Email Marketing Automation Workflows: 10 Examples That Convert (2026)
Automated email sequences generate 320% more revenue than non-automated campaigns, according to Campaign Monitor's benchmark data. The reason is straightforward: automation delivers the right message at the exact moment a subscriber is most receptive — not when you happen to have time to send a campaign.
A new subscriber is most engaged in the first 24 hours. A cart abandoner is most likely to convert within 60 minutes. A customer who just received their order is most open to a review request in days 5–7, not day 30. Automated workflows capture these windows reliably at scale — whether you have 500 subscribers or 500,000.
This guide covers the 10 highest-performing email automation workflows in 2026, with the exact email sequence, timing, triggers, and what to say in each message. These are not theoretical frameworks — they are the workflows that consistently drive opens, clicks, and revenue across Migomail's US sender base.
What Is an Email Automation Workflow?
An email automation workflow is a sequence of emails sent automatically based on a specific trigger — a subscriber action, a time delay, a purchase event, or a behaviour signal. Once built, the workflow runs continuously for every qualifying subscriber without manual intervention.
The three components of every automation workflow:
Trigger — the event that starts the sequence. Examples: a new subscriber joining your list, a purchase being completed, a cart being abandoned, a subscriber's birthday, a specific link being clicked.
Conditions — optional filters that determine which subscribers enter the workflow. Examples: only subscribers who purchased product category X, only subscribers in the US, only first-time buyers.
Emails — the sequence of messages sent after the trigger, each with a specific time delay, subject line, and content goal.
The power of automation is not just efficiency — it is relevance. A message delivered within 1 hour of cart abandonment converts at 3–5× the rate of the same message delivered 24 hours later. Automation captures the relevance window that manual campaigns cannot.
Before You Build: Deliverability Foundations
Every automation workflow sends email — which means every workflow's effectiveness depends on your emails reaching the inbox. Before building any of the workflows below, confirm these foundations are in place:
Authentication: SPF, DKIM, and DMARC must be configured for your sending domain. Automated emails that land in spam do not convert regardless of how well the sequence is designed. See our SPF, DKIM, and DMARC setup guide if you have not yet completed this step.
Suppression management: Every workflow must respect your suppression list. Migomail's bounce management handles hard bounce and complaint suppression automatically — a contact who unsubscribed from your welcome series must not receive your abandoned cart sequence.
Spam score testing: Run every automated email through Migomail's spam score testing before activating the workflow. A high spam score in your welcome email damages your sender reputation from the first interaction with every new subscriber.
For the full pre-automation deliverability checklist, see our email deliverability best practices guide.
Workflow 1: Welcome Series — Your Highest-ROI Automation
Trigger: New subscriber joins your list
Length: 3–5 emails over 7–10 days
Goal: Introduce your brand, set expectations, deliver value, and convert to a first purchase or desired action
The welcome series is the single highest-ROI automation available to any business. New subscribers have just expressed interest in your brand — their attention is at its peak, their likelihood of opening is highest, and their willingness to engage is strongest. The welcome series capitalises on that window.
The 5-email welcome sequence:
| Timing | Subject Line Direction | Goal | |
|---|---|---|---|
| 1 | Immediately | Deliver what you promised | Fulfil the sign-up expectation (lead magnet, discount, confirmation) |
| 2 | Day 2 | Your brand story / what makes you different | Build connection and trust |
| 3 | Day 4 | Your most useful content or best resource | Demonstrate value before asking for anything |
| 4 | Day 6 | Social proof — customer story or reviews | Reduce purchase anxiety |
| 5 | Day 9 | Specific offer with clear CTA | Convert interest to action |
Email 1 — The delivery email: This email goes out immediately after sign-up. Its only job is to deliver whatever you promised — the discount code, the guide download, the confirmation. Keep it short. Include the CTA above the fold. Do not bury the promised item in promotional content.
Email 2 — The brand story: This is where you introduce yourself as a human being, not a brand. What problem do you solve? Why do you do this? What do you genuinely believe? Personal, direct, and ideally from a real person with a name and face. This email should not contain a promotional offer.
Email 3 — The value email: Your most useful piece of content — a guide, a how-to, a tip that solves a real problem your subscribers have. This email builds the trust that makes Email 5's offer land well. The principle: give before you ask.
Email 4 — Social proof: A customer success story, a review, a case study, or a collection of testimonials. Make it specific — "how [customer name] achieved [specific result]" outperforms generic "our customers love us" copy. Specificity makes social proof credible.
