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Importance of Email Marketing

May 6, 2020

“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is” -Scott Cook.

Business is a pace of rapid development, and in this era of advancement and growth, if a person/business wants to grow high on the fields, he/she should know how to cope with this advancement and achieve true success.

There is a well-said idiom: 

A fog cannot be dispelled by a fan. 

Yes, it is a truth of life. 

It takes a lot of effort to achieve big things.

This Idiom sets on every aspect of life whether it is business, study, jobs, etc.  

If you want to bring growth in your business, marketing plays a big role in it.

Now, what does marketing mean? Let’s see the basic definition:

Importance of Email Marketing

What is Marketing?

Importance of Email Marketing

Marketing is the process of interesting potential customers and clients in your products and/or services. The keyword in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.

There are basically two types of marketing traditional and digital marketing.

Traditional marketing and Digital marketing both are important for a business to grow. Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing.

But, as technology grew digital marketing comes in. Digital marketing is marketing which is done through a digital medium such as Website and Social Media Marketing.

Email Marketing is one of the types of digital marketing. It is a well-known term in digital marketing.

If we are talking about marketing than there is no option to left digital marketing. As we all know that traditional marketing is one of the oldest ways of doing marketing, and is continued because of its approach. But, as technology has evolved in the past few years, digital marketing is being proven as one of the brightest ways of doing marketing.

Digital marketing has a great impact on marketing. 

It has some new techniques which help a business to grow digitally. And the number of users is growing at rapid speed on digital platforms.

Digital marketing has the following specific features:

If someone wants to grow business with no geographical boundation then it is one of the best ways to promote brands and businesses.

Email marketing is one of the trending words which you generally hear when you are reading about digital marketing or social media marketing.

If you are a businessman who wants to get connected with your customers then email marketing is the tool that helps you to get connected with your consumers.

Email marketing plays an important role in marketing strategies.

The following are some key points that clear your vision more that:

Does Email Marketing is a good or bad option for marketing?

Or 

Does email marketing still work?

 

Importance of Email Marketing:

Importance of Email Marketing  Importance of Email Marketing 

  • Email Marketing generates a good Return on Investment: 

Importance of Email Marketing

 

As we all know that every person wants to invest money form where he/she get’s the maximum output. And Email Marketing is one of the best options for them to invest in.  Because email marketing provides a high Return on Investment(ROI) if the campaign is applied in a specific manner.

Basically, Email Marketing ROI is the amount someone spends on the email marketing campaign(advertisement, creating targeted email campaigns, collecting email lists, and other important aspects), and how much he/she earns through that email marketing campaign.

  • Email Marketing helps you to grow your business:

 

Importance of Email Marketing

 

Marketing plays an important role in business. Although the ROI varies differently on different platforms of marketing. And for every business the amount which they spend on marketing they want the highest return through which they can generate good revenue.

Email Marketing helps you to promote your brand or business. As we know that the number of email users in the world is around “3.9 billion”. This number itself proves the power of email marketing. You can easily promote your campaign on email marketing.

  • Billions of Emails are sent daily:

Importance of Email Marketing

According to Statista, 306.4 billion emails are sent and received per day in 2020 worldwide. And this figure is expected to increase over 347 billion daily emails in 2022.

The share of marketing in which email marketing grabs is pretty much good in amount. This will definitely help the business to grow and achieve the heights if the email marketing campaign proceeds smartly.

The above 3 Keypoints clear your vision that why email marketing is important for a business. And how it will help to grow it?

Importance of Email Marketing  Importance of Email Marketing 

Also Read: Top 5 Best Email Marketing Service Providers in 2020. 

 

 

Digital Marketing, Email Campaign, Email Marketing, Email Marketing Tips

Strategies For Effective Email Marketing Campaign

May 1, 2020

 

strategies for email marketing campaign

E mail marketing is the marketing of your business’s products and services with the help of email communication to your target audience. Email marketing is the most effective and low-cost marketing tool to reach your audience with all the information.  effective email marketing campaign

Email becomes an effective email when it involves all the details or information which can help customers to reach your business. For this, we need to know how we can make an effective email with the help of different email designs and content which focus to increase the effectiveness of the email.

Best strategies for effective email marketing campaign

Strategies For effective Email Marketing Campaign

strategies for email marketing campaign

Best strategies for effective email marketing campaign.

#1 Increase Subscriber And Segment

 

When you have a larger number of lists in the email of your customer and you want to add more number of people on it to increase your segment market with a low and effective price to reach the target.

Segmentation in email marketing is the way by which a business can divide their customers into various groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information.

 effective email marketing campaign

#2 Make An Effective Subject Line

Most of the email users view email which has a good subject line which can help them to gain information. Because of email subject user visits email and read them, other then they don’t read them.

