Business, Email Marketing

Importance of A/B testing in Email Marketing

Importance of A/B testing in Email Marketing? Running A/B testing in your Email marketing is an outstanding way to learn how to drive extra traffic to your website and generate more leads from the visits you’re getting. only a few small tweaks to a form or call-to-action may have a huge impact on the number of leads your company attracts.

What is an A/B testing?

 Importance of A/B testing in Email Marketing

A/B testing also called split testing, is a technique of checking out via which marketing variables are compared to each other to identify the one that brings a better response rate. in this context, the element that is being tested is called “control” and the element this is argued to provide a higher result is called “treatment. Allow you to test one variable at a time. It’s used to select the better out of variables.

In any test, you need to maintain a version of the original element you’re testing. while conducting A/B tests, set up your unaltered version as your “control:” the landing web page or email you would typically use. From there, build variations, or “treatments:” pages or emails you’ll test against your control.

Variation A: Control (the unaltered, original version)
 Variation B: Treatment (the optimized version which you expect to perform better)

Set Up A/B testing in Email Marketing?

  • Set up two variations of the one Campaign
  • Send them to a small percentage of your total recipients
  • Half of the test group is sent Version A, while the other half gets Version B
  • Measured by the most opens or clicks, determines the winning version.  Then sent to the remaining subscribers

How does Email A/B testing work On?

 Importance of A/B testing in Email Marketing

 Subject lines

Test two different subject lines against each other to increase your open rates.


Testing two calls-to-action will help you determine which version boosts conversions.


Making aesthetic changes to your landing pages, emails or display ads can have a huge impact on conversions.

 Colors and fonts

These may seem like minute details, but also changing the colors and fonts you use on your page can help (or
hurt) your conversion rate.


Test different types of navigation to determine how users prefer to interact with your website.


Furthermore, Images can have a direct impact on the way users feel. Testing two completely different images speaking to different emotions could help you determine which image type resonates best with your audience.

Content Length

Sometimes an email that is short and to the point will get users to take the action you are wanting them to take. If your email is lengthy and full of too much content, users may be overwhelmed and Also close the email without finding the CTA. On another hand, sometimes more content is necessary and also helpful to users. However, Testing the length of your email could help determine if a short and sweet email will get better results, or a longer email with detailed information will be more successful.

Importance of A/B testing in Email Marketing

 Importance of A/B testing in Email Marketing

  • Help to identify trends and also common factors that lead to higher open and click-through rates.
  • Precise estimation of your email marketing ROI
  • Increase conversions and revenues.
  • They are fast and Speedwork
  • Advanced analytics can be install and evaluate for each variation (e.g. click tracking )
  • Also can achieve more dramatic conversion rate lift results
  •  Requires less traffic
  • Save time and money

A/B testing is critical for all of us who not only wants to accurately measure their marketing efforts, however also improve their campaigns for increased conversions. in case you’re trying to enhance the power of your A/B testing, you can want to consider adding call tracking.


  • callrail
  • campaignmonitor




How Google Analytics Predict Gender?

Google Analytics tool is a free web analytics tool which is offered by Google to help you analyze your website traffic and from where visitors are coming and what they are doing at your website.

Even though “web analytics tool” sounds like a very small area of your digital network or you can say presence, the implications of Google Analytics are in fact huge or big.

This is because, for most of the companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

How Google Analytics Predict Gender, Google analytics Tool


Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That’s why over 50 million of websites around the world use Google Analytics Tool.

How does Google Analytics Work?

Simply put, Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes such as age, gender, interests, location, etc. of those users.

Google Analytics Demographic Data on Age, Gender

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertise channels and even your overall business model – and it’s readily available.

How Google Analytics Predict Gender, Google analytics Tool

How demographic information is available on Google Analytics?

Google Analytics has a wealth of free information about the different demographics who visit your website.

This data is collected mainly from people who are log in to a Google account and from third-party DoubleClick cookies.

Each Google account has a lot of pre-set personal information, such as age and gender. Google can identify any users who are logged in while they are browsing a website which has Google Analytics running in the background. They can then collectively associate the users’ personal information with their website sessions. Users can be sign into a Google account when using any of the following:

  • Google Chrome Browser
  • YouTube
  • Gmail
  • Chromebook Laptop Devices
  • Android Mobile Devices

What type of demographic information is available in Google Analytics?