Email 5 — The offer: Your first promotional ask in the sequence. Make it specific, time-limited, and easy to act on. "20% off your first order — valid for 48 hours" outperforms "shop now and save." The time limit is real — remove the discount after it expires. Fake urgency trains subscribers to ignore it.
What to measure: Open rate on Email 1 (should be 50%+ for a clean double opt-in list), progression rate through the sequence, and conversion rate from Email 5. If Email 1 open rate is below 30%, your sign-up experience or sender identity needs attention. If progression drops sharply after Email 2, your brand story email is not engaging — test different angles.
Workflow 2: Abandoned Cart — Your Highest-Revenue Recovery Automation
Trigger: Subscriber adds item(s) to cart and leaves without purchasing Length: 3 emails over 24 hours Goal: Recover the purchase intent while it is still active
Abandoned cart email sequences recover an average of 5–11% of abandoned carts, according to Klaviyo and Omnisend benchmark data. For an ecommerce business with $500,000 in annual cart abandonment value, that is $25,000–$55,000 recovered — from a workflow that runs automatically.
The first email drives the majority of recoveries. Speed is the single most important variable — every hour of delay reduces conversion probability.
The 3-email abandoned cart sequence:
| Timing | Angle | CTA | |
|---|---|---|---|
| 1 | 30–60 minutes | Reminder — friendly, no pressure | Return to cart |
| 2 | 6–12 hours | Address common objections (returns, shipping, reviews) | Return to cart |
| 3 | 23–24 hours | Last chance — optional incentive | Use offer + return to cart |
Email 1 — The reminder: Simple and direct. Show the abandoned product with an image, name, and price. The subject line: "[First name], you left something behind" or "Your cart is waiting." Do not offer a discount in Email 1 — many abandoners intended to return and will do so without an incentive. Offering a discount immediately trains your best customers to abandon carts deliberately to get a better price.
Email 2 — The objection handler: This email addresses the most common reasons people do not complete a purchase: shipping cost, return policy uncertainty, product quality questions, sizing concerns. Include your free shipping threshold (if applicable), your return policy clearly stated, and 2–3 customer reviews for the specific product in the cart.
Email 3 — The closer: If Email 2 did not convert, Email 3 adds either urgency (low stock warning if genuine) or an incentive (5–10% discount or free shipping). Be honest about stock — if the item is not actually low in stock, do not say it is. Include a clear deadline for the offer.
Conditional logic to add:
- Exclude subscribers who completed a purchase between Email 1 and the subsequent emails
- Suppress after any email is clicked through to a completed purchase
- If the cart value is above a specific threshold (your average order value × 2), consider a phone or SMS follow-up alongside Email 3
Workflow 3: Post-Purchase Series — Turn Buyers into Loyal Customers
Trigger: Customer completes a purchase Length: 4 emails over 30 days Goal: Deliver a great post-purchase experience, generate a review, and drive a second purchase
The post-purchase period is the highest-trust moment in the customer relationship. The customer has just made a decision to spend money with you. Capitalise on that trust with a sequence that makes the purchase feel like the beginning of a relationship — not the end of a transaction.
The 4-email post-purchase sequence:
| Timing | Purpose | |
|---|---|---|
| 1 | Immediately | Order confirmation — details, what happens next |
| 2 | Day 3 | Onboarding — how to get the most from what they bought |
| 3 | Day 7–10 | Review request — ask while the experience is fresh |
| 4 | Day 28–30 | Repurchase or cross-sell — based on what they bought |
Email 1 — Order confirmation: Transactional but personal. Include the full order summary, estimated delivery date, and a clear "what happens next" — when they will receive a shipping notification, how to track, and how to contact support if needed. End with a single warm sentence: "We are excited for you to receive this — we think you are going to love it."
Email 2 — The onboarding email: This is the most underused email in ecommerce. Three days after purchase, before the product has arrived, send a genuinely useful email about how to get the most value from what they bought. Setup tips, usage guides, common questions answered, pairing suggestions. This email reduces returns, increases perceived value, and generates positive sentiment before the product is even in their hands.
Email 3 — The review request: Day 7–10 is the optimal timing for a review request — the product has arrived, been used, and the experience is fresh. Make the ask direct and easy: "How are you finding [product name]? We would love to hear from you — it only takes 60 seconds." Link directly to your Google, Trustpilot, or platform review page. Do not ask for a "5-star review" — that framing is both off-putting and violates Google and Amazon review policies.