The subject line of an email decides the open rate of an email. In fact, 47% of marketers say they experiment with many email subject lines to optimize the performance of their email.

#3 Effective Email Content

When we need a good response from the email we need to have good content for it. So people go through it and read it for the information they need from email. So you make sour that subscribers happy with your email content.

Email with images and video can easily attract people to read it because of that create a good impression and engage more people. So design your email to attract a large number of people.

#4 Make A Schedule

strategies for email marketing campaign

Decide how often you plan to connect your list, inform your audience upfront so they know what to expect, and sick a regular schedule to build trust.

For increasing the email response rate you need to do the right timing for sending your emails. You need to decide on what time you target your audience to send emails that include a higher open rate.

#5 Include Interesting Links  

An email should include different links in the content. So it can help to increase the traffic of your site and customer can easily get complete information about the company product and services.

A link that connects your audience to your brand and websites so they can gain more knowledge and information.

effective email marketing campaign

#6 Automated Email

Trigger-based email is emails that are sent out automatically based on user behavior. Trigger mail much better option than regular email.

Automated emails are the best way to communicate with customers and provide all the information needed by the customers.

Personalized your email campaign is the way by which you can increase your email open rate. So it is a way by which you can improve subscriber engagement with your email and website.

#7 Reply Emails

For an effective email, you should provide an email response option to your customer. So you can communicate with them and can manage a good relationship with the customer by providing information and helpful content to them.

#8 Track Your Email Data

strategies for effective email marketing campaign

 

For effective email, you should check your email performance. Because of this you can analyze how effective your email is, and know how much people open your email, visit your website, give a response to the email. That helps for changes required and makes your email effective.

 

You May Also Like:- What is  Email newsletter?

best strategies for effective email marketing campaign. Strategies for effective email marketing campaign.

effective email marketing campaign

 

B2B Marketing, B2C Marketing, bulk emailing service provider in india, Business, Digital Marketing, Email Marketing, Email marketing service providers in india, Email Marketing Tips, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation, Mass Mailing Services

Best Guide To Real Estate Email Marketing

April 22, 2020

Real estate email marketing looks like an amazing idea, particularly for agents and companies that rely on a traditional method to join with clients. But make no mistake, if you are working in today’s competitive market, you need to learn how to use email marketing for real estate. To understand the value of email marketing for dealers, you’ll need to learn what it can do to help your business. That includes discovering how real estate email blasts and campaigns can help you better engage with customers and planned clients.

Email marketing goes well beyond engagement and can help nurture leads and grow the business. It’s a simple concept, but one that requires skill and the help of a committed email blast service to perform.

Why do real estate email marketing?

The advantages of email marketing to dealers are many. The first thing you need to know is why you should be using email marketing.

1) Saves time and money

Real Estate email marketing

Once you craft a winning email campaign you can sit back and let the system do its work. The glorious beauty of email marketing is that it can be automated. So once you have your email list in place and have created your messaging, you can focus on bigger ticket items like closing sales.

 

 

2) Develop your real estate brand

real estate email marketing

 

Real estate email marketing should directly follow your agency’s brand. Your business now has a prominence within your community, and your email messages should expand on that. By creating appropriate content, you can build out your brand efficiently.

 

 

 

3) Foster commitment with real estate clients and prospects

real estate email marketing

Your central goal as a real estate professional is to engage with your clients and prospective customers. Targeted email blasts and campaigns will help you do just that, fostering your existing relationships and adding your brand to new possibilities. Real estate email marketing is one of the best ways to nurture engagement. Email marketing for real estate agents is an underutilized tool. “From client income, client recognition, product listings, promotions, lead generation, lead nurturing to branding, businesses have yet to provide the full potential of email.”

 

4) Generate more revenue for your real estate business

Generate Revenue

A real estate email campaign is a great way to turn leads into sales. Email offers an informal way to communicate with prospects and learn more about their behaviors and needs. That valuable information can then be used to close sales and generate revenue.

 

 

 

 

How email marketing will affect

your real estate business?

 

1) Nourish relationships with real estate clients

Customer Buyer Competition - Free image on Pixabay

Customers want to feel involved and connected with the businesses they work with. This is especially true in the high-stakes world of real estate. A targeted real estate email marketing campaign will help nurture those relationships. Remember that not all your customers and prospects are alike. By using techniques such as email segmentation, you can organize your real estate list into segments of contacts that share the same features. When your email content is related to a contact’s needs, they are more likely to read it all the way through. Customers want to feel appreciated and acknowledging interests through directed emails to build trust in real estate brands.