1. Age

The ages reported on the google analytics are segmented into seven age ranges: 18-24, 25-34, 35-44, 45-54, 55-64 & 65+. And under 18’s are not part of the age demographic report.

How Google Analytics Predict Gender, Google analytics Tool

2. Gender

The Gender reported on google analytics are Google currently has slightly more data on gender than age.

How Google Analytics Predict Gender, Google analytics Tool

Demographic data is readily available and can influence how you build your website, how you advertise online and even what your target market should be.

It’s easy to find demographic data on Google Analytics or social networks, plus you can quickly use it to your advantage when creating Google AdWords or Facebook ads.

If you are willing to pay, then there are some very accurate demographic services to gather information from, or you can gather statistics from your paid advertising campaigns.


Business, Marketing Automation

Marketing Automation Planning for Business: Where to Start?

What should you include in your marketing automation planning? Whether you’re just commencing with marketing automation or are looking to revamp your modern-day automation techniques, it’s critical to have a plan in place so all your records and strategies are prepared. advertising automation is an awesome device for streamlining your advertising and marketing and communications, and also having an organized plan best makes it higher.

Taking the time to set out your Marketing Automation Planning beforehand of time guarantees anybody is on the identical web page and could make the technique more streamlined as you pass along.

 Step of Marketing Automation Planning

Marketing Automation Planning for Business: Where to Start?

Write out all campaign ideas and descriptions

Reflect on consideration on the processes you’d want to automate; even the small items you don’t think could be all that important. Make a listing of all of these items and write an in-depth description of what you want to have taken place within the process. Doing this will:

  • Give you a document to give to a marketing automation vendor to see if their platform can do it
  • Provide you with a record of all your campaign ideas
  • Allow you to easily share campaign ideas with co-workers
  • Ensure you include all components of a campaign

The greater the detail you are capable of include, the better it is going to be when you go into the platform to create your first campaign. you’ve already decided on a vendor, you may constantly include their precise elements and capabilities in descriptions.

if you’re stumped in growing these plans, contact your vendor and notice if they permit you to sort via any problems and help construct out your campaign.

Know where your data is and how to import it

Whether they’re leads, customers are the lifeblood of any organization so you constantly want to know in which that data is.

As soon as you have located and centralized all of your information, you’re going to want to import it into your marketing automation platform, but usually, make certain you preserve a tough copy you can talk over with. maximum platforms permit you to import your facts from unique information kinds or different CRMs through an API. but, if you have a hand-written document, you will be in for a few manual typing.

Keep written campaign ideas up to date

As you learn greater about Marketing Automation Planning and also construct and also extrapolate in your campaigns.

Go back to your written campaign thoughts and also descriptions from the primary factor. This ought to, be a residing document that you could check with at any time – or your colleagues.

You can discuss with to your absence should a mistake stand up inside a campaign. By this level, the campaign concept document would also be more of a plan for campaigns currently in practice. Add steps you want to interject into the campaign with information about where sources and contacts are coming from. It is also giving an explanation for the steps and goals of the campaign.

This residing document may be very important in your team to apprehend how the marketing campaign works, how it connects to other campaigns, and also what to do if something goes incorrect.

See what value you can add for contacts

Marketing Automation Planning is design to make your life easier.

However, you can automate duties, requests, and extra — all of which make your day simpler. But, while trying to see all the blessings of marketing automation, preserve in thoughts how it may upload value in your customers and leads.

After you have got your preliminary plans set in the region. Review them for the potential value is to provide your purchaser. Do you have got a responsive shape that solutions questions for clients routinely? Got a personalized birthday campaign? Thank your customers after every buy? such things as this add value to your contacts’ interactions together with your company and also  create

Business, Email Marketing

How Instagram and Email Marketing Helps to Drive Sales for Your Business

Are you aware of Instagram Marketing and Email Marketing to grow a strong following of customers who really relate to your brand? According to Neil Patel, Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.