Email 4 — The cross-sell or repurchase email: Day 28–30 is when most consumable products are running low and when the initial excitement of a non-consumable purchase has settled into familiarity. For consumables: a repurchase prompt with easy reorder. For non-consumables: a curated cross-sell based on what they bought. "Customers who bought [X] also love [Y]" with a specific recommendation, not a generic product grid.
Workflow 4: Re-Engagement Series — Win Back Inactive Subscribers
Trigger: Subscriber has not opened or clicked any email in 90–180 days Length: 3 emails over 14 days Goal: Re-activate engagement or confirm intention to unsubscribe before suppression
Inactive subscribers are a deliverability liability. They lower your engagement rate — which inbox providers use as a signal that your email is unwanted. The re-engagement series either recovers their interest or gives them a clean way to unsubscribe, keeping your list healthy and your sender reputation intact.
The 3-email re-engagement sequence:
| Timing | Angle | |
|---|---|---|
| 1 | Day 0 | We miss you — check-in, no pressure |
| 2 | Day 7 | Your best offer or most valuable content |
| 3 | Day 14 | Last email — explicit opt-down or unsubscribe |
Email 1 — The check-in: Personal and low-pressure. Acknowledge the silence without making it awkward: "Hi [Name], we noticed we have not heard from you in a while — and we wanted to make sure we are still sending you stuff you actually want." Include a preference centre link so subscribers can choose to receive fewer emails rather than none. Subject line options: "Still want to hear from us?", "Is this goodbye?", "We have been thinking about you."
Email 2 — The incentive: Your best offer, your most useful resource, or your most compelling content. This is not the email to send a generic newsletter — it is the one opportunity to remind this subscriber why they signed up. Make it your strongest value proposition.
Email 3 — The last email: Be direct: "This is the last time we will email you unless you let us know you want to stay." This email has the counterintuitive effect of generating your highest open rates in the sequence — because the subject of the email (it is the last one) creates genuine urgency. Include a single large CTA: "Keep me subscribed." Anyone who does not click gets suppressed from your main lists immediately after.
After the sequence: Suppress non-responders from all marketing lists. Do not delete — keep them in a suppressed state so you do not accidentally re-add them later. Your list shrinks but your deliverability, engagement rate, and inbox placement improve as a direct result.
Workflow 5: Browse Abandonment — Capture Intent Before Cart Abandonment
Trigger: Subscriber views a product page (or category) without adding to cart Length: 1–2 emails over 48 hours Goal: Re-engage product interest before it fades
Browse abandonment emails target a wider funnel stage than cart abandonment — subscribers who showed interest but did not commit even to adding to cart. Conversion rates are lower than cart abandonment (typically 1–3%), but the volume is much higher since browse events outnumber cart events significantly.
The 2-email browse abandonment sequence:
| Timing | Content | |
|---|---|---|
| 1 | 2–4 hours | Show the browsed product(s) + social proof |
| 2 | 24 hours | Related products or category bestsellers |
Email 1 — Show the specific product(s) viewed with high-quality images, key features, and 2–3 reviews. Subject line: "Still thinking about [product name]?" or "You were looking at this…"
Email 2 — If Email 1 did not convert, show 3–4 related products or category bestsellers. This shifts from "we noticed you" to "here are more options you might like" — which feels less surveillance-like and reaches subscribers whose interest was in the category rather than the specific product.
Technical note: Browse abandonment requires a tracking pixel on your product pages and integration between your website tracking and your email platform. Confirm that your platform's tracking script is correctly implemented and that the subscriber is cookied from a previous email click before browse events can be attributed.
Workflow 6: Lead Nurture — Convert Subscribers Who Are Not Ready to Buy
Trigger: New subscriber from a lead magnet, content download, or webinar registration Length: 5–8 emails over 3–4 weeks Goal: Build trust and demonstrate expertise until the subscriber is ready to evaluate a purchase
Lead nurture workflows are the core of B2B email automation — and increasingly important for considered-purchase B2C categories (high-ticket items, subscription services, professional services). The premise: not every subscriber is ready to buy when they sign up. A lead nurture sequence builds the relationship and expertise credibility that makes them receptive to a commercial conversation when they are.
