Brevo (formerly Sendinblue) is a multichannel marketing platform that charges per email sent rather than per contact. This makes it attractive for businesses with large contact lists but low send frequency. For regular email marketers, per-email pricing becomes expensive at scale.
| Feature | ✓ Migomail | Brevo |
|---|---|---|
| Pricing model | Subscriber-based · unlimited sends | Per email sent · unlimited contacts |
| Free plan | 500 subscribers — unlimited sends | Unlimited contacts · 300 emails/day |
| Starting paid price | $15/month | $25/month (20,000 emails) |
| 100,000 emails/month cost | $45/month (10,000 subs) | $65/month (Business plan) |
| Platform branding on emails | Never | Yes — Starter plan |
| Dedicated IP | Included from Pro | Add-on cost — separate charge |
| SMS marketing | Not offered | yes — additional charges |
| Spam testing | Unlimited — paid plans | Basic |
| Hosted DMARC reports | ✓ | — |
| Blacklist monitoring | 50+ RBLs | — |
| Inbox placement testing | yes — 8 providers | — |
| A/B testing | ✓ | ✓ |
| CRM built-in | — | yes — Business plan+ |
| Deliverability expert | yes — onboarding included | — |
| Migration support | Migration Audit service | Self-serve |
For businesses sending 4+ campaigns per month to a consistent list, Migomail subscriber-based pricing is typically more cost-effective than Brevo per-email pricing. Example: 10,000 subscribers sending weekly (40,000 sends/month) costs approximately $45/month on Migomail vs approximately $65/month on Brevo Business. The gap widens with more frequent sending.
Yes — Brevo free plan allows unlimited contact storage but limits sends to 300 per day (9,000/month). Migomail free plan limits contacts to 500 but allows unlimited sends. For businesses with large inactive lists that rarely send, Brevo free may be more appropriate. For businesses that actively email their list, Migomail is typically better value.
Brevo does not include managed DMARC aggregate report processing, blacklist monitoring, or inbox placement testing. Migomail includes all three in paid plans, plus Hosted DMARC, MTA-STS, Email Threat Intelligence, and Blacklist Monitoring as standalone services.
Yes. Brevo contact exports are straightforward CSV files. Import contacts and suppression lists to Migomail. Automation workflows and transactional templates must be rebuilt. The Migration Audit provides a full dependency map and migration roadmap.
Both platforms support transactional email via API and SMTP. Brevo has historically focused heavily on transactional volume as its core use case. Migomail includes transactional email in all paid plans. For pure transactional email at extreme volume with no marketing features, Brevo or SendGrid may have broader developer community resources. For combined marketing and transactional sending, Migomail is well-suited.
"Switching to Migomail cut our email costs by 40% and our inbox placement jumped to 98.7%. The onboarding team set up DKIM, SPF, and DMARC in a single call — and our campaigns have been running flawlessly ever since."
Rahul Menon
Head of Growth, SaaS Platform — India