But if you think these numbers are just numbers then its a big noooooo….

Then how you can use these large number of people, well here in this article I am going to tell you about everything you should know about the email marketing and Instagram.

Today, email marketing has been overtaken by four things: SEO, marketing technology, content marketing, and social media marketing.

If you are thinking Instagram or email marketing become a lone ranger to drive a sale for your business then you are wrong. Instead, marketers must combine social media with email marketing to win the battle.

I’m going to tell it to you straight: Email Marketing and Instagram Marketing.

Instagram Marketing

Instagram first popped onto the scene back in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food.

Let’s Understand

What is Instagram?


A Walk for the History

Instagram was founded by Kevin Systrom and Mike Krieger. The two Stanford graduates were pivoting from their original location check-in app, Burbn. In Starting, founders decided to focus on photo sharing instead and developed the name Instagram as a portmanteau of “instant camera” and “telegram.” The first version of Instagram launches to the world, and 25,000 people sign up the first day.

After two years of a gap, on February 10, 2012, they launch Instagram v2.1. In this version, they have just improved header and menu buttons and also added new filters.

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Instagram and bring you another way to share your stories.

On April 09, 2012 Instagram has agreed to be acquired by Facebook for $1 billion. In the same year, Instagram switched from its chronological old-to-new newsfeed to an algorithm-based feed.

Instagram users can also use the feature to go live on their Instagram stories, meaning they can post a video that their followers can see at the moment.

How to use Instagram Marketing as a tool?

Identifying Your Goals and Objectives

Instagram is the most engaged social platform, beating the likes of even socially-geared Facebook.

According to research, around 2-7% of followers interact with each post, putting it way ahead of Twitter, which sees less than 0.2% of followers engaging with each post. Users also spend longer on Instagram than any other social media platform, giving you more chance to connect and build relationships with them.

Instagram makes it exceptionally easy to reach new audiences.

When you include a hashtag on your post, it creates a link that leads to every post that has been shared with that hashtag. This is why it’s essential to take advantage of hashtags.

If you’re having trouble deciding on goals for your account, it can help to consider the following questions:

  • Why are you using Instagram?
  • How can Instagram assist you in achieving your overall marketing goals?
  • What is the time or budget can you commit to Instagram?
  • How does Instagram offer you something different to other platforms?

Get your followers involved

If you’re a time-strapped social media marketer (aren’t we all?), you understand the struggle of keeping the content on all of your various social media channels fresh, relevant, and compelling.

The simplest way to do this is to create a designated hashtag and encourage your followers to add their photos and stories.

If you’re still having trouble, another option is to research your competitors. Go to your competitors’ profiles and click on their “Followers.” You’ll be able to see the whole list of users who follow them.

You can also use this strategy to see what hashtags your competitors are using. Instagram hashtags are still one of the best ways of reaching audiences on Instagram, especially now that you can follow Instagram hashtags like you would other users.

Include at least one calls-to-action

It might be obvious to you that you want your Instagram followers to sign up to your email list, but is it obvious to them?

Actively asking people to take the next step and using calls-to-action to encourage them to click, buy, or sign-up might seem like an incredibly simple tactic, but it’s also incredibly effective.

Connect with Instagram Influencers

As mentioned earlier, Instagram has created an entirely new breed of celebrity: the Instagram influencer. These celebrities can be famous food bloggers, contestants from reality TV shows, or even users who have simply built a following by providing relevant and intriguing content that tells their story, and anyone in between.

Becoming an influencer is no easy feat. It’s much more than just posting pictures and hoping for the best. These social media users have unlocked the secret to Instagram and continued to work hard to keep up with their profiles.

Build content themes

The next step to building your Instagram strategy is to create content themes. Simply put, these themes will be topic clusters that guide the content you create. You can brainstorm these based on the objectives you previously determined and the audience you identified.

Use Stories as a Power Booster

Instagram stories, in their simplest form, are Instagram posts that disappear 24 hours after being shared. Unlike a typical Instagram post, Instagram stories don’t appear on your profile grid. Instead, they appear at the top of a users’ feed when they open the app.

