Mail Marketing

Business, Email Campaign, Email Hosting, Latest Technology, Latest Trends, Mail Marketing, Marketing, Mobile Marketing

5 Essential Tips for Creating Mobile-Friendly Emails

why are mobile-friendly emails so important?

In today’s era, the use of smartphones is increasing frequently and with this the amount of people reading email on mobile devices is also increasing. This number is 30% since 2010 to 2015, and I believe it’s a really easy win that it’s steadily increasing. This means that you have to compose the message, which is well versatile. Mobile friendly email is also a type of email that we ideally display between our desktop / laptop and cell phone. And also, make sure it looks great in front of your customers and prospects read it.



If your emails are mobile friendly, you may miss the opportunity to engage your customers and drive results. So carefully examine seven simple, yet essential tips that any marketer can use to make their email more mobile-friendly.

Here are five essential things that will enable you to write mobile-friendly emails:

01# As may be acceptable both in plan and substance

The core of any email should be a clear and compact message, but it is more important when designing for mobile. Screen real estate on mobile is extremely important (this is going to be a common theme), so keep the design very clean and straightforward and focus on the essentials.

02# Use a single section layout

Due to the limited real estate found with cell phones, it is usually better to use basic designs. With a regular multi-segment design, your readers will need to zoom or view their smartphone to see everything. This can make it difficult for them to detect the substance of your email and call to action.

03# Use a single, clear suggestion to take action

Make a point to include an appropriate invitation to take action, and place it close to the highest point in your email. Many action calls often complicate things a bit on mobile. Tell your readers what you need them to do and it is really easy for them to do so.

04# Avoid tiny fonts

Verify your content as it can be read effectively. Use a minimum size 11pt font for body content and 22pt for features. We additionally suggest using a strong contrast of dark materials such as colors on light foundations. Many reduce the level of brightness on a mobile device to help conserve batteries – and they refuse to go out in regular daylight – so a strong contrast of colors will be easier to read.

05# Take it easy on pictures

Here just use the pictures that are required for your mobile friendly email. Here’s why: Apple’s iOS enables the resulting images to be shown. But many other mobile devices are phased out such as Android – turn off images by default. Also, you cannot expect your images to be shown. And also, if your email contains a bundle of pictures. They can just look like pieces of white space and light of this. We also suggest including image descriptions. It helps to tell people what the picture is when it is not being displayed.

For more related information, Go and check out migomail and telcob.

B2B Marketing, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation

7 Ways to Increase Sales with Email Marketing Automation

You know the basics of marketing automation, it streamlines, automates and monitors regular marketing tasks. But a good marketing automation platform is more than making life easier for the email marketing team – it will also help you close more deals.

So, how can you tap into various aspects of marketing automation to increase sales? Check out these seven tips:

Marketing Automation

01# Pass Over Sales-Ready Leads Using Lead Scoring

Tired of hearing about insufficient marketing leads? It can be difficult to determine when a prospect is ready for sale, but a strong marketing automation platform leads the score behind the scene.

Lead scoring is an automated strategy that adds or subtracts points from every lead based on actions taken or not done. It can be used to track demographic data to provide a high score that suits your outstanding buyer personality. When a lead reaches the limit you set, it is considered “ready for sale” and reached by the sales team.

02# Personalize Your Website

By the time a lead hits your website, your company has a substantial impact. A personal website will increase your conversion rate and make a better impression. Lead and customer data are used to personalize landing pages and other web content viewed by every lead. The experiences of anonymous web visitors can also be personal.

03# Provide Your Sales Team with the Info They Need to Follow Up

By tracking interactions with your company and providing that information for sales in an easy location, such as their CRM system, sales will be able to have a personal and impactful conversation with each sales-ready lead.

04# Keep the Conversation Going Using Triggered Emails

When a lead interacts with your company, it is important to stay on top keeping the conversation in mind. Triggered emails help turn your sales team into real customers without wasting time. For example, if a potential customer sees a pricing page, an email designed for interested customers may be sent. Triggered email has been shown to perform three times better than other types of email.

05# Segment Your Lead Nurturing

In an ideal world, all marketing leads would be up for sale. But in fact, most leads are not ready and require some nurturing before the sale.

By implementing segmented lead nurturing, you can provide specific content to each lead to push them to become sales-ready – when they are ready. Nutrition of fragmented lead made by industry, role, or company size.

06# Track Your Leads on Every Channel

Your prospects are on every channel – whether browsing on social, searching the web, going to events and more. It is important to track your prospects with your company – no matter what channel. This will help direct your message to a prospect, based on what kind of content you have with your audience. This will help increase sales as consistent content is the number one way to retain a prospect.

07# Track Your Results and ROI

Doing the same thing in expectation of different results and not cutting it in today’s digital world! Marketers need to monitor the ROI of every program they see to see what tangible results. By tracking this type of data, you’ll know which programs get the best results for revenue – and keep running those programs and cancel those that aren’t performing.

An engagement platform with marketing automation does not provide benefits for the marketing team – it can help sales more often and more efficiently and win more deals.

For more related information, Go and check out migomail and telcob.

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