The 6-email lead nurture sequence:
| Timing | Content | |
|---|---|---|
| 1 | Day 0 | Deliver lead magnet + what to expect |
| 2 | Day 3 | Your best educational content on the topic they care about |
| 3 | Day 6 | A specific problem your audience faces — and how you solve it |
| 4 | Day 10 | Customer success story or case study |
| 5 | Day 14 | Address the most common objection to buying from you |
| 6 | Day 20 | Clear commercial offer with specific CTA |
The key principle: Emails 1–5 should contain zero hard commercial asks. Every email delivers value — a framework, an insight, a story, a perspective. Email 6 is where you make the ask — and by that point, you have earned enough trust that it lands differently than a cold pitch.
Personalise based on lead magnet: A subscriber who downloaded a guide on "email deliverability" is interested in a different problem than one who downloaded a guide on "email marketing for ecommerce." Segment these into separate nurture sequences with content tailored to the specific interest that drove the sign-up.
Workflow 7: Win-Back — Recover Lapsed Customers
Trigger: Customer has not purchased in 90, 180, or 365 days (set threshold based on your average purchase frequency) Length: 3 emails over 3 weeks Goal: Re-activate purchase behaviour from customers who have gone quiet
Win-back workflows target customers — people who have purchased before — not just subscribers. The strategy is different from re-engagement (which targets non-purchasing subscribers): win-back emails acknowledge the relationship history and make a specific, compelling reason to return.
The 3-email win-back sequence:
| Timing | Angle | |
|---|---|---|
| 1 | Day 0 | "We miss you" + what's new since they last bought |
| 2 | Day 10 | Your strongest offer — specifically for returning customers |
| 3 | Day 21 | Last chance offer + clear opt-down option |
Email 1 — Acknowledge the lapse warmly, not accusatorially. "It has been a while since your last order — we wanted to share what we have been up to." Highlight new products, improvements, or relevant updates since their last purchase. Give them a reason to look again without immediately pushing a promotional offer.
Email 2 — Your best returning-customer offer. This should be specifically positioned as exclusive to existing customers — not the same generic discount you offer to new subscribers. "Because you have ordered with us before, here is something just for you" converts better than a standard promotional email.
Email 3 — Last chance. If Email 2 did not convert, this email adds a deadline and a clear opt-down option. After this email, move non-responders to a suppressed or low-frequency list rather than continuing to mail them at full cadence.
Workflow 8: VIP and Loyalty Workflow — Reward Your Best Customers
Trigger: Customer reaches a spend threshold, order count milestone, or is tagged as high-value via RFM segmentation Length: Ongoing — triggered at each milestone Goal: Recognise and retain your highest-value customers before they churn
Acquiring a new customer costs 5–7× more than retaining an existing one. Your VIP customers — the top 10–20% by revenue — deserve a dedicated communication stream that acknowledges their value and gives them reasons to stay.
VIP milestone triggers and emails:
| Milestone | Email content |
|---|---|
| First VIP threshold reached | Welcome to VIP — exclusive benefits, dedicated contact, early access |
| Anniversary of first purchase | Personalised anniversary note + loyalty reward |
| After every 5th purchase | Milestone acknowledgement + bonus reward |
| Before annual renewal (subscription) | Value recap + renewal incentive |
| Signs of churn risk (declining purchase frequency) | Personal outreach + high-value win-back offer |
What VIP emails should feel like: Personal, specific, and not promotional. "You have been shopping with us for two years and we wanted to say thank you" lands very differently from "VIP EXCLUSIVE — 20% OFF EVERYTHING." The former builds loyalty; the latter trains your best customers to wait for discounts.
RFM segmentation — Recency, Frequency, Monetary — is the most reliable method for automatically identifying VIP customers and triggering these workflows at the right time. Migomail's built-in RFM segmentation updates customer tiers automatically as new purchase data arrives.
Workflow 9: Onboarding Series — For SaaS and Subscription Businesses
Trigger: New trial signup, new subscription activation, or new account creation Length: 7–10 emails over 14–21 days Goal: Drive the subscriber to the key activation moment that predicts long-term retention
For SaaS businesses and subscription services, email onboarding is the most consequential automation in the stack. Research consistently shows that users who reach a specific "aha moment" — the point where they experience the product's core value for the first time — retain at dramatically higher rates than those who do not.
The onboarding series has one job: get new users to that activation moment as quickly as possible.