While posting stories may sound like just another social media tactic to take up your time. Instagram rolled out the most interactive feature yet – the ability for your audience to ask you a question that you can then respond to on your Instagram story. If your primary objective is to engage with your audience, then the possibilities are endless.

How to Integrate Email Marketing with Instagram Marketing

Optimize your Instagram profile for acquiring email sign-ups

The first step to optimizing your Instagram-email marketing flow is to add a bulletproof sign-up form to your Instagram bio in the space allowed for a URL. These forms can help collect quality leads for your brand.

Make sure your forms have slots to capture information that can help you learn more about your Instagram leads. An in-depth lead study can help you understand key information like behavior and buying patterns.

You also need to provide incentives to entice potential customers to fill in your form. Make sure your incentives are something your customers would want as well as something you are willing to offer. Things like free downloads, promo codes, discounts, contests, and product samples work well.

Nurture your leads with relevant content

Once you capture leads you must understand their preferences. Research on the Instagram what What are the interests and from where the? What are they expecting out of your brand?

Build email lists to drive sales

Once the sign-ups increase, you can start sending offers and deals right to your customers’ inboxes. Since they’ve subscribed to your emails via Instagram, they will likely be expecting interesting and interactive content. So, be sure to give them value, keep them engaged, and, most importantly, understand what’s relevant to them.

Make your profit-boosting flow easy and simple. Sending newsletters and offer emails to your subscribers can lead to conversions.

Newsletters are particularly important in this process, especially if your leads have come through Instagram. Most leads you capture will be from your Instagram posts, but often your posts can be missed or get buried under other posts in the feed. Thus, sending a regular newsletter with your offers and recent posts can really spice up your relationship with your leads.

Upload the list of your subscribers to the social networks.

It’s a good idea to start following your subscribers on Instagram to get a clear idea of their preferences and requirements. Plus, if your social media content is engaging enough; you are sure to attract new followers and get in touch with quality prospects.

Retarget your active email subscribers through Instagram ads

One of the smartest ways to ensure a multichannel marketing strategy is to match the intent and interest of the prospects with targeted ads.

You can use the information about subscribers who have clicked-through your emails and retarget them through social media ads. In doing so, you’re able to specifically reach out to the qualified prospects, which makes your strategy much more cost-effective.

Organize Instagram to build an email list

We all love giveaways and free gifts – and your subscribers are no different. Organizing a contest or giveaway is the perfect method to turn your social media followers into email subscribers.While running contests, you can ask for the participants’ name and email address, as well as their consent to receive promotional emails. Just keep in mind the guidelines stated in GDPR while formulating the contest forms! Otherwise, you’ll land yourself in trouble and end up getting fined rather than growing your business.

Business, Email Marketing

Why Email Marketing still matters for your business in 2019

Top 5 Reason Why Email Marketing still matters for your business in 2019″ But firstly talk about Email Marketing.

The uses of email to promote products/services and business. It is the use of email to develop relationships with potential customers and clients. Also, Particular groups of customers can be targeted or even individuals. So, Offering individual customers special deals on merchandise and services on the customer.

Top 5 Reason Why Email Marketing Still Matter

Why Email Marketing?

It is a channel you should not be ignoring.so, Some effective reasons for email marketing:-

  • More effective than social media:- social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with the audience. Also, strengthening your personal relationships with them.
  • Economic and Cost Effective:- It’s easy, effective, and inexpensive. Also, It allows business owners to reach a large number of consumers. At a rate of nearly nothing per message.
  • Measurable:- When you use any email marketing software, you can track who opened your email. Hence, which links were clicked, and how many people unsubscribed.
  • Action Oriented:- You realize it or not, everybody is trained to do something.so, An email -reply, forward, click-through, sign-up, or even straight buying.

Top  5 Reasons Why Email Marketing still matters for your business

When the Internet was new to consumers, everyone loved email. Email Marketing is still better Reasons are following-

Top 5 Reason Why Email Marketing Still Matter1 – An easy way to reach mobile customers

It has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Using email is better for mobile marketing than SMS because:

  1. It works on mobile devices other than phones
  2. Emails are free for the consumer, whereas texting may incur a charge
  3. Emails have far more space for content than text messages, allowing for the better marketing piece

2 – Email marketing is inexpensive

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message.  this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

3 – Email coupons drive online and in-store sales

Consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The big brands are already using this tactic for that purpose.

