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Email Marketing

Email Marketing

How to ensure that Email is Secured for Organization

March 15, 2018

Email security is paramount whether your correspondence covers political secrets, personal information or business data. Read on for our list of best practices to keep your email safe. An email was the first “killer app.” It very quickly went from being an expensive, idle curiosity, where users had to buy digital stamps in order to send each and every email, to something so ubiquitous that on average, people have 3 email addresses, even if they don’t regularly use them. It’s simple to set up a free email account. You can do it in literally minutes.

Maybe we should Not strike, we definitely should, and here are a few simple ways to help improve the security of your email.

These are things you probably already know but have put out of your mind for a while, so let’s review:

Implement and promote an up-to-date email policy

Evaluate the use of email in your organization and establish whether the behavior is appropriately safe and the location of any potential dangers. Choosing the correct email provider is another important decision as some won’t provide enterprise-level security.

Create a comprehensive email use policy and ensure staff is aware and supportive of it by making it user-friendly with examples for clarity. Governance backing can ensure the policy is successful.

Consult your IT department

If your firm has a technology department, ask what its standard is for protecting emails from possible hacking.

For example, Cavoukian says, internal emails sent to her office do not need to be encrypted because those emails stay on the organization’s secure intranet server.

Encryption

Your second line of defense is some form of encryption. If you’re not using an encrypted email system for business, then you should upgrade immediately. Otherwise, you are essentially locking your front door with a deadbolt, and leaving the back door wide open with a neon sign blinking above it. As you can imagine, this provides somewhat inadequate protection.

Use a VPN

A VPN (Virtual Private Network) adds additional security to email by encrypting and routing all internet traffic through the VPN provider’s server.

There is a multitude of enterprise VPN services available. Establish the authentication level and management control required. Choose one that can cater to your specific needs around who will be connected and how. Free open source alternatives are also available but can be complex to set up and use effectively.

Provide security awareness training

People are the weakest link in any security system and need to be the first line of defense and file-sharing, workplace collaboration and mobile devices bring new dangers that aren’t always understood. A security awareness programme can ensure staff emails are kept safe from any developing dangers as they arrive if education evolves as new threats emerge.

Install effective antivirus software

Install antivirus software that prevents, detect and remove and dangers. The program used should scan incoming emails and attachments. And block spam, remove viruses, phishing, worms, malware, ransomware, Trojans and any other threats, both incoming and outgoing. It must also stay updated automatically and continuously to protect against any new threats as soon as they emerge.

 

 

Email Marketing

Is Email Marketing effective for targeting marketing opportunities

March 14, 2018

Email marketing is the number one spam offender in recipients’ inboxes. But with the right segmentation and a little love, email can be totally lovable and still effective at nurturing leads and closing deals. Consider that 39% of marketers who segment their email lists experienced higher open rates, according to Lyris Annual Email Optimizer Report.

Satisfaction Level

The Rolling Stones weren’t always right. We can get a gauge on customer satisfaction, and use that knowledge to better target our email marketing. Think about it. If you have a group of die-hard customers in love with your company, you can encourage them to be brand ambassadors. Or, if customers are dissatisfied with your services, you can pinpoint why and surface some content to start repairing the relationship.

Past Purchase

Marketers sometimes get a bad rap for using customer data. We’re the big bad wolves of privacy. But consider this  42% of people said they would value a retailer or brand more if it remembered their buying and browsing behavior from where they have shopped before. If a segment of your contact list has used your service or purchased from you before, use that data to personalize their emails.

Shopping Cart Abandonment

You know when you’re craving a piece of chocolate but you stay strong and say no? You’re pleased with your willpower until you’re reminded of it later when you see a Lindt commercial. Suddenly, you have to have it more than ever. If a contact added an item to their shopping cart, whether they purchased it or not, they want it. 

 Targeted Facebook Posts 

You can get more out of your Facebook business page by targeting posts tailored to the different types of people in your audience. Say your business sells deodorant. You have a women’s product line and a men’s product line, but it’s easiest to have one unified social media presence. If you’re running a special on a new product for the women’s line, you can avoid oversaturating your male followers with messaging by posting targeted Facebook statuses.

Targeted PPC Landing Pages

It’s important to remember that PPC advertising is a complement to your inbound efforts, not a stand-alone tactic. Marketers pay for PPC ads because they want someone to click on them.  But that’s only half the battle. Once a lead clicks on the ad, it should take them to a page that holds their interest through extremely targeted content.

 

 

Email Marketing, Lead Nurturing

Ways To Make Your Lead Nurturing Emails Stand Out

March 14, 2018

[:en]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:gb]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:au]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:in]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:]

Email Marketing, Marketing

Increase your business sale with Marketing automation

March 13, 2018

[:en]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.