The 7-email SaaS onboarding sequence:
| Timing | Content | |
|---|---|---|
| 1 | Immediately | Welcome + single first step to get started |
| 2 | Day 1 | Have you completed step 1? Here is why it matters |
| 3 | Day 3 | Step 2 — the next action toward activation |
| 4 | Day 5 | Feature spotlight — the one capability that changes how they work |
| 5 | Day 7 | Social proof — how a similar customer uses the product |
| 6 | Day 10 | Check-in — are you getting value? Direct reply encouraged |
| 7 | Day 14 | Trial ending reminder + upgrade incentive (if applicable) |
The critical design principle: Each email has one action. Not "here are ten things to try" — one specific, simple step. Onboarding sequences that overwhelm new users with features produce lower activation rates than sequences that guide users to one action at a time.
Conditional branching based on product activity:
- If a user completes the onboarding step referenced in Email 1 before Email 2 sends, skip Email 2 and advance to Email 3 (celebrating progress rather than nagging)
- If a user does not complete any step by day 7, trigger a personal-feeling email from a founder or CSM offering direct help
- If a user reaches the activation milestone at any point, exit the standard onboarding sequence and enter a "successful user" nurture track
Workflow 10: Review and Referral Request — Grow with Your Customers' Voices
Trigger: 14–21 days after a completed purchase (calibrate to your product experience timeline) Length: 1–2 emails Goal: Generate reviews and referrals from satisfied customers at the moment of peak satisfaction
Reviews and referrals are the highest-quality leads available to any business — they convert at 3–5× the rate of cold traffic and arrive with built-in trust. The review and referral workflow automates the ask at the moment a customer is most likely to say yes.
Email 1 — The review ask: Simple and direct. "We hope you are loving [product name]. Would you take 60 seconds to share your experience? Reviews help other customers make confident decisions — and we read every single one." Include a direct link to your review platform of choice. One platform only — do not split the ask across Google, Trustpilot, and Yelp in the same email.
Email 2 — The referral ask (3–5 days after Email 1 if no review left): A separate ask for a referral, with a specific incentive for both the referrer and the referred friend. "Know someone who would love [product]? Send them this link — they get 15% off their first order, and you get a $10 credit when they buy." Make the referral mechanism simple: a unique link they can share anywhere, not a form they have to fill out.
Conditional branching:
- If a customer leaves a review after Email 1, follow up with a thank-you email and introduce the referral programme
- If a customer clicks the referral link but the referred friend has not purchased after 14 days, send the referrer a gentle follow-up
Automation Workflow Performance Benchmarks (2026)
Use these benchmarks to evaluate your own automation performance against US sender averages:
| Workflow | Avg Open Rate | Avg Click Rate | Avg Conversion Rate |
|---|---|---|---|
| Welcome — Email 1 | 50–65% | 12–18% | N/A (engagement goal) |
| Welcome — Full series | 35–45% | 8–12% | 3–8% (first purchase) |
| Abandoned cart — Email 1 | 40–55% | 15–22% | 5–12% |
| Abandoned cart — Full series | — | — | 8–16% |
| Post-purchase — Order confirm | 60–75% | 18–25% | N/A |
| Post-purchase — Review request | 35–45% | 10–15% | 15–25% (review rate) |
| Re-engagement — Full series | 15–25% | 5–10% | 10–15% (reactivation) |
| Browse abandonment — Email 1 | 30–40% | 8–12% | 1–3% |
| Win-back — Full series | 20–30% | 6–10% | 5–10% |
| SaaS onboarding — Email 1 | 55–70% | 20–30% | Varies by activation step |
Compare your automation performance against email deliverability benchmarks for your industry. If your automation open rates are below these benchmarks, check inbox placement first — low automation open rates more often reflect a deliverability problem than a content problem.
Building Your Automation Stack: Where to Start
You do not need all 10 workflows running before you launch. Build in this order based on impact:
| Priority | Workflow | Why First |
|---|---|---|
| 1 | Welcome series | Every new subscriber triggers it — highest cumulative impact |
| 2 | Abandoned cart (ecommerce) | Direct revenue recovery, immediate measurable ROI |
| 3 | Post-purchase series | Protects and extends your existing customer relationships |
| 4 | Re-engagement | List hygiene — protects deliverability as your list ages |
| 5 | Lead nurture (B2B / considered purchase) | Fills the gap between interest and purchase readiness |
| 6 | Win-back | Recovers revenue from lapsed customers |
| 7–10 | Remaining workflows | Add as list size and data maturity support them |
Build the welcome series first. Set it live within your first week on the platform. Then build abandoned cart and post-purchase. These three automations alone will deliver the majority of your automation revenue — typically 60–70% — before you build anything else.