2) Grow more adaptable

4 Ways to Boost Your Adaptability Skills | Drexel Goodwin

You want your business to grow and you want a marketing strategy that will balance beside you. Real estate email marketing is adaptable to your needs at any given time and can grow naturally with your business. Having flexibility in how you engage with clients is crucial for success.

 

 

 

3) Gain entrance to customers 

PGC - aboutus - Who-is-using-our-product - (Parallel Geoscience ...

Choosing an advanced email marketing service likes Mailcot opens the door to convenience. Our all-in-sales and marketing toolbox will help you market your services to a wider range of clients and advised customers.

 

 

4) Meet more real estate sales

 

The end goal of any real estate email campaign is to meet more sales. And with the right tools and technology, you will be able to compare sales to your email marketing efforts.

 

 

 

This is the Time to Try Real Estate Email Marketing

Hopefully, you are now satisfied that real estate email marketing is a good choice for your business. From newsletters to targeted content, email allows an easy and affordable way to grow your business and engage with clients. It also provides unlimited opportunities for creativity and gives your real estate agency a future to modify your brand from the game. It has the unusual quality of providing corner, targeted communications to a broad group of people. Real estate email thrills and campaigns are comparatively simple to build. Working with a trusted partner like Mailcot will give you all the tools required to succeed. Open your free Mailcot account in just a couple of clicks to get started!

bulk emailing service provider in india, Business, Digital Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Marketing Software, Mail Marketing India, Marketing Automation, Mass Mailing Services

Best Marketing Automation India

March 23, 2020

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40%  from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.

To avail of the best marketing automation services you should choose Mailcot

 

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.


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B2B Marketing, Business, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, Email Campaign, Email Hosting Services provider In India, Email Marketing, Email Marketing Software, Mail Marketing, Mail Marketing India, Marketing

5 Best Cheapest Email Marketing Services

March 16, 2020

A cheap and affordable email marketing service isn’t difficult to find. On the research for the cheapest email marketing services to run your campaigns without wanting to take out a second contract?  In this blog, we’re going to introduce the cheapest email marketing services options. We’ll examine what makes each one unique, and help you settle on the best solution for your business. Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Let’s read various cheapest email marketing services !! cheapest email marketing services

Why Choose The Best Email Marketing Services ?

Email marketing is one of the most cost-effective marketing instruments for small businesses. According to a study, email marketing on average equals a 4300 percent return on investment (ROI) for businesses in the United States. This is because email marketing is simple to operate, gives you whole control, and supports you to establish a direct connection with your customers. Not convinced on email marketing? See these email marketing services for why growing an email list is so great today.

It’s essential to know that a lot of your profit with email marketing depends only on the email marketing software you choose because they are answerable for making sure that your emails really go delivered. If you aren’t accurate, then you will end up paying a lot more money for some features and disastrous email deliverability rates (which causes you to drop even more money).

1.Mailcot.com (www.mailcot.com) 

cheapest email marketing services

 

 

 

 

 

They are No.1 Mass Mailing Service Provider Company in India. They provide the Best and Cheap Email Marketing Services.Boost your sales and business with Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws.

Provides services such as :-

  • Email Marketing

Email Marketing Services allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them.

  • Transactional SMTP

If you are looking for a Transactional SMTP service, then you probably have an application that sends out either marketing or transactional messages and is searching for a host to relay these messages in bulk.

 

  • Marketing Automation

Create fully automated campaigns with the world’s most intuitive workflow builder. Apply tags, trigger campaigns, add delays, branch with if-then logic, and do about 30 other things.

 

2. SendinBlue (www.sendinblue.com)

SendInBlue

As one of the cheapest email marketing software options, SendinBlue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed.This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash.

3. SendGrid (sendgrid.com)

The SendGrid website.

While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.However, it’s ideal for smaller businesses that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API, making it a solid choice for developers.

4.Cakemail (www.cakemail.com)

cheapest email marketing services

If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.While it lacks some of the automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.It’s a solid option for small businesses that need basic email marketing features without all the frills (and associated costs).

5. MailerLite (www.mailerlite.com)

cheapest email marketing services

All in all, MailerLite is one of the best and most well-rounded options available.It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low.In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. cheapest email marketing services

B2B Marketing, Business, Digital Marketing, Email Campaign, Email Marketing, Mail Marketing, Marketing

Completely Why Market Your Business With Email ?

March 6, 2020

Everyone has a question in their minds that Why Market Your Business With Email? We have understood the market already. Email Marketing is a vital marketing way to market and tool for your business or brand that improves relationships with candidates. But how precisely we should leverage email to grow your business and how do you identify if it’s working?

Tactics with information, examples and best practice advice will help to achieve a successful Email Marketing approach for your business. Whether you are beginning to market your business from a mark or wanting to improve your current program.