 [:gb]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.[:au]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.[:in]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.[:]

Email Marketing

Improve Email campaigns with 5 best Practices

March 12, 2018

[:en]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:gb]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:au]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:in]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:]

Email Marketing

10 tips on how to identify a phishing or spoofing email

March 8, 2018

Don’t trust the display name

A favorite phishing tactic among cybercriminals is to spoof the display name of an email. Return Path analyzed more than 760,000 email threats targeting 40 of the world’s largest brands and found that nearly half of all email threats spoofed the brand in the display name.

Look but don’t click

Hover your mouse over any links embedded in the body of the email. If the link address looks weird, don’t click on it. If you want to test the link, open a new window and type in website address directly rather than clicking on the link from unsolicited emails.

Check for spelling mistakes

Brands are pretty serious about email. Legitimate messages usually do not have major spelling mistakes or poor grammar. Read your emails carefully and report anything that seems suspicious.

Don’t give up personal information

Legitimate banks and most other companies will never ask for personal credentials via email. Don’t give them up.

Beware of urgent or threatening language in the subject line

Invoking a sense of urgency or fear is a common phishing tactic. Beware of subject lines that claim your “account has been suspended” or your account had an “unauthorized login attempt.”

Review the signature

Lack of details about the signer or how you can contact a company strongly suggests a phish. Legitimate businesses always provide contact details.

Don’t click on attachments

Including malicious attachments that contain viruses and malware is a common phishing tactic. Malware can damage files on your computer, steal your passwords or spy on you without your knowledge. Don’t open any email attachments you weren’t expecting.

Don’t trust the header from the email address

Fraudsters not only spoof brands in the display name, but also spoof brands in the header from email address. Return Path found that nearly 30% of more than 760,000 email threats spoofed brands somewhere in the header from the email address with more than two-thirds spoofing the brand in the email domain alone.

Don’t believe everything you see

Phishers are extremely good at what they do. Just because an email has convincing brand logos, language, and a seemingly valid email address, does not mean that it’s legitimate. Be skeptical when it comes to your email messages—if it looks even remotely suspicious, don’t open it.

 Analyze the salutation

Is the email addressed to a vague “Valued Customer?” If so, watch out—legitimate businesses will often use a personal salutation with your first and last name.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Six Ways to Make Your Email Marketing Work Better

March 7, 2018

Build trust before you pitch Email Marketing

Keep in mind, the accomplishment of any email Marketing program relies on genuinely compelling content. You want your readers to dig through spam channels, complain to their email service providers, and do anything they can to ensure they’re getting your substance. Most email bulletins are pitchfests, which makes them no fun to read. Ensure yours is pleasantly stacked with cookie content, so users start to be prepared to open all that you send.

Begin each newsletter with an incredible autoresponder

The autoresponder feature of your email provider gives you a chance to make characterized groupings to send to your readers. The millionth subscriber has a similar affair that the first did. This implies regardless of how busy you get or what disasters you may adapt to this week. Your new email subscribers constantly well took care of.

Use a single warm, personal message early on

Early in your autoresponder sequence, including a cheerful, warm, individual-sounding message. Something informal, like, “Hey, really good to see you here, hope you enjoy the content.”

You’re not trying to fool anyone that this was an individually typed message for that recipient, but you are trying to create the same feeling of personal relationship. Invite questions, comments, and feedback at this point, and let them know that you’d love to hear from them.

Request them to whitelist you 

Regardless of how great your email marketing is, a few messages wind up in spam channels. The best guard against that is to convince your readers to add you to their rundown of “safe senders” or their “white rundown.” And the ideal approach to do that is just to ask them.

I send an instant message in one of my successions just before a message with a couple of warnings in the substance.

Conversations have two sides in Email Marketing 

Make sure you’ve got a real human being monitoring any replies to your email marketing, and that that person is giving thoughtful, personal replies to each message they get.

It’s also smart to use an individual person’s name in the “From” field, rather than the name of a company. Anything you can do to capitalize on the intimate nature of email just makes sense.

Pay attention to spam triggers

Most good email providers will let you know if your content has certain hot buttons that likely flagged as spam. Some of them are obvious, like pharmaceutical brand names.

Others are annoying because they tend to be the words and phrases that have the most selling power. For example, links that say click here can make your content look a little spammier to the filters. Precisely because savvy marketers know that explicit calls to click here get better results.

Email Marketing

Importance of Email Marketing for Small Business

March 6, 2018

[:en]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:gb]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:au]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:in]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise 

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

 Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media 

Social media is an extremely important component of any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:]

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