Top 5 Reason Why Email Marketing Still Matter4 – The preferred marketing method

All consumers prefer using e-mail communication to contact brands and businesses, over and above all other forms of communication across the board.

5 – Mobile Marketing

The mobile revolution is providing businesses and marketers alike with extraordinary new opportunities to reach their target audiences.

Business, Successful Marketing Campaign

Mailchimp Templates – Full Featured, but not for everyone

MailChimp templates can be easily edited from MailChimp using the drag and drop builder provided by MailChimp. The free template collection contains email designs for almost all common uses, but MailChimp also offers the option to upload custom HTML templates if you wish.

Mailchimp Templates
MailChimp is arguably the most popular email marketing service in the market today, due to the large part of the free trial for more than 2,000 subscribers. MailChimp offers lots of templates to make it easy to use and elegant email.

However, if your blog or email contains any affiliate ads, you can not use MailChimp because the terms of service do not allow affiliate marketing.

First We Know……

What is Templates?

Templates are regular emails that often include updates and news about your brand or your industry. This can be a powerful tool for bloggers to drive traffic on new blog posts, build ideas and usually keep their brand in mind. This is the basis of most email strategies

Mailchimp Templates Professionals

MailChimp is in the right place at the top due to the abundance of customer service and features. It has almost all the same features for GetResponse, including inbox previews, time travel, mobile apps and а lot some. They have is a better social integration……..

For Example

MailChimp has better Facebook integration like buttons in email and has the ability to easily add a web form to your Facebook page (you can do this with any email marketing service provider, but MailChimp makes it easy.)

Brick and mortar businesses are especially interested in Chimpadadu, which is an iPad app that will allow you to collect emails on trade shows, customer’s houses etc., there is not a convenient computer and/or Internet access anywhere.

MailChimp also enables you to send print postcards to your email list.

MailChimp Opposition:-

The only negative side of MailChimp is that their terms of use do not allow affiliate marketing. They said that they do not ban affiliate advertisements, but unless their TOS is updated to reflect that statement, we can not recommend MailChimp for such a blog whose website Or their email contains affiliate links. Keep in mind that your list is your lifeblood as an internet marketer, and you can risk it.


For small businesses, their “Forever Free” option is fantastic. Once you start growing (and hopefully the money is making!), Their payment plans are very cheap

Business, Marketing

How Has Digital Marketing Changed Marketing?

Since 10 years, there has been a tremendous evolution in the era of marketing due to exceptional growth in Digital Marketing. And no wonder if one is not on the same path, you’ll be left behind. The scope of the internet is vast and it has brought a significant change in many industries. As the world has inclined more to digitally, marketers have no choice left just to follow the trend and make digitally available campaigns. Digital Marketing is a set of tools that help to promote products or services online through digital mediums.

The technology has changed the way of marketing. Earlier it has been the traditional way like banners, pamphlets, TV, and radio which used be very costly. Though traditional way is still in, however, marketers now don’t believe in comprising just with billboards and brochures. Marketing has transformed as people spend most of the time on mobiles, tablets, and laptops.

Customer Service never Sleep

Customer care had no importance before the digital age. For any assistance, they required to deliver door to door service to manage the customer issues. It used to take much time and effort to be available everywhere. However, with the invention of digital technology, it has become so convenient to stay in touch with the customer and provide 24X7 customer service as per the need which has helped to increase customer satisfaction.

As most of the time customers are quite available on mobiles, social media has become the easy out way to provide all time assistance in a best possible way and makes it an unstoppable and sleepless way for companies. People expect you to address the need for their issue every time and digital marketing helps to stay on the same in the same league.

RIP Traditional Marketing

No wonder, traditional marketing is dead. No one interested and has time to hold pamphlets or watch banners on the road. Customers are more interested in the easy way that they can get through their mobiles or tablets. Though we still consider TV and radio, however, they have fallen a lot. It just because people are moving to online more. Nowadays, even people are more interested in watching TV shows and cricket over mobiles online rather than TV as mobiles and laptops can be accessed from anywhere.

Change in Communication

The way of communication has changed because of the digital marketing age. Audience prefers digital channels more than any other way of the medium. Due to this, it’s easier to reach the target audience. Marketers are more focusing on social media platforms to stay in connection with their audience and create a loyal brand value for them.

Cost Effective

Yeah, digital marketing is cheaper than our old traditional marketing. Advertising takes a lot of money wise and only the companies having a big budget can afford it. But advertising is so necessary to reach more people if a company wants to achieve the success they wish for. As small business or startups can’t afford the bulk investment. Digital Marketing act as a savior for them as its tools and way of performance is quite cheaper. You can use social media platform and digital marketing tools that provide initial stages totally free and can be taken as the easiest way to excel in the business performance.

Digital Marketing has changed everything about the way the companies and market think & act. It has revolutionized the reach of small businesses while demanding more from an already established business. While customers are enjoying the services of this trend, it has also created career opportunities for many as the market need digital marketing professionals to overcome the gap between market trends and success.


Business, Email Marketing

6 Tips For Successful Email Marketing in Holiday Season

Many Festivals are coming and it is necessary to have a proper planning and strategy for customer engagement. You’ve got a choice with your brand: to embrace holiday marketing (Email Marketing). Of course, you know that your strategy, no matter what needs to engage your customers across multiple channels. And Email is 40 times more effective than any other marketing way (Facebook, Twitter etc.).

Here we will discuss how to get more engagement in the holiday season:


Marketers have found a 760% increase in revenue attributed to an email from segmented campaigns. Start with some basic segmentation: separating your active subscribers from your inactive subscribers. This not only ensures the best possible deliverability, but you can then target the two separate groups with different messaging. A simple subject line tweak to the inactive segment that feels personal and triggers emotions, such as ‘We missed you,’ can go so far as re-engaging them. Once you have this covered, you can delve deeper into segmentation, focusing on things such as age, gender, browsing activity, and purchase history.


A key element of successful email marketing lies in personalization. This can be as simple as putting the subscriber’s first name in the subject line or body copy of the email, or something a little more sophisticated, such as re-targeting the consumer with similar options to items they have previously purchased or browsed. Always keep an eye on your data and watch to see what works for your audience. If you consistently achieve a higher open rate with subject line personalization, consider making it a permanent fixture in your email strategy.


One strategy for the holiday season is targeting inactive subscribers with a re-engagement campaign in the lead-up to Black Friday. This means slowly ramping up the re-targeting Email Marketing campaign—to avoid being blacklisted—and aiming to re-activate subscribers and build your database in time for the big sales. The first step is ensuring these subscribers are still within the time limit of permissions in the various CAN-SPAM/CASL laws. Once you have that covered, you can split the segment into manageable chunks and begin to email.


Another tactic in the lead-up to the holiday period is to re-email those who have not yet opened the email from your initial send. If you’re sending a daily email, wait 6-8 hours and use a query to find those subscribers who haven’t opened.

Compile a segmented list of these email addresses and re-send the email—with a different subject line and hero. Everything else in the email can remain the same, and you should hit the audience who choose to check their emails at a later time.


One of the key elements of successful email marketing is testing. With a test and learn principle, it is possible to continually make improvements to those all-important KPIs. Such as open rate and click-through rate. This principle remains true around the busy holiday period, and you should continue to utilize it to boost engagement.

Subject line testing is the most obvious, with a straightforward tactic being to send two separate subject lines to a select group of active subscribers, and send the remaining subscribers the winner 2-4 hours later. This ensures relevancy and can be done each time an email campaign is sent if desired.

Mobile Optimization

Always make sure your email design is responsive. According to a report, 73% of email is now opened and read on smartphones or tablets. And 27% viewed on a desktop (non-apparel). With over half of all emails being opened on mobile devices, a non-responsive design will cause high unsubscribe/spam rates and deter consumers from interacting with your brand. Ensure that you are providing the best possible user experience to your consumers. So that your click through and conversion rate don’t drop over the holiday period.

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Daily. Someday is not a day of the week. Class aptent taciti.
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