To Grow an Intended Email List

Why Market Your Business With Email

Why Market Your Business With Email? The first step in marketing business with email is to automatically collect email addresses from recipients. They join with emails and are expected to match giving customers down the line. View promoting your email in extremely-visible areas on your website and social networks. Writing messaging for development, concentrate on the purpose provide in emails and how content will help users.

Plan With Modular Email Templates

plan with modulor email templates

Before you begin sending emails to your subscriber list, it pays to spend some time on your email plans so they can be easily removed together.

Unless you have a dedicated email planner or developer to hardcode your emails, your best chance for building different email campaigns is to use a modular email template plan.

Modular templates consist of pre-coded plan blocks that can easily be updated or exchanged out depending on how much content you’d like to add. It’s also important that your email plans reflect your brand found on your website so that users have a regular experience when they read your emails. Why Market Your Business With Email

Produce a Constant Brand Voice

produce a constant brand voice

Producing relevant and seamless expertise for your subscribers starts with a confirmed and constant brand voice. And just like your designs need to stay constant with your brand, your copy and brand voice needs to come through in your emails.

The nature of your email copy should also follow your website and anywhere else that your brand has an appearance. Brand voice and character will vary according to your industry and service. B2C brands may have more space in their casual and bright tone. B2B companies should try to support a warm, but coach-like tone so that recipients view your brand as a subject matter expert.

Give a Heavenly Welcome Email

why market your business with email

Once somebody signs up for an email list, they should accept a welcome email quickly. The more time that moves between the signup and the first email, the more suitable a recipient is to forget, lose interest, or become involved by your emails. And if this happens, they are likely going to unless

a) Neglect your emails

b) Consider them as spam.

Also, don’t neglect to add a “thank you” in your welcome email. Handing over an email address in today’s times is a huge step for many and giving them recognition is a great way to get your relationship started on the right base. Decide to continue helpful, kind, and friendly in these welcome emails. Adding views to your email list is exciting, but be careful not to take this as a green light to advance your product or service at full speed. Although some possibilities will directly sign up for your service or purchase your product quickly, most will expect you to feed an email relationship first. Why Market Your Business With Email

Forward Promotional Emails

forward promotional Emails

Although it’s engaging to jump in and start sending promotional emails right away, make sure you close accurate details and tactics before you really get long into promotional emails. A list of the types of promotional emails you may want to send:

  • Sales or discounts for your goods or service
  • Private events
  • Social media promotional campaigns
  • A customer center that showcases the power of our brand while not making the email about your product or service
  • Product news walks easily on this one; many product advertisement emails don’t maintain high engagement. Only send important updates when appropriate.

The kinds of promotional emails you send will change according to your business purposes and the resources you have prepared. Try to add education and purpose to your promotional emails whenever feasible. If you’re only promoting your business or brand, you will likely waste the attention of your recipients, and your engagement might begin to move.  Why Market Your Business With Email

 The Newsletter is Right for Your Program?

the newsletter is right for your program

Newsletters can be a strong way to market your business. But you just might as surely decide that a newsletter doesn’t fit with your content. For example, if you don’t issue educational items on a regular basis, it might be hard to pull together an important newsletter that your users find important. It might be sufficient to send one-off emails when you build a best practice model or a data-rich blog post. Market Business

If you do choose to go ahead with newsletters, you will need to strategize the timing and process of turning around this new content piece. It’s highly recommended that you keep your newsletters educational and community-minded. Email

Forward Win-Back Campaigns

forward win- back campaigns

Controlling your metrics and commitment levels will show a lot of insight into your email program. And one of the tougher truths to accept is that some groups just won’t engage with your emails. It may be because they forgot they signed up, don’t feel satisfied by your subject line, or just don’t prioritize your emails.

Whatever the reason, it’s necessary to eliminate unengaged users from your list. However, there is something you can work before you cut out email addresses from your list: send them a win-back or re-engagement email. Be honest with your recipient, tell them you’ve seen they haven’t engaged in a while and that this is a possibility for them to be classified from your email list. Business Market

Discover the Frequency Sweet Point by Testing

discover the frequency sweet point by testing

Email marketing can be a complete science as it is art. Most useful parts of email marketing remain to be one of the most strong marketing channels. We can include and test at an almost unlimited rate. To start out marketing your business with email don’t be scared to explore and turn up once in a while.

Make educated assumptions about your audience and their performance. But you won’t fully know until you try and include the results. Most elements of the email program are included and tested into each other. Moreover, it means you can always make changes that will continuously grow your program.

There are always more plans to test and ways to promote your program. Therefore, no best practice design or blog post will tell precisely how many emails should be sent every month. To strongly market your business the more data you collect, the more advance you may find email marketing purposes. 

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Why Market Your Business With Email
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