Once your foundational automations are live, focus on the deliverability of each workflow individually. Run Migomail's spam score testing on every email in every sequence. Check that engagement rates meet the benchmarks above. A workflow that sends well but lands in spam is worse than no automation at all — it trains inbox providers to filter your domain while consuming your sending reputation.
Frequently Asked Questions
What is an email marketing automation workflow?
An email marketing automation workflow is a sequence of emails triggered by a specific subscriber action or event — a new sign-up, a purchase, a cart abandonment, a period of inactivity — and delivered automatically based on pre-defined timing and conditions. Unlike manually scheduled campaigns, automation workflows run continuously for every qualifying subscriber without requiring any manual send action. The core advantage is relevance: the email is delivered at the moment the subscriber's engagement with the trigger event makes them most receptive to the message.
Which email automation workflow generates the most revenue?
For ecommerce businesses, the abandoned cart sequence consistently generates the highest direct revenue per email sent — recovering 8–16% of abandoned cart value from a 3-email sequence that runs automatically. For SaaS and subscription businesses, the onboarding series generates the highest long-term revenue impact by improving trial-to-paid conversion rates. For all businesses, the welcome series generates the most cumulative revenue over time because it is triggered for every new subscriber and sets the foundation for every subsequent interaction. If you can only build one automation, build the welcome series.
How many emails should be in an automated workflow?
It depends on the goal and the subscriber's journey stage. Welcome series: 3–5 emails over 7–10 days. Abandoned cart: 3 emails over 24 hours. Post-purchase: 4 emails over 30 days. Re-engagement: 3 emails over 14 days. Lead nurture: 5–8 emails over 3–4 weeks. The governing principle is not a specific number — it is whether each email has a distinct purpose and whether the subscriber has taken the desired action yet. As soon as a subscriber converts (makes a purchase, activates their account, leaves a review), exit them from the active automation immediately. Continuing to send a sequence after the conversion goal is achieved is one of the most common automation mistakes.
What triggers can I use for email automation workflows?
The most common triggers fall into four categories. Time-based triggers: a specific date (birthday, anniversary, subscription renewal), a time delay after a previous event. Behaviour triggers: email opened, link clicked, product viewed, page visited. Ecommerce triggers: cart abandoned, purchase completed, order shipped, product reviewed, subscription renewed or lapsed. List triggers: subscriber added to a segment, tag applied, custom field updated. The most powerful automations combine multiple trigger types — for example, an abandoned cart sequence that starts with a time-based trigger (1 hour after abandonment) and uses conditional logic based on the cart value and whether the subscriber has purchased before.
How do I measure whether my automation workflows are performing well?
Measure each workflow against the benchmark table in this article for your workflow type and business category. For welcome series, Email 1 open rate below 40% typically indicates a deliverability or sender identity problem — not a content problem. For abandoned cart sequences, conversion rates below 5% often indicate timing issues (too slow) or offer issues (no incentive at the right moment). For re-engagement sequences, a reactivation rate below 8% suggests the inactive segment was too cold or the offer was not compelling enough. Beyond engagement metrics, measure the business outcome each workflow is designed to drive — first purchase conversion rate for welcome, revenue recovered for cart abandonment, review count for post-purchase review requests. Engagement metrics tell you if people are reading; business outcome metrics tell you if the workflow is working.
Summary
The 10 email automation workflows that deliver the strongest results in 2026:
- Welcome series — build trust and drive a first purchase from every new subscriber
- Abandoned cart — recover purchase intent within 24 hours of abandonment
- Post-purchase series — deliver a great experience, generate reviews, and drive repeat purchases
- Re-engagement — reactivate inactive subscribers or suppress them before they hurt your deliverability
- Browse abandonment — capture product interest before it becomes a cart
- Lead nurture — build credibility with subscribers who are not yet ready to buy
- Win-back — recover lapsed customers with a targeted, high-value sequence
- VIP and loyalty — retain your highest-value customers before they churn
- SaaS onboarding — drive activation and improve trial-to-paid conversion
- Review and referral — scale your most trusted growth channel automatically
Build the first four in order. Get them live and delivering results before building the rest. Each workflow is a revenue stream that runs without manual intervention — the compounding effect of having all 10 active is substantial.
Start your free trial to access Migomail's automation workflow builder — pre-built templates for all 10 workflows above, conditional branching, real-time segmentation updates, and deliverability monitoring built in. Your first welcome series can be live within an hour of your account setup.