your metrics. These will be ways that you can tell early and easily if the campaign is going in the right direction.

Schedule campaign implementation

Create your campaign calendar. If it’s a longer campaign(more than one month), set sprint benchmarks along the way. This will keep your team energized and moving. If the benchmarks are not met, it will also let you know if you’re on the wrong track. Put all dates and to-dos in your project management software and include various members of your team.

Implement the campaign

Surprisingly, this will be the easiest step. If you’ve planned appropriately, you know your target audience, and you know what to measure, this will be a walk in the park. Most important in this step is to pair it with step 6 and to begin measuring and analyzing your campaign immediately. Especially if you’re running a digital marketing campaign, you will get an early read on the success and will know whether any tweaks need to be made.

Finally Measure, analyze, and learn for next time

Again, step 6 should walk hand-in-hand with step 5 as measurement along the way is imperative. Just because you’re heading for a mountain that you didn’t expect doesn’t mean that you should crash, burn, and start the next campaign. Make adjustments. At the end of the campaign, be sure to note everything that you learned and measure your final success against your original campaign goal.

Marketing Automation

Making Marketing and Sales More Effective With Marketing Automation Platform

Marketing Automation is the future of Digital Marketing. Automation plays a very important role in defining the work within the marketing and sales team. There are few listed reasons why marketing automation benefited businesses to generate leads and sales.




Make the Work more Efficient

Once marketing automation basics have been introduced in an organization and creating and modifying automation campaigns comes naturally in your marketing group, you can create an incredible amount of carefully targeted and relevant email messages in your target groups.

Combine marketing and sales

Marketing automation requires combining the goals of marketing and sales and defines the roles of both groups. After obtaining, activating and nurturing leads, marketing transfers the leads to sales for more personal communication. There must always be a clear point on while this happens.

The cooperation of sales and marketing must also continue inactivating current clients, and in possibly reactivating or saying goodbye to former customers.

Keep the CRM active

In addition to utilizing data from different sources, such as the CRM, marketing automation also works the other way round. Automation enriches the data on the CRM by adding the customer’s actions to their account. This improves customer management and makes operations more customer-oriented.

Save time with Marketing Automation

With marketing automation, you can get rid of many routine tasks. Free up your time for other important tasks. In marketing, this usually means new ideas, better content, and overall more creative work that is better organized. Hence for the sales-team automation frees up time for taking care of customer relationships and high-quality prospecting.

Create better online customer experiences

Marketing automation is first and foremost the foundation of a good customer experience. With automation, you make sure that suitable content is offered when a customer arrives on the site, relevant products are recommended, help is provided when a shopping cart has been abandoned and an interesting newsletter and SMS are sent.

Test what works

Automation systems show you clearly and quickly what works and what doesn’t – and it’s easy to modify your operations accordingly. A/B testing and conversion optimization turn into everyday tasks with automation.

Email Marketing, Marketing Automation

Essential Features of Marketing Automation Strategy

A marketing automation system is a software platform that allows marketing teams and companies to more easily and effectively Execute marketing campaigns across online channels like email, social media, and websites. Here We will cover the best features of Marketing Automation Strategy.

Marketing Automation platformEmail Marketing

It is one of the most useful features for Marketing Automation software. Email marketing is an integral element in supporting a brand’s customer engagement and sales. In turn, the power to send bulk emails on a schedule is very crucial to marketers. In addition to this, the Marketing Automation platform provides beautiful, unique, and customizable templates to create professional-grade emails. Companies can further get client satisfaction and increase sales by providing best email strategy.

Contact Management

Marketing automation software allows you to filter, sort, and organize your lists for more optimal and targeted emails and strategies. It providing Companies with the capacity to do this contact management for clients allows for more targeted and specific campaigns for the audience of choice. An effective Automation platform will also allow you to add a pop-up prompt onto your web page. This is a highly effective way to get new subscribers to your mailing lists.

Social Media Automation

Of course, most businesses and agencies realize that making posts manually on each platform is far too time-consuming. But, in this category, it’s important to note that a good marketing automation platform doesn’t just automate a post on social media. Companies will get the most benefits from platforms that allow for edits to be made on the post to optimize it for each different platform it will be posted on.

Customer Journey (Automation)

Building a customer journey is a key part of driving success for a particular goal or deadline. Marketing automation platform allows for you to map out a particular customer marketing funnel, complete with an end game. The visual aspect of a customer journey builder is also a huge benefit. As you can very clearly see various journey elements as you plan them.

The main benefit of using this feature is that actions within these customer journeys can be automated. For example, the corresponding emails that have been set up in the pipeline will be sent out as the result of a defined action trigger. This helps companies provide concrete results for clients.

Landing Pages

A key element to a marketing campaign will be a strong landing page. In essence, interested prospective customers need somewhere to land when they click on an ad. Of course, the page they land on must be aesthetically pleasing, simple to understand, conversion-optimized, and have a call-to-action button that is clear.

In addition to this, you’ve probably heard of dynamic content before. However, choosing a marketing automation software that integrates these variable elements within the landing page you’ve created will get you a higher conversion rate.

1 2 3 4 5 6

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Important Recommendation