The brand was sending campaigns to 200K subscribers but achieving only 12% open rates, 1.8% click rates, and recovering less than 4% of abandoned carts. Their previous ESP had no DMARC setup, causing 18% of emails to land in spam.
Migomail implemented:
• Domain authentication (DKIM, SPF, DMARC p=reject)
• IP warm-up over 30 days on a dedicated IP
• 3-step abandoned cart automation with dynamic product images
• Post-purchase sequence (5 emails over 14 days)
• Win-back campaign for 90+ day inactive subscribers
• A/B testing on subject lines across all campaigns
Within 90 days:
• Inbox placement rate: 61% → 97.4%
• Open rates: 12% → 31%
• Click rates: 1.8% → 6.2%
• Cart recovery: 4% → 17%
• Email-attributed revenue: +